University of the Philippines Baguio

What University of the Philippines Baguio does

University of the Philippines Baguio (UP Baguio, UPB) is a public constituent university of the University of the Philippines System, established as a college in 1999 and elevated to its seventh constituent university on December 2, 2002. It is headquartered on Gov. Pack Road in Baguio City, the summer capital of the Philippines, and operates under Republic Act 9500 (UP Charter of 2008) with primary funding from national government appropriation. The university delivers higher-education services through three colleges - the College of Science, the College of Arts and Communication, and the College of Social Sciences (established 2022) - spanning undergraduate bachelor's programs, a Certificate in Fine Arts, and graduate master's and PhD programs. Its primary customer segments are first-year undergraduate students admitted through the UP College Admission Test (UPCAT), graduate students in research-focused programs, alumni, and regional communities in Northern Luzon and the Cordillera served through extension programs such as the 30-year-running Summer Institute in Natural Sciences and Mathematics (SINSM) and Ugnayan ng Pahinungod outreach.

UP Baguio's underlying technology footprint is anchored in two distinct applied-research assets: the Cordillera Studies Center (an internationally recognized interdisciplinary research center covering biodiversity, ethnicity, governance, and public policy) and the Plasma Science and Technology Research Group (established 2016 with DOST-PCIEERD funding), which operates atmospheric-pressure plasma jet systems, plasma diagnostics, silver-nanoparticle deposition, and plasma-activated water production for agricultural applications. The university also operates Museo Kordilyera (a Cordillera cultural heritage museum) and a university library with RFID-enabled services, and has produced technology outputs such as the PAO Electronic Record System - a custom electronic record management application developed by BS Computer Science students and deployed at the Public Attorney's Office in Baguio City Justice Hall since April 2024.

The business model is a public-sector hybrid: government appropriation is the primary funding stream, supplemented by regulated tuition and miscellaneous fees, external research grants (DOST-PCIEERD, CHED, Cordillera Studies Center), and revenue from extension and professional-development services. Go-to-market is sales-led in the sense of an institutional admissions motion: UPCAT for undergraduates, direct enrollment through the Graduate Program Office for graduate students, and direct outreach to enterprise and community buyers (educators, local government units, partner agencies) for extension programs. The institution is wholly publicly owned, governed by the UP Board of Regents, and reports no private or venture-capital ownership.

Name

University of the Philippines Baguio

Legal name

University of the Philippines Baguio

Website

https://upb.edu.ph

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

University of the Philippines Baguio is a public constituent university of the UP System in Baguio City, Philippines, delivering undergraduate, graduate, and certificate programs across three colleges and serving students, regional communities, and government partners in Northern Luzon.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Enrollment Management & Admissions Administration (EDADAKAD)

Keywords

• Higher education
• Public university
• Academic research
• Undergraduate programs
• Graduate programs

Headquarters

HQ city

Baguio City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Appropriation: Primary funding from the national government through the UP System as a constituent university of the University of the Philippines System. Operates as a public institution under Republic Act 9500 (UP Charter of 2008).
2. Tuition and Miscellaneous Fees: Student tuition fees and other academic fees as a state university. Fees are regulated by government policies.
3. Research Grants: Funding from external agencies including DOST-PCIEERD (Philippine Council for Industry, Energy, and Emerging Technology Research and Development), Cordillera Studies Center research grants, and CHED grants for specific programs.
4. Public Service Revenue: Extension services, professional development programs like SINSM (Summer Institute in Natural Sciences and Mathematics), and community engagement programs generate some revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The University of the Philippines Baguio (UPB) is a public constituent university of the University of the Philippines System offering undergraduate, graduate, and certificate-level academic programs across three colleges (Science, Arts and Communication, and Social Sciences). It also delivers research, cultural preservation, and community extension services in Northern Philippines, operating the Cordillera Studies Center, Museo Kordilyera, University Library, Plasma Science and Technology Research Group, and the SINSM extension program for educators.

Product overview

University of the Philippines Baguio is a constituent university of the UP System offering a comprehensive portfolio of academic programs across three colleges (College of Science, College of Arts and Communication, and College of Social Sciences), serving as the leading institution in Northern Philippines. The university operates as both an educational institution and research hub, with distinct products including undergraduate/graduate degree programs, the Certificate in Fine Arts, research centers (Cordillera Studies Center, Plasma Science and Technology Research Group), cultural museum (Museo Kordilyera), university library services with RFID technology, and extension programs (Summer Institute in the Natural Sciences and Mathematics). Additionally, the university has developed technology products including the PAO Electronic Record System for government clients, representing applied research outputs.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate in Fine Arts (CFA)
• Bachelor's Degree Programs
• Graduate Programs
• Cordillera Studies Center (CSC)
• Museo Kordilyera
• University Library
• Summer Institute in the Natural Sciences and Mathematics (SINSM)
• Plasma Science and Technology Research Group
• PAO Electronic Record System

Quantifiable outcome

• PAO Electronic Record System reduced time spent searching for physical documents and enabled faster access to case information for the Public Attorney's Office
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Smart Communications, Inc. and PLDTcoreStrategic or Co-development Partner · 4 June 2025E-waste management partnership for the UPB E-Waste Campaign launched June 4, 2025. Smart Communications and PLDT partner with UP Baguio, CEPMO-Baguio, and DENR-EMB to collect and properly manage electronic waste through a designated e-waste bin turned over to Barangay Bakakeng E-waste Treatment Facility.
• City Environment and Parks Management Office (CEPMO)-BaguiocoreStrategic or Co-development Partner · 4 June 2025Partner in UPB E-Waste Campaign for environmental sustainability and responsible e-waste management in Baguio City.
• Department of Environment and Natural Resources - Environmental Management Bureau (DENR-EMB)coreStrategic or Co-development Partner · 4 June 2025Government partner for e-waste management campaign providing regulatory oversight and support for proper e-waste disposal.
• CHED-CARcoreStrategic or Co-development Partner · 1 January 2025Partnership for the reopening of SIKAP (Student Assistance for Instructional and Knowledge Enhancement Program) at UP Baguio. MOA signed by Chancellor Joel M. Addawe and Graduate Program Office for program implementation.
• Public Attorney's Office - Cordillera Administrative Region (PAO-CAR)coreStrategic or Co-development Partner · 3 April 2024MOA signed for the PAO Electronic Record System project developed by BS Computer Science students. System now fully implemented at PAO in Baguio City Justice Hall, streamlining client records and case file management.
• Patrick and Meliza Gonzales FoundationminorStrategic or Co-development PartnerScholarship partnership providing financial assistance to deserving students. MOA signed through Prof. Santos Jose O. Dacanay III.
• Philippine Council for Industry, Energy, and Emerging Technology Research and Development (DOST-PCIEERD)coreStrategic or Co-development PartnerFunding agency for Plasma Physics Research Group through Institution Development Program (IDP) established in 2016. Supports research in plasma science and technology.
• Museo Kordilyera partnerships with NCCA and LGU of MuntinlupacoreStrategic or Co-development PartnerPartnerships for cultural heritage preservation, Museums and Communities Conversations Series, and Indigenous Peoples Month activities.
• UP Circuit (UP Diliman student organization)minorGTM or Marketing PartnerStudent organization from UP Diliman shared success stories of their own e-waste campaign during UP Baguio's e-waste launch event.
• Various universities and disciplines within UP BaguiocoreTechnology or IntegrationInterdisciplinary collaborations with Mathematics, Biology, Chemistry, Geology, and Social Sciences departments for plasma research projects.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ateneo de Manila University: Ateneo de Manila is a leading private Jesuit university with strong humanities, social sciences, and natural sciences programs. Comparable as a competitive Philippine university drawing from the same undergraduate applicant pool as UPB.
• De La Salle University: De La Salle University is a large private university in Manila with strong programs in sciences, business, and engineering. Comparable as a Philippine higher education institution competing for top students, though privately funded versus UPB's public model.

Regional players

• University of Baguio: University of Baguio is a private university in Baguio City offering undergraduate and graduate programs. Comparable as a regional higher education peer competing for students in the same Baguio City market where UPB is headquartered.
• Benguet State University: Benguet State University is a public state university located in La Trinidad, Benguet, near Baguio City. Comparable as a regional public university in Northern Luzon offering undergraduate and graduate programs in agriculture, sciences, and education.
• Saint Louis University: Saint Louis University is a private university also based in Baguio City. Directly comparable as a higher education institution operating in the same campus city and competing for the same regional student population in Northern Luzon.

Direct peers

• University of the Philippines Manila: UP Manila is a constituent university of the UP System focused on health sciences but shares the same governance structure, admission processes, and public funding model. Comparable as a UP System peer institution with similar administrative and academic frameworks.
• University of the Philippines Visayas: UP Visayas is a regional constituent university of the UP System serving the Western Visayas region. Directly comparable to UPB as a similarly sized younger regional UP constituent university with multi-college structures and graduate programs.
• University of the Philippines Los Baños: UP Los Baños is another constituent university of the UP System with strong science and research programs. Comparable as a public research university under the same UP Board of Regents with graduate programs and externally funded research.
• University of the Philippines Mindanao: UP Mindanao is a regional constituent university of the UP System serving Mindanao. Comparable to UPB as a regional UP constituent university with comparable governance, college structures, and graduate programs.
• University of the Philippines Diliman: UP Diliman is the flagship constituent university of the UP System and UPB's direct sibling institution. Both are public universities under the UP Charter with shared governance, UPCAT admission pathways, and comparable college structures in sciences, arts, and social sciences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1XJ8yRNRuDHmhJXtsLIB_g
• Facebookfacebook.com/OfficialUPB
• LinkedInlinkedin.com/company/university-of-the-philippines-baguio

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of the Philippines Baguio