Various Artists

What Various Artists does

Various Artists (operating under the iNando brand at inando.ch, with va.digital as the corporate web presence) is a small Swiss digital services firm with approximately five employees, founded in Zurich on August 1, 2018 by Nando Tschäppät. The company runs a personal-brand-led digital sales coaching practice that combines sales training methodology with hands-on digital marketing consulting for entrepreneurs and small business owners. Its core product is a "Digital Sales Coach" service built around a proprietary framework branded E=Z+ZE (Success = Goal + Goal Achievement) and a four-step methodology of demand generation, value demonstration, prospect capture via web forms, and irresistible offer construction.

The underlying technology stack is built on mainstream content management, e-commerce, and marketing platforms — specifically WordPress, Jimdo, Joomla, Swisscom Homepagetool, Sites, ePages, and various social media channels — together with chatbot implementations for digital sales automation. The founder has prior exposure to AI-supported digital sales via a 2020-2021 engagement developing chatbot-based sales solutions, and currently (since 2021) provides sales support through the Deal Closer platform, which delivers inbound and outbound prospecting with guided personal assistance. There is no evidence of proprietary technology development, patents, or proprietary data assets; the service is fundamentally advisory and implementation-driven.

The business operates on a professional services revenue model with no publicly disclosed pricing. Go-to-market is sales-led and founder-driven: client acquisition relies on personal networking, referrals, direct phone outreach (0796 iNando), and Calendly-based scheduling, with landing pages for specific offers (e.g., mehr-reaktionen.com, leadbot.ch). Named historical clients include farmy.ch (2018-2020, B2B business building and online shop management) and online-marketing.ch (digital marketing campaign consulting), with the broader target segment being Swiss entrepreneurs and SMB owners. Geographic focus is domestic Switzerland with operations centered in Zurich.

Name

Various Artists

Legal name

iNando

Website

https://va.digital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Various Artists operates iNando, a Swiss digital sales coaching and consulting service for entrepreneurs and SMBs. Founded in 2018 in Zurich by Nando Tschäppät, it offers sales coaching, marketing consulting, and chatbot implementation under a proprietary methodology.

Ownership category

akta.pro rank

Product category

Sales Coaching and Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Solution Selling & Value-Based Selling (EDABABAD), Digital & Technology Transformation Consulting (BPAHACAH), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Digital sales coaching
• Sales consulting services
• Digital marketing consulting
• Lead generation consulting
• Chatbot sales support

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Sales Coaching and Consulting: Provides sales coaching, digital marketing consulting, and sales support services. Includes personal assistant services for sales outreach, chatbot implementation for digital sales automation, and online marketing campaign expertise. Services are offered to entrepreneurs and businesses seeking to improve their digital sales performance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The company provides one-on-one digital sales coaching and digital marketing consulting services to entrepreneurs and small business owners. Deliverables include demand generation strategy, lead capture system design, irresistible offer creation, and chatbot-based sales automation for digital touchpoints. Services are delivered personally by founder Nando Tschäppät, a certified Apple Sales Trainer, to help clients simplify digital sales processes using the proprietary E=Z+ZE methodology.

Product overview

iNando is a solo operator digital sales coaching service run by Nando Tschäppät, a certified Apple Sales Trainer and digital marketing expert based in Zurich, Switzerland. The core offering is the Digital Sales Coach service, which combines sales training, digital marketing consulting, and personal branding assistance. The service focuses on helping entrepreneurs generate more success through internet-based sales using the VEREINFACHUNG (simplification) methodology, Bedarf generieren (generating demand), Mehrwert bieten (providing added value), Interessenten einsammeln (collecting prospects), and making irresistible offers.

Differentiator

Problem solved

Functional benefit

Brands

• WebErfolg: Previous business venture founded on August 1, 2018 in Zürich

Products and services

• iNando - Digital Sales Coach A digital sales coaching service offered by Nando Tschäppät that combines one-on-one sales training, digital marketing consulting, and personal-branding support to help entrepreneurs and small business owners improve their digital sales processes using the proprietary E=Z+ZE (Success = Goal + Goal Achievement) methodology and the VERE!NFACHUNG simplification framework covering demand generation, value delivery, lead capture, and irresistible offer creation.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gong.io: Sales conversation intelligence and revenue analytics platform used by B2B sales teams. Tangentially comparable to iNando in helping businesses improve digital sales outcomes, but operating as a SaaS platform rather than consulting services; an indirect competitor for the digital sales enablement budget.
• Sales Hacker (saleshacker.com): Sales community and content platform serving B2B sales professionals with training, events, and resources. Comparable to iNando as a channel for delivering digital sales methodology, with overlap in SMB and founder-level sales enablement content.

Broad incumbents

• Dale Carnegie Training: Globally established corporate training organization offering sales, leadership, and communication courses. Comparable in the consultative selling and customer engagement training layer, but a much broader incumbent with international delivery, certifications, and corporate clients.
• Sandler Training: Long-established global sales training franchise offering a structured sales methodology, certifications, and ongoing coaching. Comparable to iNando's consultative selling coaching, but at a much larger scale with formal franchise network, certified trainers, and corporate training programs.

Direct peers

• Sales Gravy (Jeb Blount): Sales training, coaching, and content brand focused on sales acceleration, customer experience, and sales leadership. Comparable to iNando as a personality-driven sales training brand with books, courses, coaching, and methodology products targeting sales professionals and SMBs.
• Belkins: B2B lead generation and appointment-setting agency that also provides sales consulting and outsourced outbound support. Comparable to the Deal Closer / iNando combined offering, where coaching is paired with hands-on sales execution and prospecting services for SMB clients.
• Predictable Revenue: A sales consulting and coaching firm built around outbound prospecting, sales process design, and customer acquisition playbooks. Directly comparable to iNando as a founder-led sales consultancy selling methodology and pipeline-building services to SMB and B2B clients.
• DigitalMarketer: Provider of digital marketing training, certifications, and consulting aimed at entrepreneurs and SMBs. Directly comparable to iNando on the digital sales / online customer acquisition axis, with a similar target persona of business owners who need practical, methodology-driven digital growth support.
• JBarrows Sales Training: Sales training and consulting firm offering customized sales training programs, coaching, and sales assessments. Comparable to iNando as a professional-services sales coaching business targeting B2B sales teams, with a similar focus on consultative, value-based selling frameworks.

Others

• HubSpot Academy: Free online training and certification platform from HubSpot covering inbound sales, marketing, and customer success. Comparable to iNando on digital sales training content, but operating as a free, vendor-supported academy that competes with paid consulting offerings for SMB attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/variousartistsdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Various Artists