MAISON DU TOURISME DU LIVRADOIS-FOREZ

What MAISON DU TOURISME DU LIVRADOIS-FOREZ does

The Maison du Tourisme du Livradois-Forez is the official destination management organization (DMO) for the Livradois-Forez Regional Nature Park in Auvergne-Rhône-Alpes, France. Operating as a non-profit public tourism office, it promotes a four-territory destination (Thiers, Ambert/Forez, Billom/Lezoux, and La Chaise-Dieu) and serves individual leisure tourists, families, organized groups, tour operators, accessible-travel visitors, and local tourism professionals. The organization runs 8 permanent tourist offices across the region, staffed by approximately 17 employees, and provides free visitor information, accommodation and activity booking, event ticketing, group services, and accessible-tourism services.

The organization's core product portfolio includes the Livradois-Forez Pass (a free digital discount pass covering 9 partner tourist sites), the Geotrek-based hiking application for 2,000 km of marked trails, an online ticketing and booking platform, and pre-packaged weekend and stay experiences. The digital infrastructure is built around the auvergne-livradois-forez.com website, iOS/Android mobile applications, and e-commerce booking flows; multimedia content covers cultural heritage, gastronomy, outdoor activities, and local craftsmanship such as the international Coutellia cutlery festival, Fourme d'Ambert PDO cheese, and volcanic landscapes.

The business model is predominantly publicly funded rather than commercial. Primary revenue derives from tourist-tax collection on behalf of member municipalities, direct subsidies from the Région Auvergne-Rhône-Alpes, two departmental councils (Puy-de-Dôme and Haute-Loire), four inter-municipal communities, and European Agricultural Fund for Rural Development (LEADER program) grants. Minor revenue flows from booking commissions and ticketing transaction fees. Core information services are provided free of charge to visitors; the Livradois-Forez Pass discounts are funded through partner-site contributions rather than direct user charges.

Name

MAISON DU TOURISME DU LIVRADOIS-FOREZ

Legal name

Maison du Tourisme du Livradois-Forez

Website

https://vacances-livradois-forez.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maison du Tourisme du Livradois-Forez is the official non-profit tourism board for the Livradois-Forez Regional Nature Park in Auvergne, France. It serves visitors and local tourism businesses through 8 tourist offices, a digital booking platform, a mobile discount pass, and a Geotrek hiking application.

Ownership category

akta.pro rank

Product category

Tourism Board Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination tourism promotion
• Tourist information services
• Regional tourism board
• Online travel booking
• Tourist office network

Headquarters

HQ city

Saint-Gervais-sous-Meymont

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourist Tax Collection: The organization collects tourist taxes on behalf of member municipalities, which serve as a primary funding mechanism for tourism promotion activities across the Livradois-Forez region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Maison du Tourisme du Livradois-Forez operates as the official tourism board for the Livradois-Forez Regional Nature Park in Auvergne, France. It provides comprehensive tourist information services, online booking for accommodations and activities, event ticketing, a mobile discount pass (Livradois-Forez Pass) covering 9 tourist sites, and a hiking application for 2,000 km of trails. The organization operates 8 permanent tourist offices across the territory and serves as the central destination marketing organization funded by regional and departmental public authorities.

Product overview

MAISON DU TOURISME DU LIVRADOIS-FOREZ operates as the official tourism board for the Livradois-Forez region in Auvergne, France. The organization provides a unified platform offering tourist information services, online booking capabilities, and a digital visitor pass. The core product portfolio consists of the Livradois-Forez Pass (a free discount pass), a mobile hiking application, an online ticketing platform, accommodation and activity booking services, weekend stay packages, and specialized services for groups and accessible tourism. The offering functions as a comprehensive destination management system connecting visitors with accommodations, activities, events, and tourist sites across the territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Livradois-Forez Pass A free tourist discount pass offering reduced prices on 9 tourist sites across the Livradois-Forez territory. Available as a flyer or digital format via mobile application with additional exclusive discounts for visitors.
• Hiking Application Mobile hiking application (Geotrek-based) for exploring trails in the Livradois-Forez Regional Nature Park, providing maps, route information, and outdoor activity guidance across 2,000 km of marked trails.
• Online Ticketing Platform Online platform for purchasing tickets to events, shows, concerts, guided tours, museums, and tourist attractions in the Livradois-Forez region.
• Accommodation Booking Online booking service for accommodations including hotels, bed and breakfasts, gîtes, furnished rentals, campsites, group accommodations, holiday villages, unusual accommodations, and eco-responsible lodging.
• Activity Booking Online booking platform for activities, experiences, and guided walks including outdoor adventures, cultural visits, family activities, and wellness experiences across the region.
• Weekend and Stay Packages Pre-packaged weekend and extended stay experiences including romantic getaways, family vacations, and low-carbon holidays featuring local activities and accommodations.
• Tourist Information Services Comprehensive tourist information covering destinations, experiences, itineraries, events, practical info, and downloadable brochures for the Livradois-Forez region, provided through 8 tourist offices and the digital platform.
• Group Tourism Services Tailored tourism services for groups including discovery ideas, stay packages, information requests, and group brochures for tour operators, associations, and companies.
• Accessible Tourism Services Tourism services and information specifically designed for visitors with disabilities, ensuring accessibility across the Livradois-Forez territory.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and major.

• Parc naturel régional Livradois-ForezcoreStrategic or Co-development PartnerClose operational partnership with the Livradois-Forez Regional Nature Park, co-locating headquarters and collaborating on sustainable tourism development, environmental protection, and regional promotion.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerRegional council providing funding and strategic support for tourism promotion activities across the Auvergne-Rhône-Alpes territory.
• Conseil Départemental du Puy-de-DômecoreStrategic or Co-development PartnerDepartmental council supporting tourism development and promotion within the Puy-de-Dôme territory.
• Conseil Départemental de la Haute-LoirecoreStrategic or Co-development PartnerDepartmental council supporting tourism development within the Haute-Loire portion of the Livradois-Forez region.
• Communauté de Communes Thiers Dore MontagnecoreStrategic or Co-development PartnerInter-municipal community providing local tourism support and funding for the Thiers territory promotion.
• Billom CommunautecoreStrategic or Co-development PartnerInter-municipal community supporting tourism development in the Billom territory.
• Communauté de Communes Dore et AlliercoreStrategic or Co-development PartnerInter-municipal community supporting tourism initiatives in the Dore et Allier area.
• Communauté de Communes Ambert Livradois ForezcoreStrategic or Co-development PartnerInter-municipal community providing primary funding and support for tourism in the Ambert Livradois Forez region.
• Destination AuvergnemajorGTM or Marketing PartnerRegional tourism marketing organization promoting Auvergne as a destination at national and international levels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comité Régional du Tourisme Auvergne-Rhône-Alpes: The regional tourism board for the same Auvergne-Rhône-Alpes territory, operating one administrative level above the Maison du Tourisme and handling cross-territory marketing, press, and international promotion that the local DMO relies on.

Direct peers

• Office de Tourisme de Saint-Flour Communauté: A small inter-municipal tourist office in rural Cantal (Auvergne) operating visitor centers, online booking, hiking apps, and event promotion for a small population base, closely matching the Maison du Tourisme's size and operating model.
• Destination Beaujolais (AADT Beaujolais): A departmental destination marketing organization in the same Auvergne-Rhône-Alpes region running a comparable mix of website, mobile tools, event promotion, and partner network for a rural wine-and-nature destination.
• Parc naturel régional des Volcans d'Auvergne: The neighboring Auvergne Regional Nature Park, operating an almost identical tourism, hiking, and sustainable-tourism model across volcanic landscapes just west of Livradois-Forez.
• Agence d'Attractivité Destination Lozère: Tourism agency for a low-population-density rural French department, combining online booking, mobile tools, event promotion, and EU LEADER-funded rural tourism development similar to the Livradois-Forez model.
• Morvan Tourisme: Tourism office network for the Morvan Regional Nature Park, a peer French regional nature-park DMO with a comparable mix of trail networks, outdoor activities, accommodation booking, and event promotion for a rural protected-area destination.

Regional players

• Isère Tourisme: Departmental tourism agency operating mountain, nature-park, and event-based tourism across the Isère department with a similar multi-office, multi-channel model to the Maison du Tourisme.
• Charentes Tourisme: Departmental tourism agency operating a destination platform covering accommodations, activities, events, and passes for a French regional territory, structurally analogous to the Maison du Tourisme's model.
• Haute-Loire Tourisme: Departmental tourism agency for the Haute-Loire portion of the Livradois-Forez region, operating with a similar rural nature-park-driven product portfolio including hiking, gastronomy, and heritage.
• Puy-de-Dôme Tourisme: Departmental tourism agency for the same Puy-de-Dôme department that contains most of the Livradois-Forez territory, providing departmental-level promotion, accommodation platforms, and event coordination that overlap with the Maison du Tourisme's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-du-tourisme-du-livradois-forez

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON DU TOURISME DU LIVRADOIS-FOREZ