LACKNER & URNITSCH

What LACKNER & URNITSCH does

LACKNER & URNITSCH (legal name: Lackner & Urnitsch Präzisionsmaschinen und Werkzeuge Ges.m.b.H.) is an Austrian industrial trading house headquartered at Bahnhofgürtel 37, 8020 Graz, with origins dating to 1919. The company operates a horizontal catalog spanning precision tools, machine tools, measuring equipment, workshop supplies, storage technology, and used machines, stocking over 60,000 SKUs from its Graz warehouse. It is an authorized Austrian distributor for HEIDENHAIN precision measurement and control technology, including 3D touch probes and M-TEC equipment, and also carries the Optimum brand. The product set is organized around machining processes such as milling, turning, sawing, grinding, drilling, EDM, sheet metal working, pressing, and engraving, plus measuring and testing accessories.

The company serves Austrian industrial manufacturing customers through a dual-channel model: a physical sales and advisory operation in Graz and a B2B webshop (urnitsch.at) that provides 24/7 catalog browsing, account login, and DPD package tracking. Pricing is unit-based in EUR with VAT-inclusive list prices and standard 30-day net payment terms; small order quantities are accommodated. The business runs on a one-time product sale revenue model with no subscription component. With 50+ employees, of which 20 are dedicated to customer consulting and service, the firm self-describes as one of the largest trading houses for tools and machine tools in Austria, and it also extends its digital reach through the toolando.at marketplace.

The operation is a private limited company under Austrian law, operating exclusively within Austria with no disclosed international expansion, no external funding, no M&A activity, and no parent company. The technology stack is conventional e-commerce infrastructure; no proprietary software, APIs, or AI/ML capabilities are disclosed. Customer concentration is not broken out publicly, and the customer base is described generically as the Austrian manufacturing industry with horizontal use cases rather than a small set of named anchor accounts.

Name

LACKNER & URNITSCH

Legal name

Lackner & Urnitsch Präzisionsmaschinen und Werkzeuge Ges.m.b.H.

Website

https://urnitsch.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LACKNER & URNITSCH is an Austrian industrial trading house founded in 1919 and based in Graz, supplying precision tools, machine tools, and HEIDENHAIN measurement technology to Austrian manufacturing customers through a 60,000+ SKU warehouse and a B2B webshop, with 50+ staff including 20 customer advisors.

Ownership category

akta.pro rank

Product category

Industrial Tools and Machine Tools Distribution

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Industrial tools supply
• Machine tools distribution
• Precision measurement equipment
• HEIDENHAIN authorized dealer
• Workshop equipment supply

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tool and Machine Tool Sales: One-time product sales of industrial tools, precision machine tools, measuring equipment, and workshop supplies to manufacturing and engineering customers in Austria

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LACKNER & URNITSCH operates an Austrian trading house supplying precision machine tools, industrial cutting tools, measuring equipment, and workshop accessories from a warehouse in Graz holding more than 60,000 items. The company sells to manufacturing and engineering customers via a physical sales counter, dedicated customer advisory staff, and a 24/7 webshop, while also serving as an authorized distributor for HEIDENHAIN precision measurement and control technology products.

Product overview

LACKNER & URNITSCH is one of Austria's largest trading houses for tools and machine tools, based in Graz. The company operates as a multi-category industrial supplier offering precision tools, machine tools, and related equipment through both a physical operation and a webshop platform. Their product portfolio includes over 60,000 tools available from stock, machine tools (such as milling, turning, sawing, grinding machines), HEIDENHAIN precision measurement and control products, storage technology, Optimum branded equipment, and used machines. The company also distributes branded measurement tools under the L&U label, including 3D probes (Taster) for various machining applications. The Webshop serves as the primary digital platform for online ordering and product catalog access.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkzeuge (Industrial Tools) Over 60,000 industrial tools available from Graz warehouse stock, including metal-cutting tools, hand tools, power tools, measuring and inspection tools, workshop equipment, and machine accessories for industrial machining operations.
• Maschinen (Machine Tools) Machine tools covering milling, turning, sawing, grinding, sheet metal working, drilling, EDM (eroding), pressing, and engraving equipment for industrial production operations.
• HEIDENHAIN Precision Measurement and Control Products Authorized distribution of HEIDENHAIN M-TEC precision measurement and control technology, including 3D touch probes, digital displays, and CNC machine components for milling, eroding, and turning applications.
• Optimum Branded Machine Tools Optimum branded machine tools and equipment distributed to Austrian manufacturing customers.
• Gebrauchtmaschinen (Used Machine Tools) Pre-owned machine tools available for purchase, providing cost-effective equipment options for workshops and production facilities.
• Lagertechnik (Storage Technology) Storage and warehouse technology solutions designed for workshop and industrial settings to organize tools, parts, and equipment.
• 3D Touch Probes (3D-Taster) Branded 3D touch probes including SLIMplus (12 mm shank, 0.01 mm reading, IP67), Universal (with Protection System, 0.01 mm), DREHplus (turning machine probe, 20 mm shank), and Digital (0.005 mm accuracy, combined digital/analog display). Distributed under L&U label.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HEIDENHAINcoreChannel Partner/ Reseller/ DistributorAuthorized distributor and sales partner for HEIDENHAIN precision measurement and control technology products in Austria. Products include 3D touch probes for machine tools (milling, eroding, and turning machines), digital displays, and workshop measurement equipment. The partnership enables L&U to offer HEIDENHAIN technical support and product supply to Austrian manufacturing customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Sandvik Coromant: Sandvik Coromant is a global manufacturer of metal cutting tools and tooling solutions. Like Walter, it sits in L&U's supply ecosystem as a principal brand and operates in the same precision machining category.
• Walter Tools (Walter AG): Walter is a German manufacturer of precision cutting tools for metalworking. It is a key supplier-brand in L&U's tool categories rather than a direct competitor, but operates in the same product space and customer workshops.
• Otto Bihler Maschinenfabrik: Otto Bihler is a German manufacturer of stamping and forming machines plus automation solutions. It represents the machine-tool supplier side of L&U's distribution business rather than a direct distributor competitor, but competes for the same Austrian manufacturing customers.

Direct peers

• Hoffmann Group: Hoffmann Group is a leading European quality tools, metrology, and workshop equipment supplier headquartered in Munich. It operates an analogous trading/distribution model with a deep catalog of precision tools, machine tools, and metrology products, serving industrial manufacturers across DACH — making it the closest functional peer to L&U's business.
• Haberkorn: Haberkorn is Austria's largest technical trader specializing in industrial supplies, tools, and machine equipment. As an Austrian-headquartered industrial distributor with overlapping product categories and customer base, it is the most direct geographic peer to L&U.
• WNT (Werkzeug- und Normteiletechnik): WNT is a German-based precision tooling and standard parts specialist serving manufacturing customers across Europe. Its catalog-driven distribution of cutting tools, workholding, and metrology products closely mirrors L&U's product mix and customer profile.

Broad incumbents

• Grainger: Grainger is a US-listed industrial supply distributor with global operations and >1.5M products. Its MRO and industrial product portfolio significantly overlaps with L&U's tool and workshop equipment offering, though at vastly larger scale.
• Fastenal: Fastenal is a US-headquartered industrial supply distributor serving manufacturing and construction customers globally with fasteners, tools, and safety supplies. Its B2B catalog distribution model is comparable in form, though it does not focus on machine tools.
• Würth Industrie Service: Würth's industrial division is a much larger European industrial supplier offering tools, fasteners, and consumables with deep manufacturer relationships and broad C-parts management. It overlaps with L&U on tool supply but at materially greater scale and breadth.
• MSC Industrial Direct: MSC Industrial is a major US-headquartered metalworking and industrial supplies distributor with >2M SKUs and a heavy B2B e-commerce motion. While serving North America, its business model — broad catalog distribution to industrial customers — is structurally analogous to L&U's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lackner-&-urnitsch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACKNER & URNITSCH