Urban Nature Hotels
- Company typePrivate
- Founded2023
- HeadquartersRostock, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Urban Nature Hotels firmographics
Firmographics- Name
- Urban Nature Hotels
- Legal name
- DSR Hotel Holding GmbH
- Website
- https://urban-nature.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Urban Nature Hotels industry classification
Industry- Product category
- Lifestyle Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Nature Lodges & Eco-Resorts (THAAAAAI), Destination Spas & Spa Resorts (HSALAFAC)
Keywords
Where Urban Nature Hotels is headquartered
LocationHeadquarters
- HQ city
- Rostock
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Urban Nature Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodation: Core revenue from room rentals across two properties with combined 193 rooms and suites. Pricing varies by season, room category, and package inclusions. Standard room categories include Comfort, Deluxe, and Junior Suite options.
- Food & Beverage: On-site dining at Auntie Clara's Restaurant (St. Peter-Ording) and Auntie Heidi Restaurant (Bad Gastein), plus multiple bars including Scaper's Club rooftop bar, Drifters Hang Out Bar, and Schlossbar. Revenue from covers, beverages, and private dining events.
- Spa and Wellness Treatments: A la carte wellness treatments including One Time 30 (€45), One Time 50 (€85), One Time 100 (€155), and Day Spa packages (€95-€235). Spa access is included in room rate but treatments are additional.
- Event Venue Rental: Meeting spaces, conference facilities, and private party venues rented to corporate and private clients. Half-day packages from €69/person, full-day from €79/person. Flexible spaces accommodate 10-65 guests depending on location.
- Gift Vouchers: Pre-paid gift vouchers sold in fixed denominations (€50, €100, €200, €500) and variable value cards (€25-€5,000) for hotel services, dining, and spa treatments.
- Pet Accommodation: Dog-friendly accommodation at St. Peter-Ording property for €20/day, including access to lobby and Drifters Hang Out Bar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Early Bird inclusive breakfast packages |
| Subscription | Multi-year contract | Stay More Save More packages |
| Subscription | Multi-year contract | Summer Breeze with Soulfood Journey & Parking |
| Subscription | Multi-year contract | Spice it up! Tasty Trip packages |
| Unit Pricing | Pay-as-you-go | One Time Spa Treatments |
| Unit Pricing | Pay-as-you-go | Day Spa packages |
| One time/ perpetual license | One time/ perpetual license | Gift Vouchers |
| Unit Pricing | Multi-year contract | Event packages - Half-day |
| Unit Pricing | Multi-year contract | Event packages - Full-day |
| Unit Pricing | Daily | Dog accommodation - St. Peter-Ording |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Urban Nature Hotels product offering
Product offeringCore offering
Urban Nature Hotels operates two lifestyle hotels under one brand: Urban Nature St. Peter-Ording (91 rooms & suites on the German North Sea coast) and Urban Nature Bad Gastein (102 rooms & suites in the Austrian Alps within a 1791 historic spa castle). The properties sell overnight accommodations complemented by on-site dining (Auntie Clara and Auntie Heidi soulfood restaurants, rooftop and lounge bars), wellness facilities (Alpine Swim Club rooftop infinity pool and Lila Wolken Self Care Club), event venues for 10–65 guests, à la carte spa treatments, and dog-friendly stays, bundled under seasonal and themed packages.
Product overview
Urban Nature Hotels operates as a dual-location hotel brand combining urban lifestyle with natural settings. The portfolio consists of two distinct properties: Urban Nature St. Peter-Ording (91 rooms, North Sea coast with rooftop bar, spa, and soulfood restaurant) and Urban Nature Bad Gastein (102 rooms, Alpine setting with rooftop infinity pool, sauna area, and mountain-view dining). Accommodations are complemented by dining venues (Auntie Clara and Auntie Heidi restaurants, multiple bars), wellness facilities (Lila Wolken Self Care Club and Alpine Swim Club), and ancillary services including gift vouchers, spa treatments, and event spaces. The brand positions around contrasts—nature meets urban—with both properties offering distinct local character while sharing the overall concept and booking infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Nature St. Peter-Ording A 91-room & suite lifestyle hotel located directly behind the dyke in St. Peter-Ording on the German North Sea coast, offering accommodation, on-site dining, wellness facilities, event spaces, and dog-friendly amenities under the Urban Nature brand.
- Urban Nature Bad Gastein A 102-room & suite boutique hotel housed in the historic 1791 Badeschloss spa castle at the Bad Gastein waterfall in the Austrian Alps, offering accommodation, Alpine wellness, soulfood dining, event venues, and ski amenities under the Urban Nature brand.
- Urban Nature Gift Vouchers Digital gift certificates sold online in fixed (€50/€100/€200/€500) and variable (€25–€5,000) denominations, redeemable at both Urban Nature properties for stays, dining, and spa services.
- Urban Nature Event Spaces and Venues Meeting, workshop, and private-event venues at both Urban Nature properties accommodating 10–65 attendees, offered with half-day (from €69/person) and full-day (from €79/person) packages including room rental, projector, lunch, and coffee breaks.
- Urban Nature Spa Treatments (Your Own Time / Day Spa) À la carte wellness treatments and Day Spa packages bookable online at the Lila Wolken Self Care Club, featuring timed sessions (30, 50, 100, 150 min) at €45–€235 and spa amenities.
Quantifiable outcome
- GreenSign sustainability barometer: 82% (St. Peter-Ording) and 80% (Bad Gastein)
Companies that use Urban Nature Hotels
Customer profileSegments5 records
Ideal customer profiles5 records
Urban Nature Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Urban Nature Hotels partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and minor.
- DSR Hotel Holding GmbHcoreParent company operating Urban Nature Hotels brand. Provides property management, branding, reservations technology, and corporate support functions. DSR Hotel Holding also operates sister hotel brands including A-ROSA Hotels, aja Hotels, HENRI Hotels, Hotel Neptun, Louis C. Jacob, and MIRA Hotels under the DERTOUR Group / REWE Group umbrella.
- DERTOUR Group / REWE GroupcoreUrban Nature Hotels is part of DERTOUR Group and its parent company REWE Group, one of Europe's largest tourism groups. DERTOUR distributes vacation packages including Urban Nature properties through tour operator and travel agency channels.
- GreenSignstrategicIndependent sustainability certification body providing verified environmental and social performance assessments. Both Urban Nature properties hold GreenSign certification with scores of 82% (St. Peter-Ording) and 80% (Bad Gastein).
- I WANT YOU NAKED (Skincare Products)minorOrganic skincare product line used for spa treatments at the Lila Wolken Self Care Club, featuring sea algae and high-grade organic body care products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Urban Nature Hotels competitors and assessment
Company assessmentDirect peers
- Alpenresort Schwarz: Family-owned luxury wellness resort in the Austrian Alps with extensive spa, multiple F&B outlets, and activity programming. Direct comparable for Urban Nature Bad Gastein in the Austrian Alpine wellness segment with similar mid-to-upscale pricing and event/wedding offerings.
- Falkensteiner Hotels & Residences: Austrian-headquartered family hotel group operating wellness, family, and city hotels across Austria, Italy, Croatia, and Czech Republic with strong Alpine resort focus. Direct comparable for Urban Nature Bad Gastein's Alpine wellness positioning and Austrian market overlap.
- arcona Hotels & Resorts: German hotel group operating lifestyle and wellness-oriented hotels on the North Sea, Baltic, and Alpine destinations including several dog-friendly and family-oriented properties. Direct competitor in St. Peter-Ording/North Sea wellness segment.
- aja Hotels: Another DSR Hotel Holding sister brand operating lifestyle-focused resort hotels in German/Austrian destinations with wellness, F&B, and activity programming. Highly comparable in operating structure, target audience (active lifestyle travelers and families), and parent-group distribution model.
- Me and All Hotels: Lindner-operated lifestyle hotel brand focused on hybrid work-leisure stays with strong F&B, social spaces, and wellness amenities in German city and resort locations. Competes for the same lifestyle-conscious leisure and bleisure traveler segments with similar price-point positioning.
- 25hours Hotels: Independent German boutique lifestyle hotel chain known for distinctive design, F&B concepts, and storytelling-driven brand experience targeting design-conscious urban and resort travelers. Closest standalone competitor to Urban Nature's 'urban meets nature' positioning in the German-speaking market.
- A-ROSA Resorts: Direct sister brand under DSR Hotel Holding GmbH operating upscale resort hotels across Germany and Europe. Closest comparable in parent group context, with similar full-service resort positioning, spa/wellness offerings, and multi-revenue stream model including F&B, events, and leisure activities.
- HENRI Hotels (DSR sister brand): Compact design hotel brand under DSR Hotel Holding focused on city-house hotels with strong F&B and bar concepts. Sister brand sharing distribution and corporate infrastructure - comparable in scale and target customer but with urban (vs. nature-resort) positioning.
- Severin's Resort & Spa (Sylt): Independent upscale wellness and lifestyle resort on the North Sea island of Sylt combining modern design, spa, and culinary concepts. Most comparable North Sea competitor to Urban Nature St. Peter-Ording for the premium leisure/wellness beach segment.
Broad incumbents
- Design Hotels: Marriott-affiliated curated global membership community of 300+ independent design-driven hotels. Not a direct operator but a channel/brand network that aggregates boutique lifestyle hotels - relevant as both a potential distribution partner and a comparable positioning benchmark in the design-led boutique segment.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Nature Hotels social profiles
Digital presenceUrban Nature Hotels compliance and trust
Trust signalCompliance1 record
Urban Nature Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Nature Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Urban Nature Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Nature Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Nature Hotels
What does Urban Nature Hotels do?
Urban Nature Hotels operates two lifestyle hotels under one brand: Urban Nature St. Peter-Ording (91 rooms & suites on the German North Sea coast) and Urban Nature Bad Gastein (102 rooms & suites in the Austrian Alps within a 1791 historic spa castle). The properties sell overnight accommodations complemented by on-site dining (Auntie Clara and Auntie Heidi soulfood restaurants, rooftop and lounge bars), wellness facilities (Alpine Swim Club rooftop infinity pool and Lila Wolken Self Care Club), event venues for 10–65 guests, à la carte spa treatments, and dog-friendly stays, bundled under seasonal and themed packages.
Is Urban Nature Hotels a public or private company?
Urban Nature Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Urban Nature Hotels founded?
Urban Nature Hotels was founded in 2023. It employs 11 to 50 people.
Where is Urban Nature Hotels based?
Urban Nature Hotels is headquartered in Rostock, Germany, in the Europe region.
How does Urban Nature Hotels make money?
Six revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, spa and Wellness Treatments, event Venue Rental, gift Vouchers and pet Accommodation.
Who are Urban Nature Hotels's main competitors?
Direct peers on record are Alpenresort Schwarz, Falkensteiner Hotels & Residences, arcona Hotels & Resorts, aja Hotels, Me and All Hotels, 25hours Hotels, A-ROSA Resorts, HENRI Hotels (DSR sister brand) and Severin's Resort & Spa (Sylt). Design Hotels is listed as a broad incumbent.
Does Urban Nature Hotels have an API?
No public API is recorded for Urban Nature Hotels.
What industry is Urban Nature Hotels in?
Urban Nature Hotels's product category is Lifestyle Hotels. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7000.