U.S. Military All*Stars
- Company typePrivate
- Founded1990
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
U.S. Military All*Stars firmographics
Firmographics- Name
- U.S. Military All*Stars
- Legal name
- U.S. Military All*Stars
- Website
- https://usmilitaryallstars.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
U.S. Military All*Stars industry classification
Industry- Product category
- Veteran Entertainment and Patriotic Event Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Professional Live Sports Leagues & Tours (MPAGAMAA)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)
Keywords
U.S. Military All*Stars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Sponsorships: Primary revenue stream from tax-deductible donations (501c3). Donations go directly to team expenses and transportation/fuel costs for the summer tours. Local sponsors donate $100-$250+ for recognition and advertising. VIP sponsors pay $1,000 for comprehensive benefits package.
- VIP Sponsorship Packages: $1,000 total sponsorship package includes: meet & greet with team and local vets, half-page ad in Annual Program Guide, sponsor booth at event, VIP section tickets, photo op with team, advertising on Jumbo Trons, audio commercial between innings, inclusion in The Sport Post publication.
- Local Business Sponsorships: $100-$250+ donations from local businesses in exchange for space in The Sports Post publication and community recognition.
- Merchandise Sales: Online shop offering team merchandise. The site has a Shop page for merchandise purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | VIP Sponsorship - Full sponsorship package at $1,000 |
| Other | One time/ perpetual license | Local Business Sponsorship - $100-$250+ donation tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
U.S. Military All*Stars product offering
Product offeringCore offering
U.S. Military All*Stars is a 501(c)(3) nonprofit (EIN #46-690218) that runs an annual barnstorming baseball tour, the "Red, White & Blue Tour," featuring active-duty and veteran military personnel playing 30–60 exhibition games annually against collegiate and amateur teams across 45 U.S. states and 12 countries. Each game is paired with choreographed patriotic pre-game ceremonies, including Passing the Flag, Walk of Honor, and Gold Star Family Honor Ceremonies conducted since 2019. The organization sustains operations through tax-deductible individual donations, corporate sponsorships (Local Business and VIP Sponsorship tiers), and merchandise sales, and is explicitly not funded by the U.S. Military.
Product overview
U.S. Military All*Stars is a 501(c)(3) non-profit organization (EIN #46-690218) that operates a barnstorming baseball team comprised of active-duty military personnel. The organization is not funded by the U.S. military and relies entirely on donations and sponsorships. The core offering is the 'Red White & Blue Tour' — an annual summer baseball tour featuring competitive games against collegiate and amateur teams, combined with patriotic pre-game ceremonies including Honor Ceremonies, Gold Star Family Honor Ceremonies, 'Passing the Flag,' and 'Walk of Honor' ceremonies. The organization also operates an Adopt-a-Hero sponsorship program and a VIP Sponsorship Package for businesses, along with the USMA Global Division for international PPE assistance. The team's philosophy is 'HUSTLE, THINK, WIN!' and its mission is to promote awareness of military sacrifices.
Differentiator
Problem solved
Functional benefit
Brands
- The Printing Vet: A division of USMA that provides printing services and creates marketing materials, banners, and logos for USMA events and sponsors.
Products and services
- Red, White & Blue Tour Annual patriotic barnstorming baseball tour featuring active-duty and veteran military personnel competing against collegiate and amateur teams, paired with choreographed pre-game ceremonies. Designed for community audiences, host stadiums, and military installations across 45 U.S. states and 12 countries.
- Honor Ceremonies Choreographed pre-game ceremonies honoring American history and the service of U.S. military veterans, integrated with tour games hosted at local stadiums and partner venues.
- Gold Star Family Honor Ceremonies Specialized pre-game ceremonies honoring Gold Star Families who have lost loved ones in military service; introduced in 2019 and performed at tour stops in the Pacific Northwest and Midwest.
- USMA Global Division / PPE Assistance Program International outreach arm of U.S. Military All*Stars that delivers PPE assistance programs worldwide and supports veteran families and military communities abroad.
- Adopt-a-Hero Program Sponsorship program allowing local businesses to adopt and support military heroes participating in the Red, White & Blue Tour, with recognition opportunities in The Sports Post and at events. Tax-deductible donations under the 501(c)(3).
- Online Merchandise Shop Online storefront offering U.S. Military All*Stars branded team merchandise for purchase by fans and supporters.
Quantifiable outcome
- Millions of spectators enjoy the patriotic entertainment annually across 45 states and 12 countries
- +2 more outcomes
Companies that use U.S. Military All*Stars
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
U.S. Military All*Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
U.S. Military All*Stars partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- American LegioncoreMajor veteran service organization sponsor. Provides support for veteran recognition events and community outreach. The team works with American Legion posts across the country during the tour.
- AMVETScoreCongressionally-chartered veterans service organization sponsor. Represents 20 million veterans and their families. Supports veteran causes and events.
- DAV (Disabled American Veterans)coreNonprofit providing lifetime support for veterans of all generations. DAV helps more than 1 million veterans annually and provides over 700,000 rides for medical appointments.
- VFW (Veterans of Foreign Wars)coreOldest major veterans organization sponsor. Founded in 1899, VFW has hundreds of thousands of members and advocates for veteran benefits and recognition.
- Veterans United Home LoansmajorMajor VA mortgage lender and supporter of military community. Provides financial support as sponsor.
- State FarmmajorNational insurance company sponsor supporting veteran recognition through the tour.
- Ford Motor CompanymajorMajor corporate sponsor supporting military appreciation initiatives.
- Under ArmourmajorAthletic apparel sponsor providing equipment and branding support for the team.
- Jersey Mike'sminorSandwich franchise sponsor supporting community events and veteran recognition.
- The Printing VetcoreA division of USMA that provides website design, audio & video productions, and printing services. Created banner ideas for sponsors that led to one of their largest sponsorship donations. Maintains the website at ThePrintingVet.com.
- Independence League BaseballminorSummer collegiate baseball league. League President Chuck Heeman and teams in Wyoming, Nebraska, and Tennessee participated in games, raising awareness for veteran honor ceremonies.
- Fallen Heroes OrganizationminorIndiana-based nonprofit. Video collaboration featuring their work and the 'I STAND' audio produced together.
- Wounded Warriors Family SupportminorIndependent nonprofit providing support to families of wounded, injured or killed combat veterans. Four-star Charity Navigator rating.
- A Soldier's ChildminorNonprofit supporting children of fallen soldiers. Collaboration on Memorial Day messaging and veteran recognition.
- 3N2 SportsminorAthletic footwear and apparel brand sponsor.
- Cooperstown BatminorBaseball equipment sponsor providing bats for players.
- Marucci SportsminorBaseball equipment manufacturer sponsor.
- Schutt SportsminorSports equipment manufacturer sponsor.
- Pacific HeadwearminorHeadwear supplier sponsor.
- American Sports Officials IncminorSports officiating organization sponsor.
- ElksminorBenevolent and Protective Order of Elks, fraternal organization with veteran support programs.
- OSDTN (Our Soldier's Families Don't Need)minorOnly Veteran Service Center in Tennessee recognized by US Department of Veterans Affairs. Provides veteran services including housing, transitional housing, and thrift store support.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
U.S. Military All*Stars competitors and assessment
Company assessmentBroad incumbents
- USO (United Service Organizations): Non-profit delivering programming, entertainment, and support services to active-duty military and their families. Directly comparable to USMA on the military-affinity mission, 501(c)(3) donor model, and partnership ecosystem (military installations, VFW, etc.), though USO operates at national scale with paid staff rather than athlete-volunteers.
- Monster Jam: Touring themed motorsport/entertainment franchise that travels the country performing spectacle-driven shows at local stadiums. Comparable on the multi-state touring entertainment model, stadium rental economics, family-ticket revenue mix, and multi-decade brand-tour positioning.
- Cape Cod Baseball League: Premier collegiate summer amateur baseball league hosting elite college players in front of paid summer audiences. Comparable on the summer-season, community-stadium, family-ticketed baseball product that USMA plays against and could partner with for host-venue access.
- Harlem Globetrotters: Iconic touring themed-sports entertainment organization that travels the U.S. and internationally performing scripted show-style exhibitions. Comparable on the touring themed-entertainment playbook, family-ticketed events, and multi-decade brand positioning, though it operates at substantially larger scale and in basketball rather than baseball.
Direct peers
- Independence League Baseball: Summer collegiate baseball league whose teams (in Wyoming, Nebraska, Tennessee) have hosted USMA exhibition games. Operates as a direct playing partner and host-venue counterpart to USMA's barnstorming schedule, sharing the patriotic/community-ticketed baseball market.
- Savannah Bananas: Barnstorming entertainment baseball team that travels the country putting on heavily-produced, spectacle-driven games against local competition. Operates the most analogous business model in baseball today: touring, ticket-driven, sponsor-supported, fan-experience-led — directly comparable to USMA's barnstorming model, except USMA layers in a military/veteran mission and pre-game ceremonial product.
- Party Animals (SFX Group): Sister touring entertainment baseball team to the Savannah Bananas, barnstorming nationally with theatrical on-field entertainment. Shares USMA's core "touring entertainment baseball" business model, ticket-led monetization, and host-venue partnership structure.
Others
- Gary Sinise Foundation: Veteran-services non-profit founded by a high-visibility celebrity that combines entertainment-industry fundraising with direct veteran support programming. Comparable on leveraging celebrity/patriotic draw for donor acquisition and on the entertainment-meets-veteran-services mission overlap.
- Tragedy Assistance Program for Survivors (TAPS): Leading non-profit supporting families of fallen military service members — the very population USMA's Gold Star Family Honor Ceremonies address. Comparable donor base (patriotically motivated givers) and beneficiary community, though TAPS is a grief-support organization rather than a touring sports entertainment entity.
- Wounded Warriors Family Support: Non-profit providing support to families of wounded, injured, or killed combat veterans (4-star Charity Navigator). USMA directly serves and fundraises for this organization's mission via the Wounded Warriors segment, sharing the donor base, beneficiary community, and sponsorship overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
U.S. Military All*Stars social profiles
Digital presenceU.S. Military All*Stars compliance and trust
Trust signalCompliance1 record
U.S. Military All*Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Military All*Stars leadership team
Management profileNumber of profiles
Profiles1 record
U.S. Military All*Stars subsidiaries and ownership
Company hierarchySubsidiaries2 records
U.S. Military All*Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Military All*Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Military All*Stars
What does U.S. Military All*Stars do?
U.S. Military All*Stars is a 501(c)(3) nonprofit (EIN #46-690218) that runs an annual barnstorming baseball tour, the "Red, White & Blue Tour," featuring active-duty and veteran military personnel playing 30–60 exhibition games annually against collegiate and amateur teams across 45 U.S. states and 12 countries. Each game is paired with choreographed patriotic pre-game ceremonies, including Passing the Flag, Walk of Honor, and Gold Star Family Honor Ceremonies conducted since 2019. The organization sustains operations through tax-deductible individual donations, corporate sponsorships (Local Business and VIP Sponsorship tiers), and merchandise sales, and is explicitly not funded by the U.S. Military.
Is U.S. Military All*Stars a public or private company?
U.S. Military All*Stars is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U.S. Military All*Stars founded?
U.S. Military All*Stars was founded in 1990. It employs 11 to 50 people.
How does U.S. Military All*Stars make money?
Four revenue lines are on record. Donations and Sponsorships are the primary driver. The others are VIP Sponsorship Packages, local Business Sponsorships and merchandise Sales.
Who are U.S. Military All*Stars's main competitors?
Broad incumbents on record are USO (United Service Organizations), Monster Jam, Cape Cod Baseball League and Harlem Globetrotters. Direct peers are Independence League Baseball, Savannah Bananas and Party Animals (SFX Group). Others are Gary Sinise Foundation, Tragedy Assistance Program for Survivors (TAPS) and Wounded Warriors Family Support.
Does U.S. Military All*Stars have an API?
No public API is recorded for U.S. Military All*Stars.
What industry is U.S. Military All*Stars in?
U.S. Military All*Stars's product category is Veteran Entertainment and Patriotic Event Services. Its primary akta.pro industry code is MPAGAMAA, Professional Live Sports Leagues & Tours, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 711211 and its SIC code is 7997.