De Sportschool

Name

De Sportschool

Legal name

De Sportschool

Website

https://uwsportschool.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Fitness center services
• Gym memberships
• Personal training
• Group fitness classes
• Strength training

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly subscription revenue from unlimited gym access. Members can cancel monthly with one month's notice. This is the primary revenue stream and the gym's key differentiator as the only fitness center in Emmen offering exclusively month-to-month contracts.
2. 10-Strip Card: One-time purchase of 10 gym visits for €70. Multiple people can share one card. Card remains valid until all 10 strips are used.
3. Personal Training: One-on-one personalized training sessions with gym trainers for individual coaching and custom workout programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

De Sportschool is a single-location fitness center in Emmen, Netherlands, offering unlimited gym access through monthly cancellable memberships, alongside guided training programs. The facility spans 800m² with 5.5m ceiling height and is equipped with premium international brands such as Life Fitness, Hammer Strength, Technogym, and Eleiko. Core offerings include personal training, circuit training, Small-Group HiTT, senior fitness, youth fitness, Olympic weightlifting, guided weight loss, and nutrition advice, with the facility operating 100% on solar energy.

Product overview

De Sportschool is a single-location fitness center in Emmen, Netherlands, offering a unified fitness service with multiple training programs and membership options. The core offering is monthly membership with cancel-anytime flexibility, supplemented by a 10-visit card option. Training programs include Circuittraining (circuit training), Small-Group HiTT (high-intensity interval training), Personal Training, Senioren Fitness, Bedrijfsfitness (corporate fitness), Begeleid Afvallen (guided weight loss), Voedingsadviezen (nutrition advice), Krachttraining (strength training), Olympisch Gewichtheffen (Olympic weightlifting), and youth fitness programs. The gym features 800 m² of space with 5.5-meter ceilings and top equipment brands including Life Fitness, Hammer Strength, Technogym, and Eleiko. The facility operates 100% on solar energy and offers extended opening hours including unmanned training on extra hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Maandcontracten (Monthly Membership) Monthly recurring membership granting unlimited access to gym equipment, 100% guidance/coaching, a new personalized training schema every 6 weeks, and free coffee, tea, and chocolate milk. Members can cancel monthly with one month's notice. The primary revenue source and key differentiator as the only fitness center in Emmen offering exclusively month-to-month contracts.
• 10-Strippenkaart (10-Visit Card) One-time purchase card of 10 gym visits for €70. Multiple people can share one card and the card remains valid until all 10 strips are used, never expiring. Designed for flexible, infrequent users.
• Begeleide Trainingen (Guided Training) Supervised training sessions with always-present qualified staff providing personal guidance and support to members on the gym floor. Forms a central element of the 'altijdbegeleiding' (always-guided) value proposition.
• Circuittraining (Circuit Training) Group training in circuit form with various strength, stability, and mobility exercises performed with and without fitness equipment. Used by members seeking weight loss and general fitness.
• Small-Group HiTT Intense high-intensity interval training workout for advanced athletes combining fitness, strength, and stability training in small groups.
• Personal Training One-on-one personalized training sessions with gym trainers for individual coaching and custom workout programs. Targeted at members seeking individualized fitness programming.
• Senioren Fitness (Senior Fitness) Fitness programs designed specifically for senior citizens (65+), emphasizing safe, guided training to maintain mobility and health.
• Bedrijfsfitness (Corporate Fitness) Fitness programs and services packaged for local businesses in Emmen to provide fitness benefits to their employees. Sold as monthly subscriptions to companies.
• Begeleid Afvallen (Guided Weight Loss) Supervised weight loss program focusing on losing body fat while maintaining muscle mass through a combination of exercise and nutrition guidance.
• Voedingsadviezen (Nutrition Advice) Dietary and nutrition counseling services to support members' fitness goals, provided alongside training programs.
• Olympisch Gewichtheffen (Olympic Weightlifting) Technical strength sport training including snatch and clean and jerk movements, taught by Richard Moorman (Hunebed Sport). Includes a dedicated Olympic weightlifting area with proper 20kg bars (28mm diameter), bumper plates, and lifting platforms.
• Krachttraining (Strength Training) Strength training programs and facilities offered for all fitness levels, from beginners to advanced athletes, including athletes from other sports seeking strength and power training.
• Fitness bij Kinderen en Jeugd (Youth Fitness) Fitness training programs designed for children and youth under 15 years old, with appropriate supervision and personalized programs to ensure safety and age-appropriate training.

Quantifiable outcome

• 20kg weight loss achieved by member through circuit training and cardio
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Drentse Energie OrganisatieminorOthersLocal energy organization in Drenthe province that supported the installation of 168 solar panels for De Sportschool's CO2-neutral energy system.
• Rabobank EmmenminorOthersLocal Rabobank branch in Emmen that provided financing support for the solar panel installation and sustainability initiatives.
• SolarmaxxminorOthersSolar panel installation company that installed the 168 solar panels enabling De Sportschool to achieve CO2-neutral status.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SportCity: Mid-market Dutch fitness chain with multiple sites offering memberships, group classes, and personal training. Comparable in service scope (group fitness + coaching + memberships) and geography to De Sportschool.
• TrainMore: Dutch premium/24-hour fitness chain built around flexible memberships and upscale facilities. Competes for the same urban/suburban member seeking flexible contracts and modern equipment.
• Fit For Free: Budget 24/7 Dutch gym chain that competes head-to-head on price with Basic-Fit. Directly comparable to De Sportschool's value-oriented monthly subscription positioning.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe, with hundreds of unmanned 24/7 locations targeting the same price-sensitive monthly-member segment as De Sportschool. Closest direct competitor in the Dutch value gym category.
• Fitness First Netherlands: Premium international fitness club operator active in the Netherlands, offering memberships, group classes, and personal training. Competitor for higher-spending members in the same Dutch urban and suburban markets.

Regional players

• Just Fit Lifestyle Club: Regional Dutch gym chain with multiple sites in smaller cities, offering memberships and group classes at accessible price points. Closest peer to De Sportschool's small-city, value-oriented positioning.

Broad incumbents

• Anytime Fitness: Global 24-hour fitness franchise with multiple Dutch locations. Competes on convenience and 24/7 access rather than the always-staffed model that differentiates De Sportschool.
• David Lloyd Leisure: Premium European family health-club chain with full-service locations including tennis, swimming, and group fitness. Overlaps with De Sportschool's premium-equipment positioning but operates at a much larger and broader scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeSportschool
• Facebookfacebook.com/DeSportschool
• Instagraminstagram.com/desportschoolemmen
• LinkedInlinkedin.com/company/de-sportschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Sportschool