V3 agentur für medizinisches marketing gmbh

What V3 agentur für medizinisches marketing gmbh does

V3 agentur für medizinisches marketing gmbh is a Berlin-based, privately-held German full-service medical marketing agency that specializes in oncology communications. The firm serves two primary customer segments: pharmaceutical companies (with a heavy emphasis on oncology franchises at companies such as Roche, Novartis, AstraZeneca, Boehringer Ingelheim, GSK, MSD, Eli Lilly, Pfizer, and Sanofi-Aventis) and medical specialty societies (including the German Cancer Society, EORTC, and EAU). Its offering is a portfolio of coordinated service lines rather than a single product, spanning medical writing, public relations, strategic marketing consulting, request/inquiry management, medical documentation, CMS-based web portals (Typo3, WordPress, Contao), interactive tools (webcast player, e-learning/e-detailing, 3D animation), online marketing (SEO/SEA, newsletters), event management (online and live), video and post-production, and graphics/layout for print and presentations.

The technology layer consists of custom-built tools rather than licensed platforms: a Medical Documentation Database that archives inquiry data, correspondence, standard responses, text modules, and material shipping records for compliance; a Webcast Player that synchronizes video and slides for on-demand lecture replay; an e-learning/e-detailing platform for sales-rep and physician training; and 3D animation/info graphics production. The agency's headcount is small (approximately 10 full-time employees plus a freelance pool of medical writers and specialists), with three named department leaders covering marketing & PR, medical-scientific affairs, and IT/film/graphics.

The business model is professional services revenue earned on a project or full-service retainer basis, sold via direct enterprise sales to pharmaceutical companies and medical societies. Pricing is not publicly disclosed and is tailored per client. V3 operates bilingually in German and English and serves both German and international pharmaceutical clients from its headquarters in Berlin-Charlottenburg. The company is founder/management-owned (Managing Director Dr. Daniela M. Christmann), with no disclosed external investors, funding rounds, or M&A activity.

Name

V3 agentur für medizinisches marketing gmbh

Legal name

v3 agentur für medizinisches marketing gmbh

Website

https://v3-marketing.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin-based full-service medical marketing agency specializing in oncology communications for pharmaceutical companies and medical specialty societies, delivering medical writing, PR, digital, events, video, and custom IT tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Project-based & Full-Service Agency): V3 operates as a full-service medical marketing agency, offering project-based and retainer-based professional services to pharmaceutical companies and medical societies. Services span medical writing, PR, digital marketing, event management, video production, and IT solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

V3 is a full-service medical marketing agency specializing in oncology communications for pharmaceutical companies and medical specialty societies. The agency delivers an integrated portfolio including medical writing, public relations, strategic marketing consulting, medical information request management, medical documentation archiving, web portal and CMS development, interactive learning tools, online marketing (SEO/SEA, email), event management (online and live), video and post-production, graphics and layout, congress slide services, and translation/synchronization. All services are delivered in German and English by a team of approximately 10 full-time specialists supported by a freelance medical writer and specialist pool.

Product overview

V3 agentur für medizinisches marketing gmbh is a full-service medical marketing agency specializing in oncology communications for pharmaceutical companies and medical societies. The portfolio consists of integrated service offerings rather than a single product: Medical Writing provides scientific content creation; Public Relations and Marketing Tools deliver strategic communications; Anfragenmanagement and Medizinische Dokumentation handle inquiry processing and archiving; Webportale & CMS and Interaktive Tools provide digital platforms including Webcastplayer, E-Learning, and E-Detailing; Online Marketing covers SEO/SEA and email campaigns; Events (Online & Live) manages conferences and webinars; Video & Post Produktion creates multimedia content; Grafik & Layout produces print materials and PowerPoint presentations; and specialized services like Kongress Slide-Service, mobile Training Materials, and Translation/Synchronization support specific client needs. All services are coordinated across a team of approximately 10 permanent employees plus freelance medical writers and consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Writing Creation of medical and scientific content in German and English for professional media, patient brochures, press releases, websites, posters, flyers, and sales materials. Targeted at pharmaceutical companies and medical societies needing compliant scientific content.
• Public Relations Communications strategy support from planning to press conference execution, including core message integration and media channel selection. Delivered for pharmaceutical clients such as Pfizer (Sutent RCC launch PR).
• Marketing Tools (Strategic Marketing Consulting) Strategic marketing consulting along the marketing value chain from analysis through strategy, implementation, and monitoring/controlling.
• Anfragenmanagement (Request Management) Coordination and competent answering of product inquiries via written communication, telephone hotline, or material shipping, including medical documentation per legal archiving requirements.
• Medizinische Dokumentation (Medical Documentation) Systematic archiving database for request management data, enabling search for standard responses, text modules, processing documentation, and material shipping records.
• Webportale & CMS (Web Portals & Content Management Systems) Complete web portal services including CMS implementation (Typo3, WordPress, Contao), accessible web design, SEO optimization, hosting, and website relaunch management.
• Interaktive Tools (Interactive Tools) Interactive knowledge tools including Webcast Player, E-Learning, E-Detailing, and 3D animations for CD, DVD, USB, or internet distribution. Designed for sales representatives and physicians.
• Online Marketing Internet campaign support including search engine optimization (SEO), search engine advertising (SEA), email marketing, newsletter design and distribution, and website traffic tracking.
• Events (Online & Live) Event organization and implementation including expert consultations, symposium lectures, podcasts, and multimedia archiving for online and in-person events.
• Video & Post Production Video production and photography services including event recordings, product films, training films, documentation, waiting room television, and corporate design development.
• Grafik & Layout (Graphics & Layout) Print campaign support and PowerPoint presentation services including folders, flyers, brochures, reprints, postcards, posters, and slide master creation.
• Kongress Slide-Service (Congress Slide Service) On-site congress attendance, event recording, and just-in-time translation with team layout production, creating slide kits with up to 600 slides for clients such as Roche.
• Training Materials for Mobile Devices Training materials for field sales forces including product trainings, clinical practice modules, product presentations, CME articles, and interactive iBooks for Apple devices.
• Translation and Synchronization Translation and lip-sync services for educational videos, demonstrated through the Novartis TSC video project with a Berlin synchronization studio.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Broad incumbents

• Ogilvy Health: WPP-owned global healthcare communications agency with deep pharma client relationships. Comparable service categories (medical writing, PR, digital) and pursues many of the same oncology clients as V3.
• McCann Health: Global healthcare communications network within McCann Worldgroup. Competes with V3 for oncology pharma accounts through medical communications, PR, and digital services, but at much larger scale.
• Havas Health & You: Global health-and-wellness communications network within Havas. Competes for oncology launches and medical affairs projects with full-service agency offerings similar to V3's portfolio.
• Publicis Health: Global health-focused network of Publicis Groupe offering creative, medical communications, and data-driven marketing. Targets the same pharma clients as V3, with substantially broader geographic and service coverage.

Regional players

• Bayer & Preuss: German PR and communications agency with a healthcare/life-sciences practice serving pharma clients. Comparable in therapeutic-area comms and enterprise sales motion, though not oncology-specialized.

Emerging players

• Fingerpaint: Independent, US-based health and wellness marketing agency with full-service capabilities spanning medical, creative, and digital. Comparable integrated model and pharma client base, though at larger scale.
• CMI Media Group: Healthcare media and communications agency serving pharma clients with strategic, multichannel capabilities. Overlaps with V3's online marketing and congress communications offerings.

Direct peers

• antwerpes ag: Cologne-based healthcare marketing agency offering similar end-to-end services (medical content, PR, digital, events) to pharmaceutical clients. Most direct German-market comparable given overlapping service portfolio and pharma client base.
• PEIX Healthcare Communications: Germany-based healthcare communications agency serving pharma and medical societies with medical writing, PR, and digital services. Closely comparable in size, service mix, and DACH focus.

Others

• EORTC (European Organisation for Research and Treatment of Cancer): A V3 client on the professional society side; included here as a peer because it is a major oncology research and trial organization that sponsors the kind of scientific communications work V3 delivers. Comparable in oncology domain expertise but not a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/v3-agentur-f%C3%BCr-medizinisches-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V3 agentur für medizinisches marketing gmbh