UPIMIR

What UPIMIR does

UPIMIR (legal name: Unió de Petites i Mitjanes Residències i Serveis a la Dependència) is a private non-profit professional association founded around 2015 and registered in Catalonia, Spain (CIF G65201246), with its registered office at C/ Viladomat 174, Barcelona. The organization represents small and medium-sized residential care facilities and dependency service providers for elderly and dependent persons across Catalonia. Its primary "customers" are these member residences, which it serves through collective representation, sector advocacy, and a suite of member services. Governance is led by President Ignasi Freixa and Vice President Dr. Vicente Botella, with a small operational team of approximately 7 employees.

UPIMIR is not a technology company. Its core product is a membership platform accessed via upimir.com, comprising a member portal, an updated content library (Quaderns Jurídics legal notebooks, Normativa, Comunicats, Recomanacions), a subsidized training program, a job board, free consulting, and a network of over 19 collaborator partners offering exclusive promotions. The underlying technology is a standard WordPress-based website with a members area; there are no proprietary software products, AI capabilities, or APIs. The organization also operates a purchasing central (central de compras) to aggregate procurement for members.

The business model is recurring membership fees (subscription) from member residences, supplemented by collaborative partner programs and member-facing services. GTM is sales-led: direct outreach, industry events, partnerships with sector bodies (notably PIMEC, where UPIMIR participates in governance), and earned media across Catalan and Spanish outlets. The association derives its primary competitive advantage from institutionalized regulatory access — appearances before the Parliament of Catalonia's Social Rights Commission, meetings with the Minister of Social Rights, and participation in the Catalan Social Services Technical Table — combined with the financial partnership with ICF (Institut Català de Finances) to deliver subsidized loans to members. Geographic scope is Catalonia-only, with no expansion into other Spanish regions or international markets identified.

Name

UPIMIR

Legal name

UNIO DE PETITES I MITJANES RESIDENCIES

Website

https://upimir.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UPIMIR is a Catalan non-profit trade association (founded ~2015, ~7 staff) representing small and medium residential care facilities for elderly and dependent persons in Catalonia, providing them with regulatory representation, training, a collective purchasing central, and a network of service partners via recurring membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: UPIMIR generates revenue through membership fees from small and medium residences and dependency service providers. Members pay fees to access benefits including representation, advocacy, updated information, training subsidies, job board access, free consulting services, and exclusive promotions from collaborators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

UPIMIR is a non-profit trade association that represents small and medium-sized residential care homes and dependency service providers in Catalonia, Spain. It sells membership to operators of elderly and dependent-person residences, bundling advocacy before the Catalan government, a curated documentation library, subsidized worker training, a job board, free consulting, and exclusive discounts from a network of collaborator partners in exchange for recurring membership fees.

Product overview

UPIMIR is a business association (UNIÓ DE PETITES I MITJANES RESIDÈNCIES I SERVEIS A LA DEPENDÈNCIA) representing small and medium-sized residences and care services for elderly and dependent persons in Catalonia. Rather than a technology product company, UPIMIR functions as a professional association offering its members a platform that includes representation and advocacy services, a member-only website with updated content and databases, training courses, a job board, consulting services, and exclusive promotions through collaborating partners. The organization does not offer standalone software products but rather collective services designed to support its member residential care facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• UPIMIR Member Services Platform A membership-based association service for owners and operators of small and medium residential care homes and dependency service providers in Catalonia. Members receive collective representation before the Catalan government and Parliament, access to a curated regulatory documentation library, subsidized worker training, a job board, free consulting, and exclusive discounts from a network of collaborator partners, all in exchange for recurring membership fees.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• FEFAC (Federació d'Associacions de Farmàcies de Catalunya)coreStrategic or Co-development Partner · 11 June 2026FEFAC represents pharmacy associations in Catalonia. UPIMIR and FEFAC held a working meeting to analyze the new pharmaceutical model for residences with more than 100 places, exchanging views on regulatory impact on care services.
• PIMECmajorGTM or Marketing PartnerPIMEC (Petites i Mitjanes Empreses de Catalunya) is the SME employers' organization in Catalonia. UPIMIR participates in PIMEC's governance and general assemblies, representing small and medium residences within the Catalan business ecosystem.
• CSM Correduria d'AssegurancesminorChannel Partner/ Reseller/ DistributorInsurance broker offering coverage solutions to UPIMIR members as part of collaborator benefits program.
• PMCM (Plataforma de Morosidad)minorOthersDebt collection platform partner for member services.
• ULTREIA (ACES Formación)minorImplementation/ SI/ Consulting PartnerTraining provider offering subsidized training courses for UPIMIR member employees through the bonificación system.
• SIEL BLEUminorOthersService provider partner with exclusive promotions for UPIMIR members.
• Clocat EnergyminorOthersEnergy solutions provider offering exclusive promotions for UPIMIR members.
• OXEENminorOthersService provider partner with exclusive promotions for UPIMIR members.
• DIMESAminorOthersEquipment and supplies provider for care facilities.
• EcorenovaminorOthersSustainability and environmental solutions provider.
• Elis Personal LaundryminorOthersProfessional laundry services for care facilities with exclusive member discounts.
• Farmàcia MoreminorOthersPharmacy partner with promotional offers for UPIMIR members.
• NictonrentminorOthersEquipment rental services for care facilities.
• Ortopedia MoreminorOthersOrthopedic supplies provider with promotional offers for members.
• PensiumminorOthersCare services provider offering exclusive promotions for UPIMIR members.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• PIMEC (Petites i Mitjanes Empreses de Catalunya): PIMEC is the broader Catalan SME association and a confirmed partner of UPIMIR. While not a direct peer (UPIMIR is a member of PIMEC), it is the higher-order umbrella organization that provides governance and SME advocacy context for member residences.
• FOESS (Fundación FOESS): FOESS is a Caritas-linked foundation producing research and policy analysis on social services and welfare in Spain. It is an adjacent/thematic peer shaping the public policy environment that UPIMIR must navigate on behalf of members.

Broad incumbents

• CEAPs (Confederación Española de Atención a la Persona Dependiente): CEAPs is the state-level confederation representing dependency care providers across Spain. As a broader umbrella organization it competes for legitimacy and member representation at the national level where UPIMIR has no mandate.
• AESTE (Asociación Empresarial Sociosanitaria): AESTE is the Spanish employer association for the social-health sector that engages in collective bargaining and labor representation. Comparable in function but operating nationally with stronger labor relations capacity than UPIMIR.

Direct peers

• ACRA (Associació Catalana de Recursos Assistencials): ACRA is the larger Catalan association representing residential and social services providers, including many of the same member profiles as UPIMIR. They are the primary alternative trade body within UPIMIR's geographic market, making them the most direct peer for benchmarking membership value and political reach.
• ASCAD (Associació de Serveis per a la Dependència): ASCAD is referenced in UPIMIR's collaboration history as another Catalan sector association. It represents dependency care service providers in the same geography, making it a useful structural peer despite limited publicly available detail.
• Associació Catalana d'Empreses per a la Dependència (ACAD): ACAD is a Catalan trade association referenced in UPIMIR's history as part of the social dialogue landscape. It represents dependency care providers in Catalonia and is a direct peer in terms of geography and constituency, even though UPIMIR focuses specifically on small/medium operators.

Regional players

• Associació Balear per a la Dependència i els Serveis Socials: A comparable regional trade association for dependency services providers in the Balearic Islands. They operate in a different autonomous community but replicate the same model of regional sector representation for small and medium care operators.
• LARES (Federación de Residencias y Servicios de Atención a la Dependencia): LARES is a Spain-wide federation focused on residential care for elderly and dependent persons, with overlapping member profile. It competes as a national-scale alternative for operators considering multi-region representation and serves as a benchmark for UPIMIR's policy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Upimir
• YouTubeyoutube.com/user/UPIMIR
• Facebookfacebook.com/UPIMIR
• LinkedInlinkedin.com/company/upimir
• Instagraminstagram.com/upimir

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPIMIR