Performancecollectief URLAND

Name

Performancecollectief URLAND

Legal name

Stichting URLAND

Website

https://urland.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing arts and live theater productions

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fringe & Experimental Performing Arts (MPAGABAI)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Experimental theater performances
• Interdisciplinary performing arts
• Live theater collective
• Performance art productions
• Theatrical merchandise webshop

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Performance Tickets and Production Fees: Revenue generated from ticket sales at theater venues across the Netherlands and internationally, as well as fees for coproduction arrangements with partner theaters.
2. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, caps, socks, sweaters, tracksuit), pins, vinyl records, books, and scripts through the online webshop.
3. Institutional Funding: Ongoing support from Gemeente Rotterdam (municipal funding) and Fonds Podiumkunsten (national performing arts fund), which enable production activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Performancecollectief URLAND is a Rotterdam-based, non-profit performance collective that creates and tours eclectic, interdisciplinary live theater productions (e.g., De Gabber Opera, De Internet Trilogie, UR/URLAUB, Bedtime Stories, De Eindtijd Revue). The collective books performances at Dutch and international theater venues and festivals, sells branded merchandise, publications and vinyl through its own webshop, and operates URLAND.space, a Rotterdam-based makerspace for artistic experimentation and exchange.

Product overview

Performancecollectief URLAND is an innovative Rotterdam-based theater collective whose offering consists of (1) live theatrical performances across a portfolio of more than 40 named productions ranging from stage plays and operas to audio works and interactive digital projects, and (2) a merchandise line sold via the URLAND webshop featuring apparel (tracksuits, t-shirts, caps, sweaters, socks), audio recordings (De Gabber Opera vinyl), and publications (De Internet Trilogie book, Hamlet QuQ script). The collective also operates its own makerspace (.space) in Rotterdam as a facility for experimentation and exchange. The product portfolio includes flagship productions such as De Gabber Opera, De Internet Trilogie, Bedtime Stories, SEXODUS, The Last Chapters, Before The Story Starts, and UR/URLAUB, alongside merchandise tied to these works.

Differentiator

Problem solved

Functional benefit

Brands

• DEATH.DEF: House band of De Eindtijd Revue, a doom metal band created by URLAND for their apocalyptic theater productions
• The Dionysus Tracksuit

Products and services

• Theatrical Performances Eclectic, interdisciplinary live theater productions that clash different styles, forms, and themes (visual culture, world literature, data, dada, philosophy, digital themes). Performed at Dutch and international theaters and festivals for general audiences and venue programmers.

Quantifiable outcome

• VSCD Mime/Performance prize 2022 for De Gabber Opera remake
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Ruben VerkuylencoreStrategic or Co-development Partner · 1 January 2018Graphic designer collaborating since 2018 on URLAND's visual identity, branding, and campaign materials. Created designs for URLAUB, The Dionysus Tracksuit, De Internet Trilogie book, and all performance marketing materials.
• Theater RotterdamcoreStrategic or Co-development PartnerPrimary coproduction partner and venue. URLAND is attached to Theater Rotterdam through a multi-year collaboration agreement, hosting regular productions at their venues.
• Denzo TheatertechniekmajorTechnology or IntegrationTechnical theater production partner providing equipment and technical coordination for URLAND performances. Collaborators André Goos and Marcel Janssen are regular members of the production team.
• Operator RadiominorStrategic or Co-development PartnerRadio partner collaborating on context programming for De UR-triënnale 2021 with live radio segments integrated into the festival.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Het Nationale Theater: The Hague-based national theater hosting multiple URLAND productions. Comparable as a major Dutch producing theater working with contemporary repertoire, though operating at larger institutional scale and across more conventional programming alongside experimental work.
• Toneelhuis: Antwerp-based city theater producing contemporary Dutch-language theater. Comparable as a Belgian peer producing and touring auteur-driven stage work, operating at larger institutional scale than URLAND but sharing audience and aesthetic territory.
• Internationaal Theater Amsterdam (ITA): Amsterdam's flagship repertory theater and a major venue partner for URLAND productions including De Gabber Opera and De Eindtijd Revue. Comparable as a producer and presenter of Dutch-language theater at the highest national tier, though ITA operates at significantly larger scale across a broader programming mandate.

Direct peers

• Needcompany (Jan Lauwers): Antwerp-based performance collective led by Jan Lauwers, producing interdisciplinary theater that blends dance, music, text, and visual arts. Directly comparable in format (small core, auteur-driven, international touring, visual-art sensibility) and as a Belgian/Dutch-language peer in experimental performance.
• Theater Rotterdam: URLAND's primary coproduction partner and home venue in Rotterdam. Directly comparable as a producing/presenting organization staging contemporary and experimental Dutch theater, with a programming profile that overlaps the same audience URLAND targets.
• Rimini Protokoll: Berlin-based collective (Helgard Haug, Stefan Kaegi, Daniel Wetzel) producing experimental documentary and immersive theater with strong international touring. Comparable as a small, internationally touring collective with interdisciplinary practice and unconventional stage formats.
• Forced Entertainment: Long-running Sheffield-based performance company producing experimental theater with strong international touring presence. Comparable as a small ensemble collective with a decades-long body of work and reputation for boundary-pushing stage formats.
• NTGent: Belgian city theater of Ghent with a strong reputation for auteur-driven, contemporary European theater. Comparable as a regional repertory company producing experimental and interdisciplinary work with international touring, similar in scope and artistic ambition to URLAND.

Others

• DEATH.DEF: House band of URLAND's De Eindtijd Revue, a doom metal band created by URLAND members for their apocalyptic theater productions. Comparable as a sub-brand/derivative music entity tied to URLAND's performance IP and merchandise line.

Regional players

• Oerol Festival: Annual site-specific theater festival on Terschelling that programs URLAND productions. Comparable as a Dutch performing arts platform staging experimental outdoor work; functions more as a venue/festival partner than direct competitor but operates in the same programming and audience ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Urland.Performance.Collective
• Instagraminstagram.com/performancecollectiefurland
• LinkedInlinkedin.com/company/performancecollectief-urland

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performancecollectief URLAND