Voluntary Action Coventry
- Company typePrivate
- Founded1999
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Voluntary Action Coventry does
Voluntary Action Coventry (VAC) is a UK registered charity (Charity registration: 514518) operating since 1957 and headquartered at Harp Place, Sandy Lane, Coventry. The organisation functions as the central convening body for voluntary and community activity in the city, coordinating the VCSE Alliance, a network of voluntary, community, faith, and social enterprise organisations; running the Volunteer Centre Coventry brokerage service; and delivering the Improving Lives supported volunteering programme for residents facing barriers such as disability, mental health issues, or social isolation. Its services target three primary audiences: individuals seeking volunteering and community connection, VCSE organisations needing capacity-building support, and statutory/NHS bodies seeking collaborative partnerships to address health inequalities, alongside corporate partners engaging through Employer Supported Volunteering.
VAC's core digital asset is the Get Involved Coventry online platform (getinvolvedcoventry.org.uk), which aggregates volunteering opportunities, community events, and support services into a searchable city-level directory where individuals can create volunteer profiles and organisations can post roles and access analytics. Supporting programmes include Chat Central (isolation-reduction sessions), Active Central (interest-based group formation), Volunteering Outreach (workshops and presentations in community settings), and in-person drop-in advice sessions held twice weekly at Coventry Central Library. Additional touchpoints include a Careers/vacancies page, three targeted email newsletters (VCSE Alliance Members News, Perspectives, Get Involved Coventry news), and active social channels on Facebook, X, Instagram, and LinkedIn.
The revenue model is a hybrid of grant/commission income (not quantified), trading income, and membership fees. Trading streams comprise room hire at Harp Place (Board Room TR1 up to 40 people, Small Meeting Space TR2 for 2–8 people, Classroom TR3 up to 18 people) priced at £45–£125 per half-day or full-day session, equipment hire (projectors and laptops at £20–£35 per session/day), refreshments (£1.00–£1.20 per person), bespoke training and consultancy services priced on application, and recurring VCSE Alliance membership fees that confer a 10% room-hire discount. As of the input data, the organisation operates with 13 employees and has not disclosed audited revenue figures.
Voluntary Action Coventry firmographics
Firmographics- Name
- Voluntary Action Coventry
- Legal name
- Voluntary Action Coventry
- Website
- https://vacoventry.org.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Voluntary Action Coventry industry classification
Industry- Product category
- Voluntary and community sector services
- NAICS
- Civic and Social Organizations (813410), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Voluntary Action Coventry is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Voluntary Action Coventry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Room Hire Services: VAC generates revenue through renting out three room spaces at Harp Place - Board Room (TR1), Small Meeting Space (TR2), and Classroom (TR3) - to voluntary and community organisations. Coventry VCSE Alliance members receive a 10% discount.
- Equipment Hire: Multimedia projectors and laptops available for hire on-site. Additional revenue stream from refreshments and catering arrangements.
- Training and Consultancy Services: Bespoke training services for trustees, staff or volunteers of voluntary and community groups, tailored to specific organisational needs. Price on application basis.
- Membership and Alliance Fees: Voluntary, Community, Faith and Social Enterprise (VCSE) Alliance membership providing access to resources, networking, and discounts on room hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Board Room/TR1 - Up to 40 people theatre style, 18/20 board room style |
| Unit Pricing | Pay-as-you-go | Small Meeting Space/TR2 - Ideal for 2-8 people |
| Unit Pricing | Pay-as-you-go | Classroom/TR3 - Suitable for workshops and training, up to 18 people |
| Unit Pricing | Pay-as-you-go | Refreshments |
| Unit Pricing | Pay-as-you-go | Equipment Hire |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Voluntary Action Coventry product offering
Product offeringCore offering
Voluntary Action Coventry promotes and supports social action and community resilience in Coventry by operating the Get Involved Coventry online platform for volunteer matching, delivering supported volunteering through the Improving Lives programme, coordinating the VCSE Alliance network for capacity-building, and running community connection programmes such as Chat Central and Active Central. Additional revenue-generating services include room hire at Harp Place, bespoke training and consultancy for voluntary sector groups, and Employer Supported Volunteering matchmaking for corporate partners.
Product overview
Voluntary Action Coventry operates a suite of interconnected services centred on promoting and supporting volunteering and community action in Coventry. The core offering is the Get Involved Coventry online platform, which serves as a community directory and volunteer-matching marketplace. This is supported by the Volunteer Centre Coventry (brokerage), the Improving Lives supported volunteering programme (for people with barriers), the VCSE Alliance (capacity-building network for member organisations), and Chat Central and Active Central (isolation-reduction programmes). Additional services include room hire at Harp Place, volunteering outreach, drop-in advice sessions, and employer-supported volunteering coordination. Together these form an end-to-end ecosystem from individual volunteer discovery through to organisational capacity support.
Differentiator
Problem solved
Functional benefit
Products and services
- Get Involved Coventry An online community engagement platform that aggregates volunteering opportunities, community events, and help resources across Coventry. It enables individuals to create volunteer profiles, find roles, and for organisations to post opportunities and manage analytics.
- Improving Lives A supported volunteering programme that helps people facing barriers (such as disabilities, mental health issues, or social isolation) to participate actively in their communities through tailored volunteer placements.
- VCSE Alliance A network providing information, advice, and capacity-building support to voluntary, community, and social enterprise organisations operating in Coventry. Members receive a community directory listing, 10% room hire discount, and access to the Get Involved Coventry platform.
- Chat Central A programme that supports isolated individuals to try new activities, connect with community groups, and explore volunteering roles. It offers free social sessions, events, and workshops aimed at reducing loneliness and building confidence.
- Volunteer Centre Coventry A volunteer brokerage service that promotes and matches volunteering opportunities to individuals across Coventry, building community capacity and tackling inequalities.
- Room Hire Hire of three meeting/training spaces (Board Room, Small Meeting Space, and Classroom) at Harp Place, Sandy Lane, Coventry. Includes equipment hire (multimedia projectors and laptops) and refreshment arrangements for meetings, events, conferences, workshops and breakout spaces.
- Training and Consultancy Services Bespoke training and consultancy services for trustees, staff or volunteers of voluntary and community groups, tailored to specific organisational needs and priced on application.
- Employer Supported Volunteering A programme partnering with employers to connect their employees with local charity volunteering opportunities, supporting corporate social responsibility and team building.
Quantifiable outcome
- Reduces loneliness and isolation through community connection
- +2 more outcomes
Companies that use Voluntary Action Coventry
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Voluntary Action Coventry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Voluntary Action Coventry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- CAVA (Coventry Association for Voluntary Action)coreVAC collaborates with CAVA to facilitate the VCFSE (Voluntary, Community, Faith and Social Enterprise) network, working together to develop and deliver the mission and priorities of the Integrated Care System and address reductions of health inequalities.
- Integrated Care System (ICS)coreVAC facilitates the VCSE Alliance working with the Integrated Care System to address health inequalities through collaborative partnership between statutory and voluntary sector organisations.
- Coventry City CouncilcorePartnership involving economic development collaboration and broader community support initiatives across Coventry.
- Jaguar Land RovermajorCorporate partnership through Employer Supported Volunteering (ESV) programme, connecting JLR employees with volunteering opportunities at local charities such as All Saints Church Allesley for team building and community engagement.
- Coventry Artspace PartnershipminorReceived tailored training services from VAC, with positive feedback on VAC's attention to specific needs and efficient organisation and delivery of training courses.
- Get Involved Coventry PartnerscoreNetwork of voluntary sector organisations in Coventry collaborating through the VCSE Alliance and Get Involved Coventry platform to share resources, partnership and work together for the benefit of the city.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Voluntary Action Coventry competitors and assessment
Company assessmentOthers
- UK Youth: National youth development charity supporting young people's personal and social development through youth work. Compares to VAC's youth-facing elements (Improving Lives, youth volunteering), though focused specifically on youth rather than the whole VCSE sector.
- VolunteerMatters (TeamKinetic): Volunteer management software provider used by many UK volunteer centres and CVS organisations. Comparable as the technology infrastructure layer that competes with or complements VAC's Get Involved platform, depending on whether VAC procures or builds.
Direct peers
- Reach Volunteering: UK charity focused on skilled volunteering and board-level volunteering placements. Comparable to VAC's volunteer brokerage function but with a national, professional/skilled-volunteer focus rather than place-based community volunteering.
- Do-it (Do-it.org): The UK's largest online volunteer matching platform, run by the Do-it Trust. Directly comparable to VAC's Get Involved Coventry platform in functionality, but at national scale with significantly larger opportunity inventory.
- CAVA (Coventry Association for Voluntary Action): A directly comparable Coventry-based voluntary action organisation that collaborates with VAC on the VCFSE network and Integrated Care System priorities. Operates in the same city with overlapping member organisations and statutory partnership model.
Broad incumbents
- NCVO (National Council for Voluntary Organisations): The UK-wide umbrella body for the voluntary sector, providing infrastructure, policy advocacy, and resources to charities and volunteer-involving organisations. Comparable to VAC as a sector support and capacity-building organisation, but operating at national scale rather than single-city.
- Groundwork UK: Federated charity working on practical environmental and social regeneration at the local level. Comparable to VAC in its place-based community development approach, employer engagement (corporate volunteering days), and statutory partnership model, but with a stronger environmental/lifestyle focus.
- Locality: National membership network supporting community-led organisations, neighbourhood groups, and local charities. Comparable to VAC's VCSE Alliance function but with national reach and broader community-organisation support remit.
Emerging players
- GoodGym: UK charity combining running with community volunteering. Comparable in that it brokers volunteers to local charitable tasks, with a digital platform, though focused on a specific use case (fitness + volunteering) rather than general community support.
Regional players
- Birmingham Voluntary Service Council (BVSC): The infrastructure body for the voluntary sector in Birmingham, performing the same Council for Voluntary Service (CVS) function as VAC but in the neighbouring West Midlands city. Highly comparable operating model, member structure, and statutory partnership approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Voluntary Action Coventry social profiles
Digital presenceVoluntary Action Coventry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voluntary Action Coventry leadership team
Management profileNumber of profiles
Profiles7 records
Voluntary Action Coventry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voluntary Action Coventry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voluntary Action Coventry
What does Voluntary Action Coventry do?
Voluntary Action Coventry promotes and supports social action and community resilience in Coventry by operating the Get Involved Coventry online platform for volunteer matching, delivering supported volunteering through the Improving Lives programme, coordinating the VCSE Alliance network for capacity-building, and running community connection programmes such as Chat Central and Active Central. Additional revenue-generating services include room hire at Harp Place, bespoke training and consultancy for voluntary sector groups, and Employer Supported Volunteering matchmaking for corporate partners.
Is Voluntary Action Coventry a public or private company?
Voluntary Action Coventry is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Voluntary Action Coventry founded?
Voluntary Action Coventry was founded in 1999. It employs 11 to 50 people.
Where is Voluntary Action Coventry based?
Voluntary Action Coventry is headquartered in Coventry, United Kingdom, in the Europe region.
How does Voluntary Action Coventry make money?
Four revenue lines are on record. Room Hire Services are the primary driver. The others are equipment Hire, training and Consultancy Services and membership and Alliance Fees.
Who are Voluntary Action Coventry's main competitors?
Others on record are UK Youth and VolunteerMatters (TeamKinetic). Direct peers are Reach Volunteering, Do-it (Do-it.org) and CAVA (Coventry Association for Voluntary Action). Broad incumbents are NCVO (National Council for Voluntary Organisations), Groundwork UK and Locality. GoodGym is listed as an emerging player. Birmingham Voluntary Service Council (BVSC) is listed as a regional player.
Does Voluntary Action Coventry have an API?
No public API is recorded for Voluntary Action Coventry.
What industry is Voluntary Action Coventry in?
Voluntary Action Coventry's product category is Voluntary and community sector services. Its primary akta.pro industry code is BPAGAEAM, Legal Aid & Client Advocacy Services, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 813410 and its SIC code is 8300.