VAENI NAOUSSA

What VAENI NAOUSSA does

VAENI NAOUSSA is a Greek agricultural cooperative (A.A.O.S.) founded in 1983 in Naoussa, Imathia, Macedonia, Greece, dedicated to the production, vinification, and distribution of wines. The cooperative aggregates output from approximately 200 member-viticulturists (down from 330 founding members) and accounts for roughly 50% of the entire Naoussa wine region's production. Its portfolio comprises 28 labels spanning PDO Naoussa, PGI Macedonia, table wines, varietal wines, semi-sparkling wines, bag-in-box wines, and spirits, with the Damaskinos label serving as flagship. The cooperative specializes in the Xinomavro grape, a native Greek varietal anchored to the Naoussa PDO appellation.

The cooperative operates a winery built in 1984 and distributes through both domestic channels (approximately 70% of sales, primarily HORECA and retail) and a diversified export footprint covering 31 countries (approximately 30% of sales). It holds ISO 22000:2018, FSSC 22000, and HACCP certifications, has accumulated approximately 30 quality awards across its portfolio, and has received external recognition for wine tourism, having hosted over 100,000 visitors over a decade. The business model is structured around aggregating member-grown grapes, vinifying and bottling under the cooperative's labels, and monetizing through wholesale distribution, export, and direct consumer tourism. Revenue figures are not publicly disclosed.

The cooperative is operating in a stable but consolidating posture: it recently announced a restructuring in 2022 and is actively pursuing EU co-financed promotion campaigns in third-country markets including China, Belarus, Brazil, and the Northern United States to expand its export footprint.

Name

VAENI NAOUSSA

Legal name

Αγροτικός Αμπελουργικός Οινοποιητικός Συνεταιρισμός ΒΑΕΝΙ Νάουσα

Website

https://vaeni-naoussa.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

VAENI NAOUSSA is a Greek wine cooperative founded in 1983 in Naoussa, aggregating output from approximately 200 member-viticulturists to produce 28 wine labels spanning PDO Naoussa, PGI Macedonia, and spirits, with exports to 31 countries and a validated wine tourism vertical.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wineries (312130), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• PDO Naoussa wines
• Xinomavro red wines
• Greek wine cooperative
• PGI Macedonia wines
• Winery tourism visits

Headquarters

HQ city

Naoussa (Episkopi)

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales (PDO, PGI, Table Wines): VAENI Naoussa generates revenue primarily from the production and sale of wines across multiple appellations: PDO Naoussa wines (Naoussa, Naoussa Reserve, Naoussa Grande Reserve, Damaskinos), PGI Macedonia wines (Imeros, Syrah, Makedonikos, Dogmatikos, Entechnos, Bios Ellinos), table wines, variety wines, semi-sparkling wines, bag-in-box wines, and spirits including Ouzo. Exports account for approximately 30% of sales with the remaining 70% in the domestic Greek market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VAENI Naoussa is an agricultural viticultural winemaking cooperative that produces and sells a portfolio of 28 wines built primarily on the native Xinomavro grape, spanning PDO Naoussa wines (Naoussa, Naoussa Reserve, Grande Reserve, Damaskinos), PGI Macedonia wines, table wines, single-variety wines, semi-sparkling wines, bag-in-box wines, and distilled spirits (Ouzo Makedoniko, Black Oak). The cooperative sources grapes from approximately 200 member-viticulturists, operates a gravity-flow winery with French oak barrel aging and a climate-controlled aging cellar, and supplements wine sales with certified visitable winery tourism (guided tours and tastings).

Product overview

VAENI Naoussa is an Agricultural Viticultural Winemaking Cooperative (A.A.O.S.) founded in 1983/1984, representing approximately 50% of wine production in the Naoussa region. The cooperative offers a diversified portfolio of wines spanning multiple categories: PDO Naoussa wines (including flagship Damaskinos), PGI Macedonian wines (Dogmatikos, Imeros, Syrah, Makedonikos), table wines, variety wines, semi-sparkling wines (Amore), bag-in-box wines (Taximi), and distilled spirits (Ouzo Makedoniko, Black Oak). The product line centers on the native Xinomavro grape variety, with supplementary varieties including Assyrtiko, Chardonnay, Malagouzia, Roditis, Syrah, and Merlot. Beyond wine production, the cooperative operates visitable winery facilities offering guided tours and wine tasting experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Naoussa PDO Wines Premium Protected Designation of Origin red wines from the Naoussa region, made exclusively from the Xinomavro grape variety. Includes labels such as Naoussa, Naoussa Reserve, Grande Reserve Naoussa, Mavri Drys, and Platinum Xinomavro; positioned for wine enthusiasts and HORECA buyers seeking authentic Greek PDO wines.
• Damaskinos Flagship aged smoked red dry wine made from select Xinomavro vineyards meeting strict quality criteria, aged 18 months in barrel and 6 months in bottle. The cooperative's signature premium label, recognised with multiple international awards including 2022 Thessaloniki International Wine Competition 'best Xinomavro' distinction.
• Macedonian PGI Wines Protected Geographical Indication wines from the Macedonia region, including Bios Ellinos (Hellenic), Imeros (white and red), Cymban, Dogmatikos, Entechnos, Makedonikos, and Syrah. Broader varietal and style range than the PDO Naoussa line, targeting Greek retail and export HORECA buyers seeking regional Greek wines.
• Dogmatikos White dry wine made from Xinomavro grapes, fermented at very low temperatures (8–10°C) using special yeasts; also available as a semi-dry rosé. Featured as one of the three wines in the cooperative's winery tasting flight.
• Table Wines Local table wines in red, white, and rosé styles, including labels such as Secret Code, Ideodis, Retsina, Sangria, Anthos, and Sagrada Eucaristia. Targeted at everyday Greek consumers and value-focused export markets.
• Variety Wines Single-variety wines including En Lefko Assyrtiko, En Lefko Chardonnay, and En Lefko Malagouzia, supplementing the Xinomavro-centred core with popular Greek and international white varieties.
• Semi-Sparkling Wines (Amore) Semi-sparkling wines marketed under the Amore brand, available in White Dry, Rosé Sweet, and White Sweet varieties. Targeted at casual consumption, the on-trade, and the export retail channel.
• Taximi Bag-in-Box Wines Wines packaged in bag-in-box format including red (semidry, dry, semisweet), white (dry, semidry), rosé semidry, and Retsina varieties. Aimed at high-volume everyday consumption in retail and HORECA channels.
• Ouzo & Distilled Spirits Greek spirits including Ouzo Makedoniko and Black Oak (aged spirit), distributed under the cooperative's distilled spirits category to retail and HORECA buyers in Greece and export markets.
• Winery Tourism Services Certified visitable winery offering guided tours of the vineyards, production areas, bottling line, and underground aging cellar (cava) in Greek and English, year-round by appointment, with groups of up to 70 persons. Optional paid wine tasting of three wines (Dogmatikos White, Dogmatikos Rosé, and Damaskinos) with local accompaniments; catering partnerships available on-site.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EU Programme for Wine Quality (Third Countries Promotion)coreStrategic or Co-development Partner · 1 May 2023As Coordinator of A.A.O.S VAENI NAOUSSA, the cooperative is leading an EU-funded promotion programme for PDO/PGI wines (Xinomavro Naoussa PDO and Mavrud PDO/PGI) in third countries including China, Belarus, and Brazil, under EU Regulation 1144/2014.
• Oenological Wineries 'Argatia' and 'Karydas' (Xinomavro Promotion Programme)minorStrategic or Co-development Partner · 1 May 2023VAENI Naoussa participated alongside Argatia and Karydas wineries in a joint programme to promote Xinomavro in the Northern United States (May 2023), representing the Association of Vine and Wine Growers of Naoussa.
• Interprofessional Association of Naoussa Wine DenominationcoreStrategic or Co-development PartnerVAENI Naoussa is a founding member of the Interprofessional Association of Naoussa Wine Denomination, whose objective is to guarantee quality and promote Naoussa wines in Greek and foreign markets. The association brings together producers and winemakers committed to the PDO Naoussa appellation standards.
• Association of Vine and Wine Producers of Northern GreeceminorStrategic or Co-development PartnerVAENI Naoussa is a member of the Association of Vine and Wine Producers of Northern Greece, participating in industry advocacy and promotion activities.
• National Interprofessional Association of Vine and WineminorStrategic or Co-development PartnerVAENI Naoussa is also a member of the National Interprofessional Association of Vine and Wine.
• Catering Partners for Winery EventsminorOthersThe cooperative has partnerships with catering companies that provide cold and hot meals within the winery premises and courtyard for visiting groups and events.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Santo Wines: Cooperativa Santo Wines is a Greek agricultural cooperative on Santorini producing PDO Assyrtiko wines. Highly comparable as a Greek wine cooperative with a single-appellation focus, certified visitable winery status, and a strong tourism-plus-exports model.
• Domaine Karydas: Naoussa-based boutique winery focused exclusively on Xinomavro. Co-promoted Xinomavro in the Northern US alongside VAENI in 2023, and competes head-to-head for premium Xinomavro positioning in export markets.
• Argatia: Naoussa-based producer of Xinomavro-led wines. Partnered with VAENI on the 2023 Northern US Xinomavro promotion and competes in the same appellation for international listings and HORECA placements.
• Boutari: One of Greece's largest and most historic wineries with a deep PDO Naoussa and Xinomavro portfolio. Competes directly with VAENI in Naoussa-region reds and on Greek-wine export distribution in Europe, North America and Asia.
• Kir-Yianni: Leading Greek winery specializing in Xinomavro and PDO Naoussa wines, founded by Yiannis Boutaris. Directly competes with VAENI in the same Naoussa appellation and on flagship Xinomavro brands, targeting premium domestic and export markets.
• Thymiopoulos Vineyards: Naoussa-focused, family-run winery with a strong reputation for terroir-driven Xinomavro. Operates in the same appellation and targets overlapping premium domestic and export on-trade customers as VAENI.

Broad incumbents

• Tsantali: One of Greece's largest wine producers with a broad portfolio across multiple appellations (Macedonia, Naoussa, Halkidiki). Overlaps with VAENI on Greek-wine exports and HORECA listings but operates at much larger scale across many regions.
• Porto Carras: Large Halkidiki-based Greek winery producing a broad portfolio of wines including Xinomavro blends and PDO/PGI wines. Overlaps with VAENI in international Greek-wine distribution and tourism-driven direct sales.
• Alpha Estate: Amyndeon-region Greek winery producing Xinomavro-based reds alongside a broader varietal range. Overlaps with VAENI on premium Greek red exports but is a privately owned, broader-portfolio operator in a neighbouring appellation.
• Ktima Pavlidis: Greek winery in Drama (Macedonia) producing a diversified portfolio including Xinomavro. Competes with VAENI for HORECA and export distribution in the wider Macedonian Greek-wine category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vaeni-naoussa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAENI NAOUSSA