Ballyneety Golf Club

What Ballyneety Golf Club does

Ballyneety Golf Club is a members-owned 18-hole championship golf club located in Ballyneety, Co. Limerick, Ireland, approximately five miles from Limerick City and five minutes from the M7 motorway. The course, opened in 1994 and co-designed by 2014 Ryder Cup Vice-Captain Des Smyth and Irish Amateur International Declan Branigan, sits on 183 acres of rolling countryside with sand-based greens and tees built to USGA standards. The club is supported by four resident PGA professionals, an on-site clubhouse, and a glass-enclosed restaurant (Vines Grill & Wine Bar) seating up to 150 for private functions.

The operation extends well beyond the golf course. Practice and coaching infrastructure includes a fully floodlit driving range with 20 indoor bays and Ireland's first Trackman Range, plus the McSweeney Golf Academy offering individual and group lessons, swing analysis, and club fitting. A pro shop stocks major equipment and apparel brands (Callaway, Mizuno, Titleist, Ping, Adidas, Footjoy), and a Junior Golf Program targets members aged 10-18 with designated playing times and PGA-led coaching. Operations are supported by BRS Golf (tee time and competition management), Clubforce (membership and Club Lotto), Mailchimp, and AIB Merchant Services.

Revenue is generated across five streams: annual memberships (eight tiers from Junior at €175 to Family at €1,870, plus individual €975, couple €1,650, senior €690, country €480, student €290, and under-30 €595); green fees to visitors (€40 weekday, €55 weekend) and Open Singles (€25); equipment hire (trolleys, buggies, clubs) and pro shop sales; food and beverage through Vines Grill & Wine Bar; and corporate packages comprising four tiers from Corporate Affiliate (€250) to Eagle (€10,000), supplemented by tee-box sponsorships. Go-to-market is direct-to-consumer via online booking, phone, walk-in, and dedicated society/corporate sales channels, with parallel visibility through Open Fairways, Go Golfing Ireland, Golf Voyager, Leading Courses, and TripAdvisor.

Name

Ballyneety Golf Club

Legal name

Ballyneety Golf Club

Website

https://ballyneetygolfclub.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Ballyneety Golf Club is a members-owned 18-hole championship golf club in Co. Limerick, Ireland, founded in 1994. It serves individual members, visitors, corporate groups, and society golf outings through memberships, green fees, golf academy tuition, a Trackman-equipped driving range, and an on-site restaurant.

Ownership category

akta.pro rank

Product category

Golf Club & Course Operations

NAICS

Golf Courses and Country Clubs (713910), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf club membership
• Golf academy tuition
• Golf society packages
• Corporate golf events

Headquarters

HQ city

Ballyneety

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Memberships: Annual memberships sold to individuals, couples, families, and various age categories including Under 30, Student, Junior, Senior, and Country memberships. Membership provides access to the course, reciprocal golf privileges, and member benefits.
2. Green Fees: Fees charged to visitors for playing the golf course, with different rates for weekdays (from €40) and weekends (from €55). Also includes Open Singles rates and society rates.
3. Pro Shop Sales and Equipment Hire: Sales of golf equipment, clothing, and accessories through the pro shop. Also includes club hire and trolley/buggy hire services.
4. Food and Beverage: Restaurant and bar sales at Vines Grill & Wine Bar, open to public seven days per week. Includes catering for private functions and events up to 150 persons.
5. Corporate Packages and Sponsorships: Corporate membership tiers (Eagle €10,000, Birdie €3,000, Par €1,500, Corporate Affiliate €250) providing various benefits including named memberships, vouchers, boardroom bookings, and logo placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ballyneety Golf Club operates an 18-hole championship golf course on 183 acres in County Limerick, Ireland, designed by Des Smyth and Declan Branigan. The club sells annual memberships across multiple tiers, green fee play to visitors, society and corporate event packages, golf tuition at the McSweeney Golf Academy, and Trackman-equipped driving range access. On-site ancillary facilities include a pro shop, Vines Grill & Wine Bar restaurant, clubhouse meeting room, and a weekly club lotto fundraiser.

Product overview

Ballyneety Golf Club is an 18-hole championship golf course (core product) in Co. Limerick, Ireland, co-designed by Des Smyth and Declan Branigan, opened in 1994. The club offers a comprehensive suite of products and services centered around the golf course including membership programs (Individual, Couple, Family, Senior, Country, Student, Junior categories), the McSweeney Golf Academy (tuition with PGA professionals), Ireland's first Trackman Range (driving range), a fully stocked Pro Shop, Vines Grill & Wine Bar restaurant, clubhouse facilities, corporate membership packages (Eagle, Birdie, Par, Affiliate tiers), society golf packages, green fee play, reciprocal golf with four partner clubs, a junior golf program, weekly Club Lotto fundraiser, and gift vouchers. The club operates with BRS Golf for tee time booking and Clubforce for membership/lotto management.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course set on 183 acres of rolling Irish countryside with sand-based greens and tees built to USGA standards, offering panoramic views of Limerick City and the Clare Hills. Open to members, green-fee visitors, societies, and corporate groups for play and competition.
• Golf Memberships Annual memberships across eight tiers (Individual, Couple, Family, Senior, Country, Student, Junior, Under 30) providing course access, member benefits, reciprocal playing rights, Golf Ireland affiliation, and pro shop discounts.
• Ballyneety Driving Range (Trackman Range) Ireland's first Trackman Range, a fully floodlit practice facility with 20 indoor bays, an outdoor grass teeing ground, putting green, and chipping green, offering advanced ball-tracking analytics for practice and training.
• McSweeney Golf Academy Golf tuition facility offering individual and group lessons six days per week, swing analysis, and club fitting, staffed by PGA professionals and serving both members and visiting golfers.
• Golf Pro Shop On-site pro shop stocked with golf clothing (Adidas, Kartel, Glenmuir, Ashworth, FootJoy) and equipment (Callaway, Mizuno, Titleist, Ping), staffed by resident PGA professionals, with club, trolley, and buggy hire available.
• Vines Grill & Wine Bar Restaurant and bar located in the glass-enclosed clubhouse, open seven days per week to members and the general public, with capacity for private functions of up to 150 guests, plus a boardroom meeting room available for hire.
• Corporate Membership Packages Four annual corporate tiers (Eagle €10,000, Birdie €3,000, Par €1,500, Corporate Affiliate €250) that bundle named memberships, corporate golf days, fourball vouchers, boardroom access, buggy hire, range balls, and logo placement for sponsoring businesses.
• Society Golf Packages Customisable group packages for golf societies and corporate events, including access to the championship course, driving range, clubhouse, Vines restaurant, and a presentation room for prize-giving, priced from €35 per individual or €2,750 for a Classic Full Day.
• Green Fees & Visitor Play Daily green fee access for visitors and Open Singles competitions at €40 (Mon–Thu) and €55 (Fri–Sun), with club hire, buggy hire, and trolley hire available as add-ons.
• Reciprocal Golf Arrangement Member benefit granting complimentary Monday–Friday play at Athlone, Cobh, Rush, and Waterford golf clubs, with member guest rates at weekends, enhancing the value of an annual Ballyneety membership.
• Junior Golf Program Structured junior coaching and competition program for members aged 10–18, led by PGA professionals Donal McSweeney, Alan O'Sullivan, and Robert Kelly, with designated playing times and progression into adult competitions.
• Club Lotto Weekly Tuesday lottery fundraiser with rolling jackpot starting at €1,000, managed through the Clubforce platform with online entry for members and supporters.
• Gift Vouchers Pre-paid vouchers purchased through the club for golf experiences, presented as gifts to friends or family.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Carr GolfcoreStrategic or Co-development PartnerPartnership with Carr Golf for course maintenance and development. The club's greenkeeping team works with Carr Golf's agronomic consultants for continuous course improvement.
• Athlone Golf ClubminorStrategic or Co-development PartnerReciprocal golf arrangement allowing Ballyneety members to play for free Monday to Friday (two four balls daily) and at member guest rate on weekends.
• Cobh Golf ClubminorStrategic or Co-development PartnerReciprocal golf arrangement allowing Ballyneety members to play for free Monday to Friday (two four balls daily) and at member guest rate on weekends.
• Rush Golf ClubminorStrategic or Co-development PartnerReciprocal golf arrangement allowing Ballyneety members to play for free Monday to Friday (two four balls daily) and at member guest rate on weekends.
• Waterford Golf ClubminorStrategic or Co-development PartnerReciprocal golf arrangement allowing Ballyneety members to play for free Monday to Friday (two four balls daily) and at member guest rate on weekends.
• Leading CoursesminorGTM or Marketing PartnerPartnership with Europe's largest golf course review site for visibility and reviews.
• Open FairwaysminorGTM or Marketing PartnerMembership program offering up to 50% discounts on golf at over 1000 courses worldwide.
• Go Golfing IrelandminorGTM or Marketing PartnerPartnership for golf break packages, hotel bookings, and restaurant information.
• Golf VoyagerminorGTM or Marketing PartnerGolf trip planning platform with real-time availability for booking golf vacations.
• BRS GolfcoreTechnology or IntegrationBRS Golf platform used for competition fixtures, open competitions viewing, and tee time management.
• McSweeney GolfcoreStrategic or Co-development PartnerMcSweeney Golf Academy provides golf tuition 6 days per week with individual or group lessons, swing analysis, and club fitting services. Donal Mc Sweeney is Head Professional at Ballyneety.
• Vines RestaurantminorChannel Partner/ Reseller/ DistributorOn-site restaurant operated by Gerry and Ola Grant, offering food service to golfers and the general public. Vines Grill & Wine Bar is open 7 days per week.
• Peony Court RestaurantminorChannel Partner/ Reseller/ DistributorTee box sponsor and hole sponsor providing restaurant services and event sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Limerick Golf Club: Long-established members-owned parkland club on the outskirts of Limerick City. Direct local competitor for individual and family memberships, junior programs, and weekday society play in the same catchment as Ballyneety.
• Castletroy Golf Club: Members-owned parkland golf club located in the Limerick suburbs, sharing the same local catchment as Ballyneety. Direct competitor for Limerick-based individual members, societies, and corporate golf days.
• Lahinch Golf Club: Historic 18-hole championship links-style club in County Clare with national and international visitor play. Comparable operating model — members-owned, green fee revenue, society packages, and reciprocal arrangements — and competes with Ballyneety for tourist and society bookings in the Shannon/west Ireland region.

Broad incumbents

• Carton House: Multi-course Irish golf resort with on-site hotel, spa, and conference facilities. Competes for corporate golf day packages and high-spend society bookings at the upper end of Ballyneety's addressable market.
• Doonbeg Golf Club (Trump International Golf Links, Ireland): Luxury 18-hole links resort in County Clare offering championship golf, accommodation, and corporate hospitality. Competes for premium Irish golf tourism and corporate day spend with Ballyneety's Eagle-tier offerings.
• Adare Manor Golf Club: Premium championship resort and golf club in County Limerick, ~20 minutes from Ballyneety. Directly competes for high-end society, corporate, and tourist golf spend in the same mid-west Ireland market, with significantly more resort infrastructure.
• Mount Juliet Estate: Championship parkland course and luxury estate in County Kilkenny offering society and corporate packages with on-site accommodation. Similar full-service positioning to Ballyneety's clubhouse/academy/F&B offering.
• Druids Glen Hotel & Golf Resort: Hotel-and-golf resort in County Wicklow with two 18-hole courses, driving range, and F&B. Comparable breadth of amenities (course, range, academy, restaurant) and competes in the Irish society and corporate golf day market.

Regional players

• Fota Island Resort: Multi-course resort in County Cork with academy, driving range, and corporate hospitality. Comparable product breadth and society/corporate go-to-market motion, primarily competing in Munster rather than directly in Limerick.

Others

• Carr Golf (management partner of Ballyneety): Irish golf management and agronomy firm that already partners with Ballyneety on course maintenance. Comparable as an operator of premium Irish golf experiences and a relevant adjacency given its deep involvement with Ballyneety's course conditioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BallyneetyGC
• Facebookfacebook.com/223157081143706
• LinkedInlinkedin.com/company/limerick-county-golf-&-country-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballyneety Golf Club