Unité régionale de loisir et de sport de la Mauricie

What Unité régionale de loisir et de sport de la Mauricie does

Unité régionale de loisir et de sport de la Mauricie (URLSM) is a regional non-profit organization founded in 1998 and headquartered in Trois-Rivières, Quebec. It is officially recognized and funded by the Direction du sport, du loisir et de l'activité physique du ministère de l'Éducation et de l'Enseignement supérieur as the designated regional leisure and sport unit for the Mauricie territory. URLSM operates a membership-based model serving all municipalities, MRCs, school boards, and leisure associations of the region, delivering approximately 16 distinct programs spanning sport, cultural recreation, outdoor activities, physical activity, accessibility, volunteer development, and training. Its core programs include the Jeux du Québec regional coordination, Fillactive, Des Filles qui bougent, Festival plein air en Mauricie, Camp plein air, Secondaire en spectacle, circonflexe adapted equipment lending, Sport-Hommage Desjardins Mauricie gala, and Fondation Claude-Mongrain athlete bursaries.

Name

Unité régionale de loisir et de sport de la Mauricie

Legal name

Unité régionale de loisir et de sport de la Mauricie

Website

https://urlsmauricie.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

URLSM is the Quebec Ministry of Education-designated regional leisure and sport unit for the Mauricie region, coordinating programs, training, financial support, and events across member municipalities, school boards, and community associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: URLSM generates revenue through annual membership fees charged to municipalities, MRCs, school boards, leisure associations, and individual citizen members. Membership provides access to all URLSM services and programs.
2. Government Funding (Ministère de l'Éducation): The Direction du sport, du loisir et de l'activité physique du ministère de l'Éducation et de l'Enseignement supérieur recognizes and funds URLSM as the regional recreation and sport unit. This constitutes the primary source of operational funding.
3. Financial Support Programs Administration: URLSM administers various financial support programs on behalf of the provincial government, including the Transport Assistance Fund, PAFILR, Loisir Actif, PAFLPH, and program-specific grants (Jeux du Québec, Mes Premiers Jeux). These funds pass through URLSM to eligible organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

URLSM is a regional non-profit organization designated by Quebec's Ministry of Education to support the development and accessibility of leisure activities (sport, cultural, social/community, outdoor, and physical activity) across the Mauricie region. It provides member municipalities, school boards, and associations with financial support administration, training, program frameworks, event coordination (Jeux du Québec, Festival plein air, Fillactive), equipment lending, and advisory services.

Product overview

Unité régionale de loisir et de sport de la Mauricie (URLSM) operates as a regional leisure and sports organization offering an integrated portfolio of programs and services for the Mauricie region. The organization provides approximately 16 distinct programs including financial support, day camps, volunteering, physical activity, disability services, outdoor recreation, parks and spaces, safety, training, cultural shows (Secondaire en spectacle), Quebec Games coordination, Fillactive, Sports Awards (Sport-hommage), and equipment lending (circonflexe). These programs are delivered through the Wiin.io online platform for applications and member services, with supporting tools including Zone active Mauricie for interactive mapping. The services are structured around five intervention fields: sport, cultural recreation, social/community recreation, outdoor activities, and physical activity, all aimed at supporting municipalities, schools, and associative organizations in making leisure accessible to all.

Differentiator

Problem solved

Functional benefit

Products and services

• Soutien financier (Financial Support) Administration of government financial support programs for organizations, athletes, and individuals including transport assistance, disability participation funds (PAFLPH), Loisir Actif grants, On s'active project funding, and Jeux du Québec support.
• Camp de jour (Day Camp Support) Support services for municipal day camps including DAFA (Diplôme d'aptitude aux fonctions d'animateur) training for coordinators and animators, accompaniment training, service frameworks, reference guides, and animations for municipalities and organizations operating day camps.
• Bénévolat (Volunteer Support Services) Volunteer support services including administration of Jean-Marc-Paradis youth volunteer awards (ages 14-35), Dollard-Morin provincial volunteer recognition awards, volunteer governance resources, volunteer portal, and International Volunteer Day recognition.
• Activité physique (Physical Activity Programs) Physical activity programs including Des filles qui bougent for young girls (grades 4-6), ParticipACTION Ensemble on bouge community challenge, Cycliste averti bike education program, and National Sport and Physical Activity Day (JNSAP).
• Soutien aux MRC et municipalités (Municipal Support Services) Support services for regional county municipalities (MRCs) and municipalities including annual Rencontre mauricienne meetings, reference documents, mid-conferences, training workshops, and TIR-SHV cross-sectoral coordination.
• Personnes vivant avec un handicap (Disability Programs) Programs for people with disabilities including A vos marques! sports tour, AQLPH training, financial support (PAFLPH, Loisir Actif), leisure accompaniment card (CAL), adapted equipment lending via circonflexe, regional directory, day camp integration, and accessible outdoor activities.
• Plein air (Outdoor Recreation Programs) Outdoor recreation programs including Proximité Plein air days, ex3 school outdoor education support, Camp plein air winter training camps, Festival plein air hivernal, La Route Bleue water routes, satellite phone lending, and accessible outdoor activities.
• Parcs et espaces (Parks and Spaces Services) Parks and spaces services including inventory and evaluation of recreational spaces, park diagnostic reports, municipality and school services, Palmarès des parcs municipaux ranking, Projet Espaces, Parc-O-mètre infrastructure management application, and sports/recreation guides.
• Sécurité et intégrité (Safety and Integrity Programs) Safety and integrity programs including concussion prevention and management protocols, officials symposium, spectator behavior campaigns (Pas d'arbitre, pas de match), sportsmanship ambassadors, ethics advisories, abuse/harassment prevention, and doping prevention.
• Formation (Training Services) Training services including PNCE (Programme national de certification des entraîneurs) coach certification, FACC accompaniment training for people with disabilities, and awareness training on disability integration for associative, school, municipal, and community settings.
• Secondaire en spectacle Secondary school cultural show program coordinating local finals, regional finals, and the pan-Quebec gathering, involving 15 Mauricie schools with over 400 artists, 100 animators, and approximately 4,500 spectators annually.
• Jeux du Québec Regional coordination of the Quebec Games including regional games, delegation to provincial finals (60th Finale in Blainville 2026), daily summaries (Jeux de Mau), press releases, participant guides by sport, coach training, Ruban d'Or Desjardins recognition program, and Mes premiers Jeux initiation program.
• Fillactive School-based program to encourage physical activity among young girls aged 10-17 through non-competitive activities, school partnerships, ambassador recruitment, and volunteer involvement, with 11 participating schools across Mauricie region at $300 per school annually.
• Sport-hommage Mauricie Desjardins et Fondation Claude-Mongrain Annual sports awards gala (42nd edition January 2026) recognizing athletes, coaches, volunteers, officials, and events across Mauricie in multiple categories, including Fondation Claude-Mongrain bursaries (over 20 individual $600 bursaries and 1 team $750 bursary annually) and the Temple de la renommée sportive de la Mauricie hall of fame.
• Prêt d'équipement sportif, récréatif et adapté (Equipment Lending) Free sports, recreational, and adapted equipment lending service operated through the circonflexe network with mobile and fixed service points across Mauricie, plus internal equipment lending (timers, arches, cones) for member organizations.
• Zone active Mauricie Interactive online map platform providing information on outdoor and recreational spaces across the Mauricie region, accessible to the public at zoneactivemauricie.ca.

Quantifiable outcome

• 700+ young girls participated in a single Des Filles qui bougent event in 2026
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Direction du sport, du loisir et de l'activité physique du ministère de l'Éducation et de l'Enseignement supérieurcoreOthersThe Quebec Ministry of Education's Direction du sport, du loisir et de l'activité physique officially recognizes and funds URLSM as the regional leisure and sport unit for Mauricie. This is the foundational mandate relationship underpinning all of URLSM's activities.
• Réseau des URLS du QuébeccoreStrategic or Co-development PartnerProvincial network of all regional leisure and sport units in Quebec. URLSM participates in shared governance, uses the provincial subsidy directory (Répertoire des subventions), and collaborates on shared tools and programs such as governance training capsules.
• Jeux du Québec / SPORTSQUÉBECcoreStrategic or Co-development PartnerURLSM serves as the regional mandator for the Jeux du Québec program, coordinating regional games and the delegation to the provincial finals. SPORTSQUÉBEC oversees the provincial competition structure.
• FillactivecoreStrategic or Co-development PartnerFillactive is a provincial organization dedicated to getting girls aged 10-17 to discover the benefits of physical activity. URLSM coordinates the Fillactive program in Mauricie, partnering with local schools to deliver the initiative.
• Centres de services scolaires (Chemin-du-Roy, de l'Énergie, et autres)coreStrategic or Co-development PartnerURLSM works with regional school boards to deliver programs including Fillactive, Des Filles qui bougent, ex3, and Secondaire en spectacle. School boards are also members of URLSM.
• Table intersectorielle régionale en saines habitudes de vie (TIR-SHV) de la MauriciecoreStrategic or Co-development PartnerURLSM is a key partner in the TIR-SHV, a cross-sectoral table bringing together regional stakeholders to promote healthy lifestyle habits. Louis-Philippe Dugas serves as coordinator, with URLSM providing administrative support.
• Municipalities and MRCs of MauriciecoreStrategic or Co-development PartnerAll municipalities and MRCs of Mauricie are member organizations of URLSM. They are the primary local delivery partners for leisure and sport services, receiving advisory support, financial program administration, and training from URLSM.
• Association des camps du Québec (ACQ)minorGTM or Marketing PartnerThe ACQ provides tools, training resources, and certification programs for day camps. URLSM uses ACQ materials and frameworks in its camp day support services.
• Association québécoise du loisir municipal (AQLM)minorGTM or Marketing PartnerAQLM provides municipal leisure recognition programs and the sports and leisure guides that URLSM promotes to its municipal members.
• Association du loisir pour personnes handicapées (AQLPH)coreStrategic or Co-development PartnerAQLPH provides training, tools, and frameworks for inclusion of people with disabilities in leisure. URLSM promotes AQLPH's training calendar and uses their inclusion resources in its programs.
• ex3 (Programme provincial de plein air en milieu scolaire)coreStrategic or Co-development Partnerex3 is a provincial outdoor education program in schools spanning 17 regions. URLSM provides local coordination, outdoor camps, activity support, and equipment lending for Mauricie schools participating in ex3.
• circonflexe – Prêt-pour-bougercoreStrategic or Co-development Partnercirconflexe is a provincial program making adapted sports and recreation equipment freely available through local service points. URLSM coordinates circonflexe in Mauricie through Alisson Dubois and develops fixed and mobile equipment lending points.
• Réseau de l'action bénévole du Québec (RABQ)minorGTM or Marketing PartnerRABQ provides volunteer management resources, tools, and recognition programs that URLSM uses to support its member organizations' volunteer engagement.
• Loisir et Sport Bas-Saint-LaurentminorStrategic or Co-development PartnerLoisir et Sport Bas-Saint-Laurent originated the Festival plein air concept. URLSM coordinated the second edition of the Festival plein air en Mauricie in 2026.
• Université du Québec à Trois-Rivières (UQTR)minorStrategic or Co-development PartnerUQTR's Laboratory in Leisure and Community Life collaborated with AQLPH and URLSM on studies and tools for accessible outdoor recreation for people with disabilities.
• Canot Kayak QuébecminorGTM or Marketing PartnerProvides official attestations for participants in URLSM's nautical site operator training program.
• ParticipationACTION (Défi Ensemble, on bouge)minorGTM or Marketing PartnerURLSM participates in ParticipACTION's annual 'Ensemble, on bouge' challenge, encouraging Mauricie communities to be the most active in Canada for a chance to win $100,000 in project funding.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fillactive: Provincial organization dedicated to getting girls aged 10-17 active. URLSM is the regional delivery partner for Fillactive in Mauricie, demonstrating both program-adjacent positioning and direct operational overlap in girls' physical activity programming.

Broad incumbents

• Kino-Québec: Quebec government initiative promoting regular physical activity. Operates at provincial scale across the same intervention field as URLSM's physical activity programs (e.g., JNSAP), with overlapping mission and target populations.
• ParticipACTION: National non-profit promoting physical activity across Canada. URLSM directly coordinates the regional ParticipACTION Ensemble on bouge challenge in Mauricie, making it both a partner and a comparable activity-promotion body at national scale.
• SPORTSQUÉBEC: Provincial sport federation coordinating Quebec-level sport governance and overseeing the Jeux du Québec finals that URLSM's regional delegation participates in. Comparable as the broader provincial sport authority under which URLSM's sport mandates fall.

Direct peers

• URLS Lanaudière: Another Quebec regional URLS unit with substantially the same mandate, funding structure, and program portfolio across municipalities, school boards, and leisure associations in Lanaudière.
• Loisir et Sport Bas-Saint-Laurent: Regional URLS unit serving the Bas-Saint-Laurent region with comparable mandate, program portfolio, and operational model. Explicitly cited as the originator of the Festival plein air concept that URLSM now coordinates.
• Réseau des URLS du Québec: Provincial network of all regional leisure and sport units in Quebec, of which URLSM is a member. Directly comparable as it represents the federated structure governing the same type of regional coordination bodies, sharing tools, training, and governance frameworks.

Others

• Association québécoise du loisir municipal (AQLM): Quebec association serving municipal leisure stakeholders with recognition programs and guides that URLSM promotes to its municipal members. Operates as an adjacent association in the same municipal-leisure ecosystem.
• Association des camps du Québec (ACQ): Quebec association providing tools, training, and certification for day camps. URLSM uses ACQ materials and frameworks in its day camp support services, positioning it as an enabling/thematic partner rather than direct competitor.
• Association du loisir pour personnes handicapées (AQLPH): Quebec association providing training, tools, and frameworks for inclusion of people with disabilities in leisure. URLSM uses AQLPH resources in its disability programming and is a coordinating partner in adapted leisure service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sporthommagemauricie
• LinkedInlinkedin.com/company/unit%C3%A9-r%C3%A9gionale-de-loisir-et-de-sport-de-la-mauricie

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unité régionale de loisir et de sport de la Mauricie