What Up2green Reforestation does

Up2green Reforestation is a French non-profit association (ONG) of general interest, founded in 2009 and headquartered in Versailles, Île-de-France. The organization designs and operates community-based reforestation, agroforestry, ecosystem protection, and environmental education programs in 13 countries across 4 continents (Europe, Africa, the Americas, and Asia). Programs are implemented through a network of 11+ local implementation partners — small national NGOs and associations such as ECODEC (Benin), Nébéday and Oceanium Dakar (Senegal), TFRD (Cameroon), FORESTEVER (Colombia), Atmosylva (France), Seeds Trust and VIKALP (India), and Fundo para la Paz (Mexico) — to which Up2green provides financial support, technical expertise in sustainable agricultural practices, and project management.

The core products and services are programmatic rather than technology-based: reforestation programs (11.4 million cumulative trees planted across 186 species), agroforestry systems, sustainable agricultural value-chain development, environmental education (including the "Ma classe, ma forêt" school kit), and carbon sequestration / corporate insetting offerings. The organization holds PEFC and Low Carbon Label certification on its France program and partners with EcoCert, Forliance, and CarbonSpace on carbon verification. There is no proprietary software platform disclosed; the underlying "technology" is operational methodology refined over 15 years.

The business model is a hybrid NGO funding structure. Primary revenue streams are individual donations acquired through the website (66% tax-deductible in France, pay-as-you-go with over 80% pass-through to field projects) and corporate / institutional partnerships delivering tailored agroforestry programs, technical advisory, and CSRD-aligned reporting support. Additional support comes from foundations (Fondation EDF), public financiers (AFD, Caisse des Dépôts), and strategic partners (WWF, IUCN, Mangrove Alliance, Coalition Agroécologie, VERDEO). Customer segments span individual donors, businesses and corporations seeking CSR / carbon outcomes, local authorities, schools, and fellow NGOs. Distribution mixes self-serve website donation with field-sales enterprise engagement for corporate and local-authority clients.

Name

Up2green Reforestation

Legal name

Up2green Reforestation

Website

https://up2green.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Up2green Reforestation is a French NGO of general interest founded in 2009 that runs community-based reforestation, agroforestry, ecosystem protection, and environmental education programs across 13 countries, funded by individual donations and corporate / institutional partnerships.

Ownership category

akta.pro rank

Product category

Environmental & Reforestation Services

NAICS

Support Activities for Forestry (1153), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Forestry, Land Use & REDD+ Programs (BPADALAF), Replanting, Infilling & Stand Rehabilitation (AFAMACAI), Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC)

Keywords

• Reforestation programs
• Agroforestry services
• Ecosystem restoration
• Carbon sequestration projects
• Corporate sustainability partnerships

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individuals make donations to support reforestation programs. Over 80% of donations go directly to field projects. Donors can choose specific programs to support and receive tax benefits (66% tax deductible in France).
2. Corporate and Institutional Partnerships: Companies and local authorities sponsor dedicated or collaborative reforestation/agroforestry programs. These partnerships include technical advisory, project management, reporting, and carbon certification services.
3. Volunteer Contributions: Individuals contribute skills (technical, administrative, communication, translation) to support projects and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Up2green Reforestation is a French non-profit NGO of general interest that designs, funds, and implements reforestation, agroforestry, and ecosystem protection programs across 13 countries on 4 continents. It plants trees, restores mangroves, develops sustainable agricultural sectors, and runs environmental education initiatives in partnership with local NGOs, corporations, schools, and public authorities. Since its founding in 2009, the organization reports having planted 11.4 million trees.

Product overview

Up2green Reforestation is a French NGO of general interest founded in 2009 that operates a portfolio of environmental programs focused on reforestation, agroforestry, ecosystem protection, and environmental education. The organization implements its core programs through multi-actor partnerships across 13 countries, offering businesses and communities tailored reforestation and agroforestry initiatives. Its services include community reforestation projects, sustainable agricultural sector development, environmental education programs (including the 'My Class, My Forest' kit), and corporate insetting programs for businesses seeking to plant trees in their supply chains. The organization also facilitates carbon sequestration projects that can generate credits for corporate sustainability reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Reforestation Programs General reforestation programs focused on planting trees to restore degraded forest ecosystems, regenerate landscapes, and capture carbon. Implemented across multiple countries including France, Senegal, India, Cameroon, Colombia, and Madagascar.
• Agroforestry Programs Agroforestry initiatives combining tree planting with sustainable agriculture to support rural communities and develop sustainable agricultural sectors. Includes Amazon agroforestry in Colombia.
• Ecosystem Protection Programs Programs focused on protecting existing ecosystems, including mangrove restoration, biodiversity conservation, and water resource management, alongside reforestation work.
• Environmental Education Programs Environmental education and awareness programs targeting schools, communities, and local populations, including green energy initiatives and school reforestation projects.
• Corporate Insetting and CSR Partnership Programs Programs enabling corporations to develop CSR strategies including carbon certification, technical advisory, project management, reporting, and corporate insetting through long-term partnerships with the NGO.
• Cameroon - Biodiversity and Coconut Sector Project Project in Cameroon focused on biodiversity conservation and the coconut sector, supporting local ecosystems and sustainable agricultural development.
• Colombia - Amazon Agroforestry Project Amazon agroforestry project in Colombia implemented with FORESTEVER and local indigenous communities in San Antonio, combining tree planting with sustainable agriculture.
• France - Saint-Mars-d'Outillé Forest Restoration Project Forest restoration project in Saint-Mars-d'Outillé, France, focused on domestic reforestation and ecosystem regeneration.
• Senegal - Casamance Mangrove Restoration Project Mangrove restoration project in the Casamance region of Senegal, implemented with local partner Oceanium de Dakar to protect coastal ecosystems and biodiversity.
• India - Seeds Trust Mangrove Restoration Project Mangrove restoration project in India implemented with Seeds Trust, designed as a 3-year initiative targeting 60 hectares of mangrove planting and protection.
• Senegal - Green Energy and Environmental Education Program (Nébéday) Environmental education and green energy program in Senegal implemented with local partner Nébéday, combining awareness initiatives with sustainable energy and reforestation.
• Madagascar - School Reforestation Project (Envol Vert) School-focused reforestation project in Madagascar implemented with local partner Envol Vert, combining tree planting with environmental education for students.

Quantifiable outcome

• 11.4 million trees planted since 2009
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor, moderate, major and core.

• BalenciagaminorGTM or Marketing PartnerLuxury fashion brand engaged in corporate responsibility programs.
• VeoliamoderateGTM or Marketing PartnerEnvironmental services company supporting sustainable development initiatives.
• DalkiaminorGTM or Marketing PartnerEnergy services company engaged in environmental programs.
• DavinesminorGTM or Marketing PartnerSustainable beauty brand supporting environmental projects.
• WWFmajorStrategic or Co-development PartnerMajor international conservation organization. Up2green partnered with WWF for human-wildlife conflict resolution programs (announced 2026).
• IUCNmajorStrategic or Co-development PartnerInternational Union for Conservation of Nature. Up2green participates in IUCN World Conservation Congress.
• Mangrove Alliance (GMA)majorStrategic or Co-development PartnerGlobal coalition dedicated to mangrove conservation and restoration.
• VERDEOmajorStrategic or Co-development PartnerReference platform for social and environmental impact projects. Up2green is a partner of VERDEO and exhibited together at Produrable 2025.
• Coalition AgroécologiemajorStrategic or Co-development PartnerCoalition promoting agroecology. Up2green joined the coalition in 2026.
• ECODECcoreImplementation/ SI/ Consulting PartnerLocal Benin NGO implementing reforestation and agroforestry programs in Pendjari and other regions.
• NébédaycoreImplementation/ SI/ Consulting PartnerSenegalese NGO implementing environmental education and green energy programs in Sine Saloum.
• Oceanium DakarcoreImplementation/ SI/ Consulting PartnerSenegalese NGO implementing mangrove restoration and apiculture programs in Casamance.
• TFRD (Tropical Forest and Rural Development)coreImplementation/ SI/ Consulting PartnerCameroonian conservation and sustainable development association working around protected areas.
• FORESTEVERcoreImplementation/ SI/ Consulting PartnerFrench association developing agroforestry models in collaboration with Up2green.
• AtmosylvacoreImplementation/ SI/ Consulting PartnerForestry services company implementing French reforestation projects.
• Seeds TrustcoreImplementation/ SI/ Consulting PartnerIndian organization implementing mangrove reforestation at Manakudy Estuary in Tamil Nadu.
• VIKALPcoreImplementation/ SI/ Consulting PartnerIndian organization implementing agroforestry programs with tribal populations in Gujarat.
• Fundo para la Paz (FPP)coreImplementation/ SI/ Consulting PartnerMexican organization implementing reforestation in the Mixteca region of Oaxaca.
• ODDBcoreImplementation/ SI/ Consulting PartnerBeninese organization for sustainable development and biodiversity implementing Forest Kolizoun program.
• One Tree PlantedminorGTM or Marketing PartnerInternational reforestation organization facilitating tree planting projects globally.
• So-LeaderminorChannel Partner/ Reseller/ DistributorTravel company offering ethical and sustainable trips combined with environmental actions supporting Up2green programs.
• AltereominorGTM or Marketing PartnerWater and environment consulting firm.
• EcoCertmoderateTechnology or IntegrationOrganic and sustainability certification body.
• ForliancemoderateTechnology or IntegrationSustainability and carbon management services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/up2green

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up2green Reforestation