U.S. Meat Export Federation_MX-CA-DR

What U.S. Meat Export Federation_MX-CA-DR does

U.S. Meat Export Federation (USMEF), México, Centroamérica y República Dominicana is the regional office of a Denver-headquartered U.S. non-profit trade association founded in 1990 (with firmographic records indicating 1975) that promotes the export of U.S. beef, pork, and lamb across the region. The organization is funded by Checkoff programs from U.S. cattle, hog, corn, and soybean producers, alongside USDA Market Access, Emerging Market, and Foreign Market Development programs, and is governed as a cooperating association with the U.S. Department of Agriculture.

USMEF operates four interlocking channels in Mexico — Trade (importers, distributors, and processors), Retail (supermarket chains and self-service stores), HRI/Foodservice (hotels, restaurants, and institutions), and Technical Services (import-process and regulatory support) — and additionally oversees Central America and Dominican Republic market development from the Mexico City office at Jaime Balmes 8, Polanco. Its service portfolio includes cutting and cooking seminars, butcher school, sales and nutrition workshops, grill academy workshops, and a red meat certification diploma branded as Escuela USMEF. Consumer-facing engagement is delivered through three dedicated brand websites: USBEEF (U.S. beef), CERDOSABROSO (U.S. pork), and CHEFSCARNIVOROS (chef network and culinary techniques), each providing education on cuts, marbling grades, cooking methods, and recipes.

The organization's go-to-market is community- and channel-led: USMEF builds trust with enterprise trade partners (named partners include Cargill de México, Tyson Fresh Meats, JBS, Sigma, Comercial Norteamericana, XO de Chihuahua, HSM, Vigar, and Salud y Sabor among others) through training and product promotion, runs in-store tastings and activations at major supermarket chains, and provides technical training to chefs and kitchen staff in the foodservice channel. Revenue mechanics are non-commercial: USMEF charges no consumer-facing fees, does not sell products, and instead operates as an industry-funded promotional body that increases demand and value for U.S. red meat in export markets. In 2024, the organization restructured regional leadership by elevating Gerardo Rodríguez to Director General and Lorenzo Elizalde to Director of Marketing for Mexico.

Name

U.S. Meat Export Federation_MX-CA-DR

Legal name

UNITED STATES MEAT EXPORT FEDERATION, Inc.

Website

https://usmef.org.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

USMEF México, Centroamérica y República Dominicana is the regional office of a U.S. non-profit trade association that promotes U.S. beef, pork, and lamb exports across Mexico, Central America, and the Dominican Republic through trade, retail, foodservice, and technical channels funded by Checkoff and USDA programs.

Ownership category

akta.pro rank

Product category

Meat Export Promotion and Trade Development

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)

akta.pro secondary industry

Import/Export & Border Compliance Support (FSVP, Prior Notice, Health Certificates) (AFALADAE)

Keywords

• Meat export promotion
• Red meat trade
• Beef pork lamb
• Agricultural trade association
• Foodservice training

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Checkoff Program Funding: USMEF receives funding from Checkoff programs for beef, pork, corn, and soybeans, contributed by U.S. livestock producers (cattle and hog), feeders, packers, processors, suppliers, and grain/seed companies for animal feed.
2. USDA Market Development Programs: USMEF operates as a cooperating association with the U.S. Department of Agriculture (USDA), receiving funds from Market Access, Emerging Market, and Foreign Market Development programs.

Go-to-market motion6 records

Distribution channels5 records

Marketing channels6 records

Core offering

USMEF México, Centroamérica y República Dominicana promotes U.S. beef, pork, and lamb exports across Mexico, Central America, and the Dominican Republic. Its work spans trade relations with importers, distributors, and processors; in-store retail promotions and tastings at major supermarket chains; foodservice technical training for chefs and kitchen staff in hotels and restaurants; technical services seminars covering import processes and technology transfer; and consumer-facing education via branded websites (USBEEF, CERDOSABROSO, CHEFSCARNIVOROS) and training programs such as butcher school and grill academy workshops.

Product overview

USMEF (U.S. Meat Export Federation) Mexico operates as a non-profit trade promotion association representing US beef, pork, and lamb producers and exporters. The organization functions as a unified platform with multiple consumer-facing brands (USBEEF for beef, CERDOSABROSO for pork, CHEFSCARNIVOROS for culinary professionals) and sector-specific service offerings (Trade, Retail, HRI/foodservice) that work together to promote US red meat in Mexico, Central America, and the Dominican Republic. The integrated portfolio includes technical services, education/training programs, and market information services designed to increase demand for American red meat across the entire value chain.

Differentiator

Problem solved

Functional benefit

Brands

• USBEEF: Brand promoting U.S. beef products in Mexico
• CERDOSABROSO
• CHEFSCARNIVOROS
• Escuela USMEF

Products and services

• USBEEF Consumer-facing brand website dedicated to promoting U.S. beef in Mexico, providing information on beef cuts, marbling (marmoleo) quality grades, cooking methods, recipes, and USDA quality standards for Mexican consumers.
• CERDOSABROSO Consumer-facing brand website promoting U.S. pork in Mexico, offering recipes, nutritional information, cooking tips, and information about pork cuts, quality, and inspection processes for Mexican consumers.
• CHEFSCARNIVOROS Brand and website focused on chefs and culinary professionals, promoting U.S. red meat cuts and cooking techniques for professional kitchens; provides chef-targeted content on quality, cuts, and culinary methods.
• Trade Sector Services Services focused on building relationships and trust with importers, distributors, and processors of U.S. beef, pork, and lamb in Mexico through training at multiple levels of the production chain and product promotion.
• Retail Sector Services Services for major self-service supermarket chains in Mexico, including in-store promotions, activations, and product tastings designed to drive U.S. meat consumption at the point of sale.
• HRI (Hotels, Restaurants, Institutions) Sector Services Foodservice sector services providing technical training to chefs and kitchen staff, along with promotional activities for hotels, restaurants, and institutional caterers using U.S. beef, pork, and lamb.
• Technical Services Technical support services including identification and transfer of cutting-edge technologies and technical knowledge applied to improve trade partner offerings; cooperation seminars with public and private entities focused on the import process.
• Education and Training Programs (Escuela USMEF) Training and education activities for industry members and consumers, including cutting and cooking seminars, butcher school, pork sales and attributes seminars, nutritional chemistry courses for nutritionists, grill academy workshops, Festival del taco al pastor, and the Diplomado de certificación en carne roja Americana.

Quantifiable outcome

• Mexico is one of the most important markets for U.S. pork, beef, and lamb producers.
• +1 more outcomes

Named customers38 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brazilian Beef Exporters Association (ABIEC): Brazilian cattle industry association promoting beef exports and trade relations; comparable in mission (export promotion for a major beef producer) and works in many of the same import markets where USMEF competes for shelf space.
• Meat & Livestock Australia (MLA): Australian producer-funded research and marketing body that promotes Australian red meat globally; comparable to USMEF in mission, structure, and Checkoff-style funding, but operating for a competing exporting country.
• North American Meat Institute (NAMI): U.S. meat industry trade association representing packers and processors on policy, science, and trade issues; adjacent to USMEF because it covers regulatory and industry affairs while USMEF focuses on demand creation, but both serve overlapping processor members.

Direct peers

• Food Export Association of the Midwest USA / Food Export USA–Northeast: Non-profit State Regional Trade Groups that use USDA Market Access Program funds to help U.S. food and agricultural producers build export markets, operating a very similar trade-promotion model across importers, distributors, and end users.
• USA Poultry & Egg Export Council (USAPEEC): Non-profit trade association funded by USDA and Checkoff programs that promotes U.S. poultry and egg exports internationally using the same trade, retail, and foodservice model as USMEF, making it the closest functional analog for a competing protein category.
• Canadian Meat Council: National trade association representing Canadian meat processors and exporters; comparable to USMEF in advocating for red meat trade, providing technical support, and engaging with government on market access issues.
• USA Rice Federation: Non-profit U.S. commodity export promotion association that builds international demand through trade servicing, retail partnerships, and consumer education; mirrors USMEF's structure and USDA-aligned funding model for a different agricultural category.
• U.S. Dairy Export Council (USDEC): Non-profit, USDA-aligned organization funded by dairy farmer Checkoff dollars that builds global demand for U.S. dairy products through trade servicing, consumer marketing, and education programs — the same playbook USMEF runs for red meat.
• U.S. Grains Council: Non-profit that develops export markets for U.S. corn, barley, sorghum, and co-products using a similar global office network and USDA market development funding; shares USMEF's Checkoff/government funding base and exporter education model.

Regional players

• Southern U.S. Trade Association (SUSTA): State Regional Trade Group that helps U.S. food companies from the South build export markets using USDA Market Access Program funds; shares USMEF's funding model and market-development mission, though focused on small/medium companies rather than a single commodity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/USMEF
• LinkedInlinkedin.com/company/u.s.meatexportfederation_mx-ca-dr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Meat Export Federation_MX-CA-DR