Value Investing Academy

What Value Investing Academy does

Value Investing Academy (ViA) is a Singapore-headquartered financial education business operated by Mind Kinesis Investments Pte Ltd, founded in 2010 by Cayden Chang. The company teaches value investing methodology modelled after Warren Buffett to individual retail investors across Asia, with a claimed cumulative base of over 50,000 students taught across 11 cities including Singapore, Kuala Lumpur, Penang, Hong Kong, Tokyo, Taipei, Bangkok, Ho Chi Minh, Phnom Penh, Yangon, and Kuching. The company holds exclusive endorsements from Mary Buffett and Lauren C. Templeton for its flagship Value Investing Programme, which is described as the first and only such endorsed programme globally.

The product portfolio is structured as a multi-tier learning ladder: a free introductory Masterclass (priced up to SG$199 historically) funnels learners into the flagship 4-day in-person VIP programme bundled with the Cash Flow Options Strategy (CFOS) options-trading course, with an invitation-only PNWA advanced programme for graduates. Digital distribution is delivered through the ViA Atlas mobile app (iOS/Android) and viaatlas.com e-learning platform, which hosts VIP Online pre-recorded courses and a subscription-based Case Study Membership providing monthly deep-dive intrinsic-value analyses. Complementary offerings include bi-monthly Autopilot Webinars, Tri-Portfolio Seminars, the annual Investify Symposium (2,000+ online attendees in 2024), and a YouTube content series (ViA Deep Dive). The proprietary ViA S.E.G.A. Funnel Analysis is the core analytical framework used throughout.

The business operates on a hybrid revenue model combining one-time course licensing (Masterclass, VIP, PNWA), recurring subscription revenue (VIP Online, Case Study Membership), and event-driven professional services income (Investify Symposium). Marketing is executed via community-led GTM with monthly graduate gatherings held for 14 consecutive years, supplemented by content marketing (ViA Insights blog, YouTube), paid social media, and email funnels. The company is privately held, bootstrapped with no disclosed external funding, and headquartered at 78 Shenton Way in Singapore's central business district.

Name

Value Investing Academy

Legal name

Mind Kinesis Investments Pte Ltd

Website

https://valueinvestingacademy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Value Investing Academy (ViA) is a Singapore-based financial education business that teaches Warren Buffett-style value investing methodology to retail investors across 11 Asian cities. It delivers a tiered curriculum (free Masterclass, flagship VIP programme, advanced PNWA) via in-person workshops, the ViA Atlas mobile app, and subscription case studies.

Ownership category

akta.pro rank

Product category

Investment Education

NAICS

Educational Services (611), Portfolio Management and Investment Advice (523940)

SIC

Services-Educational Services (8200), Investment Advice (6282)

akta.pro primary industry

Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)

akta.pro secondary industry

Budgeting & Cash-Flow Management (EDAAAJAA)

Keywords

• Value investing education
• Investment training programs
• Financial education services
• Stock market courses
• Passive income coaching

Headquarters

HQ city

Singapore , Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Value Investing Masterclass: Entry-level masterclass program for individuals with zero experience in investing. Currently offered free for limited time, up to SG$199 for registration.
2. Value Investing Programme (VIP): Flagship 4-day intensive in-person value investing program with bonus Cash Flow Options Strategy (CFOS) course. The first and only value investing program endorsed by Lauren Templeton and Mary Buffett.
3. VIP Online (E-Learning): Online pre-recorded course on ViA S.E.G.A. Funnel Analysis for overseas residents and those seeking refresher courses at their own pace.
4. ViA Atlas Case Study Membership: Subscription-based service providing monthly deep-dive case studies on companies and their intrinsic value analysis.
5. Investify Symposium: Annual multi-day multi-speaker event featuring notable keynote speakers. Revenue from event attendance.
6. PNWA (Advanced) Program: Advanced methodology series by invitation only for VIP graduates seeking deeper investing knowledge.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Value Investing Academy (ViA) is a Singapore-based investment education company that teaches value investing principles modeled after Warren Buffett. It offers a multi-tier curriculum starting with a free introductory Masterclass, a flagship 4-day in-person Value Investing Programme (VIP) with bonus CFOS options course, advanced PNWA methodology, and ongoing case-study subscriptions, all delivered through in-person workshops across 11 Asian cities, the ViA Atlas online platform, and a mobile app, supported by a lifetime community of trainers and monthly gatherings.

Product overview

Value Investing Academy offers a multi-tiered educational platform for value investing education, combining in-person programs and digital learning. The core offering includes the Value Investing Masterclass (free introductory), the flagship Value Investing Programme (VIP) with CFOS bonus course, and advanced PNWA methodology. The ViA Atlas platform serves as the digital hub, delivering online courses, the ViA Atlas mobile app, and subscription-based case study memberships. Supplementary offerings include webinars, seminars, the annual Investify Symposium, and YouTube content series (ViA Deep Dive). The product ecosystem is designed to take learners from beginner to advanced investor through a duplicable system modelled after Warren Buffett's investing principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Investing Masterclass Free introductory masterclass teaching value investing fundamentals and three sources of passive income to individuals with no prior investing experience.
• Value Investing Programme (VIP) Flagship 4-day in-person value investing programme endorsed by Lauren Templeton and Mary Buffett, designed to guide participants to become successful value investors and start building their personal portfolio immediately.
• VIP Online (E-Learning) Online pre-recorded course on ViA S.E.G.A. Funnel Analysis for overseas residents and those seeking refresher courses at their own pace.
• ViA Atlas Official e-learning resource portal and mobile application providing on-the-go access to value investing education, featuring a free membership option.
• ViA Atlas Case Study Membership Subscription-based service providing monthly deep-dive case studies on companies and their intrinsic value analysis for US and Singapore markets.
• CFOS (Cash Flow Options Strategy) Bonus course covering options strategies to generate shorter-term returns, included with the Value Investing Programme.
• PNWA (Advanced) Program Advanced investment methodology series available by invitation only for VIP graduates seeking to deepen their value investing expertise.
• Investify Symposium Annual multi-day, multi-speaker event featuring keynote speakers presenting topics on personal finance, investments, and company case studies.
• Autopilot Webinar Online webinar teaching participants how to set their investments on autopilot mode for passive income generation.
• Tri-Portfolio Seminar Seminar focused on setting up passive investments using a tri-portfolio strategy for diversified investing.

Quantifiable outcome

• Graduates achieving 29% ROI within one year (Nancy)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, major and core.

• Robert G. AllenflagshipStrategic or Co-development Partner · 1 January 2024New York Times Best Selling Author of 'Multiple Streams of Income' and 'Creating Wealth'. Keynoted at Investify Symposium Online 2024 attended by over 2,000 investors. He is a major attraction for the annual symposium events.
• Lauren C. TempletonflagshipStrategic or Co-development Partner · 1 January 2024Founder and CEO of Templeton & Phillips Capital Management, author of 'Investing the Templeton Way'. Great niece of Sir John M. Templeton. Endorsed ViA's Value Investing Programme as the first and only endorsed program. Keynoted at Investify Symposium 2018.
• Dr. Todd A. FinklemajorStrategic or Co-development Partner · 1 January 2024Pigott Professor of Entrepreneurship at Gonzaga University, expert on Warren Buffett and Entrepreneurship. Keynoted at Investify Symposium Online 2024. Author of 'Warren Buffett: Investor and Entrepreneur' published by Columbia University Press.
• Mary BuffettflagshipStrategic or Co-development Partner · 1 January 2015Internationally acclaimed author and speaker on Warren Buffett's investment strategies. Endorsed ViA's Value Investing Programme as the first and only endorsed value investing training program.
• Phillip CapitalmajorChannel Partner/ Reseller/ Distributor · 1 January 2013Co-organized the first and largest Asian Value Investing Conference 2013 in Singapore. Major financial services partner for regional event collaboration.
• Professor Bruce GreenwaldcoreStrategic or Co-development Partner · 1 January 2010Professor at Columbia University (institution where Warren Buffett met Benjamin Graham). Trained Cayden Chang in value investing methodology. Influenced the academy's core curriculum and teaching approach.
• Professor George AthanassakoscoreStrategic or Co-development PartnerFinance professor who holds the Ben Graham Chair in Value Investing at the Richard Ivey School of Business, University of Western Ontario. Trained Cayden Chang in value investing principles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seedly: Singapore-headquartered personal finance and investing education community that produces content, guides, and events targeted at retail investors in Southeast Asia. Directly comparable to ViA in geography, audience (retail investors in SG/SEA), and education-led business model.
• Investopedia: One of the largest free financial education websites globally, covering investing fundamentals, valuation, and personal finance. Comparable to ViA as a content-first investing education resource, though broader in scope and global rather than Asia-focused.
• Beansprout: Singapore-based investing education platform offering guides, analysis, and tools for retail investors in Singapore and Hong Kong. Direct regional peer to ViA with overlapping audience and education-led approach.
• The Motley Fool: US-based investment education and advisory platform with premium subscriptions, stock recommendations, and community features. Closely comparable to ViA in combining investing education content with paid advisory-style memberships and a long-running brand.
• Babypips: Long-running online trading and investing education platform offering structured courses, a community forum, and a school-style learning path. Comparable to ViA as a freemium investing education business with structured curriculum.

Regional players

• ShareInvestor: Singapore-headquartered investing portal providing market data, stock analysis, and investor education across Southeast Asia. Comparable to ViA as a Singapore-rooted retail investor education brand, though focused more on data tools than courses.

Broad incumbents

• Coursera: Global online education platform offering university-partnered finance, investing, and personal finance courses. Comparable to ViA in distributing structured financial education to retail learners, with much broader institutional partnerships.
• Morningstar: Global investment research and data provider with substantial investor education content, stock analysis, and portfolio tools. Comparable to ViA as a trusted investor-education brand, though much broader in scope and serving institutional as well as retail audiences.
• Udemy: Global online learning marketplace hosting thousands of investing and personal finance courses from third-party instructors. Comparable to ViA in delivering online investing courses to consumers, but as a broad multi-subject platform rather than a specialized brand.
• Khan Academy: Global non-profit free education platform with substantial personal finance and capital markets content. Comparable to ViA in teaching financial literacy to retail learners, but as a free, broad-subject platform rather than a paid specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VIA_Singapore
• YouTubeyoutube.com/@ValueInvestingAcademy
• Facebookfacebook.com/valueinvestingacademy
• LinkedInlinkedin.com/company/valueinvestingacademy
• Instagraminstagram.com/valueinvestingacademy
• TikToktiktok.com/@caydenchanginvesting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Investing Academy