NTGent
- Company typePrivate
- Founded1965
- HeadquartersGhent, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
NTGent firmographics
Firmographics- Name
- NTGent
- Legal name
- NTGent
- Website
- https://ntgent.be
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Ownership category
- akta.pro rank
NTGent industry classification
Industry- Product category
- Performing Arts Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where NTGent is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
NTGent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Individual tickets for performances ranging from 15-28 EUR, sold through Tickets Gent box office and online platform
- Season Subscriptions: Subscription packages for season programming (abonnementen) offering reduced rates for multiple performances
- Café & Events: NTGent Café operations providing catering and hospitality services at venue locations
- Venue Rental: Hall rental services (zaalhuur) for external events and productions
- Public Funding & Subsidies: Operating as a 'Foundation of Public Utility' (Stichting van openbaar nut) supported by government funding including Flemish Community, City of Ghent, Radio 1, De Standaard, and Belgian Tax Shelter
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard performance tickets |
| Transaction based/ take rate | Pay-as-you-go | Opera performances |
| Subscription | Annual | XL subscription with supplement |
| Transaction based/ take rate | Pay-as-you-go | Group arrangements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
NTGent product offering
Product offeringCore offering
NTGent is a publicly funded Belgian city theatre that produces and presents theatre performances, festivals, and community-oriented programmes across three Ghent venues (Schouwburg, Minnemeers, Minard). Its artistic programme is built on two pillars — 'Art & New Technology' and 'Art, Care & Rituals' — and is supported by three specialised laboratories (Common Grounds City Lab, Care Cure Comfort Lab, Goose Bumps Tech Lab). Revenue comes from a mix of public subsidies, ticket sales, season subscriptions, venue rentals, and the NTGent Café.
Product overview
NTGent (Stadstheater Gent) is a Belgian city theatre company operating multiple venues including NTGent Schouwburg, Minnemeers, and Minard in Ghent. The company creates and presents theatre productions, both independently and in coproduction with national and international artists, and tours productions across Flanders and internationally. NTGent's artistic program is organized around two main lines: Art & New Technology and Art, Care & Rituals. The organization operates three specialized labs (Common Grounds City Lab, Care Cure Comfort Lab, and Goose Bumps Tech Lab) for innovation in artistic practices. Hospitality services include the NTGent Café, venue rentals, press services for journalists, and a newsletter subscription. The theatre also offers educational programs and community outreach initiatives, with tickets and subscriptions managed through Tickets Gent.
Differentiator
Problem solved
Functional benefit
Products and services
- NTGent Theatre Productions Seasonal and touring theatre productions created by NTGent or in co-production with national and international artists and ensembles, presented at NTGent venues and on tour across Flanders and Europe.
- NTGent Schouwburg Main theatre venue at Sint-Baafplein 17, 9000 Ghent, hosting NTGent productions, guest performances, and the Tickets Gent box office.
- NTGent Minnemeers Second venue at Minnemeers 8, Ghent, used for performances and artistic activities.
- NTGent Minard Third venue at Walpoortstraat 15, Ghent, used for performances and events.
- Common Grounds City Lab Laboratory focused on cross-sectoral collaborations and participative artistic practices in public space, working with Ghent residents on artistic responses to urban and social transition.
- Care Cure Comfort Lab Laboratory exploring new ritual practices at the intersection of art, care, and healing, aimed at reinforcing social cohesion.
- Goose Bumps Tech Lab Collaboration platform between NTGent and Wintercircus bringing together theatre makers and developers to research, develop, and implement new technologies in performing arts.
- NTGent Café Café located at Sint-Baafsplein offering drinks, light meals, and event arrangements for theatre visitors and groups.
- Venue Rental (Zaalhuur) Rental of NTGent's halls and spaces for external events, productions, and gatherings.
- Season Subscriptions (Abonnementen) Subscription packages for the season programme offering access to multiple productions at reduced rates, with supplements for premium productions (e.g. XL abonnement with €15 supplement).
- Tickets Gent Box Office & Online Ticketing Physical box office at NTGent Schouwburg and online ticketing platform (tickets.ntgent.be, powered by Tixly) for purchasing tickets across all performances.
Quantifiable outcome
- Over 1,000 community participants in single ritual event (Firestarter, September 2025)
- +2 more outcomes
Companies that use NTGent
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
NTGent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NTGent partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- CAMPOcoreNTGent and CAMPO focus on emerging talent with 'New Generation' program, jointly programming and supporting emerging theatre artists in Ghent
- WintercircuscoreGoose Bumps Tech Lab is the collaboration platform between NTGent and Wintercircus, bringing theatre makers and developers together to research and implement new technologies in performing arts
- Opera Ballet VlaanderencoreCo-production partnership for 'De opstand van de gevels' (The Revolt of the Facades) - both the parade/karavaan and opera versions
- Ontroerend GoedcoreOntroerend Goed is artist in residence at NTGent, created successful productions including 'Thanks for Here' and 'Funeral' (Fringe First Award winner)
- Titannicksupportingvzw Titannick in Nieuw Gent partnered for 'Fire, Walk with Me' trajectories, focusing on neighbourhood engagement and creative workshops with residents
- SAAMO GentsupportingSAAMO Gent partnered for community engagement in the Scandinaviëstraat area, building on weekly soup moments and creative activities within 'Fire, Walk with Me'
- De SleutelsupportingCare organization partnered for 'Fire, Walk with Me', providing music workshops with participants in recovery from problematic drug use
- Matter of CaresupportingInnovative psychological care project partnering with NTGent for intergenerational artistic workshops between young adults (18-25) and seniors (65+)
- Victoria DeluxesupportingGent cultural venue partnered for 'Fire, Walk with Me', addressing barriers to hopeful futures through atelier evenings and collective ritual participation
- BERLIN (theatre company)coreBERLIN is 'huisartiest' (resident company) at NTGent; created 'Living Apartment Together' and involved in YouTurn project
- GUM (Gent University Museum)supportingGUM museum hosted 'One Day I Will Make the Onion Cry' in October 2025 as part of Dark Weekends festival
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NTGent competitors and assessment
Company assessmentDirect peers
- Frascati Producties: Amsterdam-based producing/presenting house for experimental performing arts; comparable producing role and touring presence in the European experimental-theatre circuit.
- Ontroerend Goed: Ghent-based experimental ensemble and NTGent artist-in-residence; internationally touring (Fringe First 2023 for 'Funeral'), making it a directly comparable producing-and-touring peer.
- Toneelhuis: Flemish city theatre in Antwerp producing its own season across multiple venues; the natural structural peer to NTGent within the Flemish publicly funded city-theatre ecosystem and a touring partner.
- KVS (Koninklijke Vlaamse Schouwburg): Brussels-based Flemish city theatre that produces and presents across multiple venues; comparable institutional role, scale and Flemish-public funding model to NTGent.
- BERLIN (theatre company): NTGent's resident company ('huisartiest') producing work like 'Living Apartment Together'; a peer in scale and Belgian contemporary-theatre aesthetic, with close production ties to NTGent.
- CAMPO: Ghent-based contemporary theatre company focused on emerging artists and new work; NTGent's New Generation co-development partner with direct overlap in audience, geography and producing model.
Broad incumbents
- Young Vic: London producing-and-presenting theatre with strong international profile that mixes emerging and established work; comparable reputation-building role in the European producing-theatre ecosystem.
Regional players
- Stadsschouwburg Amsterdam: Dutch city theatre presenting and co-producing across multiple venues; comparable institutional role across borders with overlapping international touring partners.
- Théâtre National Wallonie-Bruxelles: Belgian French-language national theatre producing live performing arts across multiple spaces; structurally analogous to NTGent as a publicly funded producing/presenting institution, differing primarily by language community.
Emerging players
- Opera Ballet Vlaanderen: Flemish cultural institution operating venues and co-producing with NTGent (De opstand van de gevels); comparable Flemish-public-funding model and venue footprint in Antwerp.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NTGent social profiles
Digital presenceNTGent financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTGent leadership team
Management profileNumber of profiles
Profiles10 records
NTGent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTGent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTGent
What does NTGent do?
NTGent is a publicly funded Belgian city theatre that produces and presents theatre performances, festivals, and community-oriented programmes across three Ghent venues (Schouwburg, Minnemeers, Minard). Its artistic programme is built on two pillars — 'Art & New Technology' and 'Art, Care & Rituals' — and is supported by three specialised laboratories (Common Grounds City Lab, Care Cure Comfort Lab, Goose Bumps Tech Lab). Revenue comes from a mix of public subsidies, ticket sales, season subscriptions, venue rentals, and the NTGent Café.
Is NTGent a public or private company?
NTGent is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NTGent founded?
NTGent was founded in 1965.
Where is NTGent based?
NTGent is headquartered in Ghent, Belgium, in the Europe region.
How does NTGent make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, café & Events, venue Rental and public Funding & Subsidies.
Who are NTGent's main competitors?
Direct peers on record are Frascati Producties, Ontroerend Goed, Toneelhuis, KVS (Koninklijke Vlaamse Schouwburg), BERLIN (theatre company) and CAMPO. Young Vic is listed as a broad incumbent. Regional players are Stadsschouwburg Amsterdam and Théâtre National Wallonie-Bruxelles. Opera Ballet Vlaanderen is listed as an emerging player.
Does NTGent have an API?
No public API is recorded for NTGent.
What industry is NTGent in?
NTGent's product category is Performing Arts Theatre. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71111.