Urlaub am Bauernhof in Kärnten

What Urlaub am Bauernhof in Kärnten does

Urlaub am Bauernhof in Kärnten is the Carinthian regional association (Landesverband Urlaub am Bauernhof Kärnten) that runs a direct-to-consumer booking marketplace for roughly 450 quality-inspected farm stays and alpine huts across Carinthia, Austria. Travelers use the marketing site at urlaubambauernhof.at and a separate booking engine at booking.urlaubambauernhof.at to search and reserve accommodations across eight curated regions spanning the Nationalpark Hohe Tauern, Nassfeld-Pressegger See, Millstätter See, Katschberg-Lieser-Maltatal, Villach-Faaker See-Ossiacher See, Wörthersee-Carnica Rosental-Klagenfurt, Mittelkärnten, and Klopeiner See-Südkärnten-Lavanttal. Member properties are certified against Austrian-wide criteria and re-inspected every five years, which functions as the supply-side quality filter and member recruitment funnel.

The product surface consists of a discovery portal with faceted filters by region, accommodation type (Bauernhof, Landhof, Almhütte, Biohof, Reiterhof, Baby- und Kinderhof, Winzerhof, barrierefreier Hof), and experience theme (family, lake, alpine, winter, active, culinary), supported by a transactional booking engine, a self-printable digital gift voucher shop, editorial content via a magazine and the 'Auszeit' podcast series, and a free print/digital catalog. The underlying technology stack is not publicly disclosed; the platform operates as a conventional filtered-search marketplace without disclosed AI, model, or API capabilities. Distribution is digital-first through the owned site, with backstop demand-generation channels including SEO, newsletter, podcast, and gift voucher commerce.

Commercially, the association sits between member farms and guests and most plausibly earns revenue through listing fees, membership dues, and/or booking commissions on transactions routed through its engine. Pricing on the supply side averages approximately €140 per night for a family unit on a farm stay apartment, varying by location, amenities, and season. The organization lists no publicly disclosed revenue and no funding history; it operates with seven employees out of Klagenfurt and is embedded in a federated Austrian network via partnerships with Kärnten Werbung, Landwirtschaftskammer Kärnten, Raiffeisen Kärnten, Wanderdörfer, and Bahnhofshuttle.

Name

Urlaub am Bauernhof in Kärnten

Legal name

Landesverband Urlaub am Bauernhof Kärnten

Website

https://urlaubambauernhof.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Urlaub am Bauernhof in Kärnten is a Carinthia-based direct-to-consumer booking marketplace operated by the regional Landesverband, connecting travelers with roughly 450 quality-inspected farm stays and alpine huts across eight Austrian regions.

Ownership category

akta.pro rank

Product category

Farm Stay & Rural Tourism Accommodation Marketplace

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Other Travel Arrangement and Reservation Services (56159)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Farm stay bookings
• Alpine hut rentals
• Rural tourism marketplace
• Vacation accommodation platform
• Farm holiday directory

Headquarters

HQ city

Klagenfurt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Accommodation Booking Services: The platform facilitates booking of farm stays and alpine huts across Carinthia, operating as a booking intermediary between guests and accommodation providers. Revenue likely derives from booking commissions or listing fees from member farms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Urlaub am Bauernhof in Kärnten operates a booking marketplace connecting travelers with approximately 450 quality-inspected farm stays and alpine huts across Carinthia, Austria. The platform enables search, filtering, and direct reservation of rural accommodations across eight regional destinations, complemented by gift vouchers, a print/digital catalog, and editorial content.

Product overview

Urlaub am Bauernhof in Kärnten operates a booking marketplace for farm stays and alpine huts across Carinthia, Austria. The platform consists of the main discovery website (urlaubambauernhof.at) where users browse approximately 450 inspected farms and alpine huts, filter by accommodation type (farm, alpine hut, organic farm, riding farm, etc.) and experience theme (family, lake, winter, active, culinary), and a separate booking engine (booking.urlaubambauernhof.at) for direct reservations. Complementary services include gift vouchers, a print/digital catalog, and editorial content via the magazine and podcast channels. The platform is operated by the Landesverband Urlaub am Bauernhof Kärnten, a regional association affiliated with the national Austrian farm vacation organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Stay & Alpine Hut Booking Platform Central booking platform offering search, filtering, and direct reservation of farm stays and alpine huts across Carinthia by date, guest count, and accommodation type. Designed for individual travelers and families seeking rural Austrian vacations.
• Gutscheine (Gift Vouchers) Digital gift vouchers that can be purchased online and self-printed, allowing recipients to apply the value toward a farm vacation of their choice.
• Katalog (Vacation Catalog) Physical and digital catalog showcasing the full portfolio of farm and alpine hut accommodations across Carinthia, available for free ordering via the website service section.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Kärnten Werbung (kaernten.at)coreGTM or Marketing PartnerOfficial Carinthian tourism marketing organization, promoting the region as a travel destination. Partnership provides cross-promotional visibility for farm stay accommodations within the broader Carinthia tourism ecosystem.
• Landwirtschaftskammer KärntencoreStrategic or Co-development PartnerCarinthian Chamber of Agriculture, representing farmers in the region. Natural strategic partner for the farm stay association, providing agricultural expertise and farmer network access.
• Raiffeisen KärntenminorGTM or Marketing PartnerRegional Raiffeisen banking cooperative, serving as a financial and marketing partner with cross-promotional opportunities.
• Wanderdörfer (Österreichs Wanderdörfer)minorGTM or Marketing PartnerAustrian hiking villages association, promoting pedestrian-friendly destinations. Partnership connects farm stays with hiking tourism offerings.
• BahnhofshuttleminorChannel Partner/ Reseller/ DistributorTrain station shuttle service providing transportation from railway stations to accommodations. Partnership enhances accessibility for travelers arriving by public transport.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global P2P accommodation platform with growing rural and unique-stay supply. Overlaps on alpine huts and farm-style stays, but lacks Carinthia-specific curation and quality inspection.
• Booking.com: Largest global OTA, listing hotels, vacation rentals and farm stays across Carinthia. Competes for the same traveler demand via broader inventory and stronger SEM/conversion tooling, but does not specialize in farm-stay curation.
• FeWo-direkt / Vrbo: Major vacation-rental marketplace in German-speaking markets. Lists farm and rural accommodations in Carinthia as part of a broader portfolio; a competitive demand channel for rural Austrian stays.
• Interhome / Interchalet: Established European vacation-rental operator with managed alpine and rural inventory across Austria. Competes for similar family and active-vacation demand with a professional/managed inventory model akin to the company's curated approach.

Direct peers

• Almliesl: Austrian platform specialized in alpine hut (Almhütte) rentals. Directly comparable product overlap with the Almhütten category and similar traveler segments (couples, retreat seekers, winter sports).
• Bauernhofurlaub Tirol: Regional farm-stay association in Tyrol with a similar curated marketplace model and quality inspection program. Direct competitor for Austrian farm-holiday demand with overlapping use cases (family, alpine, lake, ski).
• Urlaub am Bauernhof Österreich (national federation): National parent federation of which the Carinthian Landesverband is a regional member. Operates the same farm-stay quality criteria and marketplace model across all Austrian states; most directly comparable organizationally and operationally.
• Wanderdörfer (Österreichs Wanderdörfer): Austrian association of hiking villages that the company is partnered with. Targets a similar audience (active travelers, nature seekers) with curated rural accommodation offerings, making it a thematic and demand-overlapping peer.

Others

• Kärnten Werbung (kaernten.at): Official Carinthian tourism marketing organization and a core partner. Not a competitor, but acts as a distribution and demand-generation channel; useful as a benchmark for Carinthian tourism distribution patterns.

Regional players

• Land- und Ferienhäuser Salzburg: Regional vacation rental platform focused on Salzburg, offering farm and countryside accommodations. Comparable curated, geo-focused marketplace model serving an adjacent Austrian alpine region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/urlaub-am-bauernhof-in-k%C3%A4rnten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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