USA Dance
USA Dance, Inc. is the USOPC-recognized national governing body for DanceSport, operating a nationwide membership-based non-profit network that develops social, competitive, collegiate, K-12, and Olympic-track Breaking dance communities across the United States.
- Company typePrivate
- Founded1964
- HeadquartersPalm Bay, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What USA Dance does
USA Dance, Inc. is a Delaware-incorporated 501(c)(3) non-profit membership organization founded in 1964 and headquartered in Palm Bay, Florida. It operates as the Recognized Sports Organization for DanceSport by the United States Olympic & Paralympic Committee (USOPC) and serves as the national member body of the World DanceSport Federation (WDSF), the International Olympic Committee-recognized International Governing Body for Dance. The organization develops social and competitive dance communities across the United States through three primary divisions: Social Dance (a nationwide local chapter network hosting weekly dances and community events), Ballroom DanceSport (competitive ballroom and Latin programs including national championships, athlete rankings, and proficiency point systems), and Breaking DanceSport (the Breaking for Gold USA high-performance program established in preparation for Breaking's debut at the 2024 Paris Summer Games). Additional programs span collegiate DanceSport clubs, K-12 youth outreach, the USA Dance Academy for educational coordination, and ParaDanceSport initiatives with the Special Olympics.
The organization's core technology infrastructure is built on YourMembership.com membership management software, which powers the USA Dance website, member invoicing and dues processing, email marketing, event management, a career center, and a buyer's guide. A separate online publication, American Dancer, provides news and media coverage of dance community events. Educational standardization is reinforced through the adoption of Dance Vision Smooth, Rhythm, and Club Syllabi as preferred training materials across the United States.
USA Dance generates revenue primarily through recurring annual membership dues across multiple tiers (Social, Ballroom, Breaking, and Hip-Hop), supplemented by event admission fees, competition sanctioning, and national and athlete-level sponsorships concentrated in the Breaking program (Silverback Foundation, Nike, Red Bull, Monster Energy). Go-to-market is community-led: the organization reaches members through its local chapters, collegiate club network, K-12 school partnerships (notably with Dancing Classrooms serving over 150 NYC schools annually), DanceSport competitions, and digital channels including its website, social media, and email communications. Multi-stakeholder partnerships with USOPC, WDSF, SafeSport, AAU, Special Olympics, USA Breakin', and Dancing Classrooms extend the organization's reach and authority across competitive, educational, and adaptive dance communities.
USA Dance firmographics
Firmographics- Name
- USA Dance
- Legal name
- USA Dance, Inc.
- Website
- https://usadance.org
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- USA Dance, Inc. is the USOPC-recognized national governing body for DanceSport, operating a nationwide membership-based non-profit network that develops social, competitive, collegiate, K-12, and Olympic-track Breaking dance communities across the United States.
- Ownership category
- akta.pro rank
USA Dance industry classification
Industry- Product category
- Dance Sports Governance
- NAICS
- Dance Companies (711120), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where USA Dance is headquartered
LocationHeadquarters
- HQ city
- Palm Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USA Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: USA Dance generates revenue through annual membership dues from individual members across social, ballroom, breaking, and collegiate divisions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
USA Dance product offering
Product offeringCore offering
USA Dance is a non-profit membership organization that develops social and competitive dance communities across the United States through three divisions: Social Dance, Ballroom DanceSport, and Breaking DanceSport. It offers multi-tier memberships (Social, Ballroom, Breaking, Hip-Hop), sanctions national DanceSport championships and competitions, supports collegiate and K-12 outreach programs, and operates the Breaking for Gold USA Olympic high-performance program providing pathways for U.S. athletes to international and Olympic competition.
Product overview
USA Dance is a non-profit membership organization offering a portfolio of dance programs across three divisions: Social Dance (chapter network, social events), Ballroom DanceSport (competitive ballroom and latin dance with national championships, athlete rankings, and proficiency systems), and Breaking DanceSport (Olympic breaking program with high-performance training and Team USA representation). The organization provides multi-tier membership (Social, Ballroom, Breaking, Hip-Hop), operates the USA Dance Academy for educational coordination, sanctions competitions, supports collegiate and K-12 youth outreach, and publishes the American Dancer online magazine. The membership management platform enables event registration, competition qualification tracking, and athlete rankings. USA Dance has adopted the Dance Vision Syllabus as its preferred training curriculum for American Style dance.
Differentiator
Problem solved
Functional benefit
Products and services
- DanceSport Programs
- Breaking Division (Breaking for Gold USA)
- Social Dance Chapter Network
- Collegiate DanceSport Network
- K-12 Youth DanceSport Outreach
Quantifiable outcome
- TeamUSA Breaking athletes won 14 medals (1 Gold, 2 Silver) at 2022 IWGA International World Games - more than any other country
- +1 more outcomes
Companies that use USA Dance
Customer profileSegments7 records
Ideal customer profiles7 records
USA Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
USA Dance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- United States Olympic & Paralympic Committee (USOPC)coreMOU establishing roles and responsibilities for Olympic high-performance program for Breaking and selecting/sending elite athletes to 2024 Paris Olympic Games, 2023 Pan American Games, and qualifying competitions. Provides commercial and non-commercial rights to Breaking division and creates pathways for financial and training support.
- Dance VisioncoreUSA Dance adopted Dance Vision Smooth, Rhythm, and Club Syllabi as preferred materials for these styles. Dance Vision is positioned as the leading provider of syllabus and learning materials nationally and internationally, used by 2,000+ dance studios worldwide.
- Dancing ClassroomscoreMarketing partnership to promote Dancing Classrooms' online, hybrid, and socially distant dance residencies for schools and community organizations. USA Dance shares information through its website and chapters while Dancing Classrooms promotes USA Dance programs to students and families.
- USA Breakin'majorPartnership with USA Breakin' to network within the Breaking community and raise/collect funds to support Breaking for Gold USA athletes. USA Breakin' is uniquely qualified to connect with the Breaking community on behalf of athletes.
- World DanceSport Federation (WDSF)coreUSA Dance is the national member body of WDSF, the International Olympic Committee recognized International Governing Body for DanceSport. WDSF provides international competition pathways and recognition for US athletes.
- SafeSportcoreUSA Dance has implemented the SafeSport program to ensure athlete safety and ensure professional members meet the highest standards. This is a US Olympic & Paralympic Committee supported athlete protection initiative.
- Amateur Athletic Union (AAU)majorUSA Dance partners with AAU for Junior Olympic Games DanceSport competitions, hosting breaking and dance events for youth athletes ages Pre-teen through Under 21.
- Special OlympicsmajorUSA Dance has a Special Olympics Committee and partnership to promote dance opportunities within the Special Olympics community, including ParaDanceSport initiatives.
- YourMembership.commajorMembership management software provider powering the USA Dance website, member invoicing/dues system, email marketing, event management, career center, and buyer's guide products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
USA Dance competitors and assessment
Company assessmentEmerging players
- USA Breakin': USA Breakin' is a partner organization with deep connections into the Breaking community and supports Breaking for Gold USA athletes. It is comparable as a niche Breaking-focused organization that complements and partially overlaps with USA Dance's Breaking division.
- Dancing Classrooms: Dancing Classrooms is USA Dance's strategic marketing partner for K-12 dance education, serving 150+ NYC schools annually. It operates in an adjacent niche (in-school dance residencies) and shares mutual promotion with USA Dance's youth programs.
Broad incumbents
- USA Gymnastics: USA Gymnastics is a U.S. National Governing Body recognized by the USOPC for gymnastics — directly comparable to USA Dance in structure as a USOPC-recognized NGB governing an Olympic-eligible sport with membership, competitions, athlete development, and SafeSport programming.
- U.S. Figure Skating: U.S. Figure Skating is a USOPC-recognized NGB governing figure skating in the United States, structurally comparable to USA Dance in operating membership programs, national championships, collegiate and club networks, and athlete pipelines to international competition.
- World DanceSport Federation (WDSF): WDSF is the IOC-recognized international governing body for DanceSport of which USA Dance is the U.S. national member body. It is the umbrella organization providing international competition pathways and rule standardization that USA Dance's competitive programs operate within.
- YMCA of the USA: YMCA operates a national network of membership-based recreation clubs comparable to USA Dance's chapter network in terms of community-based, dues-funded, in-person recreational programming with local autonomy and national branding.
Direct peers
- National Dance Council of America (NDCA): NDCA is the other principal DanceSport sanctioning body in the United States and the primary direct competitor to USA Dance for competitive ballroom and Latin DanceSport governance, sanctioned competitions, and professional dancer affiliations.
- Special Olympics: Special Olympics is an existing strategic partner of USA Dance through its ParaDanceSport initiative and Special Olympics Committee. It is comparable as a national/international nonprofit providing inclusive sports programming, athlete development, and competition pathways.
- Amateur Athletic Union (AAU): AAU is a multi-sport national governing body that partners with USA Dance to host Junior Olympic Games DanceSport competitions and youth dance events, directly comparable as a national nonprofit youth sports organization.
Others
- DanceSport Vision (Dance Vision): Dance Vision is USA Dance's preferred syllabus provider for Smooth, Rhythm, and Club styles, supplying educational and training materials used by 2,000+ dance studios worldwide. It is comparable as an adjacent educational content and curriculum provider within the U.S. DanceSport ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
USA Dance social profiles
Digital presenceUSA Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Dance leadership team
Management profileNumber of profiles
Profiles19 records
USA Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Dance
What does USA Dance do?
USA Dance is a non-profit membership organization that develops social and competitive dance communities across the United States through three divisions: Social Dance, Ballroom DanceSport, and Breaking DanceSport. It offers multi-tier memberships (Social, Ballroom, Breaking, Hip-Hop), sanctions national DanceSport championships and competitions, supports collegiate and K-12 outreach programs, and operates the Breaking for Gold USA Olympic high-performance program providing pathways for U.S. athletes to international and Olympic competition.
Is USA Dance a public or private company?
USA Dance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Dance founded?
USA Dance was founded in 1964. It employs 11 to 50 people.
Where is USA Dance based?
USA Dance is headquartered in Palm Bay, United States, in the North America region.
How does USA Dance make money?
One revenue line is on record: membership Dues.
Who are USA Dance's main competitors?
Emerging players on record are USA Breakin' and Dancing Classrooms. Broad incumbents are USA Gymnastics, U.S. Figure Skating, World DanceSport Federation (WDSF) and YMCA of the USA. Direct peers are National Dance Council of America (NDCA), Special Olympics and Amateur Athletic Union (AAU). DanceSport Vision (Dance Vision) is listed as an others.
Does USA Dance have an API?
No public API is recorded for USA Dance.
What industry is USA Dance in?
USA Dance's product category is Dance Sports Governance. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGADAF, Urban/Street Dance Performances (Hip-Hop, Breaking). Its NAICS code is 711120 and its SIC code is 7997.