Uptown Serviced Office

What Uptown Serviced Office does

Uptown Serviced Office is a Jakarta-based hybrid serviced office operator established in 2018 by Salim Group, one of Indonesia's largest diversified conglomerates. The company operates a single location at Plaza Mutiara, 8th and 9th Floor, in the Mega Kuningan central business district of South Jakarta, designed with a New York City-inspired aesthetic drawing on Central Park and Upper Manhattan references. Its product portfolio comprises eight workspace solutions spanning Private Office, Capsule Office, Dedicated Desk, Co-working Space, Virtual Office, Event Space, Meeting Room, and Daily Pass, priced in Indonesian Rupiah from IDR 500,000/month for a virtual office address up to IDR 3,500,000/month for a shared office, with meeting and event space billed hourly. Bookings, tours, and reservations are managed through the third-party Nexudus SaaS platform rather than proprietary technology.

The business serves a horizontal mix of Jakarta-based freelancers, early-stage startups, SMEs, remote and hybrid teams, and entrepreneurs seeking a prestigious Mega Kuningan business address without the capital commitment of a traditional lease. Customer acquisition runs through a sales-led direct model combining website contact forms, WhatsApp, phone, email, walk-in tours, and active content marketing across a blog plus Facebook, Instagram, and LinkedIn channels. Revenue is predominantly subscription-recurring on the office and dedicated-desk products, supplemented by usage-based meeting and event room rentals and one-time daily passes.

Uptown operates within a partner ecosystem that includes Plug and Play Indonesia (a startup accelerator), AWS, Trevo, DigiHR, Kontrak Hukum, and various community and cultural partners, which supports community events and tenant networking as a soft retention layer. The company does not disclose revenue, has no external funding rounds on record, and reports only 6 employees, indicating a lean operation that leverages Salim Group's institutional backing and brand credibility rather than scaling through venture capital or rapid multi-site rollout. No AI/ML capabilities, patents, or proprietary technology beyond third-party SaaS tooling are evidenced in the source material.

Name

Uptown Serviced Office

Legal name

Uptown

Website

https://uptown.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Uptown Serviced Office operates a single hybrid serviced office at Plaza Mutiara in Jakarta's Mega Kuningan CBD, offering private offices, co-working, virtual office, meeting rooms, and event space to freelancers, startups, SMEs, and remote teams. The business is a subsidiary of Salim Group.

Ownership category

akta.pro rank

Product category

Serviced Office Space

NAICS

Private Mail Centers (561431)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Serviced office space
• Co-working space
• Virtual office services
• Flexible workspace solutions
• Meeting room rental

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Office Rental: Monthly rental of enclosed private office spaces suitable for teams up to 20 people, offering 24/7 access
2. Co-working Space Membership: Flexible open seating workspace with hot desk access, free coffee and tea, high-speed internet
3. Dedicated Desk Rental: Reserved personal desk in shared office environment with consistent seating location
4. Virtual Office Services: Premium business address in Mega Kuningan, mail handling, and discounted meeting room access
5. Meeting Room Rental: Hourly rental of equipped meeting rooms with projector, whiteboard, and conference facilities
6. Event Space Rental: Multifunctional venue for seminars, workshops, and business gatherings with up to 60% discount promotions
7. Daily Pass: One-time daily access to workspace facilities including WiFi, coffee, and business lounge

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Uptown Serviced Office operates a hybrid serviced office and co-working facility at Plaza Mutiara, Mega Kuningan, South Jakarta. It rents fully furnished private offices (for teams up to 20 people), dedicated desks, capsule offices, co-working hot desks, meeting rooms, event space, and virtual office services (premium business address with mail handling). Offerings are sold on monthly subscriptions for workspace memberships and on hourly/usage-based pricing for meeting rooms, event space, and daily passes.

Product overview

Uptown Serviced Office is a hybrid serviced office provider established in 2018 by Salim Group, combining private office and co-working space concepts with a New York city style design. Located in Plaza Mutiara, Mega Kuningan, South Jakarta, the company offers a portfolio of eight interconnected workspace solutions: Private Office (enclosed furnished offices for teams up to 20), Capsule Office (compact private workspaces), Dedicated Desk (reserved permanent desks), Co-Working Space (open collaborative areas), Virtual Office (business address services), Event Space (multifunctional venues), Meeting Room (professional meeting facilities), and Daily Pass (day-use access). The unified platform provides businesses and professionals with flexible, modern workspace options ranging from full-time offices to occasional meeting room bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Office Fully furnished enclosed office space with desks, chairs, fast Wi-Fi, and 24/7 access; supports individual or small team environments up to 20 people; move-in ready and customizable.
• Co-Working Space Open-plan shared workspace where individuals work independently or collaboratively; users bring their laptop and pick an open seat, with fast Wi-Fi, free coffee and tea, and networking opportunities.
• Virtual Office Premium business address in Mega Kuningan without physical office rental; includes mailing services, meeting room access at special rates, and a business address for branding purposes; ideal for startups and entrepreneurs.
• Dedicated Desk Reserved permanent desk in a shared office environment, offering flexibility and convenience with dedicated workspace; includes access to open pantry, meeting room, and event space.
• Capsule Office

Quantifiable outcome

• Flexible workspace supporting teams from 1 to 20 people
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Trevo.idminorGTM or Marketing PartnerListed as partner in Uptown's ecosystem, likely providing co-marketing or referral opportunities.
• DigiHRminorGTM or Marketing PartnerHR technology partner listed among Uptown's partners.
• Mau Belajar ApaminorGTM or Marketing PartnerEducational platform partner in Uptown's network.
• gTunesminorGTM or Marketing PartnerPartner in Uptown's business ecosystem.
• idEA (Asosiasi E-Commerce Indonesia)minorGTM or Marketing PartnerIndonesian E-Commerce Association partner providing networking and ecosystem connections.
• Jakarta Cinema ClubminorGTM or Marketing PartnerEntertainment/cultural partner in Uptown's community network.
• Kontrak HukumminorGTM or Marketing PartnerLegal services partner providing business support to tenants.
• LiveLifeminorGTM or Marketing PartnerPartner in Uptown's business ecosystem.
• Plug and Play IndonesiacoreStrategic or Co-development PartnerStartup accelerator and innovation platform partner, providing strategic value for startup community engagement.
• The Union GroupminorGTM or Marketing PartnerPartner in Uptown's business network.
• RentfixminorGTM or Marketing PartnerProperty/real estate technology partner.
• IndoserviceminorGTM or Marketing PartnerService partner listed in Uptown's ecosystem.
• Salim GroupcoreOthersParent company and investor. Uptown is a subsidiary of Salim Group, which launched the hybrid serviced office concept combining private office and co-working space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WeWork: Global coworking giant offering flexible office space, private offices, and meeting rooms across major business districts including Jakarta. While broader in scale and portfolio, it directly competes for the same hybrid-workspace demand.
• The Executive Centre: Premium Asia-Pacific serviced office and coworking provider with locations across major business hubs. Competes for the same enterprise tenants and virtual office users that Uptown serves, but at a higher price point and broader scale.
• Spaces (by IWG): Design-led coworking and serviced office brand within IWG, explicitly targeting creative professionals and startups with themed interiors - a comparable positioning concept to Uptown's NYC-themed design.
• IWG / Regus: World's largest flexible workspace operator (parent of Regus, Spaces, HQ) with global network including Jakarta locations. Overlaps heavily with Uptown on private offices, virtual offices, and meeting rooms for enterprise clients.

Direct peers

• GoWork: One of Indonesia's largest coworking and serviced office operators with multiple Jakarta locations, serving startups, SMEs, and enterprise tenants with hybrid workspace products that closely mirror Uptown's offering.
• CoHive: Indonesia-focused coworking and event space operator with locations across Jakarta, providing coworking, private office, virtual office, and event space to a similar startup and SMB target market as Uptown.
• Rework: Indonesian coworking and serviced office operator focused on Jakarta and other tier-one Indonesian cities; directly competes with Uptown for SME and startup tenants seeking affordable private and shared office space.

Others

• Plug and Play Indonesia: Global startup accelerator and innovation platform with active Indonesia operations. Listed as a strategic partner of Uptown and operates its own workspace and ecosystem programs, making it an adjacent ecosystem participant rather than direct competitor.

Regional players

• JustCo: Singapore-headquartered coworking operator with significant Southeast Asia presence; targets similar enterprise and SME segments with comparable product suites including coworking, private offices, and virtual offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Uptown-Office-310654916130375
• LinkedInlinkedin.com/company/uptown-service-office
• Instagraminstagram.com/uptownservicedoffice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptown Serviced Office