Upplev Botkyrka

What Upplev Botkyrka does

Upplev Botkyrka AB is a wholly-owned municipal company (kommunalt aktiebolag) of Botkyrka kommun, established in 2005 to manage the municipality's experience industry, visitor economy, and creative industry assets. The company operates three distinct venues within Stockholm County, Sweden: Hågelbyparken, a historic folk park in Tumba with cultural-heritage buildings dating to the early 1900s; Lida friluftsgård, an outdoor recreation center set within an 825-hectare nature reserve established in 2010; and Subtopia, a cultural production venue in Alby that provides 20-2,150 sqm studios, an outdoor gallery of nearly 40 urban art works, and a cultural incubator for artists, circus companies, and film/TV producers. Since 2018, all three venues have been consolidated under Upplev Botkyrka's annual reporting.

The company serves four primary customer segments: corporate and enterprise clients booking conferences and events (the primary segment), creative and cultural organizations renting production spaces, the general public attending leisure and cultural events, and youth and emerging artists participating in subsidized incubator programs. Revenue is generated through quote-based venue rental and event services across all three locations, with pricing varying by venue, duration, and event requirements rather than publicly disclosed rates. Booking is conducted directly through each venue's dedicated website or via email inquiry, with multi-venue events coordinated through the central office.

The business operates with no proprietary technology layer, no disclosed digital products, and no API or SDK. Marketing is primarily website-driven, supplemented by individual venue sites, public event calendars, email inquiries, and organic social media presence. As of 2020 (the only disclosed year), Upplev Botkyrka reported revenue of 50 Msek with 611 tkr in profit and a headcount of 41 employees. The company operates both commercially and without profit motive to generate societal benefit, with a politically appointed board that reflects its status as a municipal instrument for cultural, recreational, and creative-economy policy.

Name

Upplev Botkyrka

Legal name

Upplev Botkyrka AB

Website

https://upplevbotkyrka.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Upplev Botkyrka AB is a Botkyrka municipality-owned operator of three venues — Hågelbyparken folk park, Lida friluftsgård nature reserve, and Subtopia cultural production hub — serving corporate conference clients, creative organizations, and the general public across Stockholm County.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industries

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Party Venue Sourcing & Booking Services (HSACACAL), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Venue rental services
• Conference facilities
• Event management
• Outdoor recreation
• Cultural production spaces

Headquarters

HQ city

Tumba

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Venue Rental and Event Services: Revenue generated from renting out venues and spaces at three locations (Hågelbyparken, Lida friluftsgård, Subtopia) for conferences, events, performances, TV productions, and other gatherings. Facilities range from small meeting rooms to large outdoor areas and studios up to 2,150 square meters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Upplev Botkyrka operates three venues in Botkyrka municipality, Sweden: Hågelbyparken (historic folk park), Lida friluftsgård (outdoor recreation center within an 825-hectare nature reserve), and Subtopia (cultural production facility). The company provides venue rental, conference facilities, and event services for corporate clients, cultural producers, and the general public.

Product overview

Upplev Botkyrka operates as a unified platform managing three distinct cultural and recreational venues in Botkyrka municipality, Sweden. The core portfolio consists of Hågelbyparken (a historic folk park), Lida friluftsgård (an outdoor nature recreation center within a 825-hectare nature reserve), and Subtopia (a cultural production and creative entrepreneurship hub). These venues are unified under one brand offering conference and event services, ranging from large-scale outdoor events to small nature-focused meetings, with additional offerings including a cultural incubator, outdoor art gallery, and venue rentals for various productions and performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Hågelbyparken

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Folkets hus och parker (FHP)minorOthersUpplev Botkyrka AB is a member of the national organization Folkets hus och parker (FHP), which represents folk parks and community venues across Sweden. The company operates under collective agreement via Fremia.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stiftelsen Folkets Hus i Stockholm: Community venue operator in Stockholm hosting conferences, cultural events, and performances. Comparable as a peer folk/community venue operator targeting similar corporate and cultural clients.
• Yasuragi: Japanese-inspired conference and wellness hotel near Stockholm offering nature-focused meetings and retreats. Direct competitor for Upplev Botkyrka's nature-based conference positioning at Lida friluftsgård.
• Skansen: Open-air museum and historic site on Djurgården in Stockholm, combining preserved historical buildings, cultural programming, and event hosting. Highly comparable to Hågelbyparken's folkpark + historical estate concept in the same Stockholm market.
• Folkets Hus och Parker (FHP): National Swedish association representing folk parks and community venues. Upplev Botkyrka is an FHP member and operates Hågelbyparken folkpark under the FHP collective agreement, making FHP the closest structural peer for the folkpark operations.
• Sigtunahöjden Hotell & Konferens: Conference hotel outside Stockholm with nature surroundings, targeting corporate meetings and offsites. Comparable to Lida friluftsgård's nature-conference positioning in the Stockholm metropolitan corporate events market.
• Kulturhuset Stockholm: Cultural center and theater complex in central Stockholm hosting exhibitions, performances, and conferences. Comparable to Upplev Botkyrka's Subtopia and Hågelbyparken offerings in terms of cultural programming and venue rental for events.
• Kolmården: Zoo and amusement park in Sweden combining nature experiences, events, and conferences. Comparable to Upplev Botkyrka's combination of nature reserve (Lida), cultural venue, and event hosting across multiple attraction types.

Broad incumbents

• Liseberg: Sweden's largest amusement park and event venue in Gothenburg, operated by a municipal-owned company. Comparable as a large municipal venue operator with diversified event, entertainment, and conference offerings.
• Gröna Lund: Major amusement park operator in Stockholm with event and concert capabilities. Operates broadly in the same Stockholm leisure/entertainment space and competes for the same corporate and consumer event audiences.

Others

• Confetti (event booking platform): Swedish online marketplace for booking event venues and suppliers. Comparable as an adjacent player in the Stockholm venue distribution ecosystem where Upplev Botkyrka could either compete or partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upplevbotkyrka

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upplev Botkyrka