Van den Broek Advies

What Van den Broek Advies does

Van den Broek Advies is an independent Dutch financial advisory bureau headquartered in Putten, Netherlands (Midden Engweg 29), founded in 2001. The firm provides personalized mortgage advisory (Hypotheekadvies) and insurance advisory (Verzekeringsadvies) services to private individuals, entrepreneurs and SMBs, high-net-worth clients with exclusive possessions, and self-employed clients with complex financial situations. Its core products include new mortgage origination, remortgaging, business and private insurance packages, and specialized coverage for luxury homes, classic cars, hypercars, and sports cars, supplemented by standardized comparison cards (Vergelijkingskaarten) that document service scope and fees.

The business operates as a relationship-driven, sales-led practice delivered exclusively through in-person consultations at the Putten office; there is no online or self-service distribution. The firm holds an AFM license, Erkend Hypotheekadviseur certification, and Kifid membership, which collectively authorize and validate its advisory activities under Dutch financial-services regulation. The team comprises 8-9 employees including two named partners (Henry van den Broek and Henk Luitjes), with specialized mortgage and insurance advisors and back-office support.

Van den Broek Advies monetizes through professional-services fees and/or commissions tied to mortgage placements and insurance policies sourced from a multi-insurer network. Revenue is not publicly disclosed. Marketing is relationship-based (referrals, word-of-mouth) supported by a WordPress website and a quarterly newsletter ("Van den Broek €-Nieuws"). The technology stack is intentionally low-tech, and there is no AI/ML capability, mobile app, public API, or digital advisory channel in evidence.

Name

Van den Broek Advies

Legal name

Van den Broek Advies

Website

https://vandenbroekadvies.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Van den Broek Advies is an independent Dutch financial advisory firm in Putten offering personalized mortgage and insurance brokerage to individuals, SMBs, and HNW clients through in-person consultations, supported by AFM licensing and a multi-insurer network.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Mortgage advisory services
• Insurance advisory services
• Independent financial advice
• Business risk management
• Wealth building advisory

Headquarters

HQ city

Putten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Advisory Services: The company provides mortgage advisory services to individuals, entrepreneurs, and businesses seeking to find the best-fitting mortgage solution. As an independent advisor, they analyze client situations and recommend appropriate mortgage products from the broader market.
2. Insurance Advisory and Placement: Van den Broek Advies offers comprehensive insurance advisory services across private, business, and exclusive possessions segments. They work with a large number of insurers and use insurance brokers when necessary to find the most suitable coverage for each client's situation.
3. Quarterly Newsletter Subscription: The company publishes a quarterly financial newsletter called 'Van den Broek €-Nieuws' covering important financial and fiscal developments, which subscribers can sign up for to stay informed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Van den Broek Advies is an independent financial advisory bureau that provides personalized mortgage and insurance advice to individuals, entrepreneurs, and SMB businesses. The firm analyzes each client's income, wishes, and future plans to recommend custom-tailored mortgage and insurance solutions from the broader market, without being tied to any specific bank, lender, or insurer.

Product overview

Van den Broek Advies offers a unified financial advisory service focused on mortgages and insurance. The core offering consists of two main service areas: Hypotheekadvies (mortgage advisory) and Verzekeringsadvies (insurance advisory), supported by standardized comparison cards (Vergelijkingskaarten) that document service characteristics and fees for transparency. All services are delivered with a personalized, relationship-focused approach emphasizing maatwerk (customization) rather than standardized financial products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypotheekadvies (Mortgage Advisory) Personalized mortgage advisory service helping private individuals, entrepreneurs, and businesses find mortgages tailored to their income, wishes, and future plans. Includes new mortgage applications, remortgaging, and complex financial constructions for self-employed clients.
• Verzekeringsadvies (Insurance Advisory) Independent insurance advisory covering private situations, business insurance, and exclusive possessions. Includes risk analysis and customized insurance packages for homes, businesses, classic cars, hypercars, and sports cars, sourced from a large network of insurers and brokers.
• Van den Broek €-Nieuws (Quarterly Newsletter) Quarterly financial newsletter kept opt-in for clients and prospects to stay informed of important financial and fiscal developments in the Netherlands. Supports client engagement and retention.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Insurance Partners (Various)coreOthersVan den Broek Advies works with a large number of insurers (verzekeraars) to source the best insurance products for clients. They also utilize insurance brokers (verzekeringsmakelaar) when needed to access specialized coverage solutions.
• Specialist Insurance Provider for Exclusive PossessionsminorOthersFor exclusive possessions insurance (luxury homes, classic cars, hypercars), the company has established a collaboration with a specialized insurer focusing on high-value assets and collectibles.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Pricewise: Pricewise is a Dutch financial product comparison site operating across insurance, mortgages, and energy. Comparable as a digital alternative for clients who might otherwise engage an independent advisor like Van den Broek Advies, representing the online-disruption tailwind.
• Independer: Independer is a Dutch online comparison platform for financial products including mortgages and insurance. Represents the digital-first channel that Van den Broek Advies explicitly positions against; relevant as a competitive threat reshaping the advisory customer journey.

Broad incumbents

• Nationale-Nederlanden (NN Group): NN Group is one of the largest insurance and asset management groups in the Netherlands, offering life, non-life, and mortgage products directly to consumers. Relevant as a broad incumbent with insurance and mortgage offerings that overlap with Van den Broek Advies's advisory scope, but operating at massive scale with captive product distribution.
• Achmea (Centraal Beheer / Interpolis): Achmea is the largest insurance group in the Netherlands, with consumer brands Centraal Beheer, Interpolis, and FBTO offering a full range of insurance and mortgage products. Relevant as a broad incumbent competing for the same private and SMB insurance customers Van den Broek Advies serves.
• Aegon Nederland: Aegon is a major Dutch insurance, pensions, and mortgage provider serving both individual and business customers. Comparable as a broad incumbent offering products in the same categories that Van den Broek Advies advises on, with far greater scale and direct-distribution capability.

Direct peers

• Hypotheek Visie: Hypotheek Visie is a Dutch mortgage advisory chain with a national footprint, providing independent mortgage advice to consumers. Directly comparable on mortgage advisory service offering, though larger and franchised versus Van den Broek Advies's single-office independent model.
• Van Bruggen Adviesgroep: Van Bruggen Adviesgroep is a Dutch financial advisory chain offering mortgage, insurance, and wealth advisory to individuals and businesses. Comparable as a multi-service Dutch financial advisor, though operating as a chain rather than a single partner-owned office like Van den Broek Advies.
• De Hypotheker: De Hypotheker is the largest mortgage broker chain in the Netherlands, providing independent mortgage advisory through a national franchise network. Directly comparable to Van den Broek Advies on the mortgage advisory side, though operating at significantly larger scale and through franchisees rather than a single office.
• Voogd & Voogd: Voogd & Voogd is a well-established Dutch independent insurance broker serving both private and business clients with multi-line insurance advisory. Comparable to Van den Broek Advies's insurance advisory stream, with similar independence positioning though operating at a meaningfully larger scale.
• Hulp bij Hypotheek: Hulp bij Hypotheek is a Dutch mortgage advisory brand operated as a subsidiary of NN Group, providing independent-style mortgage advice across the Netherlands. Comparable to Van den Broek Advies as a mortgage-focused advisor, though backed by a major insurer rather than independently partner-owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/van-den-broek-advies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van den Broek Advies