US Avranches MSM
- Company typePrivate
- Founded-
- HeadquartersAvranches, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
US Avranches MSM firmographics
Firmographics- Name
- US Avranches MSM
- Legal name
- UNION SPORTIVE AVRANCHES MONT SAINT MICHEL
- Website
- https://us-avranches.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where US Avranches MSM is headquartered
LocationHeadquarters
- HQ city
- Avranches
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
US Avranches MSM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Matchday Revenue: Revenue from ticket sales at Stade René Fenouillère for National 2 and National 1 matches, including Coupe de France fixtures.
- Merchandise Sales: Sale of official club merchandise including jerseys, training wear, accessories, and supporter items through the online boutique and physical store at the stadium.
- Sponsorship and Partnerships: Commercial partnerships with local and regional businesses displayed as club sponsors and partners.
- Broadcasting Rights: Revenue from national football federation broadcasting agreements for participation in National leagues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Jersey 2025/2026 - Blue & White official match jersey |
| Unit Pricing | Pay-as-you-go | Goalkeeper Jersey 2025/2026 - Yellow official match jersey |
| Unit Pricing | Pay-as-you-go | Away Jersey Child 2025/2026 - Red & White |
| Unit Pricing | Pay-as-you-go | Training Mizuno Jersey |
| Unit Pricing | Pay-as-you-go | Mizuno Parka |
| Unit Pricing | Pay-as-you-go | Supporters Pack (Scarf + Flag + Cap or Beanie) |
| Unit Pricing | Pay-as-you-go | Mizuno Backpack |
| Unit Pricing | Pay-as-you-go | Mizuno Shorts Training |
| Unit Pricing | Pay-as-you-go | Colissimo Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
US Avranches MSM product offering
Product offeringCore offering
US Avranches MSM (Union Sportive Avranches Mont-Saint-Michel) is a French professional football club founded in 1897, competing in the National 1/National 2 divisions. It operates a competitive senior men's team playing at Stade René Fenouillère in Avranches, Normandy, alongside a youth football academy (U6 through U19), an official merchandise retail operation (online and on-site), and commercial sponsorship/partnership programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Official Club Merchandise
Companies that use US Avranches MSM
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
US Avranches MSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
US Avranches MSM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MizunocoreEquipment supplier and kit manufacturer providing official match jerseys, training wear, and accessories for the club. The partnership includes official sublimated jerseys and Mizuno-branded merchandise sold through the club's boutique.
- E. LeclercminorMajor French retailer featured as a principal club partner with logo visibility on official communications.
- Crédit MutuelminorFrench banking institution featured as a principal club partner with logo visibility.
- GuérinminorFeatured as a principal club partner with logo visibility on official materials.
- Campagne de FranceminorFeatured as a principal club partner with logo visibility on official materials.
- ResilianceminorWeb development studio responsible for creating and maintaining the club's official website (Studio Resiliance).
- REOminorFeatured as a principal club partner with logo visibility on official communications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
US Avranches MSM competitors and assessment
Company assessmentDirect peers
- US Concarneau: French football club competing in the National league system from a similarly small Breton coastal town; structurally comparable in scale, geography, and tier to US Avranches MSM.
- US Granville: Manche-department rival competing in the French National system; geographic and tier-equivalent peer with overlapping catchment in Normandy.
- Le Mans FC: French National-level football club based in a mid-sized city; comparable tier and structure, with somewhat larger commercial reach than US Avranches MSM.
- FC Villefranche Beaujolais: French National-level football club of comparable scale and tier to US Avranches MSM; notably the opposing club in the 2023-2024 player eligibility dispute that triggered US Avranches' tribunal case.
- Chamois Niortais FC: French National-level football club with comparable small-city operational footprint; useful peer for understanding promotion-relegation economics at this tier.
- Vendée Les Herbiers Football: French National 2/1-level club of similar small-town profile; directly comparable in operational scale, fan base size, and sporting tier.
- US Boulogne: French National-system football club of comparable regional-scale operations; relevant peer for tier-specific revenue model benchmarking.
- Stade Lavallois: French National-level football club from western France; comparable tier and regional identity profile, serving as a relevant benchmark for sporting and commercial operations.
Broad incumbents
- Girondins de Bordeaux: Major French football club that US Avranches MSM faced in National 2 during the 2025-2026 season; serves as a high-end benchmark for competitive, commercial, and broadcasting scale in the French system.
- AS Saint-Étienne: Historic French football club competing at a higher professional tier; provides context for the upper bound of regional-club scaling potential within the French pyramid.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
US Avranches MSM social profiles
Digital presenceUS Avranches MSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Avranches MSM leadership team
Management profileNumber of profiles
Profiles3 records
US Avranches MSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Avranches MSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Avranches MSM
What does US Avranches MSM do?
US Avranches MSM (Union Sportive Avranches Mont-Saint-Michel) is a French professional football club founded in 1897, competing in the National 1/National 2 divisions. It operates a competitive senior men's team playing at Stade René Fenouillère in Avranches, Normandy, alongside a youth football academy (U6 through U19), an official merchandise retail operation (online and on-site), and commercial sponsorship/partnership programs.
Is US Avranches MSM a public or private company?
US Avranches MSM is a private company. It is classified as unknown and is currently operating.
When was US Avranches MSM founded?
US Avranches MSM was founded in -1. It employs 11 to 50 people.
Where is US Avranches MSM based?
US Avranches MSM is headquartered in Avranches, France, in the Europe region.
How does US Avranches MSM make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise Sales, sponsorship and Partnerships and broadcasting Rights.
Who are US Avranches MSM's main competitors?
Direct peers on record are US Concarneau, US Granville, Le Mans FC, FC Villefranche Beaujolais, Chamois Niortais FC, Vendée Les Herbiers Football, US Boulogne and Stade Lavallois. Broad incumbents are Girondins de Bordeaux and AS Saint-Étienne.
Does US Avranches MSM have an API?
No public API is recorded for US Avranches MSM.