Union des producteurs agricoles (UPA)

Name

Union des producteurs agricoles (UPA)

Legal name

Union des producteurs agricoles

Website

https://upa.qc.ca

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

UPA is a Quebec provincial agricultural producers' union founded in 1924, representing farmers across 13 regions with 373 employees; it provides collective advocacy, regional representation, and member services through its provincial and regional structure.

Ownership category

akta.pro rank

Headquarters

HQ city

Longueuil, Québec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

UPA is a Quebec provincial agricultural producers' union that represents, advocates for, and provides collective services to farmers and agricultural producers across all 13 administrative regions of Quebec. Its offering centers on unified political and economic representation of the agricultural sector, member support services, and territorial coverage through a federated regional structure. The organization is funded primarily through membership dues and operates as a non-profit professional association.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Canadian Federation of Agriculture: The Canadian Federation of Agriculture is the national umbrella body for Canadian farm organizations, of which UPA is an affiliated member. It is a broader incumbent that operates one layer above UPA, coordinating national policy advocacy on behalf of provincial federations like UPA itself.

Emerging players

• Union paysanne: Union paysanne is a smaller Quebec-based alternative farm organization that has contested UPA's representational monopoly. As an emerging challenger within the same Quebec territory, it represents the most direct competitive threat to UPA's mandate.

Regional players

• Fédération des producteurs forestiers du Québec: FPFQ is a Quebec-based producer federation, but for private forest producers rather than farmers. It shares UPA's Quebec-specific federated structure, statutory recognition model, and member-funded advocacy mandate, making it a sector-adjacent regional peer.
• Producteurs de grains du Québec: Les Producteurs de grains du Québec is a specialized Quebec grain-producer association under the UPA federation umbrella, but operates as a designated joint plan administrator for grains. It demonstrates UPA's federated specialized-producer structure and is comparable as a sectoral producer body within Quebec.

Others

• La Coop fédérée: La Coop fédérée is a large Quebec-based agricultural cooperative serving farmers across the province with inputs, marketing, and retail services. While a cooperative rather than a union, it is a major institutional counterpart serving the same Quebec producer base as UPA.

Direct peers

• Ontario Federation of Agriculture: The Ontario Federation of Agriculture is the closest direct peer to UPA: a provincial general-farm organization that advocates for and represents Ontario farmers through a federated regional structure. Its mandate, member-funded model, and provincial advocacy scope closely mirror UPA's role in Quebec.
• Keystone Agricultural Producers: Keystone Agricultural Producers is Manitoba's general farm organization, recognized under provincial legislation as the voice of Manitoba farmers. Its statutory-recognized advocacy role and member-funded model mirror UPA's position in Quebec.
• Agricultural Producers Association of Saskatchewan: APAS is a provincial general-farm organization representing Saskatchewan producers through a district-based structure. Its mandate and federated model are functionally equivalent to UPA's role in Quebec, making it a strong cross-provincial comparator.
• National Farmers Union (Canada): The National Farmers Union is a direct competitor organization that advocates for Canadian farmers on economic and social policy. While operating nationally rather than provincially, it competes with organizations like UPA for member loyalty and policy influence in the farm advocacy space.
• Alberta Federation of Agriculture: The Alberta Federation of Agriculture represents Alberta's farmers through provincial advocacy and member services. It is structurally analogous to UPA, serving as the general farm organization for its respective province.

Market position

Customer concentration

• LinkedInlinkedin.com/company/union-des-producteurs-agricoles-upa-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Union des producteurs agricoles (UPA)