USA Dance

What USA Dance does

USA Dance, Inc. is a Delaware-incorporated 501(c)(3) non-profit membership organization founded in 1964 and headquartered in Palm Bay, Florida. It operates as the Recognized Sports Organization for DanceSport by the United States Olympic & Paralympic Committee (USOPC) and serves as the national member body of the World DanceSport Federation (WDSF), the International Olympic Committee-recognized International Governing Body for Dance. The organization develops social and competitive dance communities across the United States through three primary divisions: Social Dance (a nationwide local chapter network hosting weekly dances and community events), Ballroom DanceSport (competitive ballroom and Latin programs including national championships, athlete rankings, and proficiency point systems), and Breaking DanceSport (the Breaking for Gold USA high-performance program established in preparation for Breaking's debut at the 2024 Paris Summer Games). Additional programs span collegiate DanceSport clubs, K-12 youth outreach, the USA Dance Academy for educational coordination, and ParaDanceSport initiatives with the Special Olympics.

The organization's core technology infrastructure is built on YourMembership.com membership management software, which powers the USA Dance website, member invoicing and dues processing, email marketing, event management, a career center, and a buyer's guide. A separate online publication, American Dancer, provides news and media coverage of dance community events. Educational standardization is reinforced through the adoption of Dance Vision Smooth, Rhythm, and Club Syllabi as preferred training materials across the United States.

USA Dance generates revenue primarily through recurring annual membership dues across multiple tiers (Social, Ballroom, Breaking, and Hip-Hop), supplemented by event admission fees, competition sanctioning, and national and athlete-level sponsorships concentrated in the Breaking program (Silverback Foundation, Nike, Red Bull, Monster Energy). Go-to-market is community-led: the organization reaches members through its local chapters, collegiate club network, K-12 school partnerships (notably with Dancing Classrooms serving over 150 NYC schools annually), DanceSport competitions, and digital channels including its website, social media, and email communications. Multi-stakeholder partnerships with USOPC, WDSF, SafeSport, AAU, Special Olympics, USA Breakin', and Dancing Classrooms extend the organization's reach and authority across competitive, educational, and adaptive dance communities.

Name

USA Dance

Legal name

USA Dance, Inc.

Website

https://usadance.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Dance, Inc. is the USOPC-recognized national governing body for DanceSport, operating a nationwide membership-based non-profit network that develops social, competitive, collegiate, K-12, and Olympic-track Breaking dance communities across the United States.

Ownership category

akta.pro rank

Product category

Dance Sports Governance

NAICS

Dance Companies (711120), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance sport governance
• Membership organization
• Competitive ballroom dance
• Olympic breaking program
• Social dance programs

Headquarters

HQ city

Palm Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: USA Dance generates revenue through annual membership dues from individual members across social, ballroom, breaking, and collegiate divisions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

USA Dance is a non-profit membership organization that develops social and competitive dance communities across the United States through three divisions: Social Dance, Ballroom DanceSport, and Breaking DanceSport. It offers multi-tier memberships (Social, Ballroom, Breaking, Hip-Hop), sanctions national DanceSport championships and competitions, supports collegiate and K-12 outreach programs, and operates the Breaking for Gold USA Olympic high-performance program providing pathways for U.S. athletes to international and Olympic competition.

Product overview

USA Dance is a non-profit membership organization offering a portfolio of dance programs across three divisions: Social Dance (chapter network, social events), Ballroom DanceSport (competitive ballroom and latin dance with national championships, athlete rankings, and proficiency systems), and Breaking DanceSport (Olympic breaking program with high-performance training and Team USA representation). The organization provides multi-tier membership (Social, Ballroom, Breaking, Hip-Hop), operates the USA Dance Academy for educational coordination, sanctions competitions, supports collegiate and K-12 youth outreach, and publishes the American Dancer online magazine. The membership management platform enables event registration, competition qualification tracking, and athlete rankings. USA Dance has adopted the Dance Vision Syllabus as its preferred training curriculum for American Style dance.

Differentiator

Problem solved

Functional benefit

Products and services

• DanceSport Programs
• Breaking Division (Breaking for Gold USA)
• Social Dance Chapter Network
• Collegiate DanceSport Network
• K-12 Youth DanceSport Outreach

Quantifiable outcome

• TeamUSA Breaking athletes won 14 medals (1 Gold, 2 Silver) at 2022 IWGA International World Games - more than any other country
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• United States Olympic & Paralympic Committee (USOPC)coreStrategic or Co-development Partner · 21 November 2022MOU establishing roles and responsibilities for Olympic high-performance program for Breaking and selecting/sending elite athletes to 2024 Paris Olympic Games, 2023 Pan American Games, and qualifying competitions. Provides commercial and non-commercial rights to Breaking division and creates pathways for financial and training support.
• Dance VisioncoreStrategic or Co-development Partner · 7 September 2021USA Dance adopted Dance Vision Smooth, Rhythm, and Club Syllabi as preferred materials for these styles. Dance Vision is positioned as the leading provider of syllabus and learning materials nationally and internationally, used by 2,000+ dance studios worldwide.
• Dancing ClassroomscoreStrategic or Co-development Partner · 1 April 2021Marketing partnership to promote Dancing Classrooms' online, hybrid, and socially distant dance residencies for schools and community organizations. USA Dance shares information through its website and chapters while Dancing Classrooms promotes USA Dance programs to students and families.
• USA Breakin'majorGTM or Marketing PartnerPartnership with USA Breakin' to network within the Breaking community and raise/collect funds to support Breaking for Gold USA athletes. USA Breakin' is uniquely qualified to connect with the Breaking community on behalf of athletes.
• World DanceSport Federation (WDSF)coreStrategic or Co-development PartnerUSA Dance is the national member body of WDSF, the International Olympic Committee recognized International Governing Body for DanceSport. WDSF provides international competition pathways and recognition for US athletes.
• SafeSportcoreStrategic or Co-development PartnerUSA Dance has implemented the SafeSport program to ensure athlete safety and ensure professional members meet the highest standards. This is a US Olympic & Paralympic Committee supported athlete protection initiative.
• Amateur Athletic Union (AAU)majorStrategic or Co-development PartnerUSA Dance partners with AAU for Junior Olympic Games DanceSport competitions, hosting breaking and dance events for youth athletes ages Pre-teen through Under 21.
• Special OlympicsmajorStrategic or Co-development PartnerUSA Dance has a Special Olympics Committee and partnership to promote dance opportunities within the Special Olympics community, including ParaDanceSport initiatives.
• YourMembership.commajorTechnology or IntegrationMembership management software provider powering the USA Dance website, member invoicing/dues system, email marketing, event management, career center, and buyer's guide products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• USA Breakin': USA Breakin' is a partner organization with deep connections into the Breaking community and supports Breaking for Gold USA athletes. It is comparable as a niche Breaking-focused organization that complements and partially overlaps with USA Dance's Breaking division.
• Dancing Classrooms: Dancing Classrooms is USA Dance's strategic marketing partner for K-12 dance education, serving 150+ NYC schools annually. It operates in an adjacent niche (in-school dance residencies) and shares mutual promotion with USA Dance's youth programs.

Broad incumbents

• USA Gymnastics: USA Gymnastics is a U.S. National Governing Body recognized by the USOPC for gymnastics — directly comparable to USA Dance in structure as a USOPC-recognized NGB governing an Olympic-eligible sport with membership, competitions, athlete development, and SafeSport programming.
• U.S. Figure Skating: U.S. Figure Skating is a USOPC-recognized NGB governing figure skating in the United States, structurally comparable to USA Dance in operating membership programs, national championships, collegiate and club networks, and athlete pipelines to international competition.
• World DanceSport Federation (WDSF): WDSF is the IOC-recognized international governing body for DanceSport of which USA Dance is the U.S. national member body. It is the umbrella organization providing international competition pathways and rule standardization that USA Dance's competitive programs operate within.
• YMCA of the USA: YMCA operates a national network of membership-based recreation clubs comparable to USA Dance's chapter network in terms of community-based, dues-funded, in-person recreational programming with local autonomy and national branding.

Direct peers

• National Dance Council of America (NDCA): NDCA is the other principal DanceSport sanctioning body in the United States and the primary direct competitor to USA Dance for competitive ballroom and Latin DanceSport governance, sanctioned competitions, and professional dancer affiliations.
• Special Olympics: Special Olympics is an existing strategic partner of USA Dance through its ParaDanceSport initiative and Special Olympics Committee. It is comparable as a national/international nonprofit providing inclusive sports programming, athlete development, and competition pathways.
• Amateur Athletic Union (AAU): AAU is a multi-sport national governing body that partners with USA Dance to host Junior Olympic Games DanceSport competitions and youth dance events, directly comparable as a national nonprofit youth sports organization.

Others

• DanceSport Vision (Dance Vision): Dance Vision is USA Dance's preferred syllabus provider for Smooth, Rhythm, and Club styles, supplying educational and training materials used by 2,000+ dance studios worldwide. It is comparable as an adjacent educational content and curriculum provider within the U.S. DanceSport ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usadanceinc
• YouTubeyoutube.com/user/usadanceinc
• Facebookfacebook.com/OfficialUSADanceInc
• Instagraminstagram.com/usadanceinc
• LinkedInlinkedin.com/company/usa-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Dance