Valsana Hotel Arosa
Valsana Hotel Arosa is a 4-star superior luxury hotel in Arosa, Switzerland, operating 40 rooms, suites, and serviced apartments with a spa, restaurant, and tennis center, serving affluent wellness and adventure travelers through CO2-neutral, geothermal-powered infrastructure under the Tschuggen Collection.
- Company typePrivate
- Founded2017
- HeadquartersArosa, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Valsana Hotel Arosa does
Valsana Hotel Arosa is a 4-star superior luxury hotel located at the edge of the Arosa forest at 1,800 meters altitude in Graubünden, Switzerland. Opened in 2017 as part of the family-owned Tschuggen Collection AG (founded 1919), the property offers 40 rooms and junior suites plus 9 serviced apartments, complemented by an 800 sqm Valsana Spa across two floors with holistic treatments, sauna landscape, relaxation pool, fitness, yoga and meditation rooms, and an on-site tennis center at 1,830m. The hotel operates seasonally (summer mid-June to mid-September; early December to early April) and serves affluent wellness, adventure, and nature-oriented travelers, with secondary segments in corporate green meetings and pet-friendly guests.
The property's defining technical feature is a sustainability-first infrastructure: a proprietary ice battery energy storage system combined with geothermal probes and heat recovery heats the three-building complex without fossil fuels, achieving approximately 90% CO2 reduction versus traditional operations. The Tschuggen Collection has been climate-neutral group-wide since 2019 via a partnership with myclimate, and Valsana has held Green Globe certification since 2021. Other operational technologies include OnePageBooking reservation engine, e-guma voucher platform, Lunchgate for restaurant reservations, and Saferpay/Datatrans payment processing.
Valsana generates revenue across five streams: room accommodations, food and beverage (TWIST restaurant, Quintacoira specialty coffee, Smith & Smith alpine wine shop, Dine Around half-board at CHF 80/person/day), spa and wellness services, specialized activity packages (Coolcation, Serve & Relax Tennis, Mountain Escape, Dog Lovers), and meetings/events. Distribution combines direct booking with luxury consortia membership in Small Luxury Hotels of the World, Leading Hotels of the World (Sustainability Leaders), and Mr & Mrs Smith, plus US sales representation via J.MAK Hospitality and major online travel agencies. The hotel has held two Michelin Keys consecutively (2025, 2026) and is integrated with the Arosa Card providing free cable car access.
Valsana Hotel Arosa firmographics
Firmographics- Name
- Valsana Hotel Arosa
- Legal name
- Tschuggen Collection AG
- Website
- https://valsana.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Valsana Hotel Arosa is a 4-star superior luxury hotel in Arosa, Switzerland, operating 40 rooms, suites, and serviced apartments with a spa, restaurant, and tennis center, serving affluent wellness and adventure travelers through CO2-neutral, geothermal-powered infrastructure under the Tschuggen Collection.
- Ownership category
- akta.pro rank
Valsana Hotel Arosa industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Mountain & Ski Luxury Resorts (THAGACAB)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Mountain & Wilderness Lodges (THAAAHAE), Resort-Style Extended-Stay Properties (THAGAEAL)
Keywords
Where Valsana Hotel Arosa is headquartered
LocationHeadquarters
- HQ city
- Arosa
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Valsana Hotel Arosa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Room Accommodations: The hotel generates primary revenue from room bookings across 40 rooms, junior suites, and 9 apartments with hotel service. The property operates seasonally with summer (June-September) and winter (December-April) seasons.
- Food and Beverage: Revenue from restaurant TWIST serving healthy cuisine for active guests, with regional, plant-based options. Additional revenue from wine shop, café partnerships (Quintacoira specialty coffee), and Dine Around half-board program at CHF 80 per person per day.
- Spa and Wellness Services: Valsana Spa generates revenue through treatment services, sauna access, and wellness programs including yoga and Pilates sessions.
- Activity Packages: Specialized packages including tennis (Serve & Relax), hiking (Mountain Escape), cooling experiences (Coolcation), and pet-friendly stays (Dog Lovers) provide additional revenue streams.
- Events and Meetings: The hotel offers green meeting facilities and event spaces for corporate events and private gatherings including wine shop exclusive bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Coolcation Package - 2 nights with breakfast, upgrade, and F&B credit |
| Subscription | Daily | Half-board Dine Around supplement |
| Subscription | Multi-year contract | Serve & Relax Tennis Package |
| Subscription | Multi-year contract | Mountain Escape Package |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Valsana Hotel Arosa product offering
Product offeringCore offering
Valsana Hotel Arosa is a 4-star superior luxury hotel offering 40 rooms, junior suites, and 9 serviced apartments at 1,800 meters altitude in the Swiss Alps. The hotel combines accommodation with the 800 sqm Valsana Spa, Restaurant TWIST, and the Moving Mountains holistic wellness programme, targeting affluent travelers seeking active mountain experiences combined with luxury and sustainability.
Product overview
Valsana Hotel Arosa is a 4-star luxury hotel offering a unified hospitality experience combining accommodation, dining, wellness, and outdoor activities. The core product consists of 40 rooms/junior suites and 9 serviced apartments, paired with the 800 sqm Valsana Spa and Restaurant TWIST. The hotel integrates experiential add-ons including the Moving Mountains holistic wellness programme, tennis center, specialty coffee café (Quintacoira), and Alpine wine shop (Smith & Smith). Additional offerings include seasonal activity packages (Coolcation, Mountain Escape, Dog Lovers, Serve & Relax) and meeting/event services. The property is notable for its sustainability infrastructure including an ice battery geothermal system and CO2-neutral operations since 2017. The hotel participates in the Tschuggen Collection's luxury hotel portfolio, with bookings facilitated through OnePageBooking and restaurant reservations through Lunchgate.
Differentiator
Problem solved
Functional benefit
Brands
- TWIST Restaurant: The hotel's on-site restaurant offering healthy, regional cuisine for active guests, with plant-based options.
- Valsana Spa
- Moving Mountains
- Smith & Smith Alpine Wineshop
- Quintacoira Café
Products and services
- Valsana Hotel Accommodation 4-star superior luxury hotel accommodation featuring 40 rooms, junior suites, and 9 apartments with hotel service, located at 1,800m altitude at the edge of Arosa forest. Targeted at affluent travelers seeking alpine luxury.
- Valsana Spa 800 sqm spa facility spanning two floors with holistic spa treatments, sauna landscape, relaxation pool, fitness, yoga, and meditation rooms overlooking the forest.
- Restaurant TWIST On-site restaurant offering healthy, regional, and plant-based cuisine for active guests, with a dine-around half-board option at CHF 80 per person per day.
- Moving Mountains Wellness Programme Holistic wellness programme structured around five pillars (Move, Play, Nourish, Rest, Give) offering curated experiences to restore vitality, reconnect with nature, and celebrate joy.
- Meetings and Events Green meeting and event hosting services in inspiring alpine settings, with sustainable practices aligned to Green Globe certification, targeting corporate events and private gatherings.
- Valsana Coolcation Package Summer package with two nights including breakfast, guaranteed upgrade, Food & Drink Credit of CHF 150 per room, guided ice bath Kneipping, Moving Mountains activities, yoga and sport programme, Valsana Spa access, and Arosa Card. Available 19 June 2026 to 10 September 2026.
- Serve & Relax Tennis Package Two-night package combining four private tennis lessons with Tennis Director Petr Osusky and personal relaxation moments at the Valsana Spa. Available 19 June 2026 to 11 September 2026.
- Mountain Escape Package Individual mountain programme for guests seeking summer experiences at altitude, including breathing exercises, letting go, and clarity in the mountains.
- Dog Lovers Package Pet-friendly stay package allowing guests to enjoy the Arosa mountains with their dogs, including access to alpine trails and outdoor experiences suitable for pets.
- Valsana Tennis Center Indoor and outdoor tennis facilities at 1,830m elevation with professional instruction from Tennis Director Petr Osusky, offering private lessons and group clinics. Available 19 June 2026 to 13 September 2026.
- Smith & Smith Alpine Wine Shop On-site curated wine shop featuring classic and natural wines with a focus on sustainability, minimum intervention, and quality, available for events and private bookings.
- Quintacoira Specialty Coffee Café Specialty coffee café operated by Quintacoira from Chur on the Valsana ground floor, offering premium roasted coffees year-round.
- Valsana Yoga & Pilates Programme Extended yoga and Pilates offering including quiet units, powerful sessions, meditation, and balance flow, led by Martina Köhler with focus on body and mind.
Quantifiable outcome
- CO2 emissions reduced by approximately 90% through innovative energy concepts compared to traditional hotel operations
- +2 more outcomes
Companies that use Valsana Hotel Arosa
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Valsana Hotel Arosa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Valsana Hotel Arosa partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- QuintacoiraminorQuintacoira from Chur operates a specialty coffee café in the Valsana Hotel ground floor, bringing premium specialty coffee to guests year-round directly in the heart of Arosa.
- Smith & SmithminorSmith & Smith operates an alpine wine shop in Valsana featuring curated selections from classic to natural wines. The Vinatur line focuses on sustainability, minimal intervention, and quality. Available for events and private bookings.
- Marco Gisler Sport ShopscoreMarco Gisler operates sport shops in both the Tschuggen Grand Hotel and Valsana Hotel, providing equipment rental and sales for hiking, biking, and skiing. A long-standing partnership providing authentic local expertise.
- nooiiminorSwiss organic skincare brand providing bathroom amenities in refillable dispensers. Certified natural or organic ingredients manufactured in Switzerland.
- FAIRCosmEthicsminorSwiss beauty brand providing guest amenities in refillable dispensers. Products are organic and sustainably packaged.
- Elky NaturminorAustrian natural mattress manufacturer providing 100% natural Elky Natur mattresses in all Valsana bedrooms, gradually being introduced to other Tschuggen Collection properties.
- Valser WasserminorRegional mineral water partner and climate-neutral water brand from the area. Twist and Basement restaurants serve Arosa tap water filtered on site, reducing bottled water waste.
- Cafè BadilattiminorFamily coffee business from Engadin mountains providing finest coffee specialties for all Tschuggen Collection Hotels. Ensures climate-neutral premium quality coffee supply.
- Methode PhysiodermieminorGeneva-based Swiss skincare brand developing scientifically formulated products with effective natural ingredients since 1974. ECOCERT-certified lab emphasizing sustainability.
- Arosa BergbahnencoreMountain cable car operator providing guest access to ski passes and summer hiking areas. Valsana guests receive Arosa Card including free cable car access.
- Arosa TourismuscoreLocal tourism organization managing the Arosa Card program and guest services. Issues guest cards linked to tourist tax collection.
- myclimatecoreClimate protection organization partnered with Tschuggen Collection since 2019 for CO2 offsetting. Supports projects including rewilding of Swiss moorlands and efficient cookers in Kenya. Enables guest travel offsetting.
- Green GlobecoreGlobal sustainability certification body providing Green Globe certification to tourism companies meeting environmental and social responsibility standards. Tschuggen Collection certified since 2021.
- Small Luxury Hotels of the WorldcoreGlobal consortium of independent luxury hotels providing distribution, marketing, and booking platform access. Valsana and other Tschuggen Collection properties benefit from international visibility.
- The Leading Hotels of the WorldcoreLeading Hotels of the World membership including Sustainability Leaders platform designation. Provides access to environmentally conscious luxury travelers and marketing support.
- J.MAK HospitalitycoreUS-based sales representation partner handling inquiries and marketing for The Tschuggen Collection in the North American market.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Valsana Hotel Arosa competitors and assessment
Company assessmentDirect peers
- Arosa Kulm Hotel & Alpin Spa: Historic five-star hotel located directly in Arosa at the same altitude. Directly competes for the same guest pool, ski-season demand, and event calendar (Arosa Jazz, Classic Car) as Valsana.
- Hotel Waldhaus Sils: Family-owned five-star alpine resort in Sils Maria, Engadin, with comparable scale, sustainability focus, and wellness/adventure positioning. Competes for the same European luxury traveler in the Swiss alpine segment.
- Hotel Capra Saas-Fee: Design-led boutique alpine hotel in car-free Saas-Fee with comparable wellness focus, sustainability ethos, and full-service luxury positioning. Similar scale and target demographic as Valsana.
- Carlton Hotel St. Moritz: Tschuggen Collection sister property in St. Moritz offering comparable luxury full-service alpine accommodation, spa, and dining. Shares the same group sales team, consortia memberships, and Moving Mountains wellness concept.
- 7132 Hotel: Design-driven luxury hotel in Vals, Graubünden, with comparable architecture-driven positioning, thermal spa, and Michelin-keyed dining. Competes for design-conscious luxury travelers in the same Swiss canton.
- Hotel Eden Roc Ascona: Tschuggen Collection sister property on Lake Maggiore with comparable luxury positioning, spa, and F&B. Operates under the same Moving Mountains programme and shares corporate sales, PR, and sustainability infrastructure.
- Tschuggen Grand Hotel Arosa: Sister property within Tschuggen Collection AG, also located at altitude in Arosa, Switzerland. Operates the same group-level Moving Mountains programme and shared sales/PR infrastructure, and competes for the same luxury wellness and ski segment in Arosa.
Broad incumbents
- Kulm Hotel St. Moritz: Historic luxury full-service alpine resort in St. Moritz with extensive spa, dining, and ski-season programming. Comparable as a high-altitude Swiss luxury resort targeting international luxury travelers.
- Badrutt's Palace Hotel: Iconic luxury alpine hotel in St. Moritz with global brand recognition, large inventory, and established Michelin/Forbes recognition. Comparable as a full-service luxury alpine resort competing for the same international affluent guest in the Swiss Alps.
- The Omnia: Design-driven luxury boutique hotel in Zermatt with comparable focus on architecture, wellness, and mountain experiences. Competes for similar experiential-seeking affluent travelers in the Swiss Alps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valsana Hotel Arosa social profiles
Digital presenceValsana Hotel Arosa compliance and trust
Trust signalCompliance5 records
Valsana Hotel Arosa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valsana Hotel Arosa leadership team
Management profileNumber of profiles
Profiles8 records
Valsana Hotel Arosa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valsana Hotel Arosa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valsana Hotel Arosa
What does Valsana Hotel Arosa do?
Valsana Hotel Arosa is a 4-star superior luxury hotel offering 40 rooms, junior suites, and 9 serviced apartments at 1,800 meters altitude in the Swiss Alps. The hotel combines accommodation with the 800 sqm Valsana Spa, Restaurant TWIST, and the Moving Mountains holistic wellness programme, targeting affluent travelers seeking active mountain experiences combined with luxury and sustainability.
Is Valsana Hotel Arosa a public or private company?
Valsana Hotel Arosa is a private company. It is classified as family owned and is currently operating.
When was Valsana Hotel Arosa founded?
Valsana Hotel Arosa was founded in 2017. It employs 1 to 10 people.
Where is Valsana Hotel Arosa based?
Valsana Hotel Arosa is headquartered in Arosa, Switzerland, in the Europe region.
How does Valsana Hotel Arosa make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage, spa and Wellness Services, activity Packages and events and Meetings.
Who are Valsana Hotel Arosa's main competitors?
Direct peers on record are Arosa Kulm Hotel & Alpin Spa, Hotel Waldhaus Sils, Hotel Capra Saas-Fee, Carlton Hotel St. Moritz, 7132 Hotel, Hotel Eden Roc Ascona and Tschuggen Grand Hotel Arosa. Broad incumbents are Kulm Hotel St. Moritz, Badrutt's Palace Hotel and The Omnia.
Does Valsana Hotel Arosa have an API?
No public API is recorded for Valsana Hotel Arosa.
What industry is Valsana Hotel Arosa in?
Valsana Hotel Arosa's product category is Luxury Hotels. Its primary akta.pro industry code is THAGACAB, Mountain & Ski Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.