Autun Morvan Tourisme

What Autun Morvan Tourisme does

Autun Morvan Tourisme, operating under the legal name Office de tourisme d'Autun et du Grand Autunois Morvan, is the official Category II tourism office for the Grand Autunois Morvan intercommunal territory in Saône-et-Loire, Burgundy, France. The non-profit association is staffed by 5 employees at its headquarters on rue Général Demetz in Autun and serves a territory of 55 municipalities covering 1,252.3 km² with approximately 37,258 residents. It serves individual leisure tourists, group and MICE travelers, and a network of 70+ local tourism providers, centralizing destination information, ticketing, accommodation booking, and marketing for a region anchored on 2,000+ years of documented heritage spanning Gallo-Roman Augustodunum through to present-day Burgundy.

Core services include in-person visitor information at the year-round office, multilingual online booking (French, English, German, Dutch), guided tours, and pre-packaged circuits ranging from €59 day trips to €1,278 multi-day gastronomy circuits. Digital products include the Wivisites free smartphone audio guides covering Autun, Couches, Anost, and Epinac; the Whatizis visual-search monument recognition app; the Route 71 regional mobile application; and the integrated Décibelles Data regional tourism database that synchronizes listings with departmental and regional platforms. Complementary products include interactive Explor Games (escape games), the AUGUSTODUNUM historical show, group and seminar services, and accommodation reservation across hotels, gîtes, B&Bs, campsites, and unusual lodging.

Revenue is generated through two disclosed streams: transaction-based commissions on ticketing and accommodation bookings processed through the office platform, and recurring membership/affiliation fees paid by the 70+ professional tourism providers listed in its network. As a French public tourism office under Category II classification (effective January 1, 2025 for five years), the organization also draws institutional support typical of French municipal and intercommunal tourism bodies. The go-to-market is direct-to-consumer via in-person service, self-serve online booking, and social media (Instagram, Facebook, LinkedIn), augmented by channel partnerships with regional transport operators (Mobigo, Es roule), a car-sharing service (Citiz), and a flight booking platform (Aéroports Voyages).

Name

Autun Morvan Tourisme

Legal name

Office de tourisme d'Autun et du Grand Autunois Morvan

Website

https://autun-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autun Morvan Tourisme is the official Category II tourism office for the Grand Autunois Morvan intercommunal territory (55 communes, Saône-et-Loire, Burgundy), serving leisure tourists, groups, and 70+ local providers with ticketing, guided tours, accommodation booking, audio guides, and digital booking via a multilingual website and the Décibelles Data regional platform.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Historical Sites (71212), Historical Sites (712120), Tour Operators (56152), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), History, Heritage & Museum-Focused Study Tours (THAKAGAN), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Destination tourism services
• Guided heritage tours
• Ticket booking services
• Accommodation booking services
• Visitor information services

Headquarters

HQ city

Autun

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticketing and Booking Commission: The tourist office facilitates bookings for activities, accommodations, and events, likely earning commissions on transactions processed through its platform.
2. Membership and Affiliation Fees: Professional members of the tourism ecosystem pay to be listed and promoted through the office's communication channels and database.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Autun Morvan Tourisme is the official tourist office for the Grand Autunois Morvan territory, providing visitor information, ticketing for local attractions, guided heritage tours, and accommodation booking services. It also produces and operates original digital heritage tools (Whatizis, Wivisites) and a mobile application (Route 71) alongside an on-site retail boutique.

Product overview

Autun Morvan Tourisme operates as the official tourism office for the Grand Autunois Morvan territory, providing visitor information and booking services. The core offering consists of in-person and digital tourism information, guided tour services, ticketing for attractions, and accommodation booking. Digital services include Wivisites free audioguides and Whatizis visual search audio guide technology. Group services cover seminars and group travel organization. The office also publishes comprehensive brochures covering accommodations, restaurants, activities, and regional maps. The tourism office is classified as Category II as of January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor information services Multilingual visitor information services covering the Grand Autunois Morvan territory, delivered in person at the tourism office and online via the official website.
• Ticketing for heritage attractions Sale of entry tickets for participating heritage attractions and sites across the Grand Autunois Morvan territory, available through the office and online portal.
• Guided heritage tours Guided tours of heritage sites and points of interest in the Grand Autunois Morvan territory, led or coordinated by the tourism office.
• Accommodation booking Booking and referral service for visitor accommodation across the Grand Autunois Morvan territory.
• Tourism office boutique On-site boutique at the tourism office selling souvenirs, local products and tourism-related merchandise.
• Whatizis heritage application Interactive digital heritage application developed for the Grand Autunois Morvan territory, providing interpretive content for visitors.
• Wivisites heritage application Interactive digital heritage application developed for the Grand Autunois Morvan territory, providing curated site visit experiences.
• Route 71 mobile application Mobile application providing visitor information and discovery features for the territory.
• Décibelles Data platform Data platform used by the tourism office to collect and analyze tourism data, supporting destination strategy and partner members.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WivisitescoreTechnology or IntegrationAudio-guided tour platform providing free self-guided discovery tours of the Grand Autunois Morvan. The platform offers multiple tours including Autun discovery, medieval city, Couches, Anost, and Epinac, developed by the tourist office's tour consultants.
• WhatiziscoreTechnology or IntegrationVisual search technology allowing visitors to scan monuments and receive instant audio commentary. Professional guides provide narrative content on monuments and historical sites upon demand.
• Décibelles DatacoreTechnology or IntegrationRegional shared tourism database connecting the Grand Autunois Morvan tourist office with Burgundy region, Saône-et-Loire department, and various tourism applications including Route71 and voie verte 71.
• CitizminorChannel Partner/ Reseller/ DistributorCar sharing service offered for visitors who need transportation within the territory. Available through the tourist office's website and recommended for exploring areas outside Autun.
• Aéroports VoyagesminorChannel Partner/ Reseller/ DistributorFlight booking partner providing comparisons and bookings for flights to nearby airports (Lyon, Paris CDG, Paris Orly, Geneva) with car rental options at airports.
• MobigocoreChannel Partner/ Reseller/ DistributorRegional public transport information hub for Burgundy, providing comprehensive travel planning across trains, buses, trams, coaches, bikes, and carpooling options. Available in French and English.
• Es roule (Ça Roule)coreChannel Partner/ Reseller/ DistributorLocal public transport service for Grand Autunois Morvan, including regular lines (Line A) and on-demand transport (TAD) serving all 55 communes. Vehicles are accessible for people with reduced mobility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Destination Saône-et-Loire: Departmental tourism organization for Saône-et-Loire, the same department where Autun Morvan Tourisme operates. Comparable in promoting heritage, wine routes (Mâconnais, Couchois), and visitor information at a departmental level.
• Office de Tourisme de Dijon: DMO for the Burgundy regional capital, offering guided heritage tours, ticketing, and accommodation services. Same institutional model, with similar heritage tour focus on cathedral, museum, and gastronomy offerings.
• Office de Tourisme de Cluny: DMO for Cluny, a major heritage site in southern Burgundy. Comparable in operating guided tours of a major medieval heritage site (Cluny Abbey), managing ticketing, and serving a heritage-focused visitor segment.
• Office de Tourisme de Beaune: Official DMO for Beaune, the wine capital of Burgundy, providing visitor information, accommodation booking, and guided tours of historic sites. Directly comparable in function, geography (same region), and operating model (Category-classified French tourist office).
• Office de Tourisme du Grand Chalon: DMO for the Chalonnais agglomeration in Saône-et-Loire, adjacent to Grand Autunois Morvan. Directly comparable as a Burgundy DMO offering accommodation booking, ticketing, and event promotion across multiple communes.
• Office de Tourisme de Vézelay: DMO for Vézelay, a UNESCO-listed heritage town in the Morvan region. Comparable in operating guided heritage tours, managing religious/spiritual tourism (Vézelay Abbey, Basilica of Sainte-Marie-Madeleine), and serving a niche heritage segment.

Broad incumbents

• Atout France: National tourism development agency for France, which administers the Category I-IV classification system under which Autun Morvan Tourisme received its Category II designation. Operates at a much larger scale but is the institutional reference for French DMO classification.
• Parc naturel régional du Morvan: Regional natural park authority covering the Morvan area, including parts of Grand Autunois Morvan. Comparable in promoting outdoor recreation, hiking (70+ km of marked trails), and eco-tourism across a multi-commune rural territory.
• GetYourGuide: Global online marketplace for tours, attractions, and experiences. Comparable in distributing French heritage tours and cultural experiences, including Burgundy wine and historical sites, to international visitors through a digital booking platform.
• Bourgogne-Franche-Comté Tourisme: Regional tourism committee for Bourgogne-Franche-Comté, coordinating destination marketing, regional brand strategy, and Décibelles Data. Operates at a broader territorial scale than Autun Morvan Tourisme but shares its institutional function.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OfficedeTourismeduGrandAutunoisMorvan
• LinkedInlinkedin.com/company/office-de-tourisme-du-grand-autunois-morvan
• Instagraminstagram.com/instantautun

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autun Morvan Tourisme