Sensorial

What Sensorial does

Sensorial is a Brazilian authorial streetwear brand founded in 2014 and headquartered in Chapecó, Santa Catarina. The company designs and sells limited-edition apparel — primarily t-shirts, oversized variants, and hoodies/sweatshirts (Moletom) — featuring proprietary artistic prints themed around pop culture, including music artists (Beyoncé, Taylor Swift, Madonna, Bruno Mars, Oasis, Post Malone), cinema, literature, and visual arts. Production is deliberately small-batch under a slow fashion model, executed through partnerships with local small businesses in the Chapecó region, with all garments using 100% cotton fabric and produced in Brazil. Core technical differentiators are DTF (Direct to Film) printing for high-resolution vibrant prints and aromatized fabric finishing that imparts a signature scent and soft silicone-washed touch.

The company operates a direct-to-consumer e-commerce storefront at usesensorial.com.br as its primary sales channel, supplemented by a formal wholesale/reseller program for CNPJ-registered retail clothing stores (R$2,000 minimum order, R$500 for replenishment). Pricing spans R$94 to R$270 per unit across regular t-shirts, oversized variants (Heavy, Plus Size, Street, Super, Treino, Tubular), and hoodies, with bundle Kits offering 15-20% discounts and a custom/print-on-demand service for personalized designs. Customer segments include Brazilian streetwear consumers, gym/fitness apparel buyers, and retail resellers. Marketing relies on organic social media (Instagram, Facebook, TikTok), email/newsletter, an ambassador program, and editorial blog content.

Sensorial is a privately held company with no disclosed external funding, no parent company, and no public ticker. It employs 16 people, ships nationally via Correios and private carriers, and accepts payments through PagSeguro, PayPal, Pix, credit card installments, and boleto. The website infrastructure is built on a standard Brazilian e-commerce platform (Loja Integrada / AWSLi CDN), and no AI/ML capabilities, proprietary software products, mobile apps, or API offerings are disclosed.

Name

Sensorial

Legal name

Sensorial

Website

https://usesensorial.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensorial is a Brazilian authorial streetwear brand founded in 2014, selling limited-edition t-shirts, oversized apparel, and hoodies with proprietary pop-culture and artistic prints via DTC e-commerce and a wholesale reseller program for Brazilian retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Chapecó, SC

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of t-shirts, sweatshirts, and apparel through their e-commerce website. Products sold at retail prices ranging from R$94 to R$270, with discounts for Pix payments and installment options.
2. Wholesale/B2B Sales: Wholesale distribution to retail clothing stores with minimum order of R$2,000 and replacement orders starting at R$500. Payment terms include upfront or installments up to 4x interest-free.
3. Custom/Personalized Products: Customized t-shirt printing service where customers can submit their own designs for personalized products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sensorial is a Brazilian authorial streetwear brand that designs, produces, and sells limited-edition apparel — primarily printed t-shirts, oversized t-shirts, hoodies, sweatshirts, gym wear, and multi-piece kits — featuring artistic graphics inspired by pop culture, music, cinema, literature, and visual art. Products are manufactured in small batches through partnerships with local small businesses in Chapecó/SC, using 100% cotton fabric, DTF high-resolution printing, and aromatized fabric finishing, and are sold nationwide through the brand's own e-commerce site and a wholesale reseller program.

Product overview

Sensorial is an authorial Brazilian streetwear brand established in 2014, specializing in limited-edition t-shirts and apparel featuring artistic prints inspired by music, cinema, pop culture, and fine art. The product portfolio centers on t-shirts (Camisetas) available in multiple fits including Regular, Oversized (with variants: Heavy, Plus Size, Street, Super, Treino, Tubular), and Plain styles, complemented by hoodies/sweatshirts (Moletom Blusão and Moletom Canguru in regular and oversized cuts), athletic wear (Academia/Esporte), and bundle Kits. All products feature proprietary designs created by in-house illustrators, produced using slow fashion methods with 100% cotton fabrics, DTF printing technology, and scented fabric finishing. The brand operates primarily as an e-commerce platform with wholesale resale options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisetas (Printed T-shirts) The core product line of 100% cotton t-shirts featuring artistic prints inspired by music (Beyoncé, Taylor Swift, Madonna, Oasis, Bruno Mars, etc.), cinema, literature, and visual art. Sold in plain, customized, and designer variants for fashion-conscious consumers seeking expressive streetwear in Brazil.
• Camiseta Oversized (Oversized T-shirts) Oversized-fit t-shirts sold in variants including Oversized Heavy (Estonada / distressed), Plus Size, Street, Super, Treino (training), and Tubular (seamless construction) styles for streetwear consumers seeking relaxed fits with artistic prints.
• Moletom (Hoodies & Sweatshirts) Hooded and pullover sweatshirts including Moletom Blusão (pullover), Moletom Canguru (kangaroo-pocket hoodie), and Moletom Canguru Oversized variants, made from 50% cotton / 50% polyester with fleece lining for cold-weather streetwear.
• Academia / Esporte (Gym & Training Wear) Athletic and gym-focused apparel including training t-shirts and Tactel shorts designed for workout use, featuring motivational prints and breathable fabrics for fitness consumers.
• Camiseta Personalizada (Custom Printed T-shirts) Customizable t-shirt printing service where customers submit their own artwork or designs to be produced on Sensorial garments. The process includes file submission, design review/approval, and production; personalized items are non-exchangeable and non-returnable.
• Kits (Multi-piece Apparel Bundles) Pre-packaged multi-piece bundles (2-3 garment sets, including themed artist collections such as the Beyoncé Renaissance kit and plain t-shirt bundles) offered at discounted rates for value-seeking consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ambassador Program ParticipantsminorGTM or Marketing PartnerSensorial operates an ambassador program recruiting passionate individuals to represent the brand. Ambassadors collaborate on product creation, receive early access to launches, and get featured on social media platforms to promote the brand.
• Local Small Businesses (Regional Suppliers)coreStrategic or Co-development PartnerProduction partnerships with small local businesses in the Chapecó/SC region. These partnerships support the slow fashion model with small-scale, quality-controlled production while stimulating the local economy.
• Retail Store ResellersminorChannel Partner/ Reseller/ DistributorWholesale partnerships with registered retail clothing stores (CNPJ required) for distributing Sensorial products through physical retail locations across Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farm Rio: Larger Brazilian fashion brand known for colorful, culturally themed prints and apparel. Comparable to Sensorial in print-led design DNA and Brazilian DTC focus, but operating at a much larger scale with broader product categories.
• Hering: One of Brazil's largest basic apparel manufacturers and retailers with deep domestic distribution. Comparable to Sensorial as a Brazilian apparel brand, though Hering competes at mass-market scale and price points rather than print-led streetwear.
• Cantão: Established Brazilian fashion brand with a casual, lifestyle aesthetic and DTC presence. Comparable to Sensorial in target segment and Brazilian e-commerce focus, though at larger scale and broader assortment.
• Osklen: Brazilian contemporary fashion brand emphasizing sustainable production and artisanal touches. Comparable to Sensorial in slow-fashion ethos, 100% cotton positioning, and Brazil-based DTC operations, though at premium-luxury price points.
• Malwee: Major Brazilian apparel manufacturer serving multiple brands and private labels. Comparable as a domestic apparel producer with established retail/wholesale channels, but operating at much larger scale than Sensorial.

Others

• Society6: Online marketplace for artist-designed apparel, prints, and home goods. Thematically comparable to Sensorial's artist-driven print identity, but operates as a multi-artist platform rather than a single brand.
• Redbubble: Global print-on-demand marketplace aggregating independent artists selling apparel and accessories. Comparable to Sensorial's artistic print model, though as an enabling marketplace rather than a direct brand competitor.
• Printful: Print-on-demand production and fulfillment provider used by many creator-led apparel brands. Adjacent to Sensorial's customization service and DTF-based print workflow, but operates as a B2B infrastructure provider rather than a competing brand.

Direct peers

• Threadless: Artist-driven apparel brand built around community-submitted graphic designs printed on t-shirts and apparel. Directly comparable to Sensorial's print-first, art-and-pop-culture-led product strategy and DTC model.
• Reserva: Brazilian premium casual/streetwear brand operating its own e-commerce and physical stores with a focus on lifestyle apparel. Comparable to Sensorial in target customer (fashion-conscious Brazilian adults), DTC-led model, and premium positioning relative to commodity apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usesensorial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensorial