URPS Pharmaciens AuRA

What URPS Pharmaciens AuRA does

URPS Pharmaciens AuRA is a non-profit professional association (association loi 1901) established under the 2010 HPST law to represent liberal pharmacists in the Auvergne-Rhône-Alpes region of France. Registered at the prefecture of Puy-de-Dôme (Journal Officiel, April 14, 2012) and operating from offices in Lyon (194B rue Garibaldi) and Clermont-Ferrand (36 avenue Julien), it covers all 12 departments of the region, representing 2,339 pharmacies in regional institutions and supporting 2,951 pharmacy owners (titulaires). Governance rests on 12 elected pharmacists serving 5-year mandates, led since January 2016 by President Olivier Rozaire, supported by a small professional staff of around 9 covering project management, communications and administration.

The organization's service portfolio spans professional representation, training, and coordination of public health initiatives. Established offerings include rapid diagnostic testing (TROD Angine, reintroduced July 2021), shared medication reviews (BPM) for polymedicated elderly patients, vaccination services supported by the Mesvaccins.net decision tool (free for AuRA pharmacies 2023-2025), and a colorectal cancer screening program run with CRCDC that trained approximately 2,000 pharmacy staff by 2022. It operates several multi-stakeholder research projects: PharmaVaxAuRA (vaccination counseling with CLERMA and Mesvaccins.net, 100+ pharmacies, 5,000 patients), ScopiPharma (dermatology tele-expertise with Centre Léon Bérard and Pierre Fabre, 50 pharmacies), and Oncolink Thérapies Orales (Article 51 oral oncology coordination). Supporting infrastructure includes the ARS-funded MonSisra secure health messaging platform, Prosantéconnect authentication, and the Vaccinobox educational resource.

URPS Pharmaciens AuRA does not operate a commercial revenue model. It is funded through statutory professional contributions and institutional partnerships, delivering all services free of charge to member pharmacists. The go-to-market is community-led: 12 elected representatives and staff engage the membership through regional touring conferences (Les Rencontres de l'URPS), webinars, email newsletters, and digital channels (website, LinkedIn, YouTube, Facebook), while public-facing campaigns on BFM TV Lyon, regional radio and vitrophanie promote pharmacy services and vaccination to the wider population.

Name

URPS Pharmaciens AuRA

Legal name

UNION REGIONALE DES PROFESSIONNELS DE SANTE (URPS)

Website

https://urps-pharmaciens-aura.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

URPS Pharmaciens AuRA is a statutory non-profit professional association representing 2,339 liberal pharmacies and 2,951 pharmacy owners across the 12 departments of Auvergne-Rhône-Alpes, providing advocacy, training, public-health project coordination, and interprofessional integration for community pharmacists.

Ownership category

akta.pro rank

Product category

Professional Pharmacy Association Services

NAICS

Business Associations (813910), Pharmacies and Drug Retailers (456110)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Professional pharmacy representation
• Community pharmacy support
• Pharmacist continuing education
• Public health coordination
• Pharmacy professional association

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Representation Services: URPS Pharmaciens AuRA is a non-profit professional association representing liberal pharmacists in the Auvergne-Rhône-Alpes region. As a statutory professional organization created under the 2010 HPST law, it does not operate a commercial revenue model. The organization is funded through professional union fees and institutional partnerships to support its mission of organizing regional healthcare provision and supporting pharmacists.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

URPS Pharmaciens AuRA is a regional professional association representing 2,951 liberal pharmacy owners across the 12 departments of Auvergne-Rhône-Alpes. The organization provides professional representation before regional institutions, continuing education and training, coordination of public health projects (vaccination, cancer screening, tele-expertise), and operational support for community pharmacies. Services are delivered through 12 elected pharmacist representatives, a professional team in Lyon, digital platforms, and in-person regional engagement.

Product overview

URPS Pharmaciens AuRA is a regional professional health organization (not a technology product company) that provides support services, training, and coordination for liberal pharmacists in Auvergne-Rhône-Alpes. The organization's offerings include conventional missions such as rapid diagnostic tests (TROD Angine), shared medication reviews (BPM), vaccination services with Mesvaccins.net decision support, and colorectal cancer screening programs. It also operates research and pilot projects including PharmaVaxAuRA (vaccination counseling evaluation), ScopiPharma (dermatology tele-expertise), and Oncolink Thérapies Orales (oral oncology coordination). Supporting infrastructure includes MonSisra secure messaging, the Moderniser Mon Officine rural pharmacy aid program, and professional development resources including newsletters, webcasts, and Focus Officine media content.

Differentiator

Problem solved

Functional benefit

Products and services

• TROD Angine Rapid diagnostic orientation tests for streptococcal pharyngitis that pharmacists can perform in pharmacies following specific training and equipment requirements, enabling point-of-care diagnosis and appropriate referral.
• BPM - Bilan Partagé de Médication Shared Medication Review service for elderly polymedicated patients (65+ with ALD or 75+ with at least 5 prescribed molecules for 6+ months), conducted in pharmacy confidentiality spaces to reduce iatrogenic risk and optimize medication impact.
• Mesvaccins.net Vaccination Decision Support Vaccination decision support system providing pharmacists with patient vaccination history, health status, and personalized vaccination recommendations, with free access for AuRA pharmacies from 2023 to 2025.
• Colorectal Cancer Screening Program Pharmacy-based cancer screening program where pharmacists dispense screening kits to eligible patients aged 50-74, with mandatory training provided by CRCDC, designed to improve the regional screening rate.
• Oncolink Thérapies Orales Article 51 experimentation for oral oncology therapies where pharmacists conduct pharmaceutical interviews, coordinate with hospital pharmacists, and monitor patient adherence over three sequences spanning initiation, follow-up, and distal monitoring phases.
• Moderniser Mon Officine Program Regional aid program supporting rural pharmacy modernization with eligibility ceiling increased from €900,000 to €1,200,000 in turnover, helping 11 rural pharmacies in 2024 through collaboration between URPS and Région AuRA.
• PharmaVaxAuRA Research project evaluating the impact of dedicated vaccination counseling interviews by pharmacists on vaccination coverage, mobilizing over 100 pharmacies across AuRA to include 5,000 patients aged 25-75 over 6-8 months, in partnership with CLERMA.
• ScopiPharma Research project evaluating tele-expertise in dermatology using dermoscope for skin lesion evaluation, with 50 pharmacies in Loire, Rhône, Ain, and Isère departments participating and Centre Léon Bérard as the expert center.
• Mental Health Support for Pharmacists Mental health initiative including resource documents, workshops on difficult patient management, partnerships with SPS (Soins aux Professionnels de Santé) and ADOP, and promotion of professional health support structures for pharmacy owners.
• CPTS Support Service Support for Community Professional Territorial Health (CPTS) and Maison de Santé Pluriprofessionnelle (MSP) structures including practical guides, team expertise, and project coordination for coordinated exercise implementation in the region.

Quantifiable outcome

• 2000 officinals trained in colorectal cancer screening by 2022
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Centre Léon BérardcoreStrategic or Co-development Partner · 5 November 2024Collaboration with Centre Léon Bérard (cancer center in Lyon) for the ScopiPharma project enabling pharmacists to perform tele-expertise in dermatology using dermoscopes. Pharmacists in 50 pharmacies capture images of suspicious skin lesions and transmit them via MonSisra to the cancer center for specialist review, addressing the shortage of dermatologists and improving skin cancer early detection.
• FEMAS AURAcoreStrategic or Co-development Partner · 14 February 2024Partnership with FEMAS AURA (Fédération des Maisons et Antennes de Santé Auvergne-Rhône-Alpes) to develop a practical guide for pharmacists on implementing coordinated care exercises. The guide supports pharmacists in joining MSP (Maison de Santé Pluriprofessionnelle) and CPTS (Communauté Professionnelle Territoriale de Santé) structures. The region has 112 CPTS and 380 MSP, with FEMAS supporting the deployment plan for 4000 MSP and 100% CPTS coverage.
• Pierre FabrecoreStrategic or Co-development PartnerPartnership with Pierre Fabre for the ScopiPharma project supporting dermatology tele-expertise in community pharmacies. Pierre Fabre's expertise in dermo-cosmetics and healthcare supports the initiative to improve skin cancer screening through pharmacy-based tele-expertise.
• CLERMAcoreStrategic or Co-development PartnerCollaboration with CLERMA (Centre Lyonnais d'Epidémiologie et de Recherche en Médecine de l'Adaptation) for the PharmaVaxAuRA project on vaccination consultation services in pharmacies. The project involves over 100 pharmacies and aims to include 5000 patients to evaluate the impact of vaccination counseling on coverage rates.
• Mesvaccins.netcoreTechnology or IntegrationIntegration with Mesvaccins.net vaccination decision support system for the PharmaVaxAuRA project. URPS provides free 3-year access (2023-2025) to Mesvaccins.net for all pharmacies in Auvergne-Rhône-Alpes, enabling pharmacists to access personalized vaccination recommendations based on patient history.
• CRCDC (Centre de Coordination des Dépistages des Cancers en Auvergne-Rhône-Alpes)coreStrategic or Co-development PartnerPartnership with CRCDC for colorectal cancer screening program. URPS supports training of pharmacists to distribute screening kits to eligible patients (aged 50-74). CRCDC provides the training that has enabled approximately 2000 pharmacy staff to participate in the screening program.
• SPS (Soins aux Professionnels de la Santé)minorStrategic or Co-development PartnerPartnership with SPS for mental health support for pharmacists. The organization provides online workshops, rapid access to consultations via the SPS application, and connections to healthcare professional support units (including Dr. Briane's unit at Clinique Mon Repos in Ecully).
• ADOPminorStrategic or Co-development PartnerPartnership with ADOP for mental health support services for pharmacists, providing additional resources for professionals experiencing difficulties.
• Université Lyon 1coreStrategic or Co-development PartnerCollaboration with Université Lyon 1 (Claude Bernard Lyon 1) for the Baromètre Santé des officines study, conducting quantitative and qualitative research on pharmacy services, user satisfaction, and pharmacist working conditions in the region.
• Laboratoire Parcours Santé Systémique (P2S)coreStrategic or Co-development PartnerPartnership with the P2S research laboratory at Université Lyon 1 for the Baromètre Santé project, providing academic rigor and research methodology for studying pharmacy health services and outcomes.
• ORS AuRA (Observatoire Régional de la Santé)coreStrategic or Co-development PartnerCollaboration with ORS Auvergne-Rhône-Alpes for the 'Essential Pharmacies' study, identifying 81 pharmacies at risk of closure and analyzing the impact on regional healthcare access.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerPartnership with Région AuRA for the 'Moderniser mon officine' support program helping rural pharmacies modernize. In 2024, 11 rural pharmacies were aided. The eligibility ceiling was raised from €900,000 to €1,200,000 turnover. The region adopted the support device on December 14, 2023.
• ARS Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerCollaboration with ARS for meningitis B vaccination campaign (February 2025) in pharmacies of the Rhône department, following cases at Lyon 1 IUT. Pharmacists can prescribe and administer BEXSERO vaccine to students presenting the ARS information letter.
• Métropole AidanteminorStrategic or Co-development PartnerPartnership with Métropole Aidante to train pharmacists in guiding caregivers (aidants) of dependent individuals. The initiative helps pharmacists direct caregivers to support services, respite care, and information resources available in the Lyon metropolitan area.
• URPS Health Professional Unions (Infirmiers, Médecins, Sage-femmes)coreStrategic or Co-development PartnerInter-URPS collaboration with Infirmiers Libéraux AuRA, Médecins Libéraux AuRA, and Sage-Femmes Libérales AuRA for joint vaccination initiatives, including reciprocal vaccination sessions (November 17, 2023) to promote interprofessional vaccination culture.
• National Health Insurance (Assurance Maladie)coreStrategic or Co-development PartnerPartnership with Assurance Maladie for ESCAP (Equipe de Soins Cordonnées Avec le Patient) national experimentation launched March 23, 2025. The 3-year program aims to strengthen interprofessional coordination around patients requiring reinforced follow-up.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Fédération des Syndicats Pharmaceutiques de France (FSPF): Largest national trade union for community pharmacists in France. Comparable advocacy and representation function but operating at the national rather than regional level, and as a union versus a statutory URPS body.
• Union des Syndicats de Pharmaciens d'Officine (USPO): Second major national pharmacy union representing community pharmacists. Comparable to FSPF in scope, often interacts with regional URPS bodies on economic and regulatory matters concerning pharmacy owners.
• Conseil National de l'Ordre des Pharmaciens: National regulatory body for the pharmacy profession in France. While broader in remit (ethics, discipline, registration), it overlaps with URPS on professional representation and policy advocacy for pharmacists.

Direct peers

• URPS Infirmiers Libéraux AuRA: Sister URPS body for liberal nurses in Auvergne-Rhône-Alpes. Collaborates with URPS Pharmaciens AuRA on reciprocal vaccination sessions and coordinated care projects.
• URPS Sage-Femmes Libérales AuRA: Sister URPS body for liberal midwives in Auvergne-Rhône-Alpes, part of the inter-URPS health professional union framework coordinating vaccination and public health actions.
• URPS Médecins Libéraux AuRA: Sister URPS body representing liberal physicians in the same Auvergne-Rhône-Alpes region. Engages in joint vaccination initiatives and interprofessional coordination with URPS Pharmaciens AuRA.
• URPS Pharmaciens PACA: Sister regional URPS Pharmaciens body for Provence-Alpes-Côte d'Azur, operating under the same statutory framework to support liberal pharmacists in its own territory.
• Conseil Régional de l'Ordre des Pharmaciens Auvergne-Rhône-Alpes: Regional chapter of the national pharmacists' order in Auvergne-Rhône-Alpes. Shares oversight responsibility for pharmacy professionals in the region and intersects with URPS on professional conduct and representation matters.
• URPS Pharmaciens Hauts-de-France: Sister URPS Pharmaciens body serving the Hauts-de-France region. Performs the same statutory representation, training, and public-health-coordination role for its pharmacy network.
• URPS Pharmaciens Île-de-France: Sister regional URPS Pharmaciens body serving liberal pharmacists in Île-de-France. Operates under the same 2010 HPST law mandate and engages in comparable training, vaccination, and screening programs for its own pharmacy network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/URPS_PharmaAuRA
• YouTubeyoutube.com/channel/UCC41HbKYQN0s19_Y6CyWFcQ
• Facebookfacebook.com/urpspharmaciensauvergnerhonealpes
• LinkedInlinkedin.com/company/urps-pharmaciens-aura-linkedin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about URPS Pharmaciens AuRA