Hotel Uthgra

What Hotel Uthgra does

Hotel Uthgra operates Hotel UTHGRA Presidente Perón, a 106-room mid-market property located at Tucumán 2662 in central Mar del Plata, Buenos Aires Province, Argentina. The hotel is owned and operated by UTHGRA (Unión de Trabajadores del Turismo, Hoteleros y Gastronómicos de la República Argentina), the Argentine tourism, hotel and gastronomy workers union, and serves both union affiliates and the general domestic tourism market. The property offers three room tiers (Standard 18m2, Superior 20m2, Especial 25m2) with one fully accessible room, supported by standard in-room amenities (magnetic card locks, split HVAC, flat-screen TVs, in-room safes, WiFi) and three event halls (Sala Silvina 70 pax, Salón Victoria 300 pax, Salón Alfonsina 600 pax). Revenue is generated across four streams: accommodation, on-site gastronomy (Desayunador continental buffet, Bar Brisas lobby bar, seasonal Cena Buffet dinner), events and conventions, and recreation services at the co-located UTHGRA Del Mar beach complex at Balneario 14 Punta Mogotes (300 tent spaces, heated pool, gym, spa, beach bar). The hotel holds Gold-level sustainability certification from Hoteles más Verdes (with documented 10.79 kg CO2 per guest per night) plus Cardio and Safe Travel safety certifications. Distribution is direct-only via the hotel's own website booking engine, phone, email, and WhatsApp Business, with no third-party OTA presence. Pricing is quote-based and not publicly disclosed, and bundled Paquetes Turísticos combine accommodation with beach complex access.

Name

Hotel Uthgra

Legal name

Hotel UTHGRA Presidente Perón

Website

https://uthgramardelplata.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Uthgra operates Hotel UTHGRA Presidente Perón, a 106-room union-owned hotel in central Mar del Plata, Argentina, offering accommodation, on-site gastronomy, three event halls, and co-located beach club recreation for tourists, corporate clients, and union affiliates.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Hotel accommodation services
• Hospitality event venues
• Union affiliated tourism
• Beach recreation facilities
• Gastronomy dining services

Headquarters

HQ city

Mar del Plata

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Services: Room rentals across three room categories (Standard, Superior, and Special/Suite) with various configurations (double, triple, matrimonial, or twin beds). The hotel operates 106 rooms and offers accessible accommodations for guests with reduced mobility.
2. Gastronomy and Food Services: On-site dining includes continental breakfast buffet, Brisas Lobby Bar with café and cocktail services, and seasonal dinner buffets during summer. Food production follows high-quality standards with sustainable practices to minimize food waste.
3. Events and Conventions: Three event halls (Sala Silvina up to 70 people, Salón Victoria up to 300 people, and Salón Alfonsina up to 600 people) available for corporate events, weddings, quinceañeras, conferences, and social gatherings. Services include catering, waitstaff, and furniture.
4. Recreation and Beach Services: Recreation programs for affiliated members at Balneario 14 UTHGRA Del Mar beach facility, including pool access, gym classes (Gym Dance, Zumba, Pilates, yoga), spa services, and beach activities with 300 tent spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hotel UTHGRA Presidente Perón is a 106-room union-affiliated hotel in central Mar del Plata, Argentina. It offers accommodation in Standard, Superior, and Special room categories; on-site gastronomy (continental breakfast buffet, lobby bar, seasonal dinner buffet); three event halls (70–600 guests); and recreational facilities including the UTHGRA Del Mar beach complex at Punta Mogotes with 300 tent spaces, pool, gym, and spa.

Product overview

Hotel UTHGRA Presidente Perón is a hotel in Mar del Plata, Argentina operated by the Unión de Trabajadores del Turismo, Hoteleros y Gastronómicos de la República Argentina (UTHGRA) union. The hotel offers 106 rooms across three categories (Standard, Superior, and Especial) totaling 106 rooms. It operates as a unified property with integrated services including accommodation, gastronomy (Desayunador, Bar Brisas, Cena Buffet), event venues (Sala Silvina, Salón Victoria, Salón Alfonsina), and recreation facilities including the UTHGRA Del Mar beach complex. The hotel targets both leisure travelers and corporate event organizers, with direct access to beach recreation and family-oriented activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitación Standard Standard hotel room (18m², max 2 persons) with matrimonial or twin bedding, in-room safe, flat-screen TV, split heating/cooling, hair dryer, and magnetic card locks. Targeted at leisure travelers and union-affiliated visitors to Mar del Plata.
• Habitación Superior Superior room (20m², max 2 persons) in double or twin configuration, with safe, flat-screen TV, split AC/heating, hair dryer, and magnetic card locks. For guests seeking enhanced comfort.
• Habitación Especial Premium 25m² room (max 3 persons) with modern minimalist furniture, available in double or triple matrimonial/twin configuration, plus safe, flat-screen TV, split AC/heating, hair dryer, and magnetic card locks.
• Desayunador (Continental Breakfast Buffet) Daily continental breakfast buffet served in the hotel's breakfast salon, featuring pastries, artisan breads, fresh fruits, yogurt, cereals, tea, milk, coffee, and cold cuts. Included for hotel guests.
• Bar Brisas Lobby bar with cafeteria, artisan pastries, main dishes, salads, sandwiches, appetizers, desserts, and a premium cocktail bar. Targeted at hotel guests and visitors.
• Cena Buffet (Seasonal Dinner Buffet) Seasonal summer dinner buffet with salads, cold cuts, pickles, cold dishes, main course, and desserts, available as part of full-board packages.
• Sala Silvina Ground-floor multi-purpose room with maximum capacity of 70 persons, intended for business meetings, work encounters, and training sessions (not enabled for parties).
• Salón Victoria First-floor event space for up to 300 persons, suitable for corporate events including workshops, lunches, dinners, meetings, training, congresses, and conferences.
• Salón Alfonsina Second-floor venue for up to 600 persons for both social and corporate events including conferences, congresses, fashion shows, presentations, cocktails, quinceañeras, and weddings, with equipped kitchen, waitstaff, tableware, and furniture.
• UTHGRA Del Mar Beach Complex Beach complex at Balneario 14 Punta Mogotes equipped with gym, restaurant, beach bar, 300 tent spots, children's play area, multi-purpose room, heated pool, showers with changing rooms, and parking. Targeted at union affiliates and hotel guests.
• Recreación UTHGRA Integral recreation activities at Balneario 14 UTHGRA Del Mar in the morning and at the hotel in the evening, including gym, pool with lounge chairs, gym dance, Zumba, pilates, spa, and family entertainment. Targeted at union-affiliated members.
• Paquetes Turísticos Tourist packages bundling hotel accommodation with access to UTHGRA Del Mar beach complex and recreation activities. Targeted at leisure travelers and union-affiliated visitors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UTHGRA (Unión de Trabajadores del Turismo, Hoteleros y Gastronómicos de la República Argentina)coreOthersThe hotel is operated by UTHGRA, the Argentine Tourism, Hotel, and Gastronomy Workers Union. The union provides the institutional backing and brand identity for the hotel, serving union members and affiliated workers through vacation packages, recreation programs, and preferential rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Costa Galana: Five-star full-service beachfront hotel in Mar del Plata with extensive event and convention facilities and F&B outlets. Directly competes for the same leisure and corporate-event guests in the same primary market as Hotel UTHGRA, and serves as the leading upscale alternative for the events and accommodation segments Hotel UTHGRA targets.
• NH Gran Hotel Provincial: Historic full-service hotel in Mar del Plata operated by NH Hotels, with significant event and conference capacity and beachfront access. Competes head-to-head for corporate events, weddings, and leisure tourists in Mar del Plata and provides a relevant comparison on rate, occupancy, and event-hall utilization versus Hotel UTHGRA.
• Hotel Hermitage: Traditional full-service hotel in central Mar del Plata with event halls and F&B. Operates in the same central Mar del Plata micro-market and targets overlapping leisure, corporate, and social-event segments. Comparable in capacity tier and seasonality profile to Hotel UTHGRA.
• Hotel Dos Reyes: Mid-to-upper-scale full-service hotel in central Mar del Plata with meeting facilities and on-site dining. Competes for similar tourist and corporate-event guests in the same micro-market; smaller in scale but serves as a relevant comp for rate positioning and event-hall utilization.
• Sheraton Mar del Plata Hotel: Branded upscale hotel in Mar del Plata with meeting rooms, restaurant, and leisure amenities targeting both business and tourist segments. Directly comparable in full-service offering and MICE capability, and is part of Marriott Bonvoy distribution — relevant comparison for Hotel UTHGRA's event and accommodation business.

Broad incumbents

• NH Hotels Argentina (chain): International hotel chain with multiple properties across Argentina including Mar del Plata, Buenos Aires, and Córdoba. Provides distribution, loyalty, and corporate-rate advantages that independent or union-owned hotels lack. Relevant broader incumbent comparison for understanding competitive dynamics Hotel UTHGRA faces from branded operators.
• Hilton Buenos Aires: Flagship full-service branded hotel in Argentina with extensive MICE infrastructure. While not in Mar del Plata, it absorbs large corporate conferences and weddings that might otherwise be split across regional properties like Hotel UTHGRA. Useful broader incumbent benchmark for MICE capability and corporate procurement dynamics.

Others

• Asociación de Hoteles de Turismo de la República Argentina (AHT): Industry association representing Argentine tourist hotels. Not a competitor but a relevant ecosystem participant — its membership, rate benchmarks, and policy advocacy directly affect Hotel UTHGRA's competitive positioning relative to other mid-scale Argentine hotels.
• Hoteles más Verdes (certification program): Argentine hotel sustainability certification body that awarded Hotel UTHGRA its Gold certification. Not a peer in the commercial sense but the relevant ecosystem entity that validates the hotel's ESG positioning and against whose certified peer set (other Green-certified Argentine hotels) Hotel UTHGRA's sustainability performance should be benchmarked.

Regional players

• Hotel Tronador (Hotelera Cerrito): Argentine-owned full-service hotel group with properties across major tourist destinations. Comparable business model (independent/owner-operated multi-property), and serves similar leisure and corporate-event segments as Hotel UTHGRA, though outside Mar del Plata directly. Useful for understanding how regional Argentine hotel groups compete and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uthgrahotelpresidenteperon
• Instagraminstagram.com/hoteluthgrapresidenteperon
• LinkedInlinkedin.com/company/hotel-uthgra

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Uthgra