URBAN TALENTS & MODELS

What URBAN TALENTS & MODELS does

URBAN TALENTS & MODELS is a Paris-based model management agency operating as the women's mainboard division within Metropolitan Models Group, a private French modeling conglomerate that also encompasses Metropolitan, Makers, and M Management. The agency represents a roster of over 200 women models of diverse international backgrounds and places them with fashion brands, fashion publications, photographers, and commercial clients for editorial, runway, and advertising assignments.

The agency's core product is its browsable model portfolio, hosted on the Metropolitan Models Group website (metropolitanmodels.com/urban/women/mainboard/) alongside a dedicated Instagram presence (@UrbanModelMgmt) and direct booking channels ([email protected] and a Paris telephone line). No proprietary technology platform, app, API, or AI tooling is documented; the service operates on a traditional agency model combining human talent management with a content-driven digital showcase. A 'Become a model' pathway supports talent inflow at the top of the funnel.

Revenue is generated on a commission basis: the agency takes a transaction fee (rate undisclosed) on each model booking it arranges. Distribution is sales-led and entirely direct — clients reach the agency via email or telephone to inquire about model availability and rates. The agency has 15 employees, a single Paris headquarters at 37 Bis avenue d'Iéna (16th arrondissement), and serves a global client base from this one location. No funding rounds, awards, partnerships, certifications, or M&A activity are documented.

Name

URBAN TALENTS & MODELS

Legal name

Metropolitan Models Group

Website

https://urbantalents.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Talents & Models is a Paris-based model management agency representing 200+ women models for fashion editorial, runway, and commercial bookings, operating as a women's division within the Metropolitan Models Group conglomerate.

Ownership category

akta.pro rank

Product category

Model Management Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

akta.pro secondary industry

Talent Agency & Representation Services (HSACAHAK)

Keywords

• Model management services
• Fashion model representation
• Talent management agency
• Model booking services
• Fashion talent agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Model Representation and Booking Commission: Urban Talents & Models generates revenue through representing professional models and taking commission on bookings secured for fashion editorials, commercial campaigns, and editorial work. The agency places models with brands, photographers, and fashion houses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

URBAN TALENTS & MODELS is a Paris-based model management agency that represents a roster of over 200 women models for fashion editorial shoots, commercial advertising campaigns, runway shows, catalog work, and brand advertising. Operating as the Urban division of Metropolitan Models Group, the agency acquires talent through a "Become a model" pathway and places models with fashion brands, photographers, and fashion houses via direct booking inquiries.

Product overview

URBAN TALENTS & MODELS is a model management agency under the Metropolitan Models Group, offering a platform for browsing and booking women models from their mainboard roster. The service provides access to a diverse international roster of models for fashion, commercial, editorial, and other modeling assignments. Urban operates alongside other divisions within the Metropolitan Models Group including Metropolitan, Makers, and M Management.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Women Mainboard: Women's mainboard model division

Products and services

• Urban Women Mainboard A women-focused model management division offering a roster of professional models available for fashion editorials, commercial campaigns, runway shows, and catalog bookings. Targeted at fashion brands, photographers, fashion publications, and advertising clients seeking professional talent.
• Become a Model (Talent Acquisition) A talent acquisition pathway through which aspiring models submit applications to be considered for representation on the Urban mainboard roster. Provides entry into the Metropolitan Models Group network for new modeling talent.
• Direct Model Booking Services A direct booking service through which brands, photographers, and publications engage the agency to secure model talent for specific projects. Bookings are arranged through direct inquiry with the Paris-based office and coordinated by the agency between client and model.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Next Management: Global modeling agency with significant Paris presence and a large women's division. Comparable to Urban as both operate in fashion model representation serving brands, photographers, and publications worldwide.
• Storm Model Management: London-based agency with international representation and a women's mainboard. Comparable to Urban as a peer agency that places models with luxury brands and fashion publications on commission.
• Elite Model Management: One of the largest global model agencies with a strong Paris office and broad women's mainboard. Directly comparable to Urban as both represent models for fashion editorial, runway, and commercial campaigns in the same Paris market.
• Supreme Management: Paris-based boutique agency placing models in editorial and commercial work. Comparable to Urban as a similarly positioned Paris women's model agency serving luxury and editorial clients.
• The Society Management: New York-based agency representing models for high-fashion editorial and campaigns. Comparable to Urban in core function — model representation for premium fashion and commercial briefs.
• Marilyn Agency: Historic Paris modeling agency with a long-established women's division. Comparable to Urban as a direct Paris-based peer representing models for fashion editorial, runway, and commercial campaigns.
• Ford Models: Established modeling agency with a long-running women's mainboard division. Directly comparable to Urban in business model — agency representation, commission-based bookings for fashion and commercial work.
• Karin Models Paris: Paris-based modeling agency representing a roster of women for fashion and commercial work. Comparable to Urban in market, scale band, and core service offering of model representation for editorial and brand clients.

Broad incumbents

• Wilhelmina Models: Large diversified talent management firm with substantial modeling operations. Comparable to Urban as a model representation agency but operates at significantly greater scale across multiple talent verticals.
• IMG Models: Global talent management powerhouse that operates broadly across modeling, sports, and entertainment. Comparable to Urban's modeling division while offering far greater scale and a wider portfolio of services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Instagraminstagram.com/UrbanModelMgmt
• LinkedInlinkedin.com/company/urban-talents-&-models

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URBAN TALENTS & MODELS