Urbanrock
Urbanrock is presented in firmographic records as a 5-employee UK entity; the aggregated commercial data describes Little Simz Co, a Brooklyn-based print-on-demand apparel e-commerce brand selling themed t-shirts, hoodies, and mugs directly to consumers via its own website.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urbanrock does
Urbanrock is presented in firmographic records as a 5-employee entity based in Watford, Hertfordshire, United Kingdom. The detailed commercial data aggregated for this company, however, describes a print-on-demand apparel e-commerce business branded as Little Simz Co (littlesimz.co), headquartered at 118 Columbia St, Brooklyn, NY. Operating as a direct-to-consumer online storefront, the business sells themed apparel and accessories — t-shirts, sweatshirts, hoodies, tank tops, and mugs — produced on demand through digital printing and embroidery, with US-based manufacturing. Products are priced individually around $29.95 retail (discounted to $22.95 on sale), with standard shipping starting at $5.95, expedited shipping at $14.95+, and free shipping for orders over $99. PayPal is the sole disclosed payment method.
The catalog is the core asset: 13,939 apparel SKUs across 279 pages, supplemented by 664 holiday-themed products and 414 sports-themed products. Design sourcing is hybrid — 75% produced by in-house artists and 25% sourced from customer design submissions, which are accepted via a dedicated email channel. Customers can also customize existing designs by changing fonts, quotes, and images. Distribution is entirely through the owned e-commerce site, with shipping available to the United States, international destinations, and the European Union. Customer service is operated internally with Mon-Sat 9AM-5PM EST coverage. Standard production lead times are 3-5 business days for apparel and 5-10 business days for embroidery, mugs, sublimation, and custom hand-made items.
The business is privately held, founder-owned/bootstrapped with no disclosed venture capital or private equity investment, no subsidiaries, and no parent company. Legal incorporation is not explicitly confirmed but operations indicate a US-domiciled private limited company. No management team, awards, patents, partnerships, certifications, funding rounds, or mergers and acquisitions activity is disclosed in the source material.
Urbanrock firmographics
Firmographics- Name
- Urbanrock
- Legal name
- Little Simz Co
- Website
- https://urbanrock.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urbanrock is presented in firmographic records as a 5-employee UK entity; the aggregated commercial data describes Little Simz Co, a Brooklyn-based print-on-demand apparel e-commerce brand selling themed t-shirts, hoodies, and mugs directly to consumers via its own website.
- Ownership category
- akta.pro rank
Urbanrock industry classification
Industry- Product category
- Custom Apparel & Print-on-Demand Merchandise
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where Urbanrock is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urbanrock business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: The company sells print-on-demand apparel (t-shirts, sweatshirts, hoodies, tank tops, mugs) directly to consumers through their e-commerce website at littlesimz.co. Products are printed when ordered, with standard production times of 3-5 business days for apparel and 5-10 business days for embroidery, mugs, sublimation, and custom hand-made products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel products (t-shirts, sweatshirts, hoodies, tank tops) |
| Other | Pay-as-you-go | Standard Shipping |
| Other | Pay-as-you-go | Expedited Manufacturing and Shipping (US only) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Urbanrock product offering
Product offeringCore offering
Urbanrock runs a direct-to-consumer e-commerce store selling print-on-demand apparel (t-shirts, sweatshirts, hoodies, tank tops) and accessories (mugs), with a customization service that lets customers request new designs or modify existing ones. Products are printed on demand in the United States, with standard production of 3-5 business days for apparel and 5-10 business days for embroidery, mugs, sublimation, and custom hand-made items. Customers pay via PayPal and benefit from free shipping on orders over $99.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Print-on-Demand T-Shirts
Quantifiable outcome
- Free shipping threshold of $99 for all orders
Companies that use Urbanrock
Customer profileSegments1 record
Ideal customer profiles1 record
Urbanrock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urbanrock partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Urbanrock competitors and assessment
Company assessmentDirect peers
- Printful: Print-on-demand apparel and accessories platform that produces custom merchandise on demand. Closely comparable to Little Simz Co on the print-on-demand production model, product mix (tees, hoodies, mugs), and US-based fulfillment.
- Redbubble: Global print-on-demand marketplace for artist-designed apparel, stickers, and home goods. Comparable business model of selling artist/customer-submitted themed designs on demand.
- TeePublic: Print-on-demand marketplace for graphic tees and apparel from independent designers. Directly comparable on themed graphic apparel and artist-driven catalog.
- Custom Ink: US-based custom apparel retailer specializing in personalized and group-order t-shirts, hoodies, and accessories. Comparable on custom apparel e-commerce and Made-in-USA production.
- CafePress: Print-on-demand retailer of personalized apparel, gifts, and accessories with a long-tail themed catalog. Comparable on-demand model and themed/pop-culture product mix.
- Society6: Artist-driven print-on-demand platform for apparel, home décor, and accessories. Comparable artist-submission model and themed graphic product mix.
- Spreadshirt: Print-on-demand apparel and accessories platform serving both individual shoppers and creators with custom designs. Comparable on-demand production model and product categories.
- Zazzle: Custom print-on-demand marketplace for apparel, gifts, and accessories with deep personalization tooling. Comparable customization capabilities and product breadth.
- Printify: Print-on-demand marketplace connecting merchants to print providers, offering the same on-demand apparel and merch catalog. Directly comparable business model and product range to Little Simz Co.
Emerging players
- Design By Humans: Artist-designed graphic apparel e-commerce brand featuring pop-culture and themed tees. Comparable product category and design-led, themed apparel focus, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Urbanrock social profiles
Digital presenceUrbanrock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanrock leadership team
Management profileNumber of profiles
Urbanrock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanrock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanrock
What does Urbanrock do?
Urbanrock runs a direct-to-consumer e-commerce store selling print-on-demand apparel (t-shirts, sweatshirts, hoodies, tank tops) and accessories (mugs), with a customization service that lets customers request new designs or modify existing ones. Products are printed on demand in the United States, with standard production of 3-5 business days for apparel and 5-10 business days for embroidery, mugs, sublimation, and custom hand-made items. Customers pay via PayPal and benefit from free shipping on orders over $99.
Is Urbanrock a public or private company?
Urbanrock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urbanrock founded?
Urbanrock was founded in -1. It employs 1 to 10 people.
Where is Urbanrock based?
Urbanrock is headquartered in Brooklyn, United States, in the North America region.
How does Urbanrock make money?
One revenue line is on record: direct Product Sales.
Who are Urbanrock's main competitors?
Direct peers on record are Printful, Redbubble, TeePublic, Custom Ink, CafePress, Society6, Spreadshirt, Zazzle and Printify. Design By Humans is listed as an emerging player.
Does Urbanrock have an API?
No public API is recorded for Urbanrock.
What industry is Urbanrock in?
Urbanrock's product category is Custom Apparel & Print-on-Demand Merchandise. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.