UX marine

What UX marine does

UX Marine is a Singapore-incorporated boat manufacturer operating under the Noordic brand, designing and selling premium electric leisure vessels directly to consumers. The company was founded around 2023 by a small team combining boatbuilding, operations, and software backgrounds, and currently operates with approximately five employees. Its commercial product line comprises three models — the Noordic 23 ($87,150), Noordic 26 ($129,600), and Noordic 28 ($174,800) — each equipped with LiFePO4 lithium battery systems sourced from Victron, integrated Garmin electronics, and a proprietary control and monitoring platform branded Neptune's Chest.

The business operates across a three-jurisdiction structure unusual for a venture of this size: corporate headquarters in Singapore, operational presence in Cape Town and Simon's Town in South Africa, and hull construction at a shipyard in China. Go-to-market is direct-to-consumer, with buyers configuring vessels online and purchasing outright rather than through a traditional dealer network. Post-purchase, owners access a "My Vessel" client portal tied to the Neptune's Chest system, indicating an intent to evolve beyond purely transactional one-off sales toward an ongoing owner relationship.

Revenue mechanics are straightforward unit sales of high-ticket vessels in the $87K–$175K price band. The company is privately held by founders and management, has not disclosed any external funding rounds, and does not publish revenue, unit shipment, or backlog figures. The customer base is comprised of individual affluent buyers; no enterprise, charter, or fleet customers are disclosed.

Name

UX marine

Legal name

UX Marine Pte Ltd

Website

https://uxmarine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UX Marine (Noordic) is a Singapore-headquartered boat builder that designs and sells premium electric leisure vessels directly to affluent individual buyers via an online configurator, with production in China and operations in South Africa across three LiFePO4-powered models.

Ownership category

akta.pro rank

Product category

Recreational Boats

NAICS

Ship and Boat Building (3366), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industries

Luxury Motor Yacht Manufacturing (IMAJAMAD), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Luxury explorer boats
• Boat manufacturing
• Recreational marine vessels
• Off-grid marine power
• Leisure boat sales

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: UX Marine generates revenue primarily through the one-time sale of completed boats. Each model (N23, N26, N28) is sold at a fixed base price with optional upgrades (propulsion upgrades, larger battery banks, Seakeeper Ride, additional refrigeration, air conditioning, and color options) available at additional cost. This is a traditional high-ticket durable goods revenue model with customization upsell opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

UX Marine designs, manufactures, and sells the NOORDIC range of luxury explorer boats — three models (Noordic 23, 26, and 28) ranging from 23 to 31 feet. Each boat is sold as a configured unit with optional upgrades for propulsion, battery capacity, stabilization, air conditioning, and color. Revenue is generated through one-time boat sales directly to consumers via the company's website, with production in South Africa and China.

Product overview

UX Marine is a boat manufacturer offering the NOORDIC range of explorer boats — a collection of three models (N23, N26, N28) ranging from 23 to 31 feet in length, designed for comfortable travel, exploration, and understated luxury. All models feature standard LiFePO4 off-grid power systems, Neptune's Chest remote monitoring technology, and automation features. The portfolio progresses from the compact N23 (social/recreational use) through the versatile N26 (extended voyages) to the flagship N28 (luxury entertainment), each offering increasing size, power, and amenities while sharing common design principles of practical seamanship, accessible systems, and quiet confidence.

Differentiator

Problem solved

Functional benefit

Brands

• NOORDIC: A luxury collection of explorer boats epitomising elegance and comfort for sophisticated entertaining. The NOORDIC range includes N23, N26, and N28 models.

Products and services

• Noordic 23

Quantifiable outcome

• Up to 280 nm cruising range (Noordic 26)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Boston Whaler: Boston Whaler is a US-based mass-market boat builder producing 13-42 ft unsinkable hulls with a deep dealer and service network. Comparable in size range and emphasis on quality construction, but competes at a substantially lower price point than UX Marine's premium explorer positioning.
• Sunseeker: Sunseeker is a global luxury motor yacht manufacturer offering 50-130 ft vessels with a strong presence in Asia-Pacific via regional dealerships. Broad incumbent that competes for the same affluent lifestyle buyer that UX Marine targets, but at the upper end of the market.
• Princess Yachts: Princess Yachts is a long-established British luxury motor yacht builder producing 40-95 ft vessels with a global dealer network. Broad incumbent in the same luxury motor-yacht category as UX Marine but at materially larger size and price points.
• Jeanneau Merry Fisher: Jeanneau's Merry Fisher line is a French-built range of 20-35 ft day/weekender boats with strong global dealer coverage. Comparable in size and use case (social day boating and short cruising) to UX Marine's NOORDIC range, but at mainstream rather than premium positioning.

Direct peers

• Sasga Yachts: Sasga Yachts (formerly Sasga Minorchina) builds classic-styled trawler/explorer motor yachts in the 34-55 ft range with a focus on long-range cruising comfort. Comparable to UX Marine's NOORDIC line in the explorer-yacht use case and the practical seamanship positioning.
• Whitehaven Yachts: Whitehaven Yachts is an Australian semi-custom luxury motor yacht builder in the 40-65 ft range serving the Asia-Pacific market. Direct peer in regional focus (Indo-Asia-Pacific), luxury motor-yacht positioning, and emphasis on practical cruising capability.
• Northman Yachts: Northman Yachts is a Polish builder of modern motor and sailing yachts in the 30-50 ft range, positioned in the affordable-luxury explorer segment. Direct comparison to UX Marine in size, value-led luxury, and explorer-style hull design.
• BRABUS Marine: BRABUS Marine (formerly Revenge) builds luxury high-performance RIBs and shadow/opaque-hulled day boats in the 30-45 ft range, marketed at HNW buyers globally. Comparable to UX Marine in size envelope, luxury positioning, and emphasis on distinct visual identity.
• Fjord (Hanse Yachts): Fjord builds premium performance day boats and yacht tenders in the 40-50 ft range under Hanse Yachts, with a focus on expressive design and high-end finishes. Comparable to UX Marine in targeting affluent buyers seeking distinctive small-to-mid luxury motorboats.
• Axopar Boats: Axopar Boats is a Finnish manufacturer of luxury adventure/explorer boats in the 28-45 ft range with a strong European dealer network and brand-led direct sales. It is the closest direct peer to UX Marine's NOORDIC line in terms of size envelope, day-boat-plus-explorer positioning, and emphasis on user experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/uxmarine
• TikToktiktok.com/@uxmarinesaltydog
• LinkedInlinkedin.com/company/ux-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX marine