Farm Holidays in Austria

What Farm Holidays in Austria does

Farm Holidays in Austria (legal name: Urlaub am Bauernhof Bundesverband Österreich) is the Austrian federal association operating the country's leading farm vacation marketplace, headquartered in Salzburg with 23 employees. The platform aggregates over 500 farm accommodation listings spanning all eight Austrian federal states (Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburger Land, Steiermark, Tirol, and Vorarlberg) and ten distinct accommodation categories ranging from working Bauernhöfe (traditional farms) and Landhöfe (country houses) to Almhütten (alpine cabins), Winzerhöfe (vineyard estates), organic farms, riding farms, wellness farms, accessible farms, and extraordinary lodgings such as treehouses and earth houses. Demand-side segments include families with children, couples, active outdoor enthusiasts, wellness seekers, and culinary/wine travelers, sourced primarily through Austrian and German-speaking markets.

The underlying technology is a web-based booking and content management platform with an integrated real-time booking system at booking.urlaubambauernhof.at, complemented by extensive editorial content (farm stories, magazine articles, podcasts, a children's section) and supporting services including gift vouchers, physical catalogs, and email newsletters. Marketing is executed primarily through content marketing, German-language SEO, email, and a partnership with ÖBB (Austrian Federal Railways) promoting car-free travel to farm destinations.

The business model operates as a two-sided marketplace: revenue is generated through membership/commission fees paid by farm owners to list on the platform and transaction fees on bookings processed through the integrated booking system. Pricing is set independently by each farm property rather than standardized by the platform, and the organization functions as a non-profit federal association rather than a venture-backed company.

Name

Farm Holidays in Austria

Legal name

Urlaub am Bauernhof Bundesverband Österreich

Website

https://urlaubambauernhof.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm Holidays in Austria (Urlaub am Bauernhof) is the Austrian federal association operating a marketplace platform that connects travelers with over 500 farm vacation accommodations across all eight Austrian federal states, generating revenue through farm membership commissions and booking transaction fees.

Ownership category

akta.pro rank

Product category

Agritourism Marketplace

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

akta.pro secondary industries

Farm Stays & Agritourism Lodges (THAMADAH), Farmstay B&Bs & Agritourism Inns (THAGAHAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Farm vacation marketplace
• Agritourism platform
• Alpine cabin rentals
• Rural accommodation booking
• Farm stay experiences

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from Farm Partners: The platform generates revenue by charging commission or membership fees to farm owners who list their properties on the platform. Farms pay to be featured and accessible to the platform's visitor traffic.
2. Direct Booking Fees: Revenue from direct booking transactions made through the integrated booking system on the platform, likely taking a percentage of each booking completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Farm Holidays in Austria (Urlaub am Bauernhof) operates an online marketplace platform that aggregates and lists more than 500 farm-based vacation accommodations across eight Austrian federal states. The platform connects member farm hosts with travelers searching for rural stays, providing searchable listings, themed experience categories, and direct booking capability for traditional farms, country estates, alpine huts, wine farms, and organic farms.

Product overview

Urlaub am Bauernhof is Austria's leading farm holiday platform operated by the Federal Association of Austrian Farmers (Bundesverband), offering a diverse portfolio of agricultural vacation experiences across Austria's eight federal states. The core product portfolio includes traditional Bauernhöfe (working farms with animals), Landhöfe (rural country houses without active agriculture), Almhütten (alpine cabins ranging from rustic to luxury premium chalets), and Winzerhöfe (vineyard estates). Specialized accommodation types include Biohöfe (organic farms), Baby- und Kinderhöfe (family farms with childcare amenities), Reiterhöfe (riding farms), Vitalhöfe (wellness/health farms), and Barrierefreie Höfe (accessible farms), as well as Außergewöhnliche Unterkünfte featuring unusual accommodations like treehouses, earth houses, and hay beds. Experience categories span Take a Break (Auszeit), Experience Farm Life (Bauernhof erleben), Enjoy Farm Products (Hofprodukte genießen), Active Holiday (Aktivurlaub), Family Holiday (Familienurlaub), and Winter Holiday (Winterurlaub). The platform operates an integrated booking system (booking.urlaubambauernhof.at) and provides supplementary services including gift vouchers, catalogs, and newsletters. With over 500 Alpine cabins and properties across diverse regions from Vorarlberg to Burgenland, the platform connects guests with authentic Austrian rural experiences year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Urlaub am Winzerhof: Specialized wine farm vacation program under the Urlaub am Bauernhof umbrella, featuring vineyard stays and wine experiences.
• Urlaub auf der Alm

Products and services

• Farm Vacation Marketplace Platform
• Themed Farm Stay Experiences

Quantifiable outcome

• Long-term customer retention since 1992 documented through testimonial evidence

Named customers3 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ÖBB (Austrian Federal Railways)minorStrategic or Co-development PartnerPartnership supporting sustainable travel to farm destinations via rail. ÖBB is featured in content promoting 'Urlaub ohne Auto' (vacation without a car), encouraging travelers to use public transportation to reach farm vacation locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Vakantie op de Boerderij (Landelijk Huizenverhuur): Dutch farm-stay association and marketplace offering comparable curated rural accommodations and experiences — similar association-backed model but focused on the Netherlands rather than Austria, providing a regional benchmark for farm-stay aggregation.
• Naturhäuschen (Naturhäuschen.de): DACH-region curated marketplace for nature-immersive and unique rural accommodations including treehouses, cabins, and farm stays — comparable curation model but operates across DACH rather than Austria alone.

Emerging players

• Hipcamp: US-based venture-backed marketplace for camping, glamping, and farm stays; comparable in curating unique rural accommodations with integrated booking, but operates as a for-profit tech platform with venture funding rather than a non-profit association.
• Glamping Hub: Global marketplace specializing in unique, nature-immersive accommodations including treehouses, cabins, and farm stays — overlaps with Urlaub am Bauernhof's 'Außergewöhnliche Unterkünfte' line and targets similar experiential travel demand.

Broad incumbents

• Booking.com: Dominant European OTA with extensive listings of rural and farm-stay accommodations in Austria; competes on booking conversion, loyalty programs, and global demand — broader portfolio but less category specialization in agritourism.
• Vrbo (Expedia): Vacation-rental OTA listing cabins, country houses, and rural homes across Austria; directly comparable product overlap with the Landhof and Almhütte categories and competes for family and group travel bookings.
• Airbnb: Global OTA that lists rural, farm, and unique-stay properties across Austria including many of the same farm hosts; a broad incumbent with significantly larger marketing reach and mobile booking infrastructure competing for the same end traveler.

Direct peers

• FarmStay UK: UK farm-stay aggregator with a comparable curated marketplace model connecting travelers with working farms offering accommodation — analogous product structure, supplier base, and customer segments (families, couples, nature seekers).
• Ferienhöfe in Bayern / Bauernhofurlaub Deutschland: Regional German farm-stay association platforms operating under a similar cooperative model that aggregates and curates farm accommodations across German states — directly comparable business model, customer base, and product taxonomy (Bauernhof, Landhof, Almhütte analogues).

Others

• Österreich Werbung (Austrian National Tourist Office): Austria's national tourism marketing organization that drives inbound demand to Austrian destinations including rural and farm-stay experiences — an ecosystem partner rather than direct competitor, but shapes the demand environment Urlaub am Bauernhof operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urlaub-am-bauernhof

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Holidays in Austria