Up with People International Alumni Association
- Company typePrivate
- Founded1965
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Up with People International Alumni Association does
Up with People International Alumni Association (UWPIAA) is a Denver-based nonprofit alumni association founded in 1988 that serves former cast and crew members of the Up with People international youth performance and service program, whose alumni span 1965 to 2023 across more than 20 countries. UWPIAA is governed by a volunteer Board of Governors and operates with approximately 12 staff, delivering a portfolio of community-anchored programs rather than technology products. Its core offering is the Annual Alumni Week (AAW), a multi-day reunion hosted at rotating international venues — the 2025 edition in Limerick drew more than 400 attendees from 21 countries and was supported by 60+ alumni volunteers from 13 countries — supplemented by the European Alumni Meeting, regional gatherings (e.g., Florida Sunshine Spree), the Legacy Programme for ages 7–20, a mentoring program, the UpBeat newsletter, a YouTube channel, and an annual awards program. World Singing Day, a global initiative founded by a UWP alumnus, extends the association's brand reach into 16 countries and 60+ cities.
UWPIAA's underlying technology stack is intentionally lightweight: a WordPress website (uwpiaa.org) with Akismet spam protection, idloom for AAW event registration and ticketing, JotForm for regional event registration, Zoom for virtual connector meetings and study groups, and WhatsApp broadcast groups for in-event attendee coordination. There are no proprietary AI, data, or platform systems disclosed. Distribution is direct-to-alumni via the website, email newsletter, social media, and a global network of connector representatives and local clubs, with no channel intermediaries.
The business model is a hybrid nonprofit revenue structure. UWPIAA generates revenue through Annual Alumni Week registration fees (with tiered options for full-week, partial-week, and Legacy add-ons), contracted accommodation bookings at University of Limerick campus apartments and partner hotels (Castletroy Park Hotel, Strand Hotel), paid cultural and experiential add-ons (Ultimate Irish Music & Pub Crawl at €720/person, golf at €198, whiskey tastings at €25, brewery visits at €21, afternoon tea at €39–45), Legacy Program fees (Legacy in Action at €840/person), regional event fees, and donations accepted through the website. Pricing is per-event with multi-tier refundable and non-refundable policies, and the underlying program (Up with People itself) concluded in 2023, meaning the alumni population is fixed and naturally aging — a structural demand-side constraint.
Up with People International Alumni Association firmographics
Firmographics- Name
- Up with People International Alumni Association
- Legal name
- Up with People International Alumni Association
- Website
- https://uwpiaa.org
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Up with People International Alumni Association industry classification
Industry- Product category
- Alumni Association Services
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Alumni Relations & Alumni Engagement Programs (EDALAOAA)
- akta.pro secondary industries
- Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Communications, Marketing & Publications (EDALAOAF), Volunteer Management & Alumni Leadership Programs (EDALAOAH), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ)
Keywords
Up with People International Alumni Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Registration Fees: UWPIAA generates revenue through event registration fees for Annual Alumni Week, day trips, small-group experiences, and other paid activities. Registration fees cover various tiers and optional add-ons.
- Accommodation Bookings: Revenue from on-campus apartment reservations and contracted hotel rates (Castletroy Park Hotel, Strand Hotel) at Annual Alumni Week.
- Cultural & Experiential Activities: Fees for paid add-on experiences such as the Ultimate Irish Music & Pub Crawl (€720 per person), golf outings, whiskey tastings, and afternoon teas.
- Donations: The association accepts donations through its website, supporting the alumni community and related programs.
- Legacy Program Fees: Fees for Legacy Xperience (ages 7–17) and Legacy in Action (ages 18–20) youth programs held during Annual Alumni Week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultimate Irish Music & Pub Crawl — two-day immersive experience with Shane from Socks in the Frying Pan |
| One time/ perpetual license | Pay-as-you-go | Day Trips — Cliffs of Moher, Burren, Killarney, Galway, and other Irish excursions |
| One time/ perpetual license | Pay-as-you-go | Belfast Study Group — Language of Peace study tour, July 16–19 |
| One time/ perpetual license | Pay-as-you-go | Legacy Xperience (ages 7–17) — full week youth program |
| One time/ perpetual license | Pay-as-you-go | Legacy in Action (ages 18–20) — leadership and service program |
| One time/ perpetual license | Pay-as-you-go | Golf at Ballyneety Golf Club |
| Unit Pricing | Pay-as-you-go | Whiskey Tasting Experience |
| Unit Pricing | Pay-as-you-go | Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Treaty City Brewery Experience |
| Subscription | Multi-year contract | On-Campus Apartments |
| Subscription | Multi-year contract | Castletroy Park Hotel |
| Subscription | Multi-year contract | Strand Hotel |
| Unit Pricing | Pay-as-you-go | UWPIAA Bus from/to Dublin Airport |
| Unit Pricing | Pay-as-you-go | Memorial Trees |
| Unit Pricing | Pay-as-you-go | T-shirts & Hoodies |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Up with People International Alumni Association product offering
Product offeringCore offering
Up with People International Alumni Association is a nonprofit membership association that serves former cast members and participants of the Up with People global performance and educational program. It sells event-based engagement products — primarily its annual Alumni Week, regional and European meetings, a Legacy Programme, and a Mentoring Program — funded through registration fees, accommodation bookings, add-on experiences, and donations.
Product overview
Up with People International Alumni Association operates as a membership-based alumni organization offering a portfolio of programs centered on reunion events, professional development, and youth engagement. The core product is the Annual Alumni Week, a multi-day gathering at the University of Limerick featuring sessions, performances, day trips, and awards. Supporting products include the Legacy Programme (with Legacy Xperience and Legacy in Action tracks for ages 7-20), the Mentoring Program for professional development, regional events like the European Alumni Meeting and Florida Sunshine Spree, the UpBeat newsletter, and add-on experiences such as the Irish Music & Pub Crawl and Belfast Study Group. The YouTube Channel and Awards Program round out the offering for community engagement and recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Alumni Week Multi-day annual reunion event for Up with People alumni featuring performances, social activities, and community programming; sold to individual alumni members via registration fees and accommodation packages.
- Legacy Programme Heritage and legacy initiative focused on preserving the Up with People traditions, history, and community continuity for alumni members.
- European Alumni Meetings Regional reunion events held in Europe for Up with People alumni based in or visiting European locations; sold via event registration fees.
- Mentoring Program Structured mentoring offering that connects longer-tenured Up with People alumni with newer alumni members for guidance and community engagement.
- Regional Alumni Events Localized in-person alumni gatherings held in various regions to maintain community engagement between the larger flagship events.
Quantifiable outcome
- 400+ alumni attended AAW 2025 in Limerick from 21 countries
- +2 more outcomes
Companies that use Up with People International Alumni Association
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Up with People International Alumni Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Up with People International Alumni Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- University of LimerickcoreThe University of Limerick is the primary venue for Annual Alumni Week, providing campus facilities including accommodation (Dromroe Village apartments), the Concert Hall for performances, dining venues, and fitness facilities. This partnership enables the in-person delivery of AAW programming to hundreds of alumni.
- Castletroy Park HotelcoreContracted hotel partner for AAW 2026, offering special alumni week rates for attendees. Located across from the university campus, it offers single, double, and triple occupancy rooms with breakfast included.
- Strand HotelcoreContracted hotel partner for AAW 2026, located in Limerick city centre on the River Shannon. Offers special alumni week rates for attendees.
- Milford Care CentreminorA local hospice and care center (not-for-profit, registered charity) that is the beneficiary of the UWPIAA Memorial Tree program. Also hosts community service days and the Infinity Memory Walk where alumni memorial trees are dedicated.
- Ballyneety Golf ClubminorLocal golf club co-designed by Des Smyth hosting the Junior Ryder Cup in 2027. UWPIAA arranges golf days for alumni during AAW, with local alumnus Brendan Fogarty as host.
- Shane from 'Socks in the Frying Pan'minorAward-winning Irish musician (Best Accordion Player 2015, Irish Music Association) and UL master's graduate in Irish Traditional Music. Hosts the Ultimate Irish Music & Pub Crawl during AAW, leveraging personal connection through an alumni alum.
- World Singing DayminorGlobal singing initiative founded in 2012 by UWP alumnus Scott Johnson ('83D). In 2026, events are planned in 16 countries and 60+ cities. UWP's 'Room for Everyone' was selected as the 2026 Song-of-the-Year.
- ROAAN (Roving Organizations Alumni Assistance Network)minorLinked on the UWPIAA website under 'Alumni Assistance,' ROAAN provides support resources for alumni in need. UWPIAA directs alumni requiring assistance to ROAAN's contact form.
- Birr Castle & the 7th Earl of RosseminorExclusive private tour and lunch experience offered to small groups during AAW at Birr Castle, hosted by the 7th Earl and Countess of Rosse (the owners and residents).
- Treaty City BreweryminorLimerick city brewery offering guided tours and tastings at a special UWPIAA rate of €21 per person during AAW.
- Ger & Rose Taxi ServiceminorLocal taxi service providing personal airport transfer service from Shannon Airport for up to 8 passengers. Recommended in AAW travel information.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Up with People International Alumni Association competitors and assessment
Company assessmentDirect peers
- Experiment in International Living (World Learning) Alumni: Experiment in International Living, now part of World Learning, runs intercultural youth programs and maintains an alumni network. It is directly comparable as a nonprofit alumni association for a long-running international youth exchange program.
- Youth For Understanding (YFU) Alumni Network: YFU runs international student exchange programs with a global alumni community. Its structure of regional chapters, reunions, and volunteer-led engagement closely mirrors UWPIAA's community-led model.
- AIESEC Alumni: AIESEC is a global youth leadership organization with an active alumni network of former participants. It is comparable as a peer network serving former members of an international youth program, with regional events and professional development offerings.
- AFS Intercultural Programs Alumni: AFS is a longstanding international youth exchange organization with a global alumni network very comparable to UWPIAA — both serve former participants of cultural exchange/performance programs and run reunions, regional gatherings, and volunteer-driven events worldwide.
- People to People International Alumni: People to People International is the parent-style organization behind Up with People; its alumni network shares audience, mission, and event format with UWPIAA and represents the closest organizational peer.
- Operation Smile Alumni Network: Operation Smile's volunteer and alumni community, drawn from former participants of an international service program, parallels UWPIAA's model of organizing former program participants into a sustained community with annual events and regional chapters.
- Congress-Bundestag Youth Exchange (CBYX) Alumni: CBYX is a long-running international youth exchange program with an alumni network. Its structure of regional alumni groups, reunions, and ongoing programmatic engagement makes it comparable to UWPIAA.
Broad incumbents
- Fulbright Association: The Fulbright Association supports alumni of the Fulbright international exchange program. It is comparable in serving globally distributed alumni of an international cultural/educational exchange, though it operates at a substantially larger scale.
- Peace Corps Volunteer Network: The Peace Corps has a large, globally distributed former-volunteer network organized through regional groups and events. While larger and government-affiliated, its community-led engagement model parallels UWPIAA's volunteer-driven structure.
- Rotary Youth Exchange Alumni: Rotary's youth exchange alumni network operates at a much larger scale within a broader service organization. It is comparable in mission (international youth cultural exchange alumni engagement) but sits within a much larger parent organization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Up with People International Alumni Association social profiles
Digital presenceUp with People International Alumni Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up with People International Alumni Association leadership team
Management profileNumber of profiles
Profiles1 record
Up with People International Alumni Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up with People International Alumni Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up with People International Alumni Association
What does Up with People International Alumni Association do?
Up with People International Alumni Association is a nonprofit membership association that serves former cast members and participants of the Up with People global performance and educational program. It sells event-based engagement products — primarily its annual Alumni Week, regional and European meetings, a Legacy Programme, and a Mentoring Program — funded through registration fees, accommodation bookings, add-on experiences, and donations.
Is Up with People International Alumni Association a public or private company?
Up with People International Alumni Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Up with People International Alumni Association founded?
Up with People International Alumni Association was founded in 1965. It employs 11 to 50 people.
How does Up with People International Alumni Association make money?
Five revenue lines are on record. Event Registration Fees are the primary driver. The others are accommodation Bookings, cultural & Experiential Activities, donations and legacy Program Fees.
Who are Up with People International Alumni Association's main competitors?
Direct peers on record are Experiment in International Living (World Learning) Alumni, Youth For Understanding (YFU) Alumni Network, AIESEC Alumni, AFS Intercultural Programs Alumni, People to People International Alumni, Operation Smile Alumni Network and Congress-Bundestag Youth Exchange (CBYX) Alumni. Broad incumbents are Fulbright Association, Peace Corps Volunteer Network and Rotary Youth Exchange Alumni.
Does Up with People International Alumni Association have an API?
No public API is recorded for Up with People International Alumni Association.
What industry is Up with People International Alumni Association in?
Up with People International Alumni Association's product category is Alumni Association Services. Its primary akta.pro industry code is EDALAOAA, Alumni Relations & Alumni Engagement Programs, with a secondary code of EDALAOAG, Alumni Events, Reunions & Regional Chapters. Its NAICS code is 81392 and its SIC code is 8600.