USA Sevens, LLC

Name

USA Sevens, LLC

Legal name

Rhino Sports & Leisure LLC

Website

https://usasevens.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Sevens, LLC (d/b/a Rhino Rugby USA) operates a single-brand Shopify e-commerce storefront selling rugby equipment, apparel, balls, and training gear to US rugby clubs, youth and collegiate programs, and individual players and fans, with Kit Builder custom teamwear and bulk Team Store orders.

Ownership category

akta.pro rank

Product category

Rugby Equipment and Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Rugby Equipment Retail (CRAMAEAI)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Rugby equipment
• Rugby apparel
• Teamwear customization
• Training gear
• Protective equipment

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: USA Sevens operates an e-commerce storefront selling rugby equipment, apparel, balls, and accessories directly to consumers and teams. Revenue is generated through one-time product transactions with no subscription component. The company offers team store programs for clubs and schools, enabling bulk purchases of customized teamwear and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

USA Sevens, LLC, doing business as Rhino Rugby USA, operates a rugby-focused e-commerce storefront (usa.rhinorugby.com) selling its own branded rugby balls, apparel, protective gear, and training equipment to individual players. It also offers the Kit Builder customization service and Team Stores program to supply custom teamwear and bulk equipment to rugby clubs, schools, and collegiate programs.

Product overview

USA Sevens, LLC (Rhino Rugby USA) is a rugby equipment and apparel retailer operating as a single-brand e-commerce platform. The product portfolio centers on the Rhino Rugby brand and spans five core categories: (1) Rugby balls including match-level, training, recycled eco-friendly, and specialty balls for beach/touch variants; (2) Teamwear including customizable kit builder service and team stores; (3) Training equipment including scrum machines, tackle rings, hit shields, sleds, and kicking tees; (4) Protective gear including scrum caps, head guards, and protective tops; and (5) Apparel including performance shorts, activewear, and the Saturday Social Collection. The Vortex Pro match ball represents the elite-level offering, notably supplying the All Blacks and Springboks rivalry series. The Kit Builder and Team Stores services enable custom teamwear design and purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby Balls Branded rugby balls sold through the Rhino Rugby storefront, including the sustainability-focused Galaxy Recycled range, intended for training and match play across age and competition levels.
• Rugby Apparel and Jerseys On-field and lifestyle rugby apparel such as match jerseys, shorts, and the Saturday Social Collection, sold to individual players and supplied through Kit Builder and Team Stores for institutional buyers.
• Protective Gear Contact rugby protective equipment including the Forcefield range of tops, scrum caps, and body protection, sold to players needing impact protection for training and matches.
• Training Equipment Rugby-specific training gear such as kicking tees, tackle rings, hit shields, scrum machines, and training sleds, supplied to individual players and rugby programs for skills and contact practice.
• Rugby Accessories Supporting rugby accessories including ball pumps, boot bags, and related kit items for individual players.
• Kit Builder Customization service that lets clubs, schools, and collegiate programs design and order personalized rugby teamwear and jerseys in coordinated squad sets.
• Team Stores Team-specific online store program that supplies rugby clubs, schools, and collegiate programs with branded apparel and equipment for their squads, supporters, and members.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• South Africa SpringboksflagshipStrategic or Co-development Partner · 20 July 2026Rhino Rugby supplies the Springboks national rugby team with elite-level Vortex Pro match balls for the 'Rugby's Greatest Rivalry' four-Test series against New Zealand All Blacks. This is a high-profile product supply partnership providing match-level equipment to one of the world's top rugby nations.
• New Zealand All BlacksflagshipStrategic or Co-development Partner · 20 July 2026Rhino Rugby supplies the All Blacks national rugby team with elite-level Vortex Pro match balls for the 'Rugby's Greatest Rivalry' four-Test series against South Africa Springboks. This is a flagship partnership providing match-level equipment to one of the world's most iconic rugby nations.
• Dude WipesminorGTM or Marketing PartnerDude Wipes sponsorship relationship. Listed in the site's footer under resources and categories, suggesting co-marketing or promotional partnership within the rugby community.
• National Collegiate Rugby (NCR)coreChannel Partner/ Reseller/ DistributorNCR Member Benefits partnership providing collegiate rugby programs access to Rhino Rugby products through member benefits programs. Featured in footer as 'NCR Member Benefits' and in navigation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Macron Sport: Macron is an Italian teamwear manufacturer supplying kits and training wear to numerous rugby clubs and national federations across Europe. Comparable on teamwear, custom kit programs, and bulk team-store supply, overlapping with Rhino Rugby's Kit Builder and team-store business model.
• Adidas Rugby: Adidas Rugby is the rugby division of Adidas, supplying boots, apparel, and match equipment to multiple national teams and professional leagues globally. Comparable as a broad incumbent offering rugby product categories that overlap with Rhino Rugby's apparel and equipment lines, with significantly greater scale and marketing reach.
• Hummel International: Hummel is a Danish sportswear brand with a strong rugby heritage (historically supplying the All Blacks and Denmark national team) and a multi-sport portfolio. Comparable as a broad incumbent in the rugby apparel and equipment space with overlapping teamwear and footwear categories.

Direct peers

• Gilbert Rugby: Gilbert is the world's most established rugby ball and equipment brand, supplying balls for the Rugby World Cup and most top-tier leagues. Directly comparable as a specialized rugby-only equipment and apparel retailer with similar product categories (balls, training gear, protective equipment) and B2B/team supply programs.
• Canterbury of New Zealand: Canterbury is a heritage rugby apparel and equipment brand historically associated with the All Blacks and major rugby nations. Directly comparable on rugby teamwear, training apparel, and elite-team supply partnerships, serving overlapping club, school, and national-team customers.
• Kooga Rugby: Kooga is a UK-based rugby apparel and equipment brand specializing in rugby boots, teamwear, and protective gear. Comparable as a rugby-only specialist with similar product categories (teamwear, training equipment, protective gear) and club/school customer focus.
• BLK Rugby: BLK is a rugby-focused apparel and equipment brand with strong presence in Australian, Pacific, and UK rugby markets, supplying multiple national teams and professional leagues. Comparable as a multi-category rugby brand targeting teams and clubs with teamwear, training gear, and protective products.
• Samurai Sports: Samurai is a UK-based rugby training equipment specialist focused on contact equipment, scrummaging machines, and protective training gear. Directly comparable on rugby-specific training equipment (hit shields, scrum machines, tackle bags) — a core category overlap with Rhino Rugby's equipment line.
• Rhino Rugby (International): Rhino Rugby is the parent international brand of USA Sevens/Rhino Rugby USA, originating in the UK with global distribution. Directly comparable as the upstream brand supplying products, technology, and partnerships that USA Sevens retails in the US market.

Emerging players

• Opro Mouthguards: Opro is a UK-based specialist in custom-fit mouthguards and protective sports gear with strong penetration in rugby, supplying clubs, schools, and national teams. Comparable as a category-overlapping emerging specialist in rugby protective equipment, intersecting with Rhino Rugby's protective gear line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rhinorugbyusa
• LinkedInlinkedin.com/company/usa-sevens-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Sevens, LLC