OPRO

What OPRO does

OPRO is a UK-headquartered, family-owned manufacturer of custom-fit sports mouthguards founded in 1997 by dentist Dr. Anthony Lovat. The company's core offering is the patented Instant Custom-Fit mouthguard, which uses a Dual Compression Cage with Hi-Flow Gel Fin Technology to deliver a dentist-level fit at home without dental impressions or visits. The product portfolio is tiered across five protection levels (Instant Custom-Fit at $39.99, Gold at $19.99, Silver at $14.99, Bronze at $9.99, and Snap-Fit at $6.99) and is sold alongside complementary accessories including UV-C sanitization cases ($34.99), an Ultrasonic UV Cleaner ($54.99), and antimicrobial cases. OPRO also produces smart mouthguards through a partnership with Prevent Biometrics, embedding head-impact monitoring technology into its mouthguards for concussion detection.

The business operates a direct-to-consumer model anchored on its Shopify-based opro.com storefront, supplemented by Amazon marketplace listings and a global retail distributor network. Institutional demand is generated through official supplier and licensing agreements with 70+ governing bodies and professional teams (UFC, World Rugby, England Rugby, New Zealand Rugby, Pop Warner, AYF, USA Wrestling, USA Rugby, USA Taekwondo, Rugby Canada, Field Hockey Canada, Football Canada, Lacrosse Canada, Great Britain Hockey, England Boxing, England Lacrosse, Welsh Rugby Union, British and Irish Lions, and multiple Premier League rugby clubs). All revenue is generated through one-time hardware sales and accessories; there is no subscription component, though a separate licensing/royalty stream is implied through the Prevent Biometrics iMG partnership. A 12-month Dental Warranty (with up to $20,000 coverage on the top tier) is bundled into every purchase.

OPRO has cumulatively protected more than 10 million athletes across 12+ sports since 1997 and has received three Queen's/King's Awards for Enterprise in Innovation (2007, 2019, 2026). The company employs 50 people at its Hemel Hempstead headquarters, serves markets in the Americas, EMEA, and Oceania, and is positioned as the world's largest custom mouthguard manufacturer. No external institutional funding, M&A activity, or parent-company relationship is disclosed.

Name

OPRO

Legal name

OPRO

Website

https://opro.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

OPRO is a UK-based, family-owned manufacturer of self-fit custom mouthguards for combat and team sport athletes, leveraging patented Dual Compression Cage technology and 70+ governing-body partnerships to distribute products globally via DTC e-commerce, retail, and institutional channels.

Ownership category

akta.pro rank

Product category

Sports Protective Equipment (Athletic Mouthguards)

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Custom mouthguards
• Sports protective gear
• Instant custom-fit
• Dental protection
• Gum shields

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mouthguard Sales: One-time purchase model for mouthguards across multiple protection tiers (Instant Custom-Fit, Gold, Silver, Bronze, Snap-Fit). Products are sold directly through opro.com and global retail partners. Revenue is generated through individual product sales with no recurring subscription component.
2. Accessories and Cleaning Products: Sale of complementary products including UV Cleaning Cases ($34.99), Ultrasonic UV Cleaners ($54.99), and antimicrobial mouthguard cases, sold as one-time purchases.
3. Smart Mouthguard Technology Licensing: Partnership with Prevent Biometrics to embed head impact monitoring technology (iMG) into OPRO mouthguards, serving professional sports mandates such as World Rugby's requirement for smart mouthguards in elite rugby.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

OPRO designs, manufactures, and sells custom-fit sports mouthguards using patented Dual Compression Cage and Fin Technology that enables at-home self-fitting without dental impressions. The product portfolio includes tiered protection levels (Instant Custom-Fit, Gold, Silver, Bronze, Snap-Fit), sport-specific designs across 20+ sports, specialized variants for athletes with braces and for children, smart mouthguards embedded with Prevent Biometrics head-impact monitoring technology, and complementary UV cleaning accessories.

Product overview

OPRO is a mouthguard company offering a tiered product portfolio across protection levels (Instant Custom-Fit, Gold, Silver, Bronze, Snap-Fit) and specializations (for Braces, Kids). The flagship Instant Custom-Fit is a world-first self-fit mouthguard launched in 2022. The company also produces Smart Mouthguards with embedded Prevent Biometrics technology for head impact monitoring, licensed OPRO x UFC products, and accessory items including UV cleaning cases and antimicrobial cases. The portfolio spans over 20 sports categories with products sold globally through retail and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• OPRO x UFC: Official licensed UFC mouthguard collection featuring USA-inspired designs and UFC branding
• Prevent Instrumented Mouthguard (iMG)

Products and services

• Instant Custom-Fit Mouthguard World-first self-fit custom mouthguard that provides dentist-level comfort and protection without requiring dental impressions; fitted instantly at home using patented Dual Compression Cage and Fin Technology. Targeted at athletes across all contact and combat sports.
• Gold Level Mouthguard High-end protection mouthguard with advanced shock absorption technology offering dentist-level fit and protection for serious athletes.
• Silver Level Mouthguard Mid-tier protection mouthguard with enhanced breathability and comfort providing reliable dental protection for active athletes.
• Bronze Level Mouthguard Entry-level protection mouthguard offering essential dental safety for recreational and youth athletes.
• Snap-Fit Mouthguard Basic self-fit mouthguard that snaps over teeth for quick, easy protection without custom fitting.
• Mouthguards for Braces Specialized mouthguard variants designed specifically for athletes wearing dental braces, with extra cushioning and adjusted fit to accommodate orthodontic hardware.
• Kids Mouthguards Youth-specific mouthguards sized and designed for children participating in sports, addressing growing teeth and jaws.
• Smart Mouthguards (Prevent iMG) Advanced mouthguards embedded with Prevent Biometrics head-impact monitoring technology that detects significant head impacts and sends alerts to mobile devices for player safety management and concussion risk assessment.
• OPRO x UFC Licensed Mouthguards Official UFC-licensed mouthguard collection featuring UFC branding and designs, as worn by professional MMA fighters.
• UV Cleaning Case Portable UV sanitizing case that eliminates 99.99% of viruses and bacteria from mouthguards in under 3 minutes using UV-C and UV-A lights.
• OPRO Compact Ultrasonic UV Cleaner Premium cleaning device using ultrasonic technology combined with UV for a powerful 5-minute deep clean using water only with no chemicals.
• Antimicrobial Mouthguard Case Protective carrying case with antimicrobial properties to keep mouthguards secure and hygienic during transport and storage.

Quantifiable outcome

• Over 10 million athletes protected worldwide since 1997
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Prevent BiometricscoreTechnology or Integration · 1 January 2024Partnership to embed Prevent Biometrics head impact monitoring technology (iMG) into OPRO mouthguards. The technology monitors head impacts and enables early concussion risk detection. World Rugby has mandated smart mouthguards for elite rugby players in training and matches based on this technology.
• UFCflagshipGTM or Marketing PartnerOfficial licensed mouthguard partner of UFC, the world's largest MMA organization. OPRO produces UFC-branded mouthguards and serves as the official supplier for UFC fighters. Lon Kavanagh and Jiří Procházka among featured athletes.
• England BoxingcoreGTM or Marketing PartnerOfficial Partner of England Boxing. Shannon Ryan featured as brand ambassador wearing OPRO boxing mouthguards.
• England RugbycoreGTM or Marketing PartnerOfficial Mouthguard of England Rugby. As worn by England player Tommy Freeman. OPRO provides rugby-specific mouthguards with enhanced protection.
• Welsh Rugby UnioncoreGTM or Marketing PartnerOfficial partner providing mouthguards for Welsh Rugby Union players and teams.
• New Zealand RugbycoreGTM or Marketing PartnerOfficial partner for All Blacks and New Zealand rugby teams, providing official team mouthguards.
• Pop Warner Little ScholarscoreGTM or Marketing PartnerOfficial football mouthpiece partner of Pop Warner, the largest youth football organization in the United States serving youth athletes.
• American Youth Football (AYF)coreGTM or Marketing PartnerOfficial football mouthpiece partner of American Youth Football, providing mouthguards for youth football players across America.
• USA WrestlingcoreGTM or Marketing PartnerOfficial partner providing wrestling mouthguards for USA Wrestling athletes and competitions.
• USA RugbycoreGTM or Marketing PartnerOfficial partner providing rugby mouthguards for USA Rugby teams and programs.
• USA TaekwondocoreGTM or Marketing PartnerOfficial partner providing taekwondo mouthguards for USA Taekwondo athletes.
• Rugby CanadacoreGTM or Marketing PartnerOfficial partner for Canadian rugby teams and programs.
• Field Hockey CanadacoreGTM or Marketing PartnerOfficial partner for Canadian field hockey teams.
• Football CanadacoreGTM or Marketing PartnerOfficial partner for Canadian football programs.
• Lacrosse CanadacoreGTM or Marketing PartnerOfficial partner for Canadian lacrosse teams.
• England LacrossecoreGTM or Marketing PartnerOfficial lacrosse mouthguard partner of England Lacrosse, providing protection for English lacrosse athletes.
• Great Britain HockeycoreGTM or Marketing PartnerOfficial partner for Great Britain hockey teams.
• World RugbyflagshipGTM or Marketing PartnerGoverning body that has mandated smart mouthguards for elite rugby players worldwide in both training and matches, driving adoption of OPRO's iMG technology.
• British and Irish LionscoreGTM or Marketing PartnerOfficial partner for the British and Irish Lions rugby tour team.
• Bath RugbyminorGTM or Marketing PartnerClub-level rugby partner.
• Sale Sharks RugbyminorGTM or Marketing PartnerClub-level rugby partner.
• Exeter Chiefs RugbyminorGTM or Marketing PartnerClub-level rugby partner.
• Leicester Tigers RugbyminorGTM or Marketing PartnerClub-level rugby partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Venum: Venum is a leading combat-sports equipment brand offering mouthguards, gloves, and apparel - an incumbent in MMA/boxing with significant overlap on OPRO's UFC co-branded mouthguards and broader combat-sports customer base.
• Hayabusa: Hayabusa is a combat-sports brand offering mouthguards alongside gloves, apparel, and training gear. They are a broader incumbent in the same combat-sports equipment space where OPRO's UFC partnership and combat-athlete roster live.
• Gilbert Rugby: Gilbert is the dominant rugby equipment supplier globally (balls, boots, protection). They are a broader incumbent that supplies protection and apparel to many of the same rugby unions and clubs OPRO partners with, making them an adjacent peer in the rugby channel.

Emerging players

• Mueller Sports Medicine: Mueller offers a broad line of sports protection products including mouthguards, braces, and supports sold through sporting goods retailers. They are an adjacent peer in mouthguards with a much broader protection portfolio, useful for benchmarking channel breadth.

Direct peers

• SISU Mouth Guards: SISU competes directly with OPRO in the custom-fit / thin-profile mouthguard segment, using a proprietary (non-impression) fit technology and selling through sporting goods and online channels - directly comparable product, customer base, and GTM motion.
• Shock Doctor: Shock Doctor is one of the most direct competitors in the sports mouthguard category, offering a full range of mouthguards across price tiers for football, hockey, MMA, and other contact sports - overlapping closely with OPRO's product architecture and target customer.
• Battle Sports Science: Battle Sports Science sells mouthguards and lip guards targeted at football, MMA, and youth contact sports. They share OPRO's emphasis on protection-grade products and athlete-led marketing, making them a comparable peer in the same price and quality tier.
• Brain Pad: Brain Pad sells protective mouthguards and lip guards for contact sports, focusing on impact protection and fit. They are a comparable peer in the mouthguard category, particularly for football and combat sports where OPRO also has strength.
• Makura Sports: Makura is a UK/Europe-based mouthguard specialist offering boil-and-bite and custom-fit products for hockey, rugby, and combat sports - directly competing with OPRO across the same core sports categories, particularly in the home market.

Others

• Prevent Biometrics: Prevent Biometrics is OPRO's technology partner for the iMG smart mouthguard line - not a direct competitor but an ecosystem participant whose head-impact monitoring technology is central to OPRO's regulatory-driven smart mouthguard offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opromouthguards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPRO