What UA User Accessibility | נגישות ברשת does

UA User Accessibility (נגישות ברשת) is an Israel-based web accessibility compliance services company founded in 2016 by accessibility expert Tuvia Shainfeld. The company delivers an integrated compliance package to Israeli small and medium businesses, large enterprises, and government/municipal clients, combining manual human remediation by accessibility experts with a proprietary lightweight JavaScript widget (under 50KB gzipped) that applies ARIA attributes, semantic structure, roles, and labels without affecting Core Web Vitals. A 24/7 automated monitoring system continuously scans customer websites for new accessibility issues introduced by content updates, and the service includes an official accessibility certificate and a legally compliant accessibility statement required for protection under Israeli Standard IS 5568 / WCAG 2.0 AA.

The business runs on a single flat-rate annual subscription of ₪600/year (with one source citing ₪490 + VAT), positioning UA at approximately one-third of the ₪2,000+ market average charged by competitors such as UserWay and accessiBe. Distribution is product-led growth via a free website accessibility scan (results delivered by email within 1-2 minutes), supplemented by an inside-sales conversion motion handled by phone and WhatsApp. The company has accumulated 1,200+ active customer websites across verticals including retail (Shufersal, Fox), banking (Mizrahi Tefahot), insurance (Migdal), automotive (Champion Motors), academia (Weizmann Institute), healthcare (Rafa), and municipalities (Or Yehuda). A 4.9/5 Google review rating and a 600+ term Hebrew-language glossary support organic SEO-driven demand capture.

The company is bootstrapped and privately held, with no disclosed external funding, and operates with approximately 7 employees. Founder Tuvia Shainfeld serves as an official observer for Israeli Standard IS 5568 at the Standards Institution of Israel, collaborating with the Equal Rights Commissioner, Ministry of Justice, and Access Israel — providing regulatory proximity that informs product updates and market positioning. Geographic focus is exclusively Israel, and the company's core competitive positioning is built on cost efficiency, regulatory credibility, and the founder's recognized expert status.

Name

UA User Accessibility | נגישות ברשת

Legal name

UA — User Accessibility Ltd.

Website

https://user-a.co.il

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

UA User Accessibility is an Israel-based web accessibility compliance company that delivers manual remediation, a proprietary JS widget, and 24/7 monitoring to 1,200+ SMB, enterprise, and government clients via a flat ₪600/year subscription.

Ownership category

akta.pro rank

Product category

Web Accessibility Compliance

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

Keywords

• Website accessibility services
• WCAG compliance solutions
• Accessibility widget software
• Digital accessibility remediation
• Accessibility compliance consulting

Headquarters

HQ city

Israel

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Website Accessibility Subscription: All-in-one annual subscription covering manual accessibility remediation, the proprietary JS widget, 24/7 monitoring, maintenance, technical support, compliant accessibility statement, and accessibility certificate. Single flat-rate price regardless of website size, with only very complex sites priced separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

UA User Accessibility provides Israeli businesses with an all-inclusive annual website accessibility subscription that combines manual expert code remediation, a proprietary lightweight JavaScript accessibility widget, 24/7 automated monitoring, an official accessibility certificate, and a legally compliant accessibility statement. The service ensures websites meet Israeli Standard IS 5568 (based on WCAG 2.0 AA) and protects clients from class-action accessibility lawsuits, priced at a flat ₪600 per year versus a market average of ₪2,000+. PDF document accessibility remediation is offered as a separate add-on service.

Product overview

UA User Accessibility operates as a website accessibility services company offering a unified, integrated suite of accessibility services. The core offering consists of the UA Accessibility Widget — a lightweight JavaScript layer that detects and remediates accessibility issues in real time — combined with manual remediation by human accessibility experts, 24/7 automated monitoring, and PDF/document accessibility. Add-on services include free automated scanning, an official accessibility certificate, a legally compliant accessibility statement, and manual testing with screen readers and keyboard. All services are bundled in a single annual pricing tier of ₪600/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Website Accessibility Subscription All-in-one annual subscription for Israeli businesses covering manual accessibility remediation tailored to each website, the proprietary UA JavaScript accessibility widget, 24/7 automated monitoring, maintenance, technical support, a legally compliant accessibility statement, and an official accessibility certificate. Priced at ₪600 per year regardless of website size. Customers include SMBs, large enterprises, retail chains, municipalities, and nonprofits across Israel.
• PDF Document Accessibility Remediation Manual accessibility remediation of PDF documents, menus, and price lists using Adobe Acrobat Pro, adding proper tag trees to enable screen readers to read file content. Handles both text-based and scanned (image-based) PDFs, with scanned documents requiring full text re-entry into ALT tags.
• Free Website Accessibility Scan Free automated website accessibility scan checking images, links, forms, contrast, and screen reader compatibility. Results are delivered by email within 1–2 minutes. Functions as a lead magnet to capture business owner email addresses and website URLs for follow-up sales outreach.

Quantifiable outcome

• 1,200+ websites remediated and currently monitored for ongoing compliance
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• accessiBe: Israeli-founded, global web accessibility overlay provider offering an AI-driven widget for WCAG compliance. Directly named by UA as a non-compliant foil; competes head-to-head on overlay technology and SMB-friendly positioning.
• UserWay: Web accessibility widget and remediation provider serving SMBs and enterprises globally. Competes with UA on the same widget-plus-monitoring model and is explicitly referenced in UA's marketing as a competing overlay solution.
• Deque Systems: Specialized accessibility testing tools (Axe) and remediation services provider. Overlaps with UA on the manual-auditing, WCAG-compliance and PDF accessibility service lines, and competes for enterprise accessibility contracts.
• Level Access: Established US-based accessibility services firm offering manual auditing, remediation, and managed services. Comparable to UA in the manual-remediation component and enterprise-grade audit certificate offering.

Peers

• AudioEye:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/user-accessbility

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UA User Accessibility | נגישות ברשת