UnternehmenForm
UnternehmenForm is a Stuttgart-based interior design firm, furniture dealer, and event space operator serving German enterprise clients with planning services, its own UF Kollektion modular furniture line, and authorized distribution of brands including Richard Lampert and e15.
- Company typePrivate
- Founded-
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UnternehmenForm does
UnternehmenForm GmbH & Co. KG is a Stuttgart-based interior design firm and furniture dealer operating as a German limited partnership since 1999, with a current headcount of approximately 7 employees. The company is structured around three integrated divisions: UF Studio, which provides interior design, planning, and custom furniture design services for commercial projects in offices, hotels, retail spaces, educational institutions, and trade show stands; UF Kollektion, an in-house modular furniture brand featuring products such as Stockholm, Frame, Big Tom, Tom Table, Studio Box, Flip, and Lönnberga, designed for flexible, sustainable workspace use; and UF Raum, a 150 sqm event and showroom space at Furtbachstraße 18 in Stuttgart rented out for workshops, exhibitions, and meetings. The firm also acts as Fachhändler (specialized dealer) for at least seven third-party furniture brands including Richard Lampert, e15, PlusHalle, Actiu, Arco, Arper, and AH. Revenue is generated from one-time furniture sales (own brand plus partner brands), project-based professional design services, and pay-as-you-go event space rental priced at 740 EUR per weekday and 880 EUR per weekend day.
The company's enterprise client base spans healthcare technology (Siemens Healthineers, 7,000 qm 2023), retail/drugstores (dm-drogerie markt), automotive (Mercedes AMG), real estate (Vonovia), hospitality, government (Vermögen und Bau Baden-Württemberg), industrial automation (Festo), and design (Phoenix Design), with the largest disclosed engagement at 24,050 sqm for a Drogeriekonzern headquarters in Karlsruhe in 2019. Distribution and customer acquisition combine direct sales from the Stuttgart headquarters and showroom, a physical showroom/event venue, trade show presence (Orgatec 2024, Blickfang Design Days Stuttgart 2024), PR coverage in outlets such as Stuttgarter Zeitung and AIT magazine, and a newsletter. The company has earned regional recognition including the Hugo-Häring-Preis and Beispielhaftes Bauen from the Architektenkammer Baden-Württemberg, and the Best Workspaces 2026 award from Callwey Verlag for UF Kollektion. Effective 01.10.2025, Studio Hans (founded 2015 by Timm Berkmann) will be integrated into UF Studio as part of the company's expansion of in-house design capacity. Operations are primarily focused on Germany, with Switzerland listed as an additional served market.
UnternehmenForm firmographics
Firmographics- Name
- UnternehmenForm
- Legal name
- UnternehmenForm GmbH & Co. KG
- Website
- https://unternehmenform.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UnternehmenForm is a Stuttgart-based interior design firm, furniture dealer, and event space operator serving German enterprise clients with planning services, its own UF Kollektion modular furniture line, and authorized distribution of brands including Richard Lampert and e15.
- Ownership category
- akta.pro rank
UnternehmenForm industry classification
Industry- Product category
- Commercial Interior Design & Contract Furniture
- NAICS
- Furniture Retailers (449110), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where UnternehmenForm is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
UnternehmenForm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Sales: Sale of furniture products including their own UF Kollektion brand and branded furniture from partner manufacturers like Richard Lampert, e15, and others.
- Space Rental: Rental of UF Raum event/showroom space at 150 qm with capacity for 20 persons, offering WLAN, projector, whiteboard, and catering options.
- Interior Design Services: UF Studio provides interior design, planning, and custom furniture design services for commercial projects including offices, hotels, restaurants, and educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday Space Rental |
| Unit Pricing | Pay-as-you-go | Weekend Space Rental |
| Unit Pricing | Pay-as-you-go | Hourly Extension |
| Unit Pricing | Pay-as-you-go | Catering Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
UnternehmenForm product offering
Product offeringCore offering
UnternehmenForm conceives and realizes interior fit-out and furniture solutions for commercial spaces (offices, hotels, retail, educational institutions, trade show stands). The company operates three integrated divisions: UF Studio (interior design, planning, and custom furniture), UF Kollektion (its own modular furniture collection produced with partners such as Richard Lampert and e15), and UF Raum (showroom and event venue rental in Stuttgart). It also acts as a specialized dealer (Fachhändler) for premium furniture brands including PlusHalle, Actiu, Arco, Arper, and AH.
Product overview
UnternehmenForm is a Stuttgart-based furniture specialist operating as a unified portfolio of services and products. The core offering consists of three divisions: UF Studio (interior design and custom furniture planning), UF Kollektion (the company's own modular furniture brand), and UF Raum (event/showroom space rental). The product portfolio includes 17+ named furniture pieces across seating (Big Tom, Little Tom, Fat Tom, Tom Stapelhocker), tables (Tom Table, Axis Table, Flip folding table), storage (Studio Box, Familie Garage), outdoor (Mash), and multi-functional pieces (Lönneberga, Stockholm, Frame, Ludwig, Milla, Mr. Round, Dish's Island). The products are designed in-house by UF Studio and primarily produced by Richard Lampert and other partners, with the company acting as both designer and dealer.
Differentiator
Problem solved
Functional benefit
Brands
- UF Studio: Design and planning division responsible for interior design, custom furniture, and special Möbel concepts
- UF Kollektion
- UF Raum
Products and services
- UF Studio Interior design, planning, and custom furniture design service for offices, hotels, retail, restaurants, educational institutions, and trade show stands. Delivered by UF Studio's in-house design team.
- UF Raum Event and showroom venue of 150 qm at Furtbachstraße 18, Stuttgart, rented for workshops, meetings, and events with capacity for 20 persons. Includes WLAN, projector, whiteboard, and optional catering.
- UF Kollektion Modular furniture collection designed in-house for sustainable, flexible work environments, including seating, tables, and storage solutions. Products are produced in cooperation with manufacturers such as Richard Lampert and e15.
- Big Tom Bar Stool A steel-tube frame bar stool with two cushions, individually combinable, for private and commercial use, produced by Richard Lampert.
- Flip Folding Table An all-purpose folding table with a practical folding mechanism, available in various sizes and colors.
- Mash Outdoor Furniture An outdoor furniture piece made of oak, powder-coated steel, and nylon mesh, with a vintage-inspired design.
- Studio Box Storage System A modular system of boxes and plinths in different sizes that allows almost endless combinations for storage and spatial division.
- Lönneberga Daybed A versatile seating and lying furniture piece that can serve as both day and night furniture, stackable to provide additional guest bed capacity.
Companies that use UnternehmenForm
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
UnternehmenForm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UnternehmenForm partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PlusHalleminorPartner brand represented by UnternehmenForm - PlusHalle furniture products distributed through their dealer network.
- ActiuminorPartner brand represented by UnternehmenForm - Actiu furniture products distributed through their dealer network.
- ArcominorPartner brand represented by UnternehmenForm - Arco furniture products distributed through their dealer network.
- ArperminorPartner brand represented by UnternehmenForm - Arper furniture products distributed through their dealer network.
- AH (additional brand)minorPartner brand represented by UnternehmenForm - furniture products distributed through their dealer network.
- Richard LampertcoreKey brand partnership - Richard Lampert furniture produced and sold through UnternehmenForm. Products include Big Tom barstool, Flip tables, and other designs.
- e15coreLong-term partnership with e15 for furniture distribution. e15 has reissued Richard Herre designs (Stuhl 'STUTTGART' and Teppich 'ZET' from 1926) available at UnternehmenForm. UF-Gründer Alexander Seifried was panel guest at e15 exhibition.
- ITO RaumminorCollaboration partner for events - co-hosted cooking reading event at UF Raum with Shinichi Nakagawa and Bea Theil - Peter Granser
- Scope ArchitektencoreKey architecture partnership for multiple major projects including Bürogebäude Walldorf (awarded Hugo-Häring-Preis) and Innovation-Center Potsdam - joint interior design and furniture execution
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
UnternehmenForm competitors and assessment
Company assessmentEmerging players
- Ippolito Fleitz Group: German identity-driven architecture and interior design studio with strong B2B workplace design portfolio. Comparable as a design-led German firm offering interior design services (analogous to UF Studio) for corporate and commercial clients.
Direct peers
- USM: Swiss manufacturer of the iconic USM Haller modular furniture system. Directly comparable as a premium modular furniture brand (analogous to UF Kollektion's modular Studio Box/Frame system) competing in B2B office and workspace fit-outs.
- Walter Knoll: German premium office and lounge furniture manufacturer headquartered in Herrenberg, Baden-Württemberg. Competes in the same German DACH B2B office furniture segment and serves similar enterprise clients; comparable in design-led premium positioning.
- Vitra: Swiss family-owned design-led office and home furniture company that designs, manufactures, and distributes premium furniture — directly comparable to UnternehmenForm's combined dealer + designer + own-brand (UF Kollektion vs Vitra) model. Both compete in B2B workspace fit-outs across Europe.
- Wilkhahn: German office seating and table manufacturer known for design-driven, ergonomic office furniture. Comparable as a design-led German office furniture maker competing in similar premium B2B segments with award-winning products.
- König + Neurath: German office furniture manufacturer offering premium office systems, chairs, and tables. Directly comparable as a German B2B office furniture competitor serving mid-to-large enterprise customers with design-led products.
- Brunner Group: German office and contract furniture manufacturer offering seating, tables, and acoustic solutions for B2B workspaces. Comparable as a German family-owned design-led office furniture producer serving corporate, hospitality, and education segments.
- Bene: Austrian office furniture and space systems company offering furniture, partitions, and room concepts for modern workplaces. Comparable as a DACH-region design-led B2B office furniture company serving enterprise workspace projects.
- Sedus Stoll: German office furniture manufacturer (over 100 years old) offering ergonomic seating, tables, and office systems. Directly comparable B2B office furniture competitor in the German market with similar enterprise customer profile.
Broad incumbents
- Steelcase: Global leader in office furniture, architectural, and technology solutions. Comparable at a portfolio level as a B2B office furniture incumbent operating across workplace, healthcare, and education — competes with UF Kollektion/UF Studio for large enterprise contracts.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UnternehmenForm social profiles
Digital presenceUnternehmenForm financial estimates
Financial estimateRevenue estimate
Valuation estimate
UnternehmenForm leadership team
Management profileNumber of profiles
Profiles2 records
UnternehmenForm subsidiaries and ownership
Company hierarchySubsidiaries1 record
UnternehmenForm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UnternehmenForm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UnternehmenForm
What does UnternehmenForm do?
UnternehmenForm conceives and realizes interior fit-out and furniture solutions for commercial spaces (offices, hotels, retail, educational institutions, trade show stands). The company operates three integrated divisions: UF Studio (interior design, planning, and custom furniture), UF Kollektion (its own modular furniture collection produced with partners such as Richard Lampert and e15), and UF Raum (showroom and event venue rental in Stuttgart). It also acts as a specialized dealer (Fachhändler) for premium furniture brands including PlusHalle, Actiu, Arco, Arper, and AH.
Is UnternehmenForm a public or private company?
UnternehmenForm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UnternehmenForm founded?
UnternehmenForm was founded in -1. It employs 1 to 10 people.
Where is UnternehmenForm based?
UnternehmenForm is headquartered in Stuttgart, Germany, in the Europe region.
How does UnternehmenForm make money?
Three revenue lines are on record. Furniture Sales are the primary driver. The others are space Rental and interior Design Services.
Who are UnternehmenForm's main competitors?
Ippolito Fleitz Group is listed as an emerging player. Direct peers are USM, Walter Knoll, Vitra, Wilkhahn, König + Neurath, Brunner Group, Bene and Sedus Stoll. Steelcase is listed as a broad incumbent.
Does UnternehmenForm have an API?
No public API is recorded for UnternehmenForm.
What industry is UnternehmenForm in?
UnternehmenForm's product category is Commercial Interior Design & Contract Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 449110 and its SIC code is 5712.