USC Rugby

Name

USC Rugby

Legal name

University of Southern California Men's Rugby

Website

https://uscrugby.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Collegiate Club Sports (Men's Rugby)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Collegiate rugby club
• Men's rugby team
• Club sports program
• Competitive rugby training
• Student athletics recruitment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Fundraising: The team accepts donations through USC's giving platform (giveto.usc.edu) and sells merchandise through a team store powered by BSN Team Sports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

USC Men's Rugby is the official rugby club of the University of Southern California, providing organized competitive rugby in both 7s and 15s formats within the CRAA D1-AA Southwest Conference. The club recruits current and incoming USC students (no prior rugby experience required), runs structured training sessions on campus fields, and fields a competitive roster in regional and national collegiate competitions. It also sustains an alumni network and sells branded merchandise through a third-party team store.

Product overview

USC Rugby is a single, unified club sports offering — the USC Men's Rugby team. The team competes in CRAA D1-AA Southwest Conference (after promotion from CRAA D2-AA) in both 7s and 15s formats. It is not a technology product platform; the "product" is the rugby team itself, which offers recruitment, alumni engagement, and spectator/ fan engagement through its website. There are no separate product modules, sub-products, or add-on offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• USC Men's Rugby Club The official rugby club of the University of Southern California, providing organized competitive rugby in both 7s and 15s formats, with structured training sessions and recruitment for current and incoming USC students. No prior rugby experience is required.
• USC Rugby Merchandise (Team Store) Branded USC Rugby apparel and merchandise sold through a third-party BSN Team Sports storefront.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Allyson Felix FieldcoreOthersHome field and training facility located at USC's University Park Campus. The team trains here on Mondays and Wednesdays from 17:30-20:00 and plays home matches at this venue.
• BSN Team SportsminorChannel Partner/ Reseller/ DistributorThird-party merchandise platform used to sell team merchandise and apparel.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LMU Rugby: Conference rival in the CRAA D1-AA Southwest Conference; LMU was defeated by USC in the 2025 GCCIR Conference Championship and competes in the same geographic and competitive tier.
• Claremont Rugby: Competing club in the CRAA D1-AA Southwest Conference; matches USC in 15s/7s at the same collegiate tier and shares the Southern California regional footprint.
• ASU Rugby: Conference peer in the CRAA D1-AA Southwest Conference alongside USC; a fellow Pac-12 university club competing in 15s and 7s at a similar competitive level.
• University of North Florida Rugby: Faced USC in the 2025 CRAA D2-AA National Championship; another NCAA club rugby program competing nationally at a comparable tier.
• UCLA Rugby: Same-metro Los Angeles collegiate rugby club competing in a comparable CRAA division; a natural rival with overlapping recruiting pool of LA students.
• Saint Mary's College of California Rugby: Bay Area collegiate rugby club competing at the same CRAA national-championship tier; shares a West Coast footprint with USC.

Broad incumbents

• Army West Point Rugby: Service-academy rugby program with deeply established institutional backing and large roster; similar structural model to USC Rugby as a university-affiliated competitive rugby club.
• BYU Cougars Rugby: Established collegiate rugby program with a national footprint and longer history at top CRAA tiers; serves as a benchmark for what sustained success looks like in U.S. college rugby.
• Navy Rugby: Longstanding service-academy rugby program with national visibility and strong institutional support; a comparable university-based competitive rugby club model.
• Life University Rugby: Historically dominant U.S. collegiate rugby program with significant national championship pedigree; a comparable reference point for rugby-centric university club programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/uscrugby
• LinkedInlinkedin.com/company/usc-rugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Rugby