Urban Green

What Urban Green does

Urban Green is an Ontario-based interior plantscaping company founded in the mid-1970s and headquartered in Hamilton, operating under current ownership since 2018 when James Cuthbert succeeded founder Peter Tigchelaar. The company designs, installs, and maintains four core service lines for commercial and residential clients: Living Walls (vertical gardens using GSky, Wallemi, WallyGrow and proprietary portable units), Potted Plants (tropical plants paired with Lechuza, Veradek, and custom planters), Plant Care (bi-weekly or monthly maintenance with replacement warranty), and Moss Preserves (glycerin-treated preserved moss walls, logos, and framed art). Its technical differentiator is a sub-irrigation methodology developed by the founder over 30 years ago that enables bi-weekly rather than weekly servicing, lowering the labor cost of plant maintenance.

The company serves over 120 commercial plant care clients across Southern and Eastern Ontario, with three regional offices covering the Greater Toronto/Hamilton Area, London & Southwestern Ontario, and Ottawa & Eastern Ontario. Customers include Fortune 500 companies, universities (University of Waterloo, Sheridan College), entertainment venues (Budweiser Gardens), retail (North York Mall, Golf Town, Remax), and law firms, healthcare facilities, manufacturers, and homeowners. Marketing is primarily organic — Instagram and Facebook content showcasing installations, plus community engagement with interior design students at Sheridan College — with leads captured through a Jobber-based client hub quote request system.

Revenue is generated through two mechanisms: recurring bi-weekly or monthly subscription plant-care contracts priced from $60 to over $1,000 per month, and one-time installation projects for living walls, moss preserves, and potted plant setups ranging from $500 to $50,000. The business is privately held, with no disclosed outside investors, and operates with a lean five-person team plus a retired founder serving as specialty consultant.

Name

Urban Green

Legal name

Urban Green

Website

https://urbangreen.ca

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Green is a 50-year-old Ontario interior plantscaping company that designs, installs, and maintains living walls, potted plants, plant-care subscriptions, and preserved moss features for commercial offices, educational institutions, healthcare facilities, retailers, and residential clients across Southern and Eastern Ontario.

Ownership category

akta.pro rank

Product category

Interior Plantscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

akta.pro primary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

akta.pro secondary industry

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Interior plantscaping
• Living wall installation
• Plant maintenance services
• Biophilic design
• Commercial plant care

Headquarters

HQ city

Toronto/Greater Toronto Area

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Plant Care Services: Recurring bi-weekly or monthly commercial plant care packages covering moisture monitoring, watering, pest control, fertilizing, pruning, and plant replacement warranty. Clients range from Fortune 500 companies to home businesses.
2. Living Wall Installation: One-time installation of vertical gardens including GSky, Wallemi, WallyGrow systems, framed living walls, and portable living wall units for commercial and residential spaces.
3. Moss Wall Installation and Products: Preserved moss installations including custom logos, framed art, and bespoke moss designs with occasional repair and touch-up packages.
4. Potted Plant Sales and Maintenance: Sale and ongoing care of tropical potted plants with premium planters (Lechuza, Veradek, custom designs) and bi-weekly maintenance visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Urban Green designs, sells, installs, and maintains interior plantscaping for commercial and residential clients across Ontario. Core offerings include custom living walls (vertical gardens), potted tropical plant installations, preserved moss features, and ongoing plant care and maintenance services. The company primarily serves offices, healthcare facilities, educational institutions, retail environments, and select residential customers in Southern Ontario.

Product overview

Urban Green is an interior plantscaping company offering a portfolio of four core services: Living Walls (vertical gardens using GSky, Wallemi, WallyGrow systems, plus framed and portable variants), Potted Plants (tropical plants with Lechuza and Veradek designer collections, Wally Eco wall planters, and custom-built planters), Plant Care (bi-weekly/monthly maintenance with replacement warranty), and Moss Preserves (preserved moss walls, logos, and framed art using Reindeer, Sheet, Pole, and Mood moss varieties). The company operates primarily in commercial spaces across Southern Ontario, serving over 120 clients, with a design philosophy centered on Biophilic Design.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Wall Installation Custom design, build, and installation of vertical gardens (living walls) for commercial and residential interiors. Includes assessment of space, lighting, and irrigation, and selection of appropriate plant species and living wall system from a portfolio of 12+ options.
• Potted Plant Installation Supply and installation of indoor tropical plants in commercial and residential interiors, often paired with the company's sub-irrigation planters for lower-maintenance care.
• Plant Care and Maintenance Service Recurring professional plant care and maintenance service for commercial and residential clients, including watering, pruning, fertilization, pest management, and replacement. Sold as a recurring contract supporting 120+ commercial plant care clients.
• Moss Preserves / Preserved Moss Features Design and installation of preserved moss walls and moss art features that provide the aesthetic of greenery with no watering, lighting, or ongoing plant care requirements.

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• LechuzacoreStrategic or Co-development PartnerPartnership with German manufacturer of premium self-watering planters. Lechuza's innovative sub-irrigation system allows plants to be serviced bi-weekly, reducing maintenance costs while ensuring plant health. Urban Green offers Lechuza planters as part of their potted plant solutions.
• VeradekminorStrategic or Co-development PartnerCanadian manufacturer of weather-resistant planters made from recycled and eco-friendly materials. Urban Green uses Veradek planters for commercial and residential projects, particularly large-scale installations like the North York mall project with 36 floor planters.
• GSkycoreTechnology or IntegrationMarket leader in living wall systems using modular trays with integrated irrigation. Urban Green installs and maintains GSky systems including Versa Wall for framed living walls. Extensive experience with 5+ years of GSky installations.
• WallemicoreTechnology or IntegrationPremium green wall system using fabric membrane with built-in irrigation for natural plant growth. Urban Green has 2+ years of experience with Wallemi systems, including installing multiple walls at North York locations.
• Cabinet SolutionsminorStrategic or Co-development PartnerLocal Ontario manufacturer that produces cabinet-like frames for Urban Green's portable living wall units. Frames are made in Brantford to specifications that perfectly display the living wall installations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ambius: Ambius is the largest global commercial interior landscaping provider, offering plant rental, living walls, moss walls, and maintenance services to offices, retail, and hospitality — directly comparable to Urban Green's interiorscape service suite at much larger scale.
• Plantscape Inc. Plantscape is a long-standing US interior plantscaping company that designs, installs, and maintains indoor plants and living walls for commercial clients — a directly comparable service model and customer base to Urban Green.
• Verde Interior Landscaping: Verde is a commercial interiorscape provider offering design, installation, and ongoing plant care for corporate, hospitality, and retail environments — directly comparable recurring-service model to Urban Green.
• Leafcutter Design: Leafcutter Design is an interiorscape firm focused on biophilic design, including living walls and potted plant programs for offices and commercial properties — comparable in service offering and target customer profile.
• Bonsai Design: Bonsai Design provides interior plant design, installation, and maintenance with a strong focus on biophilic design for offices and commercial spaces — a direct competitor in the same product category and customer segment.
• Planterra Corporation: Planterra is a North American interiorscape firm specializing in living walls, moss walls, and plant care programs for corporate and institutional clients — closely aligned with Urban Green's core product mix including living walls and moss preserves.

Broad incumbents

• Scotts Miracle-Gro Company: Scotts Miracle-Gro is a large incumbent in the broader lawn and garden consumer/retail market; while not a direct interiorscape service provider, it is a meaningful industry reference point for the plant-care ecosystem Urban Green operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urbangreen.ca
• Instagraminstagram.com/urban_green_interiors
• LinkedInlinkedin.com/company/urban-green-plants

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Green