Uriarte

What Uriarte does

Uriarte is a family-owned Spanish children's clothing retailer founded in 1961 in Basauri, Bizkaia, and operated today as a sole proprietorship by Itziar Barroeta Uriarte (NIF 30587209S). The company specializes in clothing for children aged 0–6 years, organized into three product categories: Bebés (0–18 months), Niña (2–6 years), and Niño (2–6 years), plus a discounted Outlet section for seasonal items. Uriarte carries a curated selection of Spanish-made children's clothing brands including Babybol (73 products), La Pala (30 products), Balancete (18 products), Pequeños Piratas, Miralles, Mac Ilusión, and Corazón del Sur, positioning itself as a multi-brand specialty retailer emphasizing quality, comfort, and Spain-manufactured origin.

The business operates a hybrid retail model combining a single physical flagship store at Araba 2, Basauri, with a PrestaShop-powered e-commerce platform (uriarteropainfantil.com) serving mainland Spain, the Balearic Islands, and mainland Portugal. Orders are fulfilled via certified mail (2–3 days) or transport agency (1–4 days), with free shipping on orders over €70 in mainland Spain and free in-store pickup with a 5-day reservation. Customer engagement is supported through WhatsApp (688 605 599), phone, email, Facebook, and an email newsletter. No API, mobile app, or AI-driven features are present in the technology stack.

Uriarte's revenue model is straightforward one-time retail product sales, with unit prices ranging from approximately €10 to €60 per item across the catalog. The company serves two primary customer segments: parents of babies aged 0–18 months and parents of young children aged 2–6 years, with a horizontal segmentation approach. Marketing relies on organic channels (Facebook, SEO, social sharing integration, email newsletter) rather than paid acquisition, and the company has no external investors, no disclosed funding rounds, and no public listing. The firm employs 121 people and operates as a stable, multi-generational family enterprise with modest geographic reach limited to the Iberian Peninsula.

Name

Uriarte

Legal name

Itziar Barroeta Uriarte

Website

https://uriarteropainfantil.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Uriarte is a family-owned Spanish children's clothing retailer founded in 1961 in Basauri, operating a single physical store and a PrestaShop e-commerce platform serving parents of children aged 0–6 across Spain and Portugal with curated Spanish-made brands.

Ownership category

akta.pro rank

Product category

Children's and baby apparel retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Baby Apparel (0–24 months) (CRAAAHAA), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Children's clothing retail
• Baby apparel store
• Spanish children's fashion
• Multi-brand baby clothing
• Family-owned kidswear

Headquarters

HQ city

Basauri

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchase revenue from selling children's clothing and accessories through both physical retail store and online e-commerce platform. Products are priced per unit with occasional promotional discounts (10-60% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Uriarte is a family-owned children's and baby clothing retailer selling apparel for children aged 0 to 6 years through a physical store in Basauri (Bizkaia, Spain) and an online store at uriarteropainfantil.com. The assortment is organized into age-based categories (Bebés 0–18 meses, Niña 2–6 años, Niño 2–6 años) plus an Outlet section, and features curated multi-brand collections from Spanish manufacturers including Babybol, Balancete, La Pala, Pequeños Piratas, Miralles, Mac Ilusión, and Corazón del Sur.

Product overview

Uriarte is a family-owned children's and baby clothing store founded in 1961 in Basauri, Bizkaia, operating both physical and online retail. The business specializes in clothing for children from birth to 6 years old, organized into three main product categories: Bebés (0-18 months) featuring onesies, rompers, dresses, and sets; Niña (2-6 years) offering dresses, outfits, and everyday wear; and Niño (2-6 years) with shirts, sets, and casual clothing. The store also operates an Outlet section for discounted seasonal items. Uriarte carries multiple Spanish children's clothing brands including Babybol (73 products), Balancete (18 products), and La Pala swimwear (30 products), among others. The company emphasizes quality fabrics, comfortable designs, and competitive quality-to-price ratios, selecting products manufactured in Spain for their discerning clientele.

Differentiator

Problem solved

Functional benefit

Products and services

• Bebés (0-18 meses) Clothing assortment for babies aged 0 to 18 months, including rompers (bombachos/peleles), sundresses with pants (jesusitos), christening-style dresses and skirts (faldones/vestidos), sets, jackets, sweatshirts, knitwear, coats, blouses, t-shirts, pants, swimwear, hats, scarves, mittens, underwear, pajamas, and accessories. Targeted at parents and gift-givers of newborns and infants.
• Niña (2-6 años) Clothing assortment for girls aged 2 to 6 years, including sets and jesusitos, dresses, jackets, sweatshirts, knitwear, coats, blouses, t-shirts, pants, skirts, swimwear, hats, scarves, gloves, underwear, pajamas, and accessories. Targeted at parents of young girls.
• Niño (2-6 años) Clothing assortment for boys aged 2 to 6 years, including sets, jackets, sweatshirts, knitwear, coats, shirts, t-shirts, pants, swimwear, hats, scarves, gloves, underwear, pajamas, and accessories. Targeted at parents of young boys.
• Outlet Discounted seasonal clothing section offering past-season and clearance items split into winter (Invierno) and summer (Verano) collections. Targeted at value-oriented parents seeking previous-season stock at reduced prices.
• Babybol brand collection Spanish children's clothing brand retailed by Uriarte with 73 products covering peleles, pajamas, sets, jackets, pants, sweatshirts, and swimwear for babies and children. Targeted at parents seeking recognizable Spanish-made baby and kidswear.
• Balancete brand collection Spanish baby and children's clothing brand retailed by Uriarte with 18 products including jesusitos, peleles, coveralls, blouses, and swimwear. Targeted at parents of babies and toddlers.
• La Pala brand collection Spanish swimwear brand from Seville retailed by Uriarte with 30 products including swimsuits, bermudas, culetins (swim bottoms), sets, and accessories for babies and children. Targeted at parents seeking dedicated Spanish-made children's swimwear.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Spanish Children's Clothing ManufacturerscoreChannel Partner/ Reseller/ DistributorUriarte serves as a retailer for multiple Spanish children's clothing brands including Babybol, Balancete, La Pala, Pequeños Piratas, Miralles, and others. The company curates and resells clothing manufactured in Spain, offering these brands' products alongside its own retail services.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mayoral: Spanish children's apparel brand and retailer (0-16 years) headquartered in Málaga. Directly comparable as a Spain-based kidswear specialist with both retail and wholesale/online distribution.
• Zippy: Children's apparel brand and retailer (part of Sonae group) with strong presence in Iberia. Direct overlap in age segment (0-6 year baby/child clothing) and Iberian retail footprint.
• Nanos: Spanish premium children's apparel brand with its own stores and online channel. Comparable in serving Spanish parents seeking higher-quality, design-led kidswear.
• Prénatal: Major European specialty retailer of clothing and products for babies and children up to ~8 years. Direct comparable to Uriarte's 0-6 year kidswear focus, with far greater scale and omnichannel reach.
• Tuc Tuc: Spanish-origin children's fashion brand selling baby and kids apparel with a focus on colorful, playful designs. Comparable as a Spanish specialty kidswear player with online distribution.

Regional players

• Vertbaudet: French-origin specialist in children's and maternity apparel with a dedicated Spanish online store. Comparable in 0-6 year focus and curated multi-brand approach, but anchored in the French market.

Broad incumbents

• El Corte Inglés (Niño): Spain's largest department store chain, with a sizable kids and baby apparel offering online and across stores. A broad incumbent that competes for the same parents but as part of a much wider assortment.
• H&M Kids: Mass-market apparel retailer with a significant kidswear offering, including baby basics and trend-led pieces. Competes for the same parent customer on price and convenience.
• Zara Kids (Inditex): Global fast-fashion giant's kids line, serving infants through older children across Spain and worldwide. Indirect competitor with massive scale and pricing power that constrains Uriarte's pricing flexibility.

Emerging players

• Mothercare: Historic UK-based baby and kidswear retailer now operating primarily as an online and franchise brand. Comparable in product category (0-6 years), with overlapping age segment and online-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UriarteTiendaBebesBasauri
• LinkedInlinkedin.com/company/uriarte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uriarte