What USA Poultry & Egg Export Council does

USA Poultry & Egg Export Council (USAPEEC) is a non-profit trade and development association founded in 1985 and headquartered in Tucker, Georgia, that promotes U.S. poultry and egg exports across more than 75 countries through a network of 16 international offices on four continents. The organization operates as a USDA Foreign Agricultural Service cooperator, administering federal export promotion funds including the Market Access Program, Foreign Market Development program, the Regional Agricultural Promotion Program ($9 million allocated in 2024), and the America First Trade Promotion Program ($6.5 million awarded in 2026). Its roughly 200 member companies include major U.S. processors and exporters such as Tyson Foods, Pilgrim's, Perdue Foods, Wayne-Sanderson Farms, Mountaire Farms, Sanderson Farms, and Rose Acre Farms, alongside commodity boards such as the American Egg Board, United Soybean Board, and Illinois Soybean Association. With a small headquarters staff of 11-50 employees, USAPEEC delivers value through trade policy advocacy, market access negotiations, participation in international trade shows (Gulfood, IPPE, SIAL Paris, FoodEx Japan, THAIFEX-Anuga Asia), chef training and culinary programs, and a trade lead platform that connects U.S. exporters with international buyers.

USAPEEC's core deliverables are services rather than technology products: a member web portal with trade regulation database access, a trade statistics dashboard, buyer guides, a podcast ("The Cackle"), and member marketing reports. It generates reported returns of over $25 in net export revenue for every dollar invested in export promotion programs. Greg Tyler has served as President & CEO since July 2022, succeeding Jim Sumner who led the organization for 32 years. The organization's revenue is not publicly disclosed but is derived from three streams: member dues, industry check-off funds, and USDA Foreign Agricultural Service programs, with industry contributing more than $2.50 for every federal dollar invested. Its reported impact includes the 2019 reopening of China to U.S. poultry after a five-year HPAI-related ban and the 2019 opening of Morocco after a 14-year negotiation effort.

Name

USA Poultry & Egg Export Council

Legal name

USA Poultry & Egg Export Council

Website

https://usapeec.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

USAPEEC is a non-profit USDA cooperator trade association that promotes U.S. poultry and egg exports across 75+ countries through 16 international offices, serving ~200 member processors, traders, and commodity boards via market development, trade policy advocacy, and trade show participation.

Ownership category

akta.pro rank

Product category

Agricultural Trade Promotion

NAICS

Poultry and Egg Production (1123), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Agricultural Services (700), International Affairs (9721)

akta.pro primary industry

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)

akta.pro secondary industries

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Poultry export promotion
• Trade policy advocacy
• International market development
• Agricultural trade services
• Egg export association

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: USAPEEC derives funding from member dues paid by poultry and egg processors, traders, and commodity groups. Membership categories include Poultry & Egg Producers, Trading Company, and Associate members.
2. USDA Foreign Agricultural Service Funding: A substantial portion of USAPEEC's funding comes from the USDA's Foreign Agricultural Service in accordance with laws supporting the promotion of U.S. poultry and egg products. This includes Market Access Program (MAP) and Foreign Market Development (FMD) program funds.
3. Industry Check-off Funds: USAPEEC receives industry check-off funds from commodity boards including soybean, corn, and other agricultural groups that support market development activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

USAPEEC is a non-profit trade and development association that develops, maintains and expands international markets for U.S. poultry and egg products through 16 international offices, market-development programs, foreign trade shows, trade-policy advocacy, culinary training, and member-only trade services for exporters and allied industry companies.

Product overview

USA Poultry & Egg Export Council (USAPEEC) operates as a non-profit trade organization (not a software product company) that promotes U.S. poultry and egg exports worldwide. Its services include a website portal with trade policy tools, market intelligence, and member resources; international trade show participation; global market development programs including chef training and consumer promotions; trade policy advocacy and technical assistance; recipe content through Cain's Corner; buyer's guides; and a network of 16 international offices. The organization does not offer a software product or platform in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• USAPEEC Membership Industry-membership program for U.S. poultry and egg exporting and processing companies and allied industry supporters, providing access to trade-policy advocacy, market-development support, trade-leads, market-access intelligence, and participation in USAPEEC programs and events.
• International Trade Shows and USAPEEC Pavilions Organization and management of USAPEEC-branded U.S. poultry and egg pavilions and member participation at leading international food and hospitality trade shows such as Foodex Japan, Food & Hotel Asia, NRA Show and SIAL.
• Market Development Programs In-country market-development programs covering retail, foodservice and consumer-promotion activities delivered through USAPEEC's 16 international offices to build demand for U.S. poultry and egg products.
• Trade Policy and Market-Access Advocacy Trade-policy and market-access advocacy on behalf of member exporters, engaging USDA, USTR, FAS, foreign governments and multilateral institutions to remove tariffs, non-tariff barriers and other restrictions on U.S. poultry and egg exports.
• International Offices (In-Country Representation) On-the-ground in-country representation for U.S. poultry and egg exporters through USAPEEC's 16 international offices, providing market intelligence, local trade-show and promotion support, and government-relations engagement.
• Buyer-Seller Trade Lead Service Online and offline matchmaking service that connects international importers and distributors interested in U.S. poultry and egg products with vetted U.S. exporter members of USAPEEC.
• Industry Buyer's Guides Buyer's guides and reference materials published by USAPEEC for international buyers, providing information on U.S. exporters, product specifications, grades, and regulatory requirements for U.S. poultry and egg products.

Quantifiable outcome

• Return on investment of over $25 in net export revenue for every dollar invested in export promotion programs

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• National Chicken CouncilcoreStrategic or Co-development PartnerUSAPEEC maintains working relationships with the National Chicken Council, collaborating on trade policy advocacy and market development for U.S. chicken exports.
• National Turkey FederationcoreStrategic or Co-development PartnerCollaborative partnership with National Turkey Federation on trade advocacy, including successful efforts to reduce tariffs on U.S. turkey exports to India.
• American Egg BoardcoreStrategic or Co-development PartnerUSAPEEC works closely with the American Egg Board on egg export promotion and participates jointly in international trade shows.
• U.S. Poultry & Egg AssociationcoreStrategic or Co-development PartnerUSAPEEC maintains close ties with U.S. Poultry & Egg Association and shares headquarters facilities as part owner of USPOULTRY building.
• U.S. Meat Export Federation (USMEF)majorStrategic or Co-development PartnerUSMEF and USAPEEC co-organize meat and poultry export safety and supervision workshops in China, combining expertise for mutual market development.
• Illinois Soybean AssociationmajorGTM or Marketing PartnerIllinois Soybean Association sponsors USAPEEC cooking workshops in Mexico, supporting promotional programs for U.S. poultry products.
• Indiana Soybean AlliancemajorGTM or Marketing PartnerIndiana Soybean Alliance sponsors USAPEEC online cooking workshops featuring U.S. turkey and duck meat applications.
• United Soybean BoardmajorGTM or Marketing PartnerUnited Soybean Board is a commodity board member contributing to USAPEEC market development programs and participates in trade shows.
• Illinois Corn Marketing BoardminorGTM or Marketing PartnerCommodity board member supporting USAPEEC market development efforts through check-off funding.
• American Egg BoardcoreGTM or Marketing PartnerParticipates jointly with USAPEEC in international trade shows including THAIFEX-Anuga Asia to promote U.S. egg products.
• Taiwan Junior Chefs Association (TJCA)majorGTM or Marketing PartnerTJCA partners with USAPEEC for culinary competitions and chef training programs in Taiwan, promoting U.S. chicken in the foodservice sector.
• iCook (Taiwan)majorGTM or Marketing PartneriCook, Taiwan's largest cooking platform with 3 million reach, partners with USAPEEC for U.S. chicken recipe campaigns and culinary events.
• Hong Kong Agricultural Trade OfficemajorGTM or Marketing PartnerUSDA-affiliated office co-organizes the Great American Texas Barbecue event featuring U.S. poultry products in Hong Kong.
• Niao Shao Izakaya (Taiwan)minorGTM or Marketing PartnerJapanese-style izakaya chain with 9 branches across Taiwan featuring U.S. chicken menu items in month-long promotional campaign.
• Tyson FoodsmajorGTM or Marketing PartnerTyson Foods sponsors U.S. poultry dishes at the U.S. Embassy Independence Day Celebration in Hong Kong, supporting USAPEEC promotional events.
• Taiwan Chef Association (TCA)majorGTM or Marketing PartnerUSAPEEC serves as sole sponsor of U.S. Chicken Western Poultry Cooking Challenge at Taiwan Culinary Art Challenge, certified by Worldchefs.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• U.S. Dairy Export Council: Direct peer: a USDA-funded, member-driven export promotion organization applying the identical cooperator model to U.S. dairy products — comparable funding mix, international office footprint, and member dues structure.
• Cotton Council International: Direct peer: the export promotion arm of the National Cotton Council of America, operating under the same FAS cooperator framework to promote U.S. cotton globally — directly comparable in mission, funding model, and overseas office footprint.
• U.S. Grains Council: Direct peer: a USDA cooperator using MAP/FMD funding plus member dues to build global demand — operates a similar international office footprint and develops markets in the same priority regions (Mexico, Asia, MENA, Africa).
• USA Rice Federation / Rice Federation: Direct peer: umbrella organization running USDA-funded market promotion programs for U.S. rice, with comparable structure — international offices, FAS cooperator funding, member dues, and trade-policy advocacy.
• U.S. Meat Export Federation: Direct peer: a sister USDA cooperator under the same FAS export promotion framework, executing the same public-private trade-promotion model for U.S. beef, pork, and lamb. USAPEEC and USMEF even co-organize joint workshops in China — they are the closest structural analog for poultry/eggs.
• U.S. Wheat Associates: Direct peer: one of the original USDA FAS cooperator organizations running the same FAS-funded, member-supported, internationally-staffed export promotion model — directly comparable in funding mechanics and overseas-office strategy.

Others

• U.S. Agricultural Export Development Council (USAEDC): Others / ecosystem: the umbrella association of USDA cooperators — USAPEEC's CEO Greg Tyler serves on its leadership. Comparable only as the trade-association governance layer for USAPEEC's peer group rather than a direct competitor.

Broad incumbents

• National Pork Board: Broad incumbent: check-off-funded producer organization with parallel export-promotion activities for U.S. pork through sister group USMEF — structural analog applying the same model to another protein, relevant for comparison on funding mix and member engagement.
• American Soybean Association / United Soybean Board: Broad incumbent: a major check-off funding partner of USAPEEC that operates its own international marketing programs (United Soybean Board funds USAPEEC workshops). Adjacent in commodity-promotion mandate with overlapping international footprint.

Regional players

• North American Export Grain Association: Regional/industry association: serves as a neutral convener on trade-policy and logistics issues for U.S. grain exporters; comparable function to USAPEEC's trade-policy advocacy component though smaller scale and grain-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCY-CCEYUiIudTcxA97llvqQ
• Facebookfacebook.com/USAPEECHQ
• LinkedInlinkedin.com/company/usa-poultry-&-egg-export-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about USA Poultry & Egg Export Council