Upgrade Yourself

What Upgrade Yourself does

Upgrade Yourself is a Kyiv-based online education platform founded in 2008 by Alla Klymenko (MAPP, University of Pennsylvania; MA in Happiness Studies, Centenary University) that delivers positive-psychology-based personal development programs to individual consumers, predominantly in Ukraine and the broader Eastern European diaspora. Its core catalog comprises multi-week online courses (New ID, Restore Course, Super Sense 2.0, The Science of Manifestation), the annual Dream Year planning methodology, 2-day in-person Level Up trainings held in European and U.S. cities, personal coaching with the founder, and physical journals (Dream Year Book, Thank You Diary, Happyme Journal). Two free programs — Resilience 2.0 and Positive Psychology for Ukraine — are delivered as humanitarian lead-generation funnels featuring guest lectures from researchers such as Martin Seligman, Tal Ben-Shahar, and Steven Pinker.

The platform is built on the LearnWorlds LMS, which provides video hosting, community features, progress tracking, and social login (Google, Facebook, LinkedIn); Vimeo is used for embedded video, and physical product fulfillment is handled by Nova Poshta (Ukraine) and Ukrposhta (international). Course access is sold in tiered UAH-denominated packages ranging from 1,200 UAH for individual masterclasses to 12,500 UAH for flagship programs with personal coaching, while premium offerings such as The Science of Manifestation are priced in USD ($2,000 per cohort seat) and Level Up events command 500 EUR (Lisbon) to $650 (New York).

The business is bootstrapped and founder-owned through ТОВ "АКІС АПГРЕЙД" (EDRPOU 44649465), with approximately 55 employees, no disclosed external funding, and a cumulative reach of 350,000+ program participants over more than 15 years of operation. GTM combines a product-led model (free webinars and courses feeding email/Telegram lists) with high-touch event-driven conversions in Lisbon, Barcelona, and New York, and a community-led retention layer via mastermind groups, peer partner pairings, and alumni engagement.

Name

Upgrade Yourself

Legal name

ТОВ "АКІС АПГРЕЙД"

Website

https://upgrade-yourself.com.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Upgrade Yourself is a Kyiv-based online education platform founded in 2008 by Alla Klymenko, delivering positive-psychology courses, in-person trainings, coaching, and journals to individual consumers in Ukraine and the global Eastern European diaspora.

Ownership category

akta.pro rank

Product category

Online Personal Development Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAAAEAL

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAMAIAE

Growth Mindset, Motivation & Goal-Setting Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAFAFAB

Adaptive Learning & Personalization Engines

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

Keywords

• Positive psychology programs
• Online self-development courses
• Personal development training
• Life planning journals
• Happiness education platforms

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Online Courses and Programs: The primary revenue stream consists of paid online courses and programs (NEW ID, RESTORE, Super Sense, Dream Year Mid-Year, The Science of Manifestation, Power of Energy masterclass) sold on a tiered subscription/access model. Pricing ranges from 1,200 UAH for individual masterclasses to 12,500 UAH for comprehensive programs with coaching sessions. Revenue is recognized upon access provisioning, with some Early Bird discounts available.
2. In-Person Training Events: The company generates revenue from 2-day in-person Level Up trainings held in various cities. Pricing varies by location: 500 EUR in Lisbon, $650 in New York. Events include optional coaching add-ons. Revenue is recognized at point of booking.
3. Personal Coaching: One-on-one coaching sessions and packages with Alla Klymenko, including multi-session programs (4 sessions over one month for personal transformation). Sold directly via inquiry form.
4. Physical Journals and Diaries: Sale of physical products including Dream Year Book (238 pages, hardcover), Thank You Diary (256 pages), and Happyme Journal. Sold via the e-commerce section of the website with Nova Poshta (Ukraine) and Ukrposhta (international) delivery. Pricing starts at 750 UAH for Happyme Journal.
5. Manifestation Workshop: A 90-minute online workshop sold as a recorded session for 399 UAH, with proceeds directed to charity (WISPR initiative for Ukrainian defenders).
6. Free Programs (Lead Generation): Free programs (Resilience 2.0, Positive Psychology for Ukraine) serve as lead-generation funnels to convert participants into paid programs and physical product purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Upgrade Yourself is a Ukrainian online education platform that sells structured positive-psychology personal development programs. The core offering includes online courses (New ID, Restore, Super Sense 2.0, The Science of Manifestation), in-person 2-day Level Up trainings in European and U.S. cities, one-on-one coaching with founder Alla Klymenko, and physical journals (Dream Year Book, Thank You Diary, Happyme Journal) for goal-setting and gratitude practice. All programs are anchored in Alla Klymenko's proprietary methodology blending positive psychology research from UPenn, Harvard, Stanford, and Cal with practical coaching frameworks.

Product overview

Upgrade Yourself is an online educational platform offering a portfolio of self-development programs, in-person trainings, and physical journals centered on positive psychology, personal transformation, and wellbeing. The core offering consists of structured online courses (New ID, Restore Course, Super Sense 2.0, The Science of Manifestation) and in-person 2-day Level Up trainings held in European and global cities. These are supplemented by personal coaching, mastermind groups, free humanitarian courses for Ukrainians (Resilience 2.0, Positive Psychology for Ukraine), and physical journals (Dream Year Book, Thank You Diary, Happyme Journal). The ecosystem is built on the LearnWorlds e-learning platform and is led by founder and trainer Alla Klymenko, a Master's in Applied Positive Psychology from UPenn. Pricing ranges from free (humanitarian courses) to premium ($2000 for The Science of Manifestation).

Differentiator

Problem solved

Functional benefit

Brands

• Dream Year Book: Bestseller journal for dreams and goals, deep transformations, and year-long planning
• Thank You Diary
• Happyme Journal

Products and services

• New ID 8-week online course designed for individuals experiencing identity crisis after major life changes such as emigration, divorce, job loss, or childbirth. Guides participants through practical techniques to reconstruct their identity and build new daily habits aligned with their desired future self.
• Restore Course 5-module online course plus 3 bonus modules covering physical, emotional, mental, spiritual, financial, relationship, and social foundations. Includes video lessons, workbooks, daily habits, mastermind groups, guided meditations, and live streams.
• Level Up In-person 2-day transformational training focused on wellbeing across all life dimensions: body, emotions, mindset, money/career, relationships, and spirituality. Conducted in Ukrainian, available in cities including Lisbon, Barcelona, and New York.
• Dream Year Book Annual 238-page hardcover physical journal and bestseller for planning dreams and goals. Features sections for analyzing previous year experience, worthiness work, shadow work, future self planning, and monthly tracking. Available in Ukrainian and English.
• Thank You Diary 256-page hardcover gratitude journal combining scientific gratitude research with the Upgrade methodology. Features daily gratitude rituals, 30 topics for expanding gratitude capacity, self-discovery questions, and inspirational tasks.
• Happyme Journal 150-page inspiring happiness journal covering 5 sections: thoughts, feelings, actions, relationships, and self. Contains daily journaling with daily affirmations, dream visualization exercises, word of the day, and personalized questions.
• The Science of Manifestation 3-week intensive program combining daily video lessons, 4 live Zoom sessions, 1 personal coaching session with Alla Klymenko, guided meditations, and a VIP community chat. Focuses on transitioning from desires to real results using scientifically grounded manifestation tools.
• Super Sense 2.0 5-week online course designed for highly sensitive people (HSPs) to transform sensitivity into a superpower. Covers modules on the nature of sensitivity, relationships and boundaries, work and creativity, body and energy, and spirituality.
• Power of Energy Masterclass 2.5-hour recorded masterclass on managing personal energy. Includes video recording, 1-year access, week of practical assignments, and access to a community chat.
• Personal Coaching with Alla Klymenko One-on-one coaching sessions with founder Alla Klymenko. Four weekly one-hour meetings designed to move participants from a state of uncertainty to self-understanding and concrete next steps.
• Power of Presence Mastermind 12-week group program focused on personal branding, charisma, confidence, public speaking, and self-expression. Limited to 8 participants with application-based admission. Covers strengths assessment, overcoming impostor syndrome, personal style, and video/live presentation skills.
• Dream Year Mid-Year Mid-year support program for existing Dream Year participants providing a checkpoint for reviewing goals, recalibrating plans, and reigniting motivation. Includes 3 hours of recorded training, practical exercises, and downloadable materials.
• Manifestation Workshop 90-minute online workshop on becoming a designer of one's own future. Covers psychological and behavioral science-based manifestation tools, techniques for working with intention and trust, and vision-setting for 2026.
• Dream Year Training Annual goal-setting and life planning workshop with Alla Klymenko combining positive psychology with goal-setting tools. Can be purchased standalone or bundled with the Dream Year Book journal.

Quantifiable outcome

• 350,000+ cumulative program participants over 10+ years
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• LearnWorldscoreTechnology or IntegrationLearnWorlds is the LMS platform powering Upgrade Yourself's online courses and member areas. The platform provides video hosting, community features, progress tracking, social login (Google, Facebook, LinkedIn), and e-commerce functionality. Upgrade Yourself is identified as 'LearnWorlds Login' in OAuth authorization flows, indicating deep platform integration.
• WOHASU (World Happiness Summit)coreStrategic or Co-development PartnerAlla Klymenko is a Resident and Board Member of WOHASU (World Happiness Summit). This affiliation provides access to world-leading happiness researchers and lends credibility to the brand. WOHASU collaboration enables guest expert appearances in Upgrade programs.
• Resilience 2.0 Guest ExpertsflagshipStrategic or Co-development PartnerThe Resilience 2.0 free course features 10 international expert speakers: Tal Ben-Shahar (Happiness Studies Academy / Harvard), Karen Huguenhaim (WOHASU CEO), Maria Siri (clinical psychologist), Peter Bregman (Leading Global Coaches), Frédérik Laskin (Stanford Forgiveness Project), Dr. Kelly Hardin, Dr. Neha Sangwan, Dr. Michael Steger, Dr. Robert Biswas-Diener, and Dr. Eranda Jayawickreme. These experts contribute lectures in exchange for reaching the Ukrainian audience.
• Positive Psychology for Ukraine Guest ExpertsflagshipStrategic or Co-development PartnerThe Positive Psychology for Ukraine free course features 10 world-renowned experts including Martin Seligman (founder of positive psychology, UPenn), Tal Ben-Shahar (Harvard), Arthur Brooks (Harvard), Lindsey Doran (TEDx speaker), Tayab Rashid (U of Toronto), Mandy Seligman, June Gruber (U of Colorado), Rhonda Cornum, Steven Pinker (Harvard, Pulitzer Prize winner), and Eranda Jayawikreme (Wake Forest U). These experts provide lectures for free to Ukrainian students.
• Nova PoshtaminorChannel Partner/ Reseller/ DistributorNova Poshta is the primary domestic Ukrainian delivery partner for physical products (journals, diaries). Delivery rates are charged separately to customers. Order dispatch occurs within 1-2 business days of payment.
• UkrposhtaminorChannel Partner/ Reseller/ DistributorUkrposhta handles international delivery of physical products worldwide (except Russia and Belarus). International delivery costs 650-800 UAH. Used exclusively for cross-border shipments.
• WISPR / ГО 'Землячки'minorStrategic or Co-development PartnerThe Manifestation workshop proceeds (399 UAH per ticket) are donated to the WISPR initiative created by NGO 'Землячки' for developing support methods for Ukrainian defenders. This is a charitable partnership with a social impact dimension.
• Mriya Gallery (New York)minorOthersMriya Gallery at 101 Reade St, New York, NY 10013 is the venue for the Level Up New York event on October 18-19.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: Premium online learning platform offering video courses taught by world-class experts — analogous to Upgrade Yourself's premium video-led courses with celebrity/expert instructors, but at significantly larger scale and broader category coverage.
• Calm: Leading meditation and mental wellness app with courses, sleep stories, and masterclasses taught by experts — comparable content category (mindfulness, resilience, mental wellbeing) and masterclass-style format to Upgrade Yourself, but at much larger scale and broader category.
• BetterUp: Enterprise coaching and personal development platform combining AI-driven tools with human coaching — operates in the same positive psychology / coaching market as Upgrade Yourself's coaching and resilience programs, but targets B2B enterprise rather than direct-to-consumer.
• Headspace: Digital mental health and meditation platform offering guided courses, coaching, and therapy services — comparable to Upgrade Yourself's guided meditations, structured courses, and coaching services, particularly in the mental wellbeing and resilience categories.

Direct peers

• Sounds True: Multimedia publisher of spiritual and personal development content including books, audio programs, and online courses featuring leading teachers — comparable to Upgrade Yourself in combining authored physical products with online learning programs and a curated expert network.
• Mindvalley: Online personal development platform offering courses, masterclasses, and community-led programs across categories like mindset, health, and spirituality — directly comparable business model to Upgrade Yourself's course-plus-community-plus-events ecosystem, with a similar premium-tiered pricing approach.
• Hay House: Publisher and education platform offering books, card decks, online courses, and events in self-help, personal growth, and positive psychology — closely aligned with Upgrade Yourself's books/journals + courses + in-person events portfolio anchored by author-led content.

Emerging players

• Mindbodygreen: Wellness media and education brand offering articles, courses, and a membership program focused on mental health, wellness, and personal growth — comparable in combining content, courses, and community around mental wellbeing themes similar to Upgrade Yourself's positive psychology curriculum.
• Insight Timer: Free meditation and mindfulness app with a large community of teachers offering courses, live events, and guided meditations — comparable to Upgrade Yourself's meditation, mindfulness, and community-driven course offerings, with overlap in guided audio content and group learning formats.

Others

• Mighty Networks: Community-led platform enabling creators to build paid courses, events, and memberships — directly relevant as an enabling/adjacent technology to Upgrade Yourself's LearnWorlds-based community-plus-courses model, and a potential platform alternative as the company scales.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-sRMovb21j84xBZ1Tinh6w
• LinkedInlinkedin.com/company/upgrade-yourself

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upgrade Yourself