USTA Georgia

What USTA Georgia does

USTA Georgia, legally the Georgia Tennis Association (Tax ID 58-1309245), is the official state tennis association for Georgia within the USTA Southern Section. Founded in 1954 as the Georgia Lawn Tennis Association and re-incorporated in 1977, the organization is headquartered at 116 Marble Mill Road in Marietta, Georgia, where it also operates the Sessions Georgia Tennis Hall of Fame & Museum. USTA Georgia operates as a nonprofit with no proprietary technology stack, instead leveraging USTA National systems (Tennislink, Serve Tennis) for tournament registration, league scheduling, and standings management.

The organization's core offerings span adult and junior leagues (Adult 18 & Over, 40 & Over, 55 & Over, Combo, Mixed, Tri-Level, Junior Team Tennis), a state championship circuit across multiple host venues (Rome Tennis Center at Berry College, Cooper Creek Tennis Center), wheelchair and adaptive tennis programming including the ITF Georgia Open, community tennis development through 17 local CTAs, youth development via NJTL chapters and scholarships managed through the affiliated Georgia Tennis Foundation, and player development programs such as the Good Chase Sportsmanship Race and Team Georgia Camps. Over 25,000 players compete annually for state championship berths, and more than 100 youth have used USTA Georgia programs as a pathway to college.

Revenue is generated through player registration fees, corporate sponsorships (First Horizon Bank as presenter of the Hall of Fame ceremony; Penn as in-kind ball sponsor), GTF fundraising (Hall of Fame Induction Ceremony), and the disbursement of facility improvement grants ($45,000 to 10 facilities in a recent year). The organization operates with approximately 10 employees, distributes programs through a 17-CTA grassroots network covering all Georgia counties, and is governed by its Vision 2026 strategic plan adopted January 1, 2024.

Name

USTA Georgia

Legal name

Georgia Tennis Association

Website

https://ustageorgia.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

USTA Georgia is the official nonprofit state tennis association for Georgia within the USTA Southern Section, organizing adult leagues, junior tournaments, wheelchair competitions, and community programs for over 25,000 players through 17 local CTAs.

Ownership category

akta.pro rank

Product category

Tennis League and Tournament Services

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industry

Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Tennis league services
• Tournament organization
• Youth tennis programs
• Community tennis development
• Adaptive tennis programs

Headquarters

HQ city

Marietta, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. League and Tournament Fees: Revenue generated from player registrations for adult league state championships, junior tournaments, wheelchair events, and specialty competitions. Registration fees fund event operations, venue costs, and prizes.
2. Georgia Tennis Foundation Grants and Fundraising: The Georgia Tennis Foundation (GTF) raises funds through the Hall of Fame Induction Ceremony and other events to support scholarships, NJTL programs, and facility grants. GTF has awarded $45,000 in facility improvement grants to 10 facilities in a recent year and has helped over 100 youth pursue college education through tennis.
3. Corporate Sponsorships: Corporate sponsors (e.g., First Horizon Bank as presenting sponsor of Georgia Tennis Hall of Fame, Penn donating balls for championships) provide financial and in-kind support for events and programs.
4. Facility Improvement Grants: USTA Georgia distributes facility improvement grants (up to 50% of project cost, $5,000 maximum) funded through the organization's operational budget, supporting tennis court amenities and maintenance across Georgia facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

USTA Georgia is a nonprofit state tennis association that organizes and governs tennis leagues, tournaments, and player development programs across the state of Georgia. It serves adult players, juniors, school-age children, college players, and adaptive/wheelchair athletes through structured competitive play, community development, and educational initiatives. The organization operates as a state affiliate under the USTA Southern Section and USTA National.

Product overview

USTA Georgia is the Georgia Tennis State Association within the USTA Southern Section, operating as a non-profit organization (Tax ID 58-1309245) dedicated to growing tennis to inspire healthier people and communities across the Peach State. The organization does not offer a single product but rather provides a comprehensive portfolio of tennis programs and services including: adult and junior league programming (Adult Leagues, Junior Team Tennis, Tennis on Campus), tournament circuits (junior, adult, wheelchair, college), player development initiatives (Good Chase Sportsmanship Race, Team Georgia Camps, 10nis Futures Camp), college tennis resources, community tennis association support with grants and the ACE Program, and the Georgia Tennis Foundation scholarship program. State championships are hosted across multiple Georgia cities including Rome, Columbus, and Macon, with over 25,000 players competing annually for berths in league state championships.

Differentiator

Problem solved

Functional benefit

Brands

• Georgia Tennis Foundation: A foundation entity that fosters the growth of tennis and legacy in the Peach State, provides scholarships to Georgia youth players, and preserves historical aspects of tennis through the Georgia Tennis Hall of Fame & Museum.

Products and services

• USTA Georgia Adult Tennis Leagues
• USTA Georgia Junior Programs
• USTA Georgia Tournament Programming
• Community Tennis Development Program
• Georgia Tennis Foundation Scholarships
• Georgia Open ITF Wheelchair Championships
• The Callen Cup
• Good Chase Sportsmanship Race
• College Tennis Resources
• Player Development Programs

Quantifiable outcome

• Over 100 youth have used tennis as a catalyst to pursue college education through USTA Georgia programs
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• USTA Southern SectionflagshipStrategic or Co-development Partner · 1 January 2024USTA Georgia is the official state tennis association within the boundaries of the USTA Southern Section. The Southern Section is one of 17 USTA Sections and provides governance, resources, and championship pathways (including Southern Sectional Championships) for Georgia players.
• Penn (Penn Racquetballs)coreOthers · 1 January 2024Penn has graciously donated all tennis balls for USTA Georgia state championship events, including Adult 18, 40, and 55 & Over League State Championships.
• First Horizon BankflagshipGTM or Marketing Partner · 1 January 2024First Horizon Bank served as the presenting sponsor of the 2024 Georgia Tennis Hall of Fame Induction Ceremony. The event is a major fundraiser for the Georgia Tennis Foundation.
• Columbus Regional Tennis Association (CORTA)coreChannel Partner/ Reseller/ Distributor · 1 January 2024CORTA is a key host CTA for USTA Georgia state league championships, hosting the 40 & Over, 55 & Over, Tri-Level, and Combo championships at Cooper Creek Tennis Center in Columbus.
• Coosa Valley Tennis Association (CVTA)coreChannel Partner/ Reseller/ Distributor · 1 January 2024CVTA hosts the USTA Georgia Adult 18 & Over State Championship at the Rome Tennis Center at Berry College, one of the most prominent tennis venues in the Southeast.
• Match Tennis AppcoreTechnology or Integration · 1 January 2024USTA Southern has partnered with Match Tennis App to power the Good Chase Sportsmanship Race, a program recognizing junior tennis athletes who display exemplary sportsmanship, with voting and prize distribution managed through the app.
• Georgia Tennis Foundation (GTF)flagshipStrategic or Co-development Partner · 1 January 2024The Georgia Tennis Foundation is USTA Georgia's affiliated 501(c)(3) charitable arm. GTF fulfills the mission of fostering tennis growth and legacy in Georgia through youth scholarships, NJTL support, facility grants, and the Georgia Tennis Hall of Fame & Museum.
• 17 Local Tennis Associations (CTAs)coreChannel Partner/ Reseller/ Distributor · 1 January 2024USTA Georgia works with 17 local CTAs covering all Georgia counties: USTA Atlanta, CHATA, CHEROKEE, COTA, CORTA, CSRATA, CVTA, EVTA, Flint River, GIT, LOTA, MATA, MTA, NEGTA, NOGTA, SATA, SCTA, and Valdosta. These CTAs serve as grassroots delivery partners for local league and programming.
• Georgia Schools (Elementary, Middle, High School)coreStrategic or Co-development Partner · 1 January 2024USTA Georgia delivers school tennis programs through P.E. teacher partnerships, adapted tennis programs, and NJTL chapters embedded in school communities across Georgia.
• Georgia Governor Brian Kemp / State of GeorgiacoreStrategic or Co-development Partner · 1 January 2024Georgia Governor Brian Kemp formally declared May as National Tennis Month throughout the Peach State, providing official state recognition for tennis promotion initiatives.
• Special Pops TennisminorStrategic or Co-development Partner · 1 January 2024USTA Georgia partnered with Special Pops Tennis to bring tennis programming to campers at Camp Moe-mentum, serving individuals with special needs.
• Positive Athlete FoundationminorStrategic or Co-development Partner · 1 January 2024USTA Georgia partners with the Positive Athlete Foundation to award Georgia Positive Athletes in Girls and Boys High School Tennis, each receiving a $1,000 scholarship.
• USTA National (Podcast Partner)minorGTM or Marketing Partner · 1 January 2024The Talking Tennis Southern Style podcast is hosted by Sam Crenshaw and distributed through USTA National platforms, promoting Georgia tennis stories to a national audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USTA Florida: Another USTA state tennis association within the USTA Southern Section, operating adult leagues, junior programs, and CTAs in Florida with a similar nonprofit, community-driven model.
• USTA Southern Section: Parent regional section of USTA Georgia and one of 17 USTA Sections; directly comparable as the umbrella body providing governance, championship pathways, and resources to state associations including Georgia.
• USTA Texas: State tennis association serving Texas, also operating adult/junior leagues, tournaments, and CTAs with comparable programmatic scope and nonprofit structure to USTA Georgia.
• USTA California (USTA NorCal / SoCal): California's sectional and district tennis associations operate adult leagues, junior team tennis, and community programs at scale comparable to USTA Georgia but in a different geographic market.
• USTA Foundation (NJTL): National charitable arm of USTA operating the National Junior Tennis & Learning network, which USTA Georgia leverages locally through its NJTL chapters; closely aligned mission and programmatic overlap.
• Georgia Tennis Foundation: Affiliated 501(c)(3) foundation of USTA Georgia that supports scholarships, NJTL programs, facility grants, and the Georgia Tennis Hall of Fame; tightly coupled with USTA Georgia operations.
• USTA Midwest: One of the 17 USTA Sections covering multiple Midwestern states; comparable as a regional tennis governing body organizing leagues, tournaments, and CTAs in a different geographic footprint.

Emerging players

• USA Pickleball: National governing body for pickleball, an emerging racquet sport competing for participant share with tennis; comparable as a nonprofit sports association organizing leagues, tournaments, and grassroots community programming.

Broad incumbents

• USA Badminton: National Governing Body for badminton in the US, overseeing tournaments, leagues, and grassroots programming; broadly comparable as a racquet-sport governing body serving a smaller competitive base than tennis.
• United States Tennis Association (USTA National): National governing body for tennis in the US, of which USTA Georgia is a state affiliate; provides Tennislink, Serve Tennis, national championships, and the overall framework within which USTA Georgia operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrJav_8JGzGryNepZ4QsmEA
• Facebookfacebook.com/USTAGeorgia
• Instagraminstagram.com/usta_georgia
• LinkedInlinkedin.com/company/usta-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA Georgia