Upham Hotel
The Upham Hotel is a privately held, 50-room historic boutique hotel established in 1871 in downtown Santa Barbara, serving leisure travelers, couples, families, corporate groups, and wedding clients with cottages, suites, on-site dining, and event venues.
- Company typePrivate
- Founded1871
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Upham Hotel does
The Upham Hotel is a privately held, 50-room historic boutique hotel established in 1871 and located at 1404 De La Vina Street in downtown Santa Barbara, California. The property operates across multiple historic buildings (Main, Garden, Lincoln, Hibiscus, and Carriage House) and offers three accommodation tiers — cottages, suites, and rooms — alongside on-site dining at Bistro Amasa and indoor/outdoor event venues (Upham Garden, Garden Room, Boardroom, Hunt Room, Coach Room) used for weddings, corporate retreats, and social celebrations. The technology stack consists of a Cloudbeds property management and booking engine integrated with the hotel's own website, with third-party OTA distribution available; in-room amenities include high-speed WiFi and HDMI-compatible streaming, and the website uses AudioEye for ADA/WCAG 2.1 accessibility compliance.
The company generates revenue through three streams: accommodation services (rooms, suites, cottages booked primarily via direct booking with best-rate guarantees), food and beverage at Bistro Amasa, and meetings and event venue rentals. Pricing is not publicly disclosed, but operational policies include a one-night-plus-tax advance deposit at reservation, a $40 late-checkout fee, and a 72-hour cancellation window. Distribution is direct-to-consumer via the hotel website with secondary availability through Cloudbeds-hosted third-party channels; wedding and corporate event inquiries are handled through dedicated online forms supported by event specialists. Customer segments include leisure travelers and couples (primary), families and groups, corporate groups, and wedding/social event clients, with no named enterprise anchors and revenue dispersed across a long-tail consumer base.
Upham Hotel firmographics
Firmographics- Name
- Upham Hotel
- Legal name
- The Upham Hotel & Cottages
- Website
- https://uphamhotel.com
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Upham Hotel is a privately held, 50-room historic boutique hotel established in 1871 in downtown Santa Barbara, serving leisure travelers, couples, families, corporate groups, and wedding clients with cottages, suites, on-site dining, and event venues.
- Ownership category
- akta.pro rank
Upham Hotel industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
Keywords
Where Upham Hotel is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upham Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Accommodation Services: The primary revenue stream comes from 50 guest rooms including cottages, suites, and standard rooms. Rooms feature various amenities including fireplaces, private patios, and garden views. Direct booking is encouraged with best rate guarantees.
- Food & Beverage - Bistro Amasa: On-site restaurant located adjacent to the historic lobby offering lunch and dinner service. The bistro features California cuisine with old-world techniques and sources local ingredients.
- Meeting & Event Venues: Revenue from hosting weddings, corporate retreats, and social celebrations in indoor and outdoor event spaces including the Upham Garden (up to 75 guests), Garden Room (up to 55), Boardroom (up to 14), Hunt Room (up to 12), and Coach Room.
- Guest Services & Fees: Additional revenue from late checkout fees ($40), parking services, and other guest amenities. An advance deposit of one night plus tax is charged at time of reservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Cottages - Garden retreats with private porches/patios |
| Subscription | Multi-year contract | Suites - Expanded accommodations with sitting areas |
| Subscription | Multi-year contract | Rooms - Classic accommodations in historic buildings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Upham Hotel product offering
Product offeringCore offering
The Upham Hotel is a 50-room historic boutique hotel established in 1871 in downtown Santa Barbara, offering overnight accommodations across three categories (Cottages, Suites, and Rooms), an on-site restaurant called Bistro Amasa, and indoor/outdoor event venues for weddings and corporate meetings. The property blends Victorian-era architecture with modern amenities including high-speed WiFi, HDMI streaming, and 24-hour front desk service.
Product overview
The Upham Hotel is a 50-room boutique hotel established in 1871 offering three accommodation categories: Garden Cottages (Bungalow Queen, Garden Cottage King, Garden Cottage Fireplace King/Queen, and ADA Garden Cottage Fireplace King), Suites (Jacaranda, Laurel, Magnolia, and Sycamore), and Rooms (Santa Barbara Deluxe King, Santa Barbara King, Santa Barbara Queen, Santa Barbara Queen Queen). The property also features on-site dining at Bistro Amasa restaurant and versatile Meetings & Events venues including the Upham Garden, Garden Room, Boardroom, Hunt Room, and Coach Room for weddings and corporate functions. Modern amenities include high-speed WiFi, HDMI-compatible streaming, 24-hour front desk, accessible parking, and the Verandas & Gardens outdoor spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Cottages Garden cottage accommodations including Bungalow Queen, Garden Cottage King, Garden Cottage Fireplace King, Garden Cottage Fireplace Queen, and ADA Garden Cottage Fireplace King. Cottages feature private patios, fireplaces, modern walk-in showers, and garden views, designed for couples and leisure travelers seeking intimate retreats within the property's botanical gardens.
- Suites Suite accommodations including Jacaranda Suite (1-bedroom mini suite), Laurel Suite (2-bedroom, up to 4 guests), Magnolia Suite (1-bedroom with sitting area), and Sycamore Suite (master suite with gas fireplace, wet bar, jetted tub, and bi-level garden patio). Suited for families, groups, and guests seeking expanded space.
- Santa Barbara Rooms Classic room accommodations including Santa Barbara Deluxe King, Santa Barbara King, Santa Barbara Queen, and Santa Barbara Queen Queen (double queen). Located across Main, Garden, Lincoln, Hibiscus, and Carriage House buildings, suited for solo travelers, couples, families, and group travel.
- Bistro Amasa On-site neighborhood restaurant located adjacent to the historic lobby, offering lunch and dinner service featuring California cuisine with old-world culinary technique and local ingredients. Open to hotel guests and the local community.
- Meetings & Events Venues Versatile indoor and outdoor event spaces including the Upham Garden (up to 75 guests), Garden Room (up to 55 guests), Boardroom (up to 14 guests), Hunt Room (up to 12 guests), and Coach Room. Suitable for intimate weddings, garden ceremonies, rehearsal dinners, corporate retreats, executive board meetings, and social celebrations.
Companies that use Upham Hotel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Upham Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Upham Hotel partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Upham Hotel competitors and assessment
Company assessmentBroad incumbents
- Bacara Resort & Spa: Large coastal luxury resort in Goleta/Santa Barbara with multiple restaurants, full-service spa, and extensive event capacity. Comparable as a competing Santa Barbara-area luxury resort for both individual leisure and group/wedding business.
- Kimpton Hotels & Restaurants: IHG-affiliated boutique lifestyle hotel brand with multiple California properties (including Goodland in Santa Barbara). Comparable as a chain-scale operator of boutique design-forward hotels with on-site F&B and event programming.
- Rosewood Miramar Beach: Luxury five-star resort in Montecito/Santa Barbara offering rooms, suites, multiple restaurants, and large-scale wedding/event venues. Comparable as a luxury Santa Barbara accommodation provider competing for the same high-end leisure and wedding demand.
- Ojai Valley Inn: Five-star historic resort about 40 miles from Santa Barbara offering rooms, suites, F&B, spa, and event venues. Comparable as a destination heritage luxury resort competing for similar California leisure and wedding demand.
- Hilton Santa Barbara Beachfront Resort: Large 360-room beachfront resort in Santa Barbara with on-site dining, meeting space, and weddings. Comparable as a competing Santa Barbara venue for both group business and leisure guests across price tiers.
Direct peers
- Hotel Californian: Morro Group-owned luxury boutique hotel in Santa Barbara's Funk Zone, offering ~121 rooms, multiple F&B outlets, and event venues. Comparable as a high-end Santa Barbara boutique hotel with strong event/wedding and F&B revenue mix.
- San Ysidro Ranch: Historic luxury ranch resort in Montecito, Santa Barbara, known for intimate cottage-style accommodations and high-end weddings. Comparable as a heritage-led boutique luxury property in the Santa Barbara market with strong wedding/event business.
- Canary Hotel: A boutique hotel located in downtown Santa Barbara offering upscale accommodations, on-site dining, and event spaces. Closest direct comparable to the Upham in terms of size, downtown Santa Barbara positioning, and boutique/lifestyle positioning.
- Mar Monte Hotel (Unbound Collection by Hyatt): Historic 1920s boutique hotel in Santa Barbara's East Beach/Montecito area with on-site dining and event space. Comparable as a heritage boutique Santa Barbara hotel with similar room count, F&B offering, and event positioning.
Emerging players
- SaltAir Hotel (Santa Barbara waterfront project): Newer boutique hotel on Santa Barbara's waterfront/postmodern project pipeline; still ramping up but positioned as a competing boutique competitor in the same addressable market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Upham Hotel social profiles
Digital presenceUpham Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upham Hotel leadership team
Management profileNumber of profiles
Upham Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upham Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upham Hotel
What does Upham Hotel do?
The Upham Hotel is a 50-room historic boutique hotel established in 1871 in downtown Santa Barbara, offering overnight accommodations across three categories (Cottages, Suites, and Rooms), an on-site restaurant called Bistro Amasa, and indoor/outdoor event venues for weddings and corporate meetings. The property blends Victorian-era architecture with modern amenities including high-speed WiFi, HDMI streaming, and 24-hour front desk service.
Is Upham Hotel a public or private company?
Upham Hotel is a private company. It is classified as unknown and is currently operating.
When was Upham Hotel founded?
Upham Hotel was founded in 1871. It employs 1 to 10 people.
Where is Upham Hotel based?
Upham Hotel is headquartered in Santa Barbara, United States, in the North America region.
How does Upham Hotel make money?
Four revenue lines are on record. Accommodation Services are the primary driver. The others are food & Beverage - Bistro Amasa, meeting & Event Venues and guest Services & Fees.
Who are Upham Hotel's main competitors?
Broad incumbents on record are Bacara Resort & Spa, Kimpton Hotels & Restaurants, Rosewood Miramar Beach, Ojai Valley Inn and Hilton Santa Barbara Beachfront Resort. Direct peers are Hotel Californian, San Ysidro Ranch, Canary Hotel and Mar Monte Hotel (Unbound Collection by Hyatt). SaltAir Hotel (Santa Barbara waterfront project) is listed as an emerging player.
Does Upham Hotel have an API?
No public API is recorded for Upham Hotel.
What industry is Upham Hotel in?
Upham Hotel's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels. Its NAICS code is 72111 and its SIC code is 7011.