Upstage Companies

What Upstage Companies does

Upstage Companies LLC is a privately held, full-service event production company founded in 2015 by Chris Martin and headquartered in Salt Lake City, Utah, with a regional office in Phoenix, Arizona and nationwide touring capability across 48 U.S. states and Canada. The company operates three integrated service lines — Crewing Services, Equipment Rentals, and Logistics Services — and markets itself as operating the largest non-union skilled labor pool in the Mountain West, supported by an in-house Upstage Training Academy covering audio, lighting, rigging, video, general labor, and scaffolding/decking disciplines. Its product surface spans Stageline-certified mobile stages (SL75 through SAM750), aluminum trusses and decking, professional lighting consoles (Grand MA, Hog, ETC), full PA systems and mixing consoles, modular LED walls, ADA platforms, and power distribution equipment, alongside transportation and payroll support for touring productions.

The business model is project-based and quote-driven, with revenue generated from professional services (skilled labor, logistics, payroll administration) and equipment rentals priced per event rather than through disclosed rate cards. Go-to-market is enterprise field sales combined with reputation-driven growth, anchored by marquee client relationships with Live Nation, AEG Presents, Sundance Film Festival, Super Bowl, NHL Winter Classic, and X Games, and supported by venue partnerships at major convention centers in Salt Lake City, Phoenix, and Colorado. Customer segmentation spans live music and concert touring, corporate events and trade shows, education and athletics, sports and public events, and broadcast/television, with four operating sub-brands (Upstage Companies, Upstage Crew, Upstage Rentals, Pro Show Logistics) used to position each service line. The company reports 71 employees and has executed a brand refresh and digital presence overhaul led by a VP of Business Development hired in 2023, with public materials describing back-to-back years of strong top-line growth, though no revenue figures are disclosed.

Name

Upstage Companies

Legal name

Upstage Companies LLC

Website

https://upstagecompanies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Upstage Companies is a full-service event production company providing skilled crewing, equipment rentals, and logistics for concerts, festivals, sports, corporate, and touring events across 48 U.S. states and Canada. It operates the largest non-union skilled labor pool in the Mountain West.

Ownership category

akta.pro rank

Product category

Event Production Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Stagehands & Production Support Crew (HSACAEAJ)

akta.pro secondary industries

Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ), Incumbent Worker Training & Upskilling (EDAAAOAE)

Keywords

• Event production services
• Stage and sound rental
• Skilled stagehand labor
• Touring logistics support
• Live event equipment rental

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crewing/Labor Services: Provides skilled stagehands, audio technicians, lighting technicians, video operators, riggers, equipment operators, and hair/makeup/wardrobe professionals for event setup, execution, and teardown.
2. Equipment Rentals: Rental of staging equipment (mobile stages, trusses, decking, ADA platforms, barricades, bike racks), lighting equipment (consoles, stage lighting), audio equipment (PA systems, mixing consoles, speakers, microphones, cables), and video equipment (LED walls, monitors, projectors, screens).
3. Transportation & Logistics: Transportation services for event equipment using fleet of semi-trucks, box trucks, sprinter vans, and flatbed trucks. Logistics planning for large-scale events with nationwide coverage across 48 U.S. states and Canada.
4. Payroll Support Services: Hassle-free payroll management for production crews, including tax withholding, compliance, 401K processing, and multi-state payroll for touring crews.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Upstage Companies is a full-service event production company providing skilled crew labor, professional equipment rentals, and touring logistics for live entertainment, corporate, sports, and broadcast events. The company supplies stagehands, audio/video/lighting technicians, riggers, and wardrobe specialists; rents Stageline-certified mobile stages, LED walls, PA systems, lighting consoles, trusses, and ADA platforms; and operates a national trucking fleet for touring transport and payroll support services across 48 U.S. states and Canada.

Product overview

Upstage Companies is a full-service event production company offering three integrated service divisions: Crewing Services (skilled labor pool providing stagehands, audio/video/lighting technicians, riggers, equipment operators, and hair/makeup/wardrobe), Equipment Rentals (professional-grade staging, lighting, audio, and video equipment including mobile stages, LED walls, PA systems, and mixing consoles), and Logistics Services (transportation, touring support, pro show logistics, and payroll support). The company operates Stageline-certified mobile stages and maintains a fleet of trucks for national touring across 48 U.S. states and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Crewing Services Skilled event labor for concert, festival, corporate, sports, and broadcast productions, supplying stagehands, audio technicians, lighting technicians/designers, video/camera operators, riggers, equipment operators, and hair/makeup/wardrobe specialists for setup, execution, and teardown.
• Equipment Rentals Rental of professional-grade staging, lighting, audio, and video equipment for events of any scale, including mobile stages, trusses, decking, ADA platforms, barricades, bike racks, lighting consoles, stage lighting, PA systems, mixing consoles, microphones, cables, LED walls, monitors, projectors, and video screens.
• Logistics Services (Pro Show Logistics) Transportation, touring support, and pro show logistics for event production teams across 48 U.S. states and Canada, operating a fleet of semi-trucks, box trucks, sprinter vans, and flatbed trucks for equipment and crew movement.
• Payroll Support Services Payroll management for production crews including tax withholding and compliance, benefits and 401K processing, multi-state payroll for touring crews, and custom payroll solutions.
• Mobile Stages Stageline-certified mobile stages available in multiple sizes (SL75, SL100, SL260, SL320, SAM450, SAM575, SAM750) for concerts, festivals, corporate events, and community celebrations, deployed by certified Stageline technicians.
• Trusses & Decking Aluminum trusses and solid decking systems including staging decks (4'x8' and 4'x4'), deck legs, stair units, box truss sections, corner blocks, truss towers, and motors/rigging hardware.
• LED Walls High-resolution modular LED panels available in indoor fine pitch (2.6mm-3.9mm), indoor/outdoor versatile (4.8mm-5.9mm), and outdoor high-brightness (6.9mm+) configurations, with curved and flown system options for events of any scale.
• Lighting Consoles Professional lighting control systems including Grand MA consoles, High End Systems Hog family, ETC consoles, portable control wings, DMX controllers, and networking/distribution equipment.
• Full PA Systems Complete sound reinforcement solutions including line array systems, point source systems, subwoofers, delay stacks, fill speakers, monitoring systems, and processing/control equipment for venues of all sizes.
• Mixing Consoles Professional audio mixing solutions including digital consoles with scene recall and effects, analog consoles, personal monitoring mixers, stagebox/I/O expansion, multi-track recording interfaces, and peripheral processing.
• Power Distribution Event power distribution equipment including Motion Labs 200/400 Amp power distros, feeder cables, cable ramp systems, 70KW generators, ETC Sensor racks, and motor distro units.
• ADA Platforms ADA-compliant accessibility platforms including wheelchair-accessible viewing platforms, compliant ramps, safety railings, slip-resistant surfaces, adjustable heights, and family/companion seating solutions.

Quantifiable outcome

• Consistently delivers crews of 50-100+ workers for large-scale events like Salt Palace conventions with 7,000+ attendees
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Regional players

• AG Production Services: Southwest-based event production company offering audio, lighting, staging, and crew for concerts and corporate events. Regional peer with similar Mountain West/Southwest overlap to Upstage but more limited geographic reach.

Direct peers

• LMG (Lighting Management Group): Nationwide provider of video, lighting, audio, and LED equipment rentals with integrated crew and production services. Direct overlap with Upstage's equipment rental and touring support capabilities across concerts, tours, and corporate events.
• 4Wall Entertainment: Multi-location provider of entertainment lighting, video, audio, and rigging rentals with integrated production services. Closely comparable to Upstage's equipment rental + production support model and competes in similar concert, tour, and corporate verticals.
• Brown Note Productions: Colorado-based full-service concert and event production company providing audio, lighting, video, staging, and crew. Strong comparable for Upstage's Mountain West touring/event model and direct competitor for regional concert and tour contracts.
• StageRight: Provider of staging, roofing, and event infrastructure equipment, including mobile and modular staging for concerts and large-scale events. Comparable to Upstage on the mobile stage and staging rental side of the business.
• Atomic Design Group: Specialized provider of staging, scenic, and event production services for concerts, tours, and brand activations. Comparable to Upstage in turnkey staging and labor delivery, with similar reliance on touring and live entertainment customers.

Others

• Stageline (Groupe Stageline): Manufacturer of Stageline mobile hydraulic stages — the same platform Upstage is certified to operate. Comparable as an upstream equipment partner/supplier rather than a direct competitor; relevant given Upstage's Stageline-certified mobile stage fleet.

Broad incumbents

• PRG (Production Resource Group): One of the largest global providers of entertainment and event production services, offering lighting, audio, video, rigging, and crew across concerts, tours, and corporate events. Comparable to Upstage across nearly every service line but at materially greater scale and geographic reach.
• Encore (formerly PSAV): Largest dedicated event technology and production services provider for hotels, convention centers, and corporate meetings. Comparable to Upstage in staging, audio, video, and lighting for live events, but with a hotel/hospitality-anchored footprint.
• Freeman Company (incl. Sparks): Global event and brand experience company that already partners with Upstage as a customer, operating large-scale event production, AV, and staging services. Overlaps directly with Upstage's enterprise event production offering across trade shows, conventions, and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upstage-crew-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstage Companies