UX Schweiz

What UX Schweiz does

UX Schweiz is the largest professional association for User Experience (UX) professionals in Switzerland, operating as a non-profit Verein (association) under Swiss law with a small paid team of approximately 7 employees and a volunteer board (Vorstand) of around 14 members holding over 100 years of combined UX experience. The association serves three constituencies: individual UX practitioners, researchers, lecturers, and students (over 500 members); corporate firms that employ or serve UX professionals; and Swiss educational institutions offering UX programs. Its core activities are community-based rather than technology-based: six regional UX Meetup chapters (Basel, Zürich, Luzern, Bern, Chur, St. Gallen), an annual World Usability Day conference attracting approximately 350 participants, a free mentoring program, a job portal, an AI-themed seminar series co-organized with FH OST, and a Discord community with an exclusive member area. The organization does not develop proprietary technology products and relies on third-party platforms (MailChimp, Meetup.com, Discord, Google Analytics, Google Forms, Eventfrog) for operations and distribution.

The business model is a hybrid of recurring membership subscriptions and event-based revenue. Individual members pay CHF 80 per year (CHF 30 for students/apprentices). Corporate and educational institutions purchase tiered annual memberships — Bronze at CHF 500, Silver at CHF 3,000, Gold at CHF 6,000, and Platin at CHF 8,500 — which bundle logo presence, individual memberships, job postings, WUD exhibition stands, and employer-branding benefits. World Usability Day ticketing provides one-time event revenue, with members receiving a discounted rate of CHF 190. The association is entirely member- and sponsor-financed with no venture capital, private equity, or parent company, and its administration is outsourced to the Brunau Foundation. Named corporate partners include ELCA (Platin), Zühlke and Ergon (Gold), zeix (Silver), and educational partners FH OST, FH Graubünden, and HSLU.

Strategically, UX Schweiz is in a phase of incremental product and geographic expansion: 2024 saw the launch of the Chur meetup, the job portal, and the Discord community, while 2025–2026 has emphasized AI/UX education (AI4UX seminar, Vibe Coding workshops) and leadership refresh, including the election of Javier Andrés Bargas-Avila as President succeeding Christian Moser. The association's competitive position rests on its scale as Switzerland's largest UX community, its multi-stakeholder orchestration across professionals, employers, and universities, and its recognized flagship event. Revenue is not publicly disclosed but, given the disclosed pricing and scale metrics, is estimated to fall under CHF 200K annually, consistent with a lean, volunteer-supported non-profit.

Name

UX Schweiz

Legal name

UX Schweiz

Website

https://uxschweiz.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UX Schweiz is Switzerland's largest non-profit professional association for UX practitioners, serving over 500 individual members plus corporate and educational institution partners. It operates six regional meetup chapters, an annual World Usability Day conference (~350 attendees), a job portal, and a mentoring program, funded via individual and tiered corporate memberships.

Ownership category

akta.pro rank

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Professional association
• UX community
• User experience events
• Membership services
• Corporate sponsorship

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Individual Membership Fees: Annual membership dues from individual UX professionals, researchers, educators, and students. Regular members pay approximately CHF 80 per year, while students/apprentices pay approximately CHF 30 per year. The organization describes itself as a non-profit financed through membership fees and corporate partnerships.
2. Corporate/Business Membership Packages: Companies join as firm members at various tiers: Bronze (CHF 500/year), Silber (CHF 3,000/year), Gold (CHF 6,000/year), and Platin (CHF 8,500/year). Education institutions have their own Silver membership tier. These packages include logo presence, job postings, WUD exhibition stands, and individual memberships bundled in.
3. World Usability Day Ticket Sales: Revenue generated from ticket sales for the annual World Usability Day conference. Non-members pay full price while members receive reduced admission. Ticket includes talks, workshops, poster sessions, catering, and evening apéro.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

UX Schweiz is a non-profit professional association (Verein) that unites UX professionals, researchers, lecturers, and students across Switzerland. Its core offerings are individual membership subscriptions, corporate partnership tiers (Bronze to Platinum), regional UX Meetups in six Swiss cities, the annual World Usability Day conference, a mentoring program, a UX job portal, and curated educational resources.

Product overview

UX Schweiz is a non-profit professional association for UX professionals in Switzerland, not a software product company. The organization offers a portfolio of community services including UX Meetups in six Swiss cities, an annual World Usability Day conference, a free mentoring program, a job portal for members, educational resources on UX training programs, a monthly newsletter, and Discord-based online community. AI-related offerings consist of educational seminars and workshops about using AI in UX design processes rather than AI-powered product features.

Differentiator

Problem solved

Functional benefit

Brands

• World Usability Day (WUD): Annual flagship event organized by UX Schweiz, typically held in November with around 350 participants. The 2026 event focuses on 'Designing a Sustainable Future with Ethical AI' and will be held at FHNW Campussaal in Brugg-Windisch.

Quantifiable outcome

• Over 500 members in the Swiss UX community
• +3 more outcomes

Named customers8 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered platinum, gold, silver, location sponsor, core and supporter.

• ELCAplatinumOthersELCA Informatik AG is described as the oldest and largest individual software manufacturer in Switzerland. They serve as a Platin partner, receiving maximum visibility and benefits including premium stand at WUD, 15 bundled individual memberships, and logo presence across all channels.
• ZühlkegoldOthersZühlke supports corporate clients as a leading service provider for developing products, services, and new business models. Gold partner status with standard stand at WUD, 5 bundled memberships, and logo presence.
• ErgongoldOthersErgon creates unique customer value through smart IT solutions. Experts develop user-friendly software for various industries from idea to success. Gold partner with standard benefits.
• FH OSTgoldOthersFachhochschule OST offers practice-oriented study programs in technology, business, and health, promotes innovation and research, and strengthens regional economy. Gold education partner co-organizing events including AI4UX seminar series.
• FH GraubündengoldOthersFachhochschule Graubünden in Switzerland offers practice-oriented study programs with a strong focus on User Experience (UX) Design, applied research, and innovation in digital communication.
• zeixsilverOthersZeix is specialized in User Experience, Usability, and digital consulting, developing user-friendly solutions. Silver partner with logo presence and smaller stand at WUD.
• HSLU (Hochschule Luzern)silverOthersHochschule Luzern offers practical bachelor's and master's programs, innovative research, and over 600 continuing education courses for professional development. Silver education partner.
• FHNW (University of Applied Sciences and Arts Northwestern Switzerland)location sponsorOthersFHNW serves as location sponsor for World Usability Day 2026, hosting the event at the Campussaal in Brugg-Windisch. Represents innovation, practical relevance, and forward-thinking excellence as a modern hub for education and research.
• Brunau FoundationcoreStrategic or Co-development PartnerThe Brunau Foundation handles the association administration (Vereinsadministration) for UX Schweiz, managing invoices, membership management, and other administrative affairs. Contact: [email protected]
• AstrolabiumsupporterOthersWUD 2026 sponsor offering UX design and leadership services. Their mission is to empower individuals and teams with skills, strategies, and mindset needed to thrive in UX design and leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Interaction Design Foundation (IxDF): Online learning and community platform for UX professionals, offering courses, certifications, and a global member network. Comparable to UX Schweiz's training/education offerings (mentoring, AI4UX seminars) and the curated education map (Weiterbildungslandkarte).
• Smashing Magazine / Smashing Conference: Web design and UX-focused publishing and conference brand (Smashing Conference, Smashing Workshops). Comparable in combining UX community content, events, and training across Europe.

Direct peers

• Service Design Network (SDN): International non-profit community for service designers with local chapters, conferences, and educational programming. Comparable structure and membership model; adjacent discipline to UX with overlapping practitioner base in Switzerland.
• User Experience Professionals Association (UXPA): Global non-profit UX professional association with international chapters. Directly comparable in mission, membership model, and event-driven community structure, including local chapters that run conferences and networking events similar to UX Meetups.
• World Usability Day (Global Initiative): Global UX awareness initiative under which UX Schweiz's flagship WUD event operates; spans 40+ countries. Directly comparable as the umbrella event brand that structures UX Schweiz's annual conference programming.
• Interaction Design Association (IxDA): International non-profit professional association for interaction designers, with local chapters worldwide that organize events and community programs. Directly comparable to UX Schweiz as a member-driven UX community organization with conference programming (Interaction Awards, local gatherings).

Regional players

• Deutsche Gesellschaft für Usability und UX (German UPA): German professional association for UX professionals with a comparable membership, conference, and local-chapter model. Directly comparable structurally; differs only in geography (DACH neighbor).

Others

• FH OST — I3 Institute for Interactive Informatics: Swiss University of Applied Sciences institute that co-develops educational programs with UX Schweiz (notably the AI4UX seminar). Comparable as a UX/HCI education provider and the academic counterpart of UX Schweiz's practitioner community.

Broad incumbents

• Nielsen Norman Group (NN/g): Established UX research and training firm offering paid courses, certifications, and conferences (UX Conference). Comparable as a UX training/community incumbent and a potential substitute for UX Schweiz's educational programming.
• AIGA (American Institute of Graphic Arts): Long-established US professional association for designers, with local chapters, conferences, and continuing education. Comparable as a broader design/UX professional association model, though with a wider design remit than UX Schweiz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@uxschweiz/videos
• LinkedInlinkedin.com/company/uxschweiz
• Instagraminstagram.com/uxschweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX Schweiz