VALENTINA TODA FINA

What VALENTINA TODA FINA does

Valentina Toda Fina Vestuario e Acessórios LTDA is a privately held Brazilian direct-to-consumer e-commerce brand founded in 2017 by director Letícia Damin and headquartered in Curitiba, Paraná. The company sells fine costume jewelry (bijuterias finas) and fashion accessories through a single online storefront built on the Loja Integrada platform, complemented by a WhatsApp direct-sales channel. Its assortment spans rings, bracelets, earrings, brooches, necklaces, hair accessories, and bows/cravats, with unit prices ranging from approximately R$86 to R$349.

The business operates on a one-time-purchase retail model with no subscription component. Payment is processed via PagBank (credit card up to 6x interest-free installments) and PIX (with a 3% cash discount), and a 10% first-purchase code (PRIMEIRACOMPRA) supports acquisition. Marketing runs primarily through an organic Instagram presence (@valentinatodafina) and email newsletter, with no evidence of paid acquisition or marketplace distribution. The company also ships internationally and maintains a clearance Outlet section.

Valentina Toda Fina employs approximately 38 people, has no disclosed external funding or institutional investors, and is closely identified with its founder narrative (named after Damin's daughter). It carries no patents, awards, or recognized third-party certifications beyond standard e-commerce trust badges, and its proprietary technology footprint is limited to its website, payment integrations, and an in-house "atelier" for author-designed pieces.

Name

VALENTINA TODA FINA

Legal name

Valentina Toda Fina Vestuario e Acessórios LTDA

Website

https://valentinatodafina.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Valentina Toda Fina is a privately held Brazilian direct-to-consumer e-commerce brand, founded in 2017 in Curitiba, selling fine costume jewelry and fashion accessories (rings, bracelets, earrings, brooches, necklaces, hair accessories) priced R$86–R$349 to individual fashion-conscious consumers in Brazil and worldwide through its own online store and WhatsApp channel.

Ownership category

akta.pro rank

Product category

Fashion Accessories

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fashion accessories retail
• Costume jewelry e-commerce
• Fine jewelry online
• Women's accessories shop
• Brazilian jewelry brand

Headquarters

HQ city

Curitiba, Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fashion Accessories Retail: One-time product sales of fashion accessories including rings, bracelets, earrings, necklaces, brooches, and hair accessories. Customers purchase individual items at set prices with options for installment payments. Revenue generated through direct e-commerce transactions with pricing ranging from approximately R$86 to R$349 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Valentina Toda Fina designs, curates, and sells fine costume jewelry (bijuterias finas) and fashion accessories directly to consumers through its own online store. The assortment includes rings, bracelets, earrings, brooches, necklaces, hair accessories, bows/ties, and cuffs, with prices typically ranging from R$86 to R$349 per item and payment options including Pix and credit card installments up to 6x. A subset of the catalog is produced as author-designed pieces in the company's own atelier, complemented by curated resale pieces.

Product overview

Valentina Toda Fina is a Brazilian fashion accessories e-commerce brand specializing in fine costume jewelry. The product portfolio centers on a core offering of fashion accessories including rings (anéis), bracelets (braceletes e pulseiras), earrings (brincos), brooches (broches), and necklaces (colares), supplemented by accessory categories such as shoe laces/cuffs, bows and ties, and hair accessories. Products are described as 'fine costume jewelry' (bijuterias finas) with 90-day warranty, featuring designs in gold, silver, and mixed metal finishes with decorative stones, pearls, and resin elements. The brand also maintains an outlet section for special offers. All products are sold through their direct-to-consumer e-commerce platform with international shipping to Brazil and worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Anéis (Rings) Fashion rings including resin sphere, zirconia stone, half-moon hammered, and organic hollow designs, sold as part of the brand's fine costume jewelry assortment for individual consumers.
• Braceletes e Pulseiras (Bracelets) Bracelet and bangle collection featuring magnetic clasp designs in gold and graphite finishes, part of the brand's fine costume jewelry assortment for individual consumers.
• Brincos (Earrings) Earrings collection including large, small, clip-on, textured, organic, and geometric hollow styles in gold, silver, and mixed finishes, sold as part of the brand's fine costume jewelry assortment for individual consumers.
• Broches (Brooches) Brooch collection featuring butterfly, insect, sun, hand, polished organic magnetic, pin, and double pearl designs with gold and silver finishes, part of the brand's fine costume jewelry assortment for individual consumers.
• Colares (Necklaces) Necklace collection including long, short, choker, hollow cube with pearl, maxi organic pearl, and rose pearl designs in various finishes, sold as part of the brand's fine costume jewelry assortment for individual consumers.
• Golas e Punho (Cuffs and Shoe Laces) Shoe laces and cuffs accessories sold as part of the brand's extended fashion accessories line for individual consumers.
• Laços / Gravatas (Bows and Ties) Bow ties and cravats for hair and apparel styling, sold as part of the brand's extended fashion accessories line for individual consumers.
• Para Cabelo (Hair Accessories) Hair accessories sold as part of the brand's extended fashion accessories line for individual consumers.
• Outlet (Clearance and Special Offers) Clearance and special offer section of the online store offering discounted fashion accessories to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Puket: Brazilian accessories and lifestyle brand with fashion jewelry, hair accessories, and socks. Overlaps with Valentina's hair accessories and bows/ties categories and targets a similar Brazilian female demographic across price points.
• H.Stern: Brazilian fine jewelry maison with global footprint and a wide assortment including fashion-adjacent pieces. Comparable as an established Brazilian jewelry brand competing for premium fashion-conscious spend, though positioned at a higher price tier.
• Renner: Largest Brazilian fashion department store with significant in-house accessories and fashion jewelry assortment sold through physical stores and e-commerce. A broader incumbent competing for share of the same fashion-conscious Brazilian woman's accessory wallet.

Direct peers

• Monte Carlo Joias: Brazilian mid-market jewelry chain with strong physical retail footprint and e-commerce. Overlaps in fashion jewelry assortment (rings, earrings, necklaces) and the same target demographic, but with significantly larger scale.
• Vivara: Brazil's largest jewelry retailer, operating both fine jewelry and fashion/costume lines through e-commerce and an extensive physical store network. Direct competitor for the same fashion-conscious Brazilian woman buyer with a much broader assortment and brand budget.
• Empório da Pedra: Brazilian costume jewelry and accessories e-commerce retailer offering rings, bracelets, necklaces, and earrings. Directly comparable in product mix and online-only DTC model, competing for the same fashion-conscious woman in Brazil.
• Pandora Brasil: Global fashion jewelry brand with established Brazil retail and e-commerce operations. Competes in the same affordable-luxury fashion jewelry category (bracelets, charms, earrings, necklaces) targeted at similar fashion-conscious consumers.
• ROMMANEL: Brazilian legacy costume jewelry (bijuteria) brand distributed via direct-sales/MLM model and e-commerce. Competes in the same everyday fashion jewelry category with similar price positioning and accessory breadth (rings, earrings, necklaces).
• Tatiana Castellano: Brazilian jewelry brand known for designer-driven fashion and semi-fine jewelry sold primarily through DTC e-commerce. Comparable as a founder-led, design-led Brazilian fashion jewelry e-tailer targeting similar style-conscious buyers.
• Morana Joias: Brazilian jewelry retailer blending semi-fine and fashion jewelry, with strong e-commerce and mall presence. Directly competes in the affordable precious/fashion jewelry segment for the same Brazilian female consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/valentinatodafina
• LinkedInlinkedin.com/company/valentinatodafina

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALENTINA TODA FINA